For UK business owners who are tired of hearing “how much?”
Win clients on value. Never on price again.
In one short course, you’ll turn what you already sell into an offer your ideal clients can’t say no to. Built step by step with an AI builder, and backed by our money back guarantee.
- Clients stop haggling, because your offer is worth far more than it costs.
- Enquiries turn into yeses, because every worry is answered before it’s asked.
- You stand out instantly, with an offer on every page, post and pitch.
★★★★★Rated 5.0 from 61 Google reviews
What you walk away with
Six things you’ll have when you finish
Not theory. Not notes you’ll never read again. Finished, ready to use assets for your business.
A finished offer, named and priced
Ready to put on your website the day you finish.
A guarantee that removes the fear
So saying yes feels safe, and hesitation disappears.
Bonuses that answer every objection
Before your customer has even said them out loud.
An offer for every type of buyer
Gift buyers, loyal customers, businesses. Each gets theirs.
A headline that sells on your homepage
Your offer, front and centre, in words your buyers use.
A ladder from curious to committed
A free first step, a core offer and a premium offer.
★★★★★Rated 5.0 from 61 Google reviews
It’s just food in a box. So how did it become a global giant?
Same product. Transformed by an offer.
HelloFresh weren’t even first. Meal kits were already being delivered in Sweden before they launched in 2011. Plenty of companies sell food in a box. What HelloFresh did differently was wrap it in an offer that’s almost impossible to refuse:
- 50% off your first box
- 20% off your next four
- A free treat with every order for 8 weeks
- Pause or cancel any time
Two founders pack and hand deliver boxes to their first 10 customers.
They launch in the UK, the US, the Netherlands and Australia.
They float on the stock market, valued at €1.7 billion.
Close to 1 billion meals delivered and around €7.66 billion in revenue.
Sources: HelloFresh Group results 2024; HelloFresh company history.
Not because the food was different. Because the offer was. And it’s not just them:
It’s just a mattress.
A 100 night trial took the fear out of buying a mattress online, where you can’t lie on it first.
It’s just online storage.
Free space for you and a friend turned every customer into their sales team.
It’s just software.
A free CRM, no credit card, got businesses hooked before they ever paid a penny.
★★★★★Rated 5.0 from 61 Google reviews
Be honest. It takes one minute.
Do you have an offer? Or just a product?
Eight quick questions. Find out whether your offer is winning you the right clients, or costing you sales.
Two very different years ahead
What’s it costing you to wait?
Keep going as you are
- “How much?” before “hello”
- Losing work to someone cheaper
- Prospects who enquire, then vanish
- Feast one month, famine the next
- Ads and posts that cost more than they make
Build a better offer
- People ask “when can we start?”
- You win on value, not on price
- Every worry answered before it’s said
- A steady flow of the right clients
- Marketing that finally pays for itself
Picture a cleaning company…
Look like everyone else and you get compared on price.
“Reliable, professional, fully insured. Competitive rates. Call for a free quote.” Every cleaning company says it. So customers get three quotes and pick the cheapest. That isn’t a marketing problem. It’s an offer problem, and it’s completely fixable.
Now imagine if they said…
“The same cleaner every time. Not happy? We come back and redo it, free.”
Suddenly, price isn’t the first question. That’s exactly what you’ll build for your business.
The system behind every offer we build
The Can’t Say No Method™
Four simple steps from “how much?” to “where do I sign?”. We make it look easy, because once you know how, it is.
See what an offer really is
Stop selling your product. Start selling the result.
Know what stops them buying
Find the worries your buyers never say out loud.
Make it irresistible
Value, guarantees, bonuses and pricing with confidence.
Put it everywhere
An offer for every buyer, every page, every pitch.
1What an offer really isYou’ll stop selling your product and start selling the result.
- Why your product isn’t your offer
- How HelloFresh grew from someone else’s idea
- Casper, Domino’s, HubSpot and Dropbox, taken apart
- Why looking like everyone else gets you compared on price
- Meet your Client Offer Builder™
2Who it’s for and what they fearYou’ll know exactly who buys, and what’s stopping them.
- Get specific about your ideal buyer
- The worries they never say out loud
- The real problem underneath
- Just ask: the five questions that change everything
3Build it to be irresistibleYou’ll have an offer worth far more than it costs.
- The psychology of a yes
- Trim and stack, and the value equation
- Four guarantees that take the risk away
- Bonuses, real scarcity and pricing with confidence
- Give it a name people remember
4Put it to work, everywhereYou’ll have offers ready for every buyer and every page.
- Name the payoff, not the service
- One offer for each type of buyer
- Build your offer ladder
- Build it, test it, repeat it
Everything you need to build yours
Here’s everything you get
YOUR COURSE BUNDLE
You risk nothing. Not a penny.
Our money back guarantee
Use it. Try it. Or your money back.
Work through the course and put your new offer in front of customers. If you don’t see real value within 90 days, we’ll refund you in full.
The one condition
You need to show us you’ve used it and tried it: that you’ve worked through the course, built your offer with the Client Offer Builder™ and put it in front of customers. That’s it.
Straight talking. Real results.
What business owners say about Henny
The session you hosted on Killer Offers was practical and thought provoking. I loved the straight talking that cuts through the myths and misconceptions.Dave MorrisGoogle review
The information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It’s the best investment I’ve made all year!Fiona Lord, PhotographerGoogle review
Really informative and thought provoking with clear actions I put to work straight away. Would highly recommend.Andrew CrossGoogle review
★★★★★Rated 5.0 from 61 Google reviews. Reviews are from Henny’s in person training and workshops.
Hi, I’m Henny
I didn’t have the biggest budget. I had the better offer.
Before I taught anyone else, I built my own product business and got it stocked by JD Williams, Freemans and over a hundred independent shops. The difference was never the product. It was how I packaged it.
Now I help small business owners do exactly the same. No jargon, no theory for the sake of it. Just the offer that gets the right people saying yes.
★★★★★Rated 5.0 from 61 Google reviews
You’re not buying a one off video
You’re joining the Learning Academy
Create an Offer is part of the Pink Elephant Learning Academy: practical marketing training built to turn what you learn into real results. Courses, templates, workshops, tools and support, all in one place.
- Learn it, in short practical lessons.
- Implement it, with templates and AI tools.
- Grow, with the next course ready when you are.
Still thinking it over?
I’m not a marketer. Is this for me?
Yes. It’s built for business owners, not marketers. Plain English, real examples, and the Client Offer Builder walks you through it one question at a time.
I don’t have much time.
The lessons are short and practical, and you go at your own pace. Most people have a first version of their offer after one sitting with the Builder.
My business is different. Will it work for me?
Products or services, local or online, the course shows both, from candle makers to bookkeepers to cleaning companies. The ingredients of a great offer work in every market.
What if it doesn’t work for me?
Then you get your money back. Work through the course, build your offer and put it in front of customers. If you don’t see real value within 90 days, show us you’ve used it and tried it, and we’ll refund you in full.
How long do I have access?
For life, including every update.
Can Henny build it with me instead?
Yes. Work directly with Henny on your offer, positioning and customer journey. See the done with you Killer Offer.
Start today, not someday
What happens the moment you join
Your login arrives by email straight away, so you can start today.
Watch Module 1 and see why your product isn’t your offer.
Open the Client Offer Builder™ and build your first offer, step by step.
You don’t need a bigger budget than the big boys.
You need a better offer.
★★★★★Rated 5.0 from 61 Google reviews. Money back guarantee.
Results depend on your business, your market and the effort you put in. Brand examples are for illustration and their offers change over time. Reviews shown are from Henny’s in person training and workshops.
Pink Elephant Media, Yew Tree House, Atcombe Road, Stroud, Gloucestershire GL5 5EW. henny@pinkelephantmedia.com. 01453 705097