pink elephant mediaGet paid properly for every hour you work.
Charge What You’re Worth. And still win the work.
A short pricing course for busy business owners. Find out which customers actually make you money, what you should really be charging, and how to put your prices up without losing the customers you want. Your AI Marketing Brain does the number crunching. You make the calls.
Feeds your Brain · Step 1 · Live now · Included in membership
By the end of this course you’ll have
Why it matters
Busy isn’t the same as well paid.
Most owners set their prices once, by looking at what everyone else charges and knocking a bit off. Then they take on more work to make up the difference. Some customers take far more of your time than they pay for: the extra calls, the emails, the “quick changes”. It never shows up in your accounts, so it never gets fixed.
A 1% price rise lifts profit by around 8% on average (McKinsey). Price is the quickest lever you have.
customer is often your worst paid, once the calls, emails and meetings are counted.
won’t fix it. If your prices are wrong, more customers just means more work for the same money.
What we’re going to do
Six short steps. Here’s what, and why.
Each step is a short lesson with a prompt that collects what your AI Marketing Brain needs, including what’s changed in your business or is coming up. Then one final prompt puts it all together: your full pricing analysis, and exactly what to do next.
1Find out which customers really make you money
Your Brain looks at what each customer pays you and how much of your time they take: meetings, calls, emails and travel, from your accounts, calendar and inbox.
Your busiest customers are often your worst paid. You can’t fix what you can’t see.
2Work out the lowest price you can charge
From your costs and what you want to earn this year, your Brain works out the hourly rate you need to hit your goal.
Below this price you’re working for nothing. Once you know it, you never quote under it again.
3Check what your competitors charge
Using what you found in Know Your Competition, you see where your prices sit and what your competitors leave out.
You price against them, not below them, with reasons your customers can see.
4Set your new prices
You build three options, from a simple one to your full service, around what your best customers value most.
With a choice, customers compare your options, not you against someone cheaper.
5See when you’ll hit your goal
You work backwards from your goal to see how many customers you need on each price, and when you’ll get there, even if a few leave.
It turns one big scary number into a small monthly target you know you can hit.
6Put your prices up and keep your best customers
You plan who to tell first, what to offer them for staying, and the message to send, written in your voice.
The customers you want stay with you. The ones costing you money are free to go.
Why you’ll still win the work
Higher prices. Still the one they choose.
Customers rarely pick the cheapest. They pick the one they trust to get it right, and who makes the choice easy. This course doesn’t just put your prices up. It gives every price a reason to say yes.
Jo is an illustrative bookkeeper used in the course. Your Brain works out your own figures.
Try it now · takes a minute
What is your hour really worth?
Pick one typical job or customer. Be honest about the hours, including quoting, travel, emails, calls and admin. Most people are shocked by the answer.
Fill in the boxes to see your result.
Join the Academy to get itFeeds your Brain
Saved in your Brain, so it keeps paying you.
Everything you work out is saved in your AI Marketing Brain. From then on, every quote and proposal it writes is checked against your prices, and it tells you when a customer starts costing you more than they pay.
Pink: added in this course. Next up: Create an Offer Your Clients Can’t Say No To, built around your new prices.
Before you start, you must have done these first
And have your accounts to hand. Xero connects straight to your Brain, or export 12 months of sales by customer as a spreadsheet.
Live now
Included in your membership
Join the Academy and you can start this course today. Every other course is included too, as each one opens.
- This course, and every course as each opens
- Regular AI updates throughout the year
- Live group sessions
- Save £360 a year
- Every course, as each opens
- No commitment, cancel any time
- Included with your website
- Plus our client only courses
Before you sign up
Your questions, answered
Will putting my prices up lose me customers?
You may lose a few of the customers who take the most time for the least money. That’s the point. The course shows you who they are first, how many you could lose and still be better off, and how to keep the customers you want.
What if my competitors are cheaper?
Good. You’ll know why they’re cheaper and what their customers complain about. Your prices come with the reasons to pay them, so you’re not competing on price alone.
Does it work for my kind of business?
Yes. Whether you charge by the hour, by the job or sell products, the course works out what your time is really worth and builds your prices from there.
Do I have to connect my accounts?
No. Only connect what you’re comfortable with. You can export your figures as a spreadsheet and attach them instead, and your Brain tells you when a figure is an estimate.
Do I need to do anything first?
Yes. Set up Your AI Marketing Brain, and do Your 90 Day Plan, Find the Customers You Actually Want and Know Your Competition. Your prices are built on your goal, your best customers and your competitors.
Is it ready now?
Yes. It’s live now, and you can start it as soon as you join.
Do members pay extra?
No. It’s included in your membership, like every other course.
Charge what you’re worth. And still win the work.
Find out who really makes you money, set prices that pay you properly, and give customers every reason to keep choosing you.
Join the Academy to get itExamples on this page are illustrative. Pink Elephant AI Marketing Academy teaches marketing and how to use third party AI tools such as Claude, ChatGPT and Gemini. Each tool is covered by its provider’s own terms and privacy policy. Results vary and aren’t guaranteed.