Your best marketing already loves you
Turn happy customers into more customers.
Reviews, referrals and repeat business from the people who already love what you do.
“They were brilliant!” Said to a neighbour. Never written down.
Lost praiseA five star review, a referral and a repeat booking from the same happy customer.
Put to workSame happy customer. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
What is asking worth?
Move the sliders to match your business. The numbers are yours.
That could be worth
a year, if you asked every happy customer
- Customers you don’t ask today
- Extra referrals a year
Your numbers, not a promise. Most businesses never ask, which is why referrals feel like luck.
Step by step
What you’ll do, and what you’ll have
Six short steps. Every one ends with something you can use straight away.
STEP 1 OF 6
Find the right moment to ask
Spot the point where customers are happiest.
The moment you’ll ask, every time.
STEP 2 OF 6
Ask for reviews in a way that works
Write a short request and make it one click.
A review request you can send today.
STEP 3 OF 6
A referral ask that isn’t awkward
Practise wording that feels natural.
A referral ask you’re comfortable using.
STEP 4 OF 6
Stay in touch after the sale
Plan simple, useful contact through the year.
A stay in touch plan.
STEP 5 OF 6
Win back customers who’ve gone quiet
Write a friendly message for past customers.
A win back message, ready to send.
STEP 6 OF 6
Put your reviews to work
Use reviews on your website, quotes and posts.
Proof working for you everywhere.
Why this step, and why now
Where this sits on your journey
Steps 1 to 6. This works best once customers are coming in steadily.
Your happiest customers are your best marketing. Keeping them and asking them is easier than starting from scratch with strangers.
AI Reviews and Referrals. Let AI do the asking and the replying.
Coming soon
Be first to get it
Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
When will it launch?
We’re building it now. Join the waiting list and you’ll be the first to know.
Do I need to do anything first?
No. If you already have happy customers, you can start here.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Don’t have time for videos?
Every course comes with a quick guide booklet you can download and work through at your own pace.
Ready when you are
Turn happy customers into more customers.
Leave with a steady flow of reviews, referrals and repeat business from customers you already have.