From kitchen table to shop shelf
Get your products on their shelves.
Sell products? Get in front of the shops and catalogues that already have your customers, the same way Henny did with JD Williams, Freemans and over 100 independents.
A great product. A website. Sales one at a time.
Selling aloneStocked in shops that already have your customers. Orders by the case, and reorders.
StockedSame business. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
Will wholesale make you money?
Move the sliders to match your business. The numbers are yours.
That makes you
profit a month across your stockists
- Your trade price
- Your profit on each one
- Profit a year
A quick sum before VAT, delivery and packaging. The course takes you through pricing for wholesale properly.
Step by step
What you’ll do, and what you’ll have
Six short steps. Every one ends with something you can use straight away.
STEP 1 OF 6
Find the right retailers
Match your product to the shops, catalogues and marketplaces that sell to your customer.
A shortlist of retailers that fit.
STEP 2 OF 6
Prepare your trade pack
Build a line sheet, photos and terms.
A trade pack buyers take seriously.
STEP 3 OF 6
Price for wholesale
Work back from the shelf price to your margin.
Trade prices that still make you money.
STEP 4 OF 6
Approach buyers and get meetings
Write a short, confident first approach.
An email and a pitch for buyers.
STEP 5 OF 6
Trade shows, catalogues and marketplaces
Choose the routes that suit your product and budget.
A plan for where to be seen.
STEP 6 OF 6
Keep stockists reordering
Set up a simple routine for checking in and restocking.
Stockists who come back for more.
Why this step, and why now
Where this sits on your journey
Steps 1 to 3. Buyers want to know who your product is for and why it sells.
A retailer already has your customers walking past their shelves every day. This gets your product in front of them.
Step 5: Make them choose you. Start with the free website check.
Coming soon
Be first to get it
Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
When will it launch?
We’re building it now. Join the waiting list and you’ll be the first to know.
Do I need to do anything first?
It works best after Steps 1 to 3, so you can tell buyers who your product is for and why it sells.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Don’t have time for videos?
Every course comes with a quick guide booklet you can download and work through at your own pace.
Ready when you are
Get your products on their shelves.
Leave with a clear plan, a trade pack and a list of retailers to approach this month.