Your own AI marketing team. Without the agency cost.
More customers. Quicker than your tea ☕ gets cold.
Less marketing work. Your AI does the heavy lifting while you have a brew, and you just check it and press go.
Whatever your businessIt doesn’t matter what you sell or who you sell to. This will help you grow.
Trades, shops, services, coaches or professionals, your AI Marketing Brain learns your business and keeps you focused on the right jobs, in the right order, so every hour you spend on marketing moves you closer to your goal.
Put the kettle on ☕
0123456789101112131415 minsYour tea is nice and hotStill warm. Everything’s done.
- 6 warm leads found, messages ready to send
- 3 enquiries followed up in your voice
- This week’s blog and 5 posts ready for your OK
- A competitor’s price change spotted, with what to do about it
All done. Tea’s still warm. 🐘
One step at a time
Your journey to more customers
Start with your Brain and your plan. Then follow the steps your business needs, one practical job at a time. You don’t have to complete every course.
Your overview
The courses for this
Get your foundations rightStart here
Create your Brain
Set your foundations first. Build the AI Marketing Brain that powers every course after this, then find the gaps where your business is losing customers.
What you’ll walk away with
- An AI that writes like you
- Where you’re losing customers
- A 90 day plan that tells you the next job
- Your competitors’ weak spots
- A monthly Competitor Watch
pink elephant mediaStart hereFind the Gaps Losing You CustomersHenny Maltby
Find the Gaps Losing You Customers
A marketing consultant2 weeks
VS
This course30 mins
⏱ You get it back: as you go, part by part
Why you need itMost businesses lose customers at one or two points without knowing which, so they spend money fixing the wrong thing.
The outcomeYou know exactly where customers slip away, what it costs you each month and the one thing to fix first.
- 8 short parts, each with a calculator
pink elephant mediaStart hereAIYour AI Marketing BrainHenny Maltby
Your AI Marketing Brain
Briefing an agency4 weeks
VS
This course40 mins
⏱ You get it back: the same day
Why you need itOut of the box, AI sounds generic because it knows nothing about your business, your customers or how you talk.
The outcomeAn AI that writes and thinks like you, ready to do real marketing work from day one and smarter after every course.
- Put your Brain to work: your first three jobs
pink elephant mediaStart hereAIYour 90 Day Plan to Win More CustomersHenny Maltby
Your 90 Day Plan to Win More Customers
A business coach6 weeks
VS
This course1 hour
⏱ You get it back: in one sitting
Why you need itWithout a plan, marketing becomes random acts that never add up to more customers.
The outcomeNever make a 90 day plan again. Your Brain builds it, tells you what to do next and keeps you on route to your goal.
Stay ahead of the competition
pink elephant mediaStart hereAIKnow Your CompetitionHenny Maltby
pink elephant mediaStart hereAIGrowth Hack Your CompetitorsHenny Maltby
Know who you’re up against, and stay one step ahead
- What you get
- Your competitors’ prices, offers and weak spots, saved to your Brain.
- Who’s helping them win: their partners, listings, sponsors and adverts.
- A monthly Competitor Watch, so you know the moment they change anything.
pink elephant mediaStart hereAIKnow Your CompetitionHenny Maltby
Know Your Competition
A competitor report2 weeks
VS
This course35 mins
⏱ You get it back: the same day
Why you need itIf you don’t know what your competitors offer and charge, you end up competing on price.
The outcomeYou know exactly where your competitors fall short, and the gap your business can own.
pink elephant mediaStart hereAIGrowth Hack Your CompetitorsHenny Maltby
Growth Hack Your Competitors
An agency report2 weeks
VS
This course45 mins
⏱ You get it back: the same day
Why you need itYour competitors didn’t grow on their own. Listings, partners, sponsors, social media and adverts are helping them, and most of it is public.
The outcomeYou uncover who’s really helping your competitors win, take the fastest wins for yourself, and get a monthly Competitor Watch that keeps you one step ahead.
Get your foundations rightStep 1
Know exactly who you want
Most business owners can’t tell you who their best customers are, or what each one is really worth per hour. This step finds your best clients first, so you can find more of them, price them properly and understand why they buy.
What you’ll walk away with
- Your best customers, and what they’re worth
- Where to find more of them
- Prices that pay you properly
- Why people buy, and what stops them
- Spot bad leads before you quote
Find the Customers You Actually Want
Market research3 weeks
VS
This course50 mins
⏱ You get it back: the same day
Why you need itIf you try to sell to everyone, your marketing speaks to no one and you waste time on people who will never buy.
The outcomeYou know exactly who to go after, where to find them and how to spot a bad lead before you waste a quote on it.
pink elephant mediaStep 1Why People Buy, and Why They Don’tHenny Maltby
Why People Buy, and Why They Don’t
Reading the booksWeeks
VS
This course15 mins
⏱ You get it back: straight away
Why you need itMost people who look at your business never say yes, and it’s rarely about price. It’s what’s going on in their head.
The outcomeYou understand why people buy and why they hold back, ready to build your offer in the next course.
- A 10 minute illustrated slideshow
- Take this before Create an Offer
pink elephant mediaStep 1AICharge What You’re Worth, and Still Win the WorkHenny Maltby
Charge What You’re Worth, and Still Win the Work
A pricing consultant2 weeks
VS
This course40 mins
⏱ You get it back: the same day
Why you need itMost small businesses price by guessing or copying competitors, and leave money on the table every month.
The outcomeYou know what every customer is really worth per hour, and your prices finally pay you properly for your time.
Get your foundations rightStep 2
Create something they actually want
Build an offer customers see as valuable and worth buying.
⚠️
Don’t skip this stepYour offer is what every other course builds on. Your adverts, website, posts and emails all sell it, so if your offer isn’t right, nothing else works as well as it should.
What you’ll walk away with
- An offer people get in seconds
- A clear reason to choose you
- No more competing on price
pink elephant mediaStep 2Create an Offer Your Clients Can’t Say No ToHenny Maltby
Create an Offer Your Clients Can’t Say No To
Working it out aloneMonths
VS
This course1 hour
⏱ You get it back: in one sitting
Why you need itA vague offer makes people compare you on price or put off deciding.
The outcomeAn offer people understand instantly and want now, at a price you can say with confidence.
Get your foundations rightStep 3
Set up your foundations
A brand that looks the same everywhere, a website that turns visitors into enquiries, a CRM so no enquiry is lost, tracking that shows where every enquiry comes from, and accounts that show what’s working.
What you’ll walk away with
- A brand people recognise
- A website that brings in enquiries
- Every enquiry in one place
- Questions answered day and night
- Where every enquiry came from
- Your real profit, every month
Step 3, part 1Your brandDo this first. Your logo, colours, fonts and the way you sound, set down once, so your website and everything else you make looks like one business.
- What you get
- A logo that works at any size.
- Brand guidelines Claude follows every time.
- Your email signature, business cards, letterhead and booklets, all matching.
- Social media covers and a Zoom background in your brand.
1 course
pink elephant mediaStep 3AICreate Your Brand With AIHenny Maltby
Create Your Brand With AI
A branding agency6 weeks
VS
This course40 mins
⏱ You get it back: the same day
Why you need itIf your adverts, website and emails all look different, people don’t recognise you, and every time feels like meeting you for the first time.
The outcomeYour brand set down once and used on everything customers see, without paying a designer every time.
- Logo, email signature, business cards, letterhead, booklets and more
Step 3, part 2Your websiteYour shop window. A website that turns visitors into enquiries, keeps improving, and answers people day and night.
- What you get
- A website that speaks to your customers and brings enquiries.
- Changes made yourself, just by asking.
- Found on Google, Google Maps, Bing and in AI answers.
- Visitors answered day and night, with their details captured.
4 courses
pink elephant mediaStep 3AIBuild Your Own Website With AIHenny Maltby
Build Your Own Website With AI
A web developer8 weeks
VS
This course1 day
⏱ You get it back: by the end of the day
Why you need itA new website can cost thousands and take months, and still not sound like you.
The outcomeA website that speaks to your customers and brings enquiries, built faster and for far less.
- Done with you option: your website live in a day
pink elephant mediaStep 3AIImprove Your Website Without a DeveloperHenny Maltby
Improve Your Website Without a Developer
Waiting on a developer2 weeks
VS
This course30 mins
⏱ You get it back: the same day
Why you need itSmall website changes often wait weeks for a developer, so they never happen.
The outcomeYou make changes yourself, just by asking, and your website keeps getting better every month.
- Works with WordPress, Wix and Webflow websites
- Test one change a month
pink elephant mediaStep 3AIGet AI to Do Your SEOHenny Maltby
Get AI to Do Your SEO
An SEO agencyA month
VS
This course1 hour
⏱ You get it back: in one sitting
Why you need itIf you don’t show up on Google, Google Maps or in AI answers, your competitors get the call instead.
The outcomeYour own SEO agent finds what’s holding you back, gives you one fix list in the right order, and checks it all again every month.
- Google, Google Maps, Bing and AI search in one report
pink elephant mediaStep 3AIAdd an AI Chatbot to Your WebsiteHenny Maltby
Add an AI Chatbot to Your Website
A developer2 weeks
VS
This course25 mins
⏱ You get it back: the same day
Why you need itVisitors with a quick question leave when nobody answers, especially out of hours.
The outcomeQuestions answered instantly, day and night, and the visitor’s details captured for you to follow up.
Step 3, part 3Your CRMCatch every enquiry in one place, and know who to get back to each morning.
- What you get
- Every enquiry in one place.
- A morning list of who to get back to, and why.
1 course
pink elephant mediaStep 3Never Lose Another EnquiryHenny Maltby
Never Lose Another Enquiry
A CRM consultant3 weeks
VS
This course1 hour
⏱ You get it back: the same day
Why you need itWhen enquiries live in your inbox, your phone and a notebook, some always slip through the cracks.
The outcomeA CRM set up properly, with every enquiry in one place and AI telling you each morning who to get back to.
- Shown step by step in Pipedrive, the CRM we use
Step 3, part 4Your trackingSee where every enquiry came from, so you know what’s working and stop paying for what isn’t.
- What you get
- Where every enquiry came from, so you know what’s working and what isn’t.
1 course
pink elephant mediaStep 3Know Where Every Enquiry Comes FromHenny Maltby
Know Where Every Enquiry Comes From
An analytics agency3 weeks
VS
This course1 hour
⏱ You get it back: the same day
Why you need itIf you don’t know which marketing brings enquiries, you can’t do more of what works.
The outcomeYou can see exactly where every enquiry comes from, so you put your time and money where it pays.
Step 3, part 5Your accountsSee what each service really makes you, what a customer is worth, and how you’re doing against your targets every month.
- What you get
- Your real profit margin and profit by service.
- What a new customer is worth to you.
- A money round up every month against your targets.
- Late invoices chased for you, with personal emails ready to send.
1 course
pink elephant mediaStep 3AISet Up Your Accounts So They Show What’s WorkingHenny Maltby
Set Up Your Accounts So They Show What’s Working
Your accountant2 weeks
VS
This course40 mins
⏱ You get it back: the same day
Why you need itWhen your accounts lump everything together, you can’t see which service makes you money or whether your marketing is paying for itself.
The outcomeYour accounts show your real margin, profit by service and what a customer is worth, with a round up every month against your targets.
- Works with Xero, QuickBooks and FreeAgent
- Do it yourself, or send the ready-written emails to your accountant
Win customersStep 4
Drive more business your way
There are lots of ways to bring in customers, and you don’t need them all. Pick the parts that suit your business.
What you’ll walk away with
- Warm people to contact each morning
- A month of social posts, ready to go
- More enquiries from the right channels
- Which channels bring you customers
Step 4, part 1Finding leads and contact detailsFind the people worth talking to, in your own contacts and online, and reach them without spamming anyone.
- What you get
- A daily list of warm people to contact, with messages ready to send.
- A LinkedIn profile that wins work, and outreach that never feels spammy.
2 courses
pink elephant mediaStep 4AIPut AI in Charge of Finding Sales OpportunitiesHenny Maltby
Put AI in Charge of Finding Sales Opportunities
Hunting by handDays a week
VS
This course1 hour
⏱ You get it back: every morning
Why you need itYour next customers are often already in your inbox and spreadsheets, and new prospects are hard to find by hand.
The outcomeA steady list of warm people to contact every day, with messages ready to go, without hours of searching.
pink elephant mediaStep 4Turn LinkedIn Into Your Best SalespersonHenny Maltby
Turn LinkedIn Into Your Best Salesperson
A LinkedIn agencyA month
VS
This course50 mins
⏱ You get it back: the same day
Why you need itMost LinkedIn profiles are online CVs that don’t win business.
The outcomeA profile that sells and a simple way to turn conversations into clients, without feeling pushy.
- Outreach without spamming anyone
Step 4, part 2Social media and videoStay visible with posts and short videos, without it taking over your week.
- What you get
- A month of posts made in one sitting, ready to approve.
- Short videos made with AI.
- A four week TikTok test that shows what it really brings you.
- Facebook and Instagram that bring enquiries, with adverts when you’re ready.
5 courses
pink elephant mediaStep 4AICreate a Month of Social Posts With AIHenny Maltby
Create a Month of Social Posts With AI
Posting every day20 hours
VS
This course20 mins
⏱ You get it back: one day a month
Why you need itPosting regularly takes hours every week, so it’s usually the first marketing job to slip.
The outcomeA month of posts made in one sitting, using what your Brain knows, ready for your scheduling tool.
pink elephant mediaStep 4AIMake Videos, Pictures and GIFs With AIHenny Maltby
Make Videos, Pictures and GIFs With AI
A video editorA week
VS
This course10 mins
⏱ You get it back: for each video
Why you need itVideos and pictures get you noticed and trusted, but filming, designing and editing yourself takes hours.
The outcomeVideos, pictures, logos, ads and email GIFs for every place you get enquiries, made with AI, even if you never film yourself.
pink elephant mediaStep 4Turn TikTok Views Into CustomersHenny Maltby
Turn TikTok Views Into Customers
A TikTok agency2 months
VS
This course3 hours
⏱ You get it back: the same week
Why you need itViews on TikTok don’t pay the bills unless the videos are built to sell.
The outcomeThree useful videos, a next step that works, and a four week test that shows what TikTok brings you in enquiries and sales.
pink elephant mediaStep 4Get Customers From FacebookHenny Maltby
Get Customers From Facebook
Why you need itPosting on Facebook gets the odd like, but rarely brings in work unless it’s set up to.
The outcomeA Facebook Page set up properly, posts that bring enquiries, and adverts that reach the right local people when you’re ready to pay.
- Includes Facebook advertising
pink elephant mediaStep 4Turn Instagram Into Client EnquiriesHenny Maltby
Turn Instagram Into Client Enquiries
A social media managerA month
VS
This course20 mins
⏱ You get it back: the same day
Why you need itLots of businesses post on Instagram every week and still don’t know if it brings them a single customer.
The outcomeAn Instagram account set up to sell, posts and reels that turn followers into enquiries, and adverts that reach new people when you’re ready to pay.
- Includes Instagram advertising
Step 4, part 3Email, text and WhatsAppKeep in touch with people who already know you, so they come back when they’re ready.
- What you get
- Emails people look forward to, that bring regular enquiries.
- Texts and WhatsApp messages sent the legal way, that bring people back.
2 courses
pink elephant mediaStep 4Turn Your Email List Into CustomersHenny Maltby
Turn Your Email List Into Customers
An email agency4 weeks
VS
This course1 hour
⏱ You get it back: the same day
Why you need itAn email list that only hears from you now and then forgets you.
The outcomeEmails people look forward to, that build trust and bring regular enquiries.
- The rules for collecting emails, in plain English
pink elephant mediaStep 4Text and WhatsApp Your Customers Without Annoying ThemHenny Maltby
Text and WhatsApp Your Customers Without Annoying Them
Texting one by oneHours
VS
This course25 mins
⏱ You get it back: the same day
Why you need itTexts get read when emails don’t, but get it wrong and you look pushy or break the rules.
The outcomeFriendly messages customers are glad to get, sent the legal way, that bring people back.
Step 4, part 4Networking, referrals and partnersLet other businesses, and the rooms you’re in, bring you customers.
- What you get
- Partners who already have your customers, sending people your way.
- Which networking rooms are worth your time, and how to follow up.
- A trade pack and a list of stockists to approach, if you sell products.
3 courses
pink elephant mediaStep 4Get Other Businesses to Send You CustomersHenny Maltby
Get Other Businesses to Send You Customers
Finding partners aloneMonths
VS
This course45 mins
⏱ You get it back: the same day
Why you need itRelying on one way of finding customers means one quiet month can hurt.
The outcomePartners who already have your customers, sending people your way.
pink elephant mediaStep 4Turn Networking Into New BusinessHenny Maltby
Turn Networking Into New Business
Trial and errorMonths
VS
This course40 mins
⏱ You get it back: before your next event
Why you need itNetworking takes time and often ends in a pile of business cards and no new work.
The outcomeYou know which rooms are worth your time, what to say and how to follow up so it turns into work.
pink elephant mediaStep 4Get Your Products Onto Retailers’ ShelvesHenny Maltby
Get Your Products Onto Retailers’ Shelves
A sales agentMonths
VS
This course1 hour
⏱ You get it back: the same day
Why you need itRetail buyers are busy and only take suppliers seriously when they look ready.
The outcomeA trade pack buyers respect, prices that still make you money and a list of stockists to approach.
Step 4, part 5Local customers and GoogleBe the business local people find, recognise and recommend.
- What you get
- A Google Business Profile that turns searches into calls.
- Full events and open days, with a follow up that turns guests into customers.
2 courses
pink elephant mediaStep 4Get Your Google Business Profile Bringing In CallsHenny Maltby
Get Your Google Business Profile Bringing In Calls
Why you need itMost local customers check Google before they call, and a half finished profile sends them to someone else.
The outcomeA complete, active Google Business Profile that shows up locally and turns searches into calls.
pink elephant mediaStep 4Fill Your Events and Open DaysHenny Maltby
Fill Your Events and Open Days
Why you need itEvents take weeks to plan, and too often only a handful of people turn up.
The outcomeA full room of the right people, and a simple way to turn them into customers afterwards.
Step 4, part 6AdvertisingPay to be seen, but only once the basics are working, with every pound tracked.
- What you get
- Whether you’re ready to advertise, what to fix first and a test budget.
- Google adverts with a cost per enquiry you can see.
- Adverts that bring back visitors who didn’t buy.
2 courses
pink elephant mediaStep 4Get Customers With Google AdsHenny Maltby
Get Customers With Google Ads: For Service Businesses
A Google Ads agency6 weeks
VS
This course2 hours
⏱ You get it back: the same week
Why you need itGoogle Ads can burn through budget fast if they’re set up badly.
The outcomeAds that bring customers at a cost you’re happy with, and you know exactly what each enquiry costs.
- Write and test your ads with AI
pink elephant mediaStep 4Win Back Visitors Who Didn’t BuyHenny Maltby
Win Back Visitors Who Didn’t Buy
Why you need itMost people visit and leave without buying, and they won’t come back on their own.
The outcomeAdverts that remind visitors about you and bring them back when they’re ready.
GrowStep 5
Turn interest into paying customers
Turn more enquiries into customers without competing on price.
What you’ll walk away with
- A simple sales process
- Quotes ready in minutes
- Confident answers on price
- Reviews in the right places
pink elephant mediaStep 5Turn More Enquiries Into Paying CustomersHenny Maltby
Turn More Enquiries Into Paying Customers
Why you need itEnquiries that go cold are the most expensive leak, because you’ve already paid to win them.
The outcomeA simple sales process that turns more of your enquiries into paying customers.
- Follow up without feeling pushy
pink elephant mediaStep 5Make Customers Trust You Before They CallHenny Maltby
Make Customers Trust You Before They Call
Why you need itPeople won’t get in touch until they trust you, and most businesses hide their best proof.
The outcomeReviews and examples placed where people decide, so they feel safe choosing you.
pink elephant mediaStep 5Write Quotes That Win the WorkHenny Maltby
Write Quotes That Win the Work
Why you need itA quote that only lists prices invites people to shop around.
The outcomeQuotes that sell the result and make yes the easy choice, so more turn into work.
pink elephant mediaStep 5AICreate Winning Proposals With AIHenny Maltby
Create Winning Proposals With AI
Why you need itWriting proposals takes hours, and slow proposals lose deals.
The outcomeProfessional proposals in about 20 minutes, sent while the customer is still keen.
pink elephant mediaStep 5Turn ‘It’s Too Expensive’ Into a YesHenny Maltby
Turn ‘It’s Too Expensive’ Into a Yes
Why you need itIf you don’t know what to say when people push back, you drop your price or lose the sale.
The outcomeConfident answers to the objections you hear most, so you keep your price and win the work.
pink elephant mediaStep 5Get More Five Star Reviews and TestimonialsHenny Maltby
Get More Five Star Reviews and Testimonials
Why you need itPeople trust other customers more than anything you say, yet most happy customers never leave a review.
The outcomeA steady flow of reviews and testimonials, including video, that help people choose you.
GrowStep 6
Keep customers coming back
Repeat business, referrals and steady growth.
What you’ll walk away with
- More referrals and five star reviews
- More repeat business
- Customers who pay sooner
- Monthly reports on your goal
pink elephant mediaStep 6Turn Happy Customers Into Your Best SalespeopleHenny Maltby
Turn Happy Customers Into Your Best Salespeople
Why you need itHappy customers rarely leave reviews or refer you unless you ask at the right moment.
The outcomeMore reviews, more referrals and customers who stay with you.
- Welcome and aftercare from day one
pink elephant mediaStep 6Make More Money From Customers You Already HaveHenny Maltby
Make More Money From Customers You Already Have
Why you need itSelling again to existing customers is far easier than finding new ones, yet most businesses forget to.
The outcomeMore repeat business from people who already know, like and trust you.
pink elephant mediaStep 6Find Out What’s Working, and What’s Wasting MoneyHenny Maltby
Find Out What’s Working, and What’s Wasting Money
Why you need itWithout the right numbers, you can’t tell good marketing from money down the drain.
The outcomeFive numbers to check in ten minutes a month, so you know what to keep, what to stop and what to do next.
- Update your 90 day plan with AI
pink elephant mediaStep 6AIGet Paid Faster With AIHenny Maltby
Get Paid Faster With AI
Why you need itMoney tied up in unpaid invoices costs you time, stress and cash you have already earned.
The outcomeCustomers who pay sooner, reminders that run themselves and a weekly check on what is owed.
pink elephant mediaStep 6AIYour AI Growth ReportsHenny Maltby
Your AI Growth Reports
Why you need itWithout a regular check against your target, you only find out the year went wrong once it’s over.
The outcomeMonthly and yearly reports that score your growth against your own plan and show where you’re likely to end up.
No courses match that yet.
Not sure which course you need?
My free review looks your business up online, asks the questions I’d ask face to face, and shows you where you’re losing customers, what it’s likely costing you, and which course fixes each gap. It takes about 8 minutes.
Start with the step that matters most
One membership opens every course, so you can follow the steps your business needs and add more as you grow.
Cover photos from Unsplash.