Step 4 · Drive more business your way · AI course
Get customers with Google Ads.
We help you get Google Ads working for your business, step by step, with Claude doing the heavy lifting.
- Set up your account properly, so you aren’t wasting money from day one
- Understand the different types of ads you can run, and which ones suit you
- Understand your results, so you know what’s bringing customers and what to change
- Connect Claude to your Google Ads account, and it does the setting up for you while you check every change
Live now. 24 short written lessons. Included in Academy membership.
New Boiler Fitted in 2 Days | Fixed Price, No Surprises
Gas Safe engineers in Stroud. 10 year warranty. 4.9 stars from 212 local reviews. Get your fixed price today.
Cheap Boilers | Huge Range Online
Find a boiler for your home. Browse our range today.
Before you spend a penny
Know the most you can pay. Before you pay it.
Lesson 2 starts with your own numbers, pulled from your accounts and CRM by Claude. One sum tells you what a click is worth to you, and whether Google suits your business at all.
Typical clicks in his trade cost about £6, so Google can pay for Dan. If your sum doesn’t work, the calculator shows you which platform suits you better, before you’ve spent anything.
The quickest way
Connect Claude to your account. Let it do the setting up.
If you want, in lesson 8 you connect your Google Ads account to Claude. Then you tell it what you want in plain English, and it does the clicking for you.
Checks your tracking is counting
It looks at what your account counts as an enquiry and tells you anything that’s missing or broken.
Sets up your never list
The searches you never want to pay for, saved once and used by every campaign.
Works out what you can pay per click
It looks up real costs in your area and checks them against your own numbers.
Builds your first campaign
Your searches, area, times, budget and pages, all set up and saved paused, so nothing spends until you say go.
Writes your ads
Headlines and descriptions that fit Google’s rules and sound like you.
Does your weekly check and monthly report
Spend, enquiries, what each customer cost you, and the searches wasting your money.
You stay in charge. Claude asks before it changes anything, and every lesson still shows you each screen, so you can do it yourself or check what Claude did.
From search to customer
Follow every search to a customer.
Most small business ads count clicks. Yours will count customers. Here’s the route the course sets up, and what you’ll know at every step.
- 1
They search
You show up for the searches that bring buyers, in your area, and block the ones that only waste money.
- 2
They click
Your offer stands out from the ads around it, written by Claude in your voice, with image and video ads made with AI and labelled properly.
- 3
They land
On a page built for exactly what they searched for, not your home page.
- 4
They enquire
Every form and call is counted, with your cookie banner set up the way UK rules require.
- 5
They become a customer
Your won deals go back to Google, so it learns to find more people like your best customers. Visitors who didn’t buy see you again later.
What your ads will tell you
The best research you’ll ever pay for.
Run properly, Google Ads tells you things about your customers you can use everywhere. Your weekly check and monthly report with Claude pull it out for you.
Which searches bring customers, not just clicks
Dan: “boiler installation stroud” brought two customers. “Free boiler quote” cost £62 and brought nothing.
What each new customer really cost you
Dan: £205 per install customer, against the £600 he can afford.
Which towns your customers come from
Dan: Stroud and Nailsworth buy. Cheltenham clicks cost more and nobody bought, so he stopped paying for them.
When people look for you
Dan: Sunday evenings and Monday mornings, and servicing searches jump every September, so he starts those ads in late August.
Which service to put your money behind
Dan: installs at £46 an enquiry, servicing at £210. The money moved to installs.
Where you’re losing people
Plenty of clicks but few enquiries means fix the page, not the ad. The course shows you where it breaks and what to change.
What it looks like
Dan’s first three months.
Same £300 a month. Better every month, because his weekly check told him what to change.
| Month | Spent | Enquiries | Customers | Profit | What he changed |
|---|---|---|---|---|---|
| Month 1 | £300 | 4, at £75 each | 1 | £1,200 | Blocked searches that wasted money and narrowed his area to the towns that buy |
| Month 2 | £300 | 6, at £50 each | 2 | £2,400 | Sent install searches to a new installs page with his fixed price offer |
| Month 3 | £300 | 7, at £43 each | 2 | £2,400 | Moved budget to installs and ran his ads hardest on Sundays and Mondays |
| Total | £900 | 17 | 5 | £6,000 | Every customer tracked from the click to the invoice |
An illustrative example based on the numbers in the course. Your results will depend on your business, your area and your offer.
What you’ll learn
The course, stage by stage.
Set up properly, the right types of ads for you, and results you understand. 24 short written lessons in five stages, with prompts for Claude and a quick check as you go.
Before you spend
Know whether ads will pay, and find your way round before you open an account.
- Know your numbers and the calculator
- How the auction really works
- The types of Google Ads
- A practice account to click round
Set up your account
Every setting done once, by hand or with Claude.
- Open your account, screen by screen
- Admin, Billing and your linked Google tools
- Connect it to Claude, if you want to
Plan and prepare your first ad
Everything ready before you build: searches, costs, offer, ads and page.
- Searches that bring buyers
- What you’ll pay per click
- Positioning your offer
- Ads that get the click
- Pages that turn clicks into enquiries
Build it, track it and switch it on
Everything you prepared, put together, tracked, checked and switched on.
- Your first campaign, Search or another type
- Tracking every enquiry
- Check everything, then switch on
Keep improving and grow
Know what to change every week, whether it’s paying every month, and when to do more.
- Your weekly ads check
- Change, pause or combine
- Your monthly report
- Sending good leads back from your CRM
- Image and video ads with AI
- Going beyond Search
- Winning back visitors
- Check what you’ve learned
Live now
Included in your membership
Join the Academy and you can start this course today. Every other course is included too, as each one opens.
- This course, and every course as each opens
- Regular AI updates throughout the year
- Live group sessions
- Save £360 a year
- Every course, as each opens
- No commitment, cancel any time
- Included with your website
- Plus our client only courses
All prices include VAT. Your Google Ads spend is paid to Google and isn’t included.
Before you sign up
Your questions, answered
Is it ready now?
Yes. All 24 lessons are live. Join the Academy and you can start today.
How much do I need to spend on ads?
Only what you could afford to lose on a test, often £10 a day to start. The calculator in lesson 2 works out a sensible budget and the most you can pay per click from your own numbers, before you spend anything.
What if Google isn’t right for my business?
That’s a good thing to find out early. Lesson 10 checks what clicks really cost against what you can afford, so you know whether Google can pay for you before you spend, not after.
Do I need to do anything first?
It helps to have an offer people want and somewhere to catch every enquiry. If you haven’t yet, look at Create an Offer Your Clients Can’t Say No To, Never Lose Another Enquiry and Set Up Your Accounts So They Show What’s Working. The course points you to them as you go.
Is it just Google Ads?
Yes. It covers Search, Google Maps and the other Google ad types, so you can do one platform properly. Facebook and Instagram ads have their own course.
Can Claude work in my Google Ads account for me?
Yes. The course shows you how to connect Google Ads to Claude with a connector called Adspirer. It’s free to start, with paid plans if you use it a lot, and you need a paid Claude plan. Claude can then check your account, set things up, build your campaigns and write your ads. It asks before it changes anything and saves new campaigns paused. If you’d rather not connect it, every lesson shows you how to do it by hand.
Can I use AI to make my ads?
Yes, and the course shows you how. It also covers how AI made images and videos must be labelled, and the UK rules on honest advertising and reviews.
Do members pay extra?
No. It’s included in your membership, like every other course. You only pay Google for your ads.
Get customers with Google Ads.
We’ll help you set up your account properly, understand the different types of ads you can run, and then understand your results, so you know your ads are bringing you customers.
Join the Academy to get it
Henny MaltbyPink Elephant AI Marketing Academy
Examples on this page are illustrative. Results vary and aren’t guaranteed. Google Ads is a trademark of Google LLC. This course isn’t made or endorsed by Google.