“It’s too expensive.”
Know exactly what to say next.
What to say when they tell you it’s too expensive, not right now, or they’re talking to someone else, without feeling pushy.
“It’s a bit more than we expected.” “Oh. Well, I could knock 10% off?”
“It’s a bit more than we expected.” “I understand. Can I show you where the difference goes?”
Price heldSame objection. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · tap one
What are they really saying?
Every objection means something. Tap the one you hear most.
THEY SAY
“It’s too expensive”
I can’t see the value yet, or I’m comparing you with someone cheaper.
How to show where the difference goes, without dropping your price.
THEY SAY
“I’ll think about it”
Something is unclear or worrying me, and I don’t want to say it.
The question that brings the real concern into the open.
THEY SAY
“Not right now”
It isn’t urgent enough yet.
How to agree a next step and a date, so it doesn’t drift.
THEY SAY
“We’re talking to others”
I need a reason to pick you.
How to make the choice easy, without knocking the competition.
THEY SAY
“I need to ask my partner”
I’m not the only one deciding.
How to help them make the case when you’re not in the room.
Step by step
What you’ll do, and what you’ll have
Six short steps. Every one ends with something you can use straight away.
STEP 1 OF 6
Why people really hesitate
Learn the worries behind almost every objection.
A way to hear what’s really being said.
STEP 2 OF 6
Answers to price, timing and risk
Write your answers using simple frameworks.
Prepared answers to your most common objections.
STEP 3 OF 6
“We’re talking to others”
Work out what makes you the safe choice.
A confident answer that doesn’t knock competitors.
STEP 4 OF 6
Questions that move things forward
Practise questions that open the conversation up.
A set of questions to keep in your pocket.
STEP 5 OF 6
Hold your price
Learn what to offer in place of a discount.
The confidence to hold your price.
STEP 6 OF 6
Your objection answer sheet
Put your answers on one page.
A sheet to keep by the phone.
Why this step, and why now
Where this sits on your journey
Write a Quote That Gets a Yes, so your price is already presented well.
An objection isn’t a no. It’s a question you haven’t answered yet, and this gets you ready for it.
Turn Enquiries Into Customers. Follow up and close without feeling pushy.
Coming soon
Be first to get it
Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.

Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
When will it launch?
We’re building it now. Join the waiting list and you’ll be the first to know.
Do I need to do anything first?
Do Write a Quote That Gets a Yes first, so your price is presented well before any objection comes up.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Don’t have time for videos?
Every course comes with a quick guide booklet you can download and work through at your own pace.
Ready when you are
Know exactly what to say next.
Leave with confident, prepared answers to every objection you hear.