You’re losing customers. Find out where.
Most small businesses are losing customers somewhere in their marketing without realising it. Answer a few quick questions about your business and see where they’re slipping away, and what it’s costing you. Then I’ll show you how to fix it.
Your free check
Where are you losing customers?
Sound familiar?
You’re working hard. So why isn’t it working?
It isn’t you, and it isn’t your product. Customers are slipping away at one point you can’t see. Find it, fix it, and everything else starts working harder.
What’s inside
Five calculators that show you what your marketing is getting wrong
This isn’t a course you sit and watch. Every module comes with a calculator. Put in your own numbers and it shows you what’s going wrong in your business, and what it’s costing you.
Module 1
Find you, trust you, choose you
What it doesScores you on the three jobs of marketing and shows your weakest link.
Why it mattersIf one of the three is weak, the other two can’t make up for it.
Module 2
Where are customers slipping away?
What it doesTakes your monthly numbers and finds the one stage that’s leaking, and what fixing it could add.
Why it mattersA leak at one stage drains everything after it.
Module 3
Your 3% and your 97%
What it doesShows how many of the people who know you are ready to buy now, and how many will buy later.
Why it mattersThe business that stays in touch is the one they buy from when they’re ready.
Module 4
Your routes to market
What it doesMaps the routes people use to find you, and where each one sends them.
Why it mattersA page for one buyer, with one clear next step, wins more enquiries than a homepage.
Module 5
Your lead tracker
What it doesCounts the enquiries that never get a follow up, and what they’re costing you.
Why it mattersMost sales are lost after the enquiry, not before it.
- 1Your weakest link is “Choose you”
- 2Your biggest leak is Visit → enquire£18,000
- 3You’re not staying in touch with the 97%£11,640
- 41 of your 3 routes lands on your homepage
- 56 enquiries a month never followed up£9,000
Finish
Your results, all in one place
What it doesPulls together everything the calculators found, with the first thing to fix.
Why it mattersYour marketing is only as strong as its weakest step.
Do the maths
What is this costing you?
These are example numbers. Do the free check above and you’ll see your own.
This course is free. All you need is a free account.Every month you leave it, those customers go to someone else.
What changes
From guessing to knowing
Before the course
- You post and hope
- You try a bit of everything
- Enquiries go quiet and you don’t know why
- You don’t know what it’s costing you
- You’re not sure what to do next
After the course
- You know how your customers decide to buy
- You know the one thing to fix first, and what it’s worth
- You stay in touch until people are ready to buy
- No enquiry slips through the cracks
- You have a clear plan for what to do next
How people buy
How every customer decides to buy
Every customer goes through the same seven steps before they buy from you. Miss one, and they buy from someone else.
Get ready
Know who you sell to, what you sell and how you’ll reach them.
They see you
Show up where your buyers already spend their time.
They check you out
A stranger trusts you in five seconds.
They take a first step
An easy yes that isn’t “buy now”.
You capture and nurture
Every lead in one place, kept warm until they’re ready.
You win the sale
Follow up, answer objections, make yes easy.
They come back and refer
Reviews, referrals and repeat business.
Fix the weakest step first.
It’s the quickest way to win more customers, because every step after it gets easier.
What you’ll walk away with
Know where you’re losing customers, and what to fix first
By the end of this course you’ll know where your customers are slipping away, what it’s costing you each year, and the one thing to fix first. No more guessing, and no more posting and hoping.
It’s about how marketing really works. Every customer goes through the same seven steps before they buy, from the first time they see you to the day they come back and tell their friends. In seven short videos I take you through those steps, with five calculators that use your own numbers, so you can see how your business is doing at each one.
Why does it matter? Because most small businesses are working hard on the wrong step. They post more, when the real problem is that enquiries never get a follow up. Fix the right step and the marketing you’re already doing starts to pay.
It takes about half an hour, and you finish with a plan for your business, not somebody else’s.
Everything you get
Clear, quick and about your business
- 7 short video modules, watched at your own pace
- Your free check plus 5 quick tools that use your numbers
- Your results report: what’s going wrong and what it’s costing you
- A quick check at the end of every module
- The course guide with the key ideas and space for your notes
- A clear plan for what to fix first
Free course
£0 with a free account
Create your account and start straight away. No card and no checkout.
Don’t take my word for it
What people say
★★★★★60+ five star reviews on Google from courses, workshops and 1:1 sessions
“Pink Elephant Media are brilliant! The information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It’s the best investment I’ve made all year!”
Fiona Lord, photographer, Google review
“Really informative and thought provoking with clear actions I put to work straight away. Would highly recommend.”
Andrew Cross, Google review
“Excellent training. Expert, accessible and practical.”
Michael Ellyatt, Google review
“Henny has so much knowledge. I have learned lots and I’m ready to implement.”
Matt Rudman, Google review
Hello, I’m Henny
I’ve been where you are
Before I helped other businesses grow, I built my own product business from scratch and got it stocked by JD Williams, Freemans and over 100 independent shops. I’ve spent more than 25 years in marketing, I’m a Growth Hub Premier Partner, and I run Pink Elephant Media and HM Consultancy.
This course is the exact way I look at every client’s marketing on day one: find the weakest step, then fix it. Now you can do the same for yours.
Questions
People ask
Do I need to be good with numbers?
No. Rough monthly numbers are fine, and the calculators do the maths for you. If you don’t know a number, a best guess still shows you where to look.
How long does it take?
About 30 minutes of video, plus the time you spend on the calculators. Most people finish it in an afternoon.
Is it really free?
Yes. Create a free account and you get the whole course: the videos, the calculators, the course guide and the cheat sheets. No card and no checkout.
Why is it free?
Because every other course in the Academy builds on it. Once you know where you’re losing customers, there’s a course for each step if you want help fixing it.
Is it right for me if I’m just starting out?
Yes. It works whether you’re new to marketing or you’ve been doing it for years and want to know why it isn’t bringing in customers.
What happens to my calculator answers?
They’re saved in your browser, so when you join the course they’re already filled in and every module uses them.
What if I don’t have time for a course?
Grab the free cheat sheets below. They show you what to check in ten minutes each. When you’re ready to fix what you find, the course is here.
What happens after the course?
You’ll know the one thing to fix first. If you want help with it, there’s a course for every step, or you can book a free hour with me.
Not ready yet?
Take the cheat sheets, free
Five one page checklists you can print, pin up and work through in ten minutes each. They show you what to check. The course shows you how to fix it.
Tell me where to send them. You’ll also get my marketing emails, and you can unsubscribe any time.
Stop guessing. Start fixing.