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Start freeFor small businesses who want more clients
Your AI Marketing Brain. A full marketing suite, in one place.
Your own marketing team, working behind the scenes: finding customers, following up enquiries, keeping your website up to date and making sure opportunities don’t get missed. We call it an AI Marketing Brain.
It’s not just another piece of software. It learns your business and connects to the tools you already use, so all your marketing starts working together and much of the repetitive work is done for you. Every course here teaches it something new.
One AI Marketing Brain, instead of
- a marketing agency
- a copywriter
- a social media freelancer
- an SEO company
- someone chasing your leads
- someone to run your CRM
- courses you never finished
It does the work. You approve it. Everything it learns stays yours.
16 quick questions. See your score, and which step to fix first.
Learn itShort videos, or a booklet if you’d rather read.
Create itEvery course ends with something finished for your business.
Teach your AI Marketing BrainWhat you create goes into your AI Marketing Brain, so the next job is faster.
Don’t just take our word for it
5.0 from 60+ Google reviews
From Henny’s workshops, courses and 1:1 sessions.
“Pink Elephant Media are brilliant! The information you get on the courses are incredible and delivered in a straight forward no nonsense approach. It’s the best investment I’ve made all year!”
“Excellent training. Expert, accessible and practical.”
“Really informative and thought provoking with clear actions I put to work straight away, would highly recommend.”
“Thanks Henny. Inspiring training. Will apply suggestions. Looking forward to future courses.”
“Fantastic training session today on email marketing via Cheltenham BID. Henny has so much knowledge. I have learned lots and ready to implement.”
“I attended the email marketing workshop at Pink Elephant Media. Henny was brilliant!”
“I attended the Pink Elephant Media workshops, they are amazing! The workshops are really informative, information is really easy to understand and Henny is great! Thank you for your help and guidance!”
“The course I attended at Pink Elephant was hugely informational, beneficial and I would highly recommend them.”
“My one to one session with Henny organised by the Growth Hub was packed full of really helpful advice and tips. It was brilliant and has inspired me to crack on with lots of new ideas! Many thanks.”
“I have just had the most amazing zoom meeting with Henny. She is such a knowledgable person.”
“A great session, full of thought provoking ideas.”
“I recently attended a workshop run by Henny at the Gloucester Growth Hub. Very informative and well run. I learnt so much in just one morning, thank you!”
“As always, Henny has delivered an informative and jam-packed training session.”
“The Pink Elephant Media workshop I attended was well presented, easy to follow and full of extremely useful information.”
“Just attended a workshop with Pink Elephant Media. Lots of great information on how to get more clients online. Would recommend to anyone wanting a greater presence on the World Wide Web.”
“A fantastic experience, professional, informative, helpful, and above all motivating. I highly recommend this company.”
“A well organised, thought-out workshop.”
“I really enjoyed working with Henny and she was one of the few digital consultants who spoke any sense to me.”
“Great chat with Henny regarding how we can use her tools to promote and expand our Gloucester networking group. Everything explained thoroughly with a view for future 1-2-1s. Great advice, thanks again Henny.”
Read all our Google reviews★★★★★ 5.0 on Google
The Pink Elephant marketing journey
Where are you on the journey?
Three stages, seven steps and one AI Marketing Brain that learns at every stop. Start with the free course, then take the steps in order. Tap any stop to see what it gives you.
Get your foundations rightDo these first, in orderWin customersPick what fits your businessGrowSell more, keep them coming back
Get your foundations right
Win customers
Grow
Start here · Get your foundations right
Understand how marketing really works
Understand why your marketing isn’t working, and create the foundation for your AI Brain.
See the 2 coursesYour Brain learns
This is where your Brain begins. You set it up with your business and your voice, ready to learn more at every step.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 1 · Get your foundations right
Know exactly who you want
Understand your customers, how they buy and how to reach them.
See the 4 coursesYour Brain learns
Ideal customer profiles, buying triggers, objections, customer journeys and marketing priorities.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 2 · Get your foundations right
Create something they actually want
Build an offer customers see as valuable and worth buying.
See the 2 coursesYour Brain learns
Your competitive advantage, positioning, pricing, guarantees and offers.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 3 · Get your foundations right
Set up your foundations
Set up the foundations every business needs: a website that converts, a CRM so no enquiry is lost, follow up that runs itself, and tracking that shows where every enquiry comes from.
See the 7 coursesYour Brain learns
Your website, your CRM and sales process, your tools, your follow up and where your enquiries come from.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 4 · Win customers
Give people a reason to notice you
Create messages and resources that attract the right people.
See the 2 coursesYour Brain learns
Your hooks, messaging, lead magnets and what motivates customers to engage.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 5 · Win customers
Get the right people coming to you
Build a repeatable system for attracting potential customers.
See the 13 coursesYour Brain learns
Which channels work, what content performs, which audiences respond and how to improve campaigns.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 6 · Grow
Turn interest into paying customers
Convert more enquiries into customers without competing on price.
See the 5 coursesYour Brain learns
Why prospects say yes or no, which proposals convert and how to handle objections.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Step 7 · Grow
Keep customers coming back
Generate repeat business, referrals and sustainable growth.
See the 3 coursesYour Brain learns
Customer feedback, lifetime value, repeat purchase opportunities and what to improve next.
Your businessYour customersYour offerYour toolsYour messageYour channelsYour sales processYour results
What your AI Marketing Brain knows by the end of this step.
Don’t have time to watch videos?We’ve done every course as a quick guide booklet for you to download and work through at your own pace.
One step at a time
Every course, in the order to take them
Each step builds on the one before. Open a step to see what you’ll create and what your Brain learns.
Get your foundations right
Start hereUnderstand how marketing really works
Understand why your marketing isn’t working, and create the foundation for your AI Brain.
2 courses · 1 free
Understand how marketing really works
Understand why your marketing isn’t working, and create the foundation for your AI Brain.
1
Your free checkWhere are you losing customers?
Find you → visit
Visit → enquire
Enquire → buy
What these leaks could be costing you£18,700 a year
How Marketing Really Works
- You’ll create
- A clear picture of where your marketing is losing customers, what that costs you each month and the one thing to fix first.
AI2
Your AI Marketing Brain
Your AI Marketing Brain
Your AI Marketing Brain
- You’ll create
- Your own AI Marketing Brain: a Claude Project set up with your business and your voice, ready to learn more at every step.
- Your Brain learns
- Your business basics, how you sound and the rules it follows when it writes for you.
- Includes
- Put your Brain to work: your first three jobs
Step 1Know exactly who you want
Understand your customers, how they buy and how to reach them.
Your Brain learns Ideal customer profiles, buying triggers, objections, customer journeys and marketing priorities.
4 courses · 2 open now
Know exactly who you want
Understand your customers, how they buy and how to reach them.
Your Brain learns Ideal customer profiles, buying triggers, objections, customer journeys and marketing priorities.
1
Find the Customers You Actually Want
- You’ll create
- A one page profile of the customers worth having, in their own words, and a way to spot a bad lead before you quote.
- Your Brain learns
- Who buys, what worries them and where your best customers come from.
2
1Why People Buy, and Why They Don’t
Why People Buy, and Why They Don’t
- You’ll create
- A journey map for each type of customer: what starts them looking, where they stall and why, and the one change worth making first.
- Your Brain learns
- Buying triggers, barriers and the journey your customers take.
- Includes
- Map the journey from stranger to customer
AI3
Put AI in Charge of Finding Sales Opportunities
Put AI in Charge of Finding Sales Opportunities
- You’ll create
- An agent that finds forgotten leads in your emails, accounts, spreadsheets and CRM, finds new prospects like your best customers, and prepares a daily list of people to contact with messages ready for your approval.
- Your Brain learns
- Your prospect list and the sources that produce the best matches.
4
1Your 90 Day Plan to Win More Customers
Your 90 Day Plan to Win More Customers
- You’ll create
- A one page plan: one goal, your priorities and what you will do each week for 90 days.
- Your Brain learns
- Your goal, your priorities and your weekly plan.
Step 2Create something they actually want
Build an offer customers see as valuable and worth buying.
Your Brain learns Your competitive advantage, positioning, pricing, guarantees and offers.
2 courses · 2 open now
Create something they actually want
Build an offer customers see as valuable and worth buying.
Your Brain learns Your competitive advantage, positioning, pricing, guarantees and offers.
AI1
Know Your Competition
Know Your Competition
Know Your Competition
- You’ll create
- One sheet on the three businesses your customers compare you with, and the gap your offer will be built around.
- Your Brain learns
- What your competitors sell, what they charge and where they let people down.
2
Create an Offer Your Clients Can’t Say No To
2Create an Offer Your Clients Can’t Say No To
Create an Offer Your Clients Can’t Say No To
- You’ll create
- A finished offer with a name, a guarantee, bonuses and a price you can say with confidence.
- Your Brain learns
- Your offer, your guarantee, your pricing and the worries it answers.
Step 3Set up your foundations
Set up the foundations every business needs: a website that converts, a CRM so no enquiry is lost, follow up that runs itself, and tracking that shows where every enquiry comes from.
Your Brain learns Your website, your CRM and sales process, your tools, your follow up and where your enquiries come from.
7 courses · coming soon
Set up your foundations
Set up the foundations every business needs: a website that converts, a CRM so no enquiry is lost, follow up that runs itself, and tracking that shows where every enquiry comes from.
Your Brain learns Your website, your CRM and sales process, your tools, your follow up and where your enquiries come from.
1
3Why Your Website Isn’t Winning You Customers
Why Your Website Isn’t Winning You Customers
- You’ll create
- A page by page fix list for your website, built on what makes visitors enquire.
- Your Brain learns
- What each page of your website needs to say and do.
- Includes
- Would Your Website Make Them Stop? The free 15 minute checkThe five show homes: five example websites
AI2
Build Your Own Website With AI
Build Your Own Website With AI
- You’ll create
- Your own website, built with AI so it speaks to your customers, then moved to WordPress and Divi.
- Your Brain learns
- Your website copy and structure, so every future page matches.
- Includes
- Done with you option: your website live in a day
AI3
Improve Your Website Without a Developer
Improve Your Website Without a Developer
- You’ll create
- A better performing website, improved page by page just by asking, with our plugin and Claude.
- Your Brain learns
- Every change you make and what it did, so the next change is a better guess.
- Includes
- Test one change a month
4
3Never Lose Another Enquiry
Never Lose Another Enquiry
- You’ll create
- One place for every lead and customer, with reminders so nobody is forgotten.
- Your Brain learns
- Your sales stages, so it writes the right message at each one.
AI5
Answer Every Website Visitor, Day and Night
Answer Every Website Visitor, Day and Night
- You’ll create
- A chat assistant trained on your services, prices and FAQs that answers visitors and captures their details.
- Your Brain learns
- The questions visitors really ask, which feed your FAQs and content.
AI6
Every Enquiry Followed Up, Automatically
Every Enquiry Followed Up, Automatically
- You’ll create
- Welcome, nurture and follow up messages that send themselves, written in your voice.
- Your Brain learns
- Every sequence and automation you run.
7
3Know Where Every Enquiry Comes From
Know Where Every Enquiry Comes From
- You’ll create
- A simple set up that shows where every enquiry comes from.
- Your Brain learns
- Your starting numbers, so it can tell you later what changed.
Win customers
Step 4Give people a reason to notice you
Create messages and resources that attract the right people.
Your Brain learns Your hooks, messaging, lead magnets and what motivates customers to engage.
2 courses · coming soon
Give people a reason to notice you
Create messages and resources that attract the right people.
Your Brain learns Your hooks, messaging, lead magnets and what motivates customers to engage.
1
4Client Magnet Bootcamp
Client Magnet Bootcamp
- You’ll create
- One clear message that pulls your who, your offer and your words together, plus a list of where your clients are.
- Your Brain learns
- Your message, your hooks and the words that make the right people stop.
2
4Give People a Reason to Hand Over Their Details
Give People a Reason to Hand Over Their Details
- You’ll create
- A free guide, checklist or quiz your buyers want, with a sign up page and three welcome emails.
- Your Brain learns
- Your lead magnet and the emails that follow it.
- Includes
- Build the page and the lead magnet with AI
Step 5Get the right people coming to you
Build a repeatable system for attracting potential customers.
Your Brain learns Which channels work, what content performs, which audiences respond and how to improve campaigns.
13 courses · coming soon
Get the right people coming to you
Build a repeatable system for attracting potential customers.
Your Brain learns Which channels work, what content performs, which audiences respond and how to improve campaigns.
You don’t need all of these. Pick the two or three routes that suit your business and do those well.
Get found organically5 courses
AI1
Get Found When Customers Are Looking for You
Get Found When Customers Are Looking for You
- You’ll create
- A plan to show up on Google and in AI answers, with your profile, pages, FAQs and listings sorted.
- Your Brain learns
- The searches you want to be found for and the answers you give.
- Includes
- Get your Google Business Profile working
AI2
A Month of Blogs Without Writing a Word
A Month of Blogs Without Writing a Word
- You’ll create
- A month of blog posts on topics people search for, written in your voice.
- Your Brain learns
- Every article you publish, so it never repeats itself.
AI3
Create a Month of Social Posts With AI
Create a Month of Social Posts With AI
- You’ll create
- A month of posts planned and written in your voice, with a bot that drafts the next month for you to approve.
- Your Brain learns
- Your content plan, what you have posted and what your audience responds to.
- Includes
- What to post so it brings enquiriesYour 30 day planLet the bot draft next month
4
5Turn LinkedIn Into Your Best Salesperson
Turn LinkedIn Into Your Best Salesperson
- You’ll create
- A LinkedIn profile that sells, and a way to turn conversations into clients.
- Your Brain learns
- Your profile, your hooks, who you have contacted and what got replies.
- Includes
- Outreach without spamming anyone
5
5Turn TikTok Views Into Customers
Turn TikTok Views Into Customers
- You’ll create
- A TikTok plan built to sell, for product and consumer businesses.
- Your Brain learns
- Your hooks and which videos sell.
- Includes
- Make short videos with AI
Find customers directly4 courses
6
5Turn Your Email List Into Customers
Turn Your Email List Into Customers
- You’ll create
- Emails that build trust and turn subscribers into enquiries.
- Your Brain learns
- Your list and what each group responds to.
- Includes
- The rules for collecting emails, in plain English
7
5Get Other Businesses to Send You Customers
Get Other Businesses to Send You Customers
- You’ll create
- Ten businesses that already have your customers, and a partner offer they want to say yes to.
- Your Brain learns
- Your partners and what you offer each one.
8
5Turn Networking Into New Business
Turn Networking Into New Business
- You’ll create
- A plan for which rooms to be in, what to say and how to follow up.
- Your Brain learns
- Who you met and your follow ups.
9
5Get Your Products Onto Retailers’ Shelves
Get Your Products Onto Retailers’ Shelves
- You’ll create
- A trade pack buyers take seriously, wholesale prices that still make you money and 20 retailers to approach.
- Your Brain learns
- Your trade terms and your retailer list.
Advertise online4 courses
10
5Before You Waste Money on Advertising
Before You Waste Money on Advertising
- You’ll create
- A checklist of what must be in place before you pay for a click, and a test budget you can afford.
- Your Brain learns
- Your budget, your target cost per enquiry and your landing page.
11
5Get Customers With Google Ads
Get Customers With Google Ads
- You’ll create
- A Google Ads campaign that brings in customers without burning your budget.
- Your Brain learns
- Your keywords, your ads and what each enquiry costs.
- Includes
- Write and test your ads with AI
12
5Get Enquiries With Facebook and Instagram Ads
Get Enquiries With Facebook and Instagram Ads
- You’ll create
- A first paid social campaign aimed at the people most likely to enquire.
- Your Brain learns
- Your audiences, your ads and your results.
- Includes
- Write and test your ads with AI
13
5Win Back Visitors Who Didn’t Buy
Win Back Visitors Who Didn’t Buy
- You’ll create
- Adverts that follow up the people who visited your website and left.
- Your Brain learns
- Who came back and what brought them.
Grow
Step 6Turn interest into paying customers
Convert more enquiries into customers without competing on price.
Your Brain learns Why prospects say yes or no, which proposals convert and how to handle objections.
5 courses · coming soon
Turn interest into paying customers
Convert more enquiries into customers without competing on price.
Your Brain learns Why prospects say yes or no, which proposals convert and how to handle objections.
1
6Make Customers Trust You Before They Call
Make Customers Trust You Before They Call
- You’ll create
- Reviews, case studies and before and afters, placed where buyers look before they say yes.
- Your Brain learns
- Your reviews and case studies, ready to drop into quotes and pages.
2
6Turn More Enquiries Into Paying Customers
Turn More Enquiries Into Paying Customers
- You’ll create
- A simple sales process from first enquiry to yes, with five follow ups written in advance.
- Your Brain learns
- Your sales process, your follow up messages and why people say yes or no.
- Includes
- Follow up without feeling pushyReview your win rate each month with AI
3
6Write Quotes That Win the Work
Write Quotes That Win the Work
- You’ll create
- A quote template that sells the result, with three options and a follow up message.
- Your Brain learns
- Your quote template and your prices.
AI4
Create Winning Proposals With AI
Create Winning Proposals With AI
- You’ll create
- Call notes turned into a professional proposal in about 20 minutes.
- Your Brain learns
- Every proposal you send and which ones won.
5
6Turn ‘It’s Too Expensive’ Into a Yes
Turn ‘It’s Too Expensive’ Into a Yes
- You’ll create
- Your own answer sheet for the five objections you hear most.
- Your Brain learns
- Your objections and the answers that work.
Step 7Keep customers coming back
Generate repeat business, referrals and sustainable growth.
Your Brain learns Customer feedback, lifetime value, repeat purchase opportunities and what to improve next.
3 courses · coming soon
Keep customers coming back
Generate repeat business, referrals and sustainable growth.
Your Brain learns Customer feedback, lifetime value, repeat purchase opportunities and what to improve next.
1
7Turn Happy Customers Into Your Best Salespeople
Turn Happy Customers Into Your Best Salespeople
- You’ll create
- A way to look after new customers, ask for reviews and referrals every time, and stay in touch.
- Your Brain learns
- What customers say after buying, your review requests and every review you receive.
- Includes
- Keep them happy from day one: welcome and aftercareRequests and replies that write themselves
2
7Make More Money From Customers You Already Have
Make More Money From Customers You Already Have
- You’ll create
- A list of your best chances to sell more to the customers you already have.
- Your Brain learns
- What each customer has bought and what they could buy next.
3
7Find Out What’s Working, and What’s Wasting Money
Find Out What’s Working, and What’s Wasting Money
- You’ll create
- The five numbers to check in ten minutes a month, what each new customer costs you by channel, and an updated plan.
- Your Brain learns
- Your results each month, what worked and what to do next.
- Includes
- Update your 90 day plan with AI
Every course. One price.
One membership opens every course on this page, from £45 a month. Pink Elephant website clients get it free.
Prefer to do it with Henny?
The AI Accelerator Programme
Six months, one to one. A half day workshop each month on your own business, taking you through every step of the journey with Henny, and walking away with a marketing machine that wins you customers.
Small businesses only. Just 4 places. Dates arranged to suit you.
£450 a month. 6 monthly payments, £2,700 in total. Plus VAT.
Apply for a place
Who’s teaching you
Henny Maltby
Founder of Pink Elephant Media, with 25 years of marketing experience. Henny built her own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. She is a Growth Hub Premier Partner.