Step 3 · Set up your foundations ✦ AI course

Answers every question, day and night

Add an AI chatbot to your website.

I’ll show you, step by step, how to put an AI chatbot on your website that knows your services, your prices and the questions you’re asked every week. It answers visitors day and night, takes their details, and hands over to you when a real person is needed.

Open nowWorks on any websiteIncluded in Academy membership
5Short lessonsClear steps with pictures and prompts to copy, no videos to sit through
24/7Always onQuestions answered while you work, or sleep
1Simple handoverTo you, whenever a real person is needed

What your chatbot does

Every visitor gets an answer. Every enquiry gets caught.

People have questions at 10pm, at the weekend and while you’re with a client. If nobody answers, they try the next website. Your chatbot does three jobs for you.

Answers in your words

It learns your services, your prices and your common questions, so visitors get a proper answer there and then, not a promise to get back to them.

Takes their details

It answers first, then asks for one thing at a time. A visitor at 10pm becomes a name, an email and a next step by the morning.

Knows when to hand over

A complaint, a tricky price or anyone who asks for a person comes straight to you, with a reply time you choose.

Try it now · takes a minute

How long do you spend on the same questions?

Move the sliders to match your business. The numbers are yours.

You spend about

a year answering the same questions

  • Value of that time a year

Worked out over 48 working weeks. Your chatbot takes the repeat questions, and it’s there when you’re not.

You stay in control

It only says what you’ve told it

Most of the work is deciding what your chatbot should say. The clicking is the easy part. If you’ve built Your AI Marketing Brain, most of that is already done.

You’ll leave the course with all of this in place:

  • Your chatbot’s knowledge, written from your Brain in minutes
  • Five simple rules that stop it guessing or promising things you can’t do
  • A friendly hello for each page, so it feels meant for the person reading
  • Twenty test questions to try before any visitor sees it
  • Every good chat sent to your CRM with a next step
  • A monthly list of what visitors ask, ready to turn into pages, posts and emails

Step by step

What you’ll do, and what you’ll have

Five short lessons with pictures and prompts to copy. The click by click steps follow Tidio, with a note under each one if you choose a different tool. Our running example is a small accountancy practice, so you can see it working on a real kind of business.

STEP 1 OF 5

What a good chatbot does

You’ll doSee what a good chatbot does, and what it’s worth to you, in pictures and real examples.
You’ll haveA clear idea of the one job yours should do.

Why this step, and why now

Where this sits on your journey

Do this first

Why Your Website Isn’t Winning You Customers, so you know the questions every visitor asks, and Your AI Marketing Brain, which writes your chatbot’s knowledge for you.

Why it matters

People have questions at all hours. Your chatbot answers them and catches the enquiry while you get on with the work.

Do this next

Never Lose Another Enquiry, so every chat lands in your CRM and gets followed up.

Open now

Add your chatbot this week

This course is included in AI Marketing Academy membership, along with every other course. Join and start straight away.

Pink Elephant website clients: you get it free.

Best value12 month plan

£10.38a week (£45 a month)

Every course for a year. 12 month minimum, then cancel any time.

Join for £10.38 a week

Month by month

£17.31a week (£75 a month)

Every course, no commitment. Cancel any time.

Join for £17.31 a week

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Questions

People ask

How do I start?

Join the AI Marketing Academy and the course is ready straight away. If you’re already a member, just log in and start.

Do I need to be technical?

No. On WordPress you add a plugin. On other websites you paste in one short piece of code, or send it to whoever looks after your site. The course shows you where to click at every step.

Which chatbot tool should I use?

The course compares five chat tools, with a two minute quiz that points you to the right one for your business, your CRM and your budget. The click by click steps follow Tidio, with notes for the others.

What does a chatbot cost?

Prices change often, so the course links you straight to each tool’s own price page. Several have a free plan, so you can try one before you pay.

What if it says something wrong?

It only answers from what you give it, and five simple rules stop it guessing or promising things you can’t do. You test it with 20 questions before any visitor sees it, and the course shows you how to keep it right when your prices change.

Will it work with my CRM?

Yes. Some chat tools send every chat straight into your CRM, and with others it’s a click. The course shows you both, so every good chat ends with a next step.

Do I need to do anything first?

It helps to do Your AI Marketing Brain first, because your Brain writes your chatbot’s knowledge for you.

Is it a video course?

No. There are no videos to sit through. It’s clear written steps with pictures, and prompts you copy and paste, so you can work through it at your own pace.

Do members pay extra?

No. Academy members get every new course free the day it launches.

Ready when you are

Add an AI chatbot to your website.

Leave with a chatbot on your website that answers questions, takes details and hands over to you, day and night.