Set it up once, use it everywhere
Marketing that sounds like you, in minutes.
Stop explaining your business to AI, and stop rewriting what it gives you. Build your AI marketing brain once and get posts, emails, follow ups and proposals that sound like you and sell what you sell.
What is an AI marketing brain?
AI that already knows your business
It’s your own private AI assistant, set up once with everything about your business: who your customers are, what you sell, how you talk and your best work. After that you never have to explain your business to AI again.
Why build one? Because AI only knows what you tell it. Ask it cold and you get generic copy that could be about anyone. Ask your AI marketing brain and you get posts, emails, follow ups and proposals that sound like you and sell what you sell, in minutes.
The most important thing you put in is your offer. A clear offer gives AI something worth writing about. If yours isn’t nailed down yet, do Create an Offer Your Clients Can’t Say No To first, then come back and add it.
Why build one
Set it up once. Everything gets easier.
Three pieces of infrastructure sit underneath all of your marketing. Get them in place and every post, email, quote and follow up is quicker to do and better when it lands. Leave one out and you start from scratch every time.
What you get out of it
What changes once it’s built
The resultYou never explain your business to AI again. It knows who you sell to, what you sell and why people choose you.
How you get itYou build your Business Brief in six short parts, 3A to 3F, one thing at a time.
The resultBefore you write a word, you can see what AI already believes about your business, right and wrong, and put it straight.
How you get itOne prompt for the AI you use most, which analyses your business from your past chats.
The resultYour pages, quotes and follow ups answer the worry before the customer raises it. No discount needed.
How you get itYou fill in an Objection Sheet on the page: the eleven objections every owner hears, your answer and your proof.
The resultYou ask once and get an email campaign, a LinkedIn post, Instagram content or a landing page you can use.
How you get itYou drop our Rules for Claude booklet into your Brain: the rules we use ourselves.
The resultThe follow ups most businesses never send go out in your voice, in minutes. About two hours a week covers your marketing.
How you get itCopy and paste prompts for replies, follow ups, a week of posts, your newsletter and reviews.
The resultYou follow along and finish, with no guessing where to click and nothing to sit and watch for an hour.
How you get itMoving pictures of the real screens show you every step.
Sound familiar?
If this sounds like you, this course is for you
What it covers
Step by step, start to finish
- 1Why AI sounds generic, which tool to use and what it costs
- 2Set up a Claude Project for your business
- 3Add your business in six short parts, plus your Objection Sheet
- 4Teach it your voice with examples of your best writing
- 5Prompts that get great answers first time
- 6Daily jobs, plus our Rules for Claude for emails, LinkedIn, Instagram and landing pages
- 7Check its work so nothing goes out wrong
The result
An AI marketing assistant that knows your business inside out, ready to use in every Academy course.
- A read and do course, with nothing to watch
- Moving pictures that show you where to click
- A booklet to download, print and keep
- An Objection Sheet you fill in on the page
- Our Rules for Claude booklet
- Tools, templates and prompts to keep
- Built around your own business
Live now
Get it with your membership
Join the Academy and you can start this course today, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
Is it ready now?
Yes. It’s live for Academy members today.
Do members pay extra?
No. It’s included in your membership, like every other course.
Is there anything to watch?
No. It’s a read and do course, with a booklet to keep, moving pictures that show you where to click, and templates and prompts to use straight away.
Ready when you are
Your AI marketing brain.
An AI marketing assistant that knows your business inside out, ready to use in every Academy course.