Launching soon
The full Pink Elephant Academy is launching soon.Start the free course today and you’ll be first through the doors when everything opens.
Start freeReal marketing courses, with AI built into every one
More customers. Smarter marketing. Your own AI team doing the work.
Learn proven marketing skills, then build your own AI Marketing Brain and agents that help you find customers, create campaigns, follow up opportunities and see what’s working.
Free course: find out where your marketing is losing customers, and the one thing to fix first.
★★★★★ 5.0 from 60+ Google reviews25 years in marketingNo payment card
What you’ll learn to make happen
Imagine what you could get AI doing for your business
These aren’t just things AI can do. They’re things you’ll learn to make happen inside the Pink Elephant Academy.
01
Find opportunities hidden in your business
Your AI scans data from the whole lifetime of your business to find out who your customers are, why they chose you, why some left, what each one spent and where they are now. It spots who could be interested again, finds their email address where it can, shows how you could help each one grow, and drafts a message ready for you to send.
We teach you how in Put AI in Charge of Finding Sales Opportunities
You ask
Look back over my whole business. Who are my customers, why did they choose us, why did some leave, and who could we win back?
Scanning every invoice, email and contact since day one…
Harris LettingsWin back
Spent £14,200 since 2019. Left after a slow reply. Room to grow: 4 more flats.Sarah P.Grow
Spent £9,800. Chose you for tidy fitting. Asked about a utility room.Mark T.Found
Now at Cotswold Homes Ltd. New email found. Message drafted.Why they chose youInsight
Tidy fitters, clear prices and finished on time38 past customers analysed · messages ready for your approval
02
Find new customers
Your AI researches businesses that fit your ideal customer and checks Companies House to see whether each one is growing, standing still or slowing down. It finds the decision maker and their email address where it’s publicly available, tells you the approach to take with each one, and prepares a personal email and offer for you to check before anything is sent.
We teach you how in Put AI in Charge of Finding Sales Opportunities
You ask
Find businesses that fit my ideal customer and tell me how to approach each one.
Checking websites and Companies House…
Stroud Lettings CoGrowing
Accounts show strong growth and a new director. Sarah Cole, Lettings Director, email found.Cotswold Build LtdStanding still
Steady for 3 years. James Hunt, Managing Director, email found.Your approachPlanned
Stroud Lettings: lead with a fast refit offer for new properties. Cotswold Build: offer a partnership on show homes.Your emailsDrafted
A personal email and offer for each, ready to check12 prospects researched · nothing sends until you approve
03
Understand what’s happening on your website
Find out what your visitors are doing, what’s stopping them from enquiring and what to change. Then we show you how to put it right without a developer: new pages, better SEO and blogs that keep coming.
We teach you how in Improve Your Website Without a Developer
You ask
What’s happening on my website, and what should I fix first?
Looking at your website…
Your visitorsInsight
Where they come from, and where they lose interestWhat’s stopping themFound
The page costing you the most enquiriesWhat to changeReady
A new page, SEO fixes and this month’s blogs, ready to approveNo developer needed · you approve every change
04
Put your marketing into action
Your agents get your social posts ready with strong hooks and real calls to action, plus your emails, blogs and follow ups. Set them up once and they keep the work coming every week.
We teach you how in Create a Month of Social Posts With AI
You ask
What’s ready for me this week?
Your Monday 7am agent has been working…
3 social postsDrafted
Each with a hook that stops the scroll and a clear call to actionEmail campaignDrafted
Spring kitchen offer, to your past customers5 follow upsReady
Saved to your email draftsRuns every week · everything waits for your approval
05
Stay ahead of your competitors
Find out what your competitors are doing, what they charge and where they’re exhibiting, and get an alert when something changes. So you’re always one step ahead.
We teach you how in Know Your Competition
You ask
What have my competitors been up to this month?
Checking your competitors…
Kitchens of StroudChanged
Raised prices by around 10% and added financeCotsKitchensExhibiting
Stand booked at the Cotswold Home Show in MayYour opportunityIdea
Promote your fixed price guarantee before the showAlerts you when something changes
06
Build tools your customers will love
Create tools your customers actually use and find useful: a chat assistant that answers questions day and night, a calculator or quiz that captures enquiries, and your know how turned into a guide or product you can sell.
We teach you how in Give People a Reason to Hand Over Their Details
You ask
Turn what I know into something my customers will use.
Building from what your Brain knows…
Kitchen cost calculatorBuilt
Gives a price range and captures their emailWebsite chat assistantBuilt
Answers questions and books measure upsKitchen planning guideReady
Your know how as a guide you can sell or give awayBuilt from your own knowledge · you approve before launch
07
See what worked, and keep it getting done
At the end of each month, see what worked and what didn’t against your goals. Then set sensible goals you can actually hit, and get the actions automated so they get done, even when you’re short of time.
We teach you how in Your 90 Day Plan to Win More Customers
You ask
How did this month go against my goals?
Joining up your marketing, enquiries and sales…
Next month: 3 actions scheduled so they get done
So why not just ask AI yourself?
Same AI. Completely different results.
Opening Claude or ChatGPT and typing a question isn’t the same as having an AI that understands your business, your customers, your offers and your marketing strategy. That’s what you build here.
You ask
Claude, find me some new customers.
Thinking…
1. Network locallyGeneric
Go to business events in your area2. Post on social mediaGeneric
Share your work regularly3. Ask for referralsGeneric
Ask happy customers to recommend youGeneral advice that’s true for any business
Ideal customer: landlordsBest offer: free measure upObjection: mess and timingGoal: 4 landlord jobs
You ask
Find and prioritise prospects for this quarter’s goal.
Using what your Brain knows…
Stroud Lettings Co1st
40 rentals, refits planned. Fits your landlord offer.Harris Lettings2nd
Looked at your prices twice. Past client.Cotswold Build Ltd3rd
New development approved this month.Personal outreach drafted for your approval
AI is powerful. Marketing knowledge, the right instructions and the right business information make it useful.
That’s what you learn inside Pink Elephant Academy.
Yours, and it keeps growing
Your AI Marketing Brain gets smarter with every course
You’re not taking a pile of separate courses. Each one adds knowledge, instructions and new abilities to your own AI Marketing Brain, so it becomes more useful the further you go.
- Customer understandingWho your best customers are, in their own wordsFind the Customers You Actually Want
- OffersWhat you sell, your guarantee and your priceCreate an Offer Your Clients Can’t Say No To
- Social mediaYour voice, your posts and what gets people to actCreate a Month of Social Posts With AI
- ProspectingWho to contact, and why nowPut AI in Charge of Finding Sales Opportunities
- EmailFollow ups and emails that turn interest into enquiriesTurn Your Email List Into Customers
- AnalyticsWhat’s working, and what’s wasting moneyFind Out What’s Working, and What’s Wasting Money
Every course makes your AI Marketing Brain more useful to your business.
It’s yours to keep, even if you leave.
The marketing your business needs
Want your AI to do all this? Here’s how you learn.
Every course teaches a marketing skill properly, then shows you how to get AI putting it into action.
1Find the Customers You Actually WantOpen nowFinding customersKnow exactly who your best customers are. Then let AI find more like them.Find the Customers You Actually Want →1Why People Buy, and Why They Don’tOpen nowWhy people buyUnderstand how people decide. Then use AI to map every step your customers take.Why People Buy, and Why They Don’t →2Create an Offer Your Clients Can’t Say No ToOpen nowIrresistible offersLearn what makes an offer impossible to refuse. Then use AI to shape, name and price yours.Create an Offer Your Clients Can’t Say No To →3Why Your Website Isn’t Winning You CustomersLaunching soonWebsites that convertLearn what makes visitors enquire. Then use AI to improve every page.Why Your Website Isn’t Winning You Customers →5Create a Month of Social Posts With AILaunching soonSocial mediaLearn what makes content attract customers. Then use AI to plan, draft and prepare your posts.Create a Month of Social Posts With AI →5Turn Your Email List Into CustomersLaunching soonEmail marketingLearn the emails that build trust. Then let AI write them in your voice.Turn Your Email List Into Customers →5Get Found When Customers Are Looking for YouLaunching soonSEO and getting foundLearn how people find businesses on Google and in AI answers. Then let AI tell you what to change.Get Found When Customers Are Looking for You →7Find Out What’s Working, and What’s Wasting MoneyLaunching soonMarketing measurementLearn the numbers that matter. Then let AI report them for you.Find Out What’s Working, and What’s Wasting Money →Inside the Academy
Practical, step by step. Not just videos to watch.
Every lesson takes you from a marketing idea to something finished for your business.
1A short lesson
Short videos, plus a booklet if you’d rather read
- 2
Marketing, made simple
One idea at a time, with real examples and tools
- 3
A proven prompt
Copy the instruction and add your details
- 4
AI does the work
Watch it build your profile, offer or plan
- 5
Something you can use
A finished result for your business, saved to your Brain
Start the free course
Free account in about a minute. No payment card. No AI or marketing knowledge needed.
I tried it on my own business first
45 lapsed clients found. And why each one left.
I asked my own AI Marketing Brain to go through my email, my invoices and my CRM, find every client who had stopped buying and work out why. It saved the reason on each client’s record and helped me prepare a win back plan. I checked the results, and nothing was sent to anyone.
45past clients found who had stopped buying
301sales records rebuilt from 3 years of invoices
9clear reasons they left, so I know what to fix
CRM note · Riverside Bakery📌 Pinned
Client status: Lapsed (last invoice 2024)
Lost reason: Went quiet, no follow up from us
Detail: Asked about SEO in their last email. No reply on file.
Win back: Yes. Offer the SEO review they asked about.
Recreated from the real job, in the same format as my CRM notes. Client name and details changed to protect my clients.
“Pink Elephant Media are brilliant! The information you get on the courses are incredible and delivered in a straight forward no nonsense approach. It’s the best investment I’ve made all year!”
“Excellent training. Expert, accessible and practical.”
“Really informative and thought provoking with clear actions I put to work straight away, would highly recommend.”
Your free starting point
Start free. Find your first fix.
Free course
How Marketing Really Works
In 8 short parts, with a calculator in each, you’ll see where your marketing is losing customers and the one thing to fix first.
Start the free courseFree account in about a minute. No payment card.Not sure where to begin?
The Marketing Leak Finder asks 28 quick questions, about 5 minutes, and shows you where you could be missing customers and which course fills each gap.
Find my leaksFree. No email needed. Opens right here.What it costs
Start free. Join when you’re ready.
12 month plan · Best value£45a month
- Every course on the journey, as each opens
- New courses as they launch
- Booklets, calculators, tools and cheat sheets
- £540 over 12 months, then cancel any time
Month by month£75a month
- Everything in the 12 month plan
- No commitment
- Cancel any time
Your AI tool is paid separately, to the provider. Some courses suggest optional tools, and many have free plans.
Pink Elephant website clients get the Academy free.
Before you sign up
Your questions, answered
Who is this for?
Small business owners who want more customers and would rather not do all the marketing themselves. Trades, professional services, shops and online businesses all fit. You don’t need a marketing team, or any experience.
Do I need to understand marketing or AI?
No. Every course starts from the basics in plain English, with pictures and moving guides that show you exactly where to click. We teach the marketing and the AI together.
What will I learn first?
How Marketing Really Works, which is free. It shows you how customers find you and decide to buy, in 8 short parts with a calculator in each, so you find out where you’re losing customers and the one thing to fix first.
What will I have after my first lesson?
The first lesson is called “What’s your marketing getting wrong?” By the end of the course you know where your marketing is losing customers and the one thing to fix first.
How long does it take?
Courses are short and each one ends with something finished for your business. You go at your own pace.
Do I pay for Claude separately?
Yes. Your AI tool is paid to the provider, not to us. The courses are built mainly around Claude. Some jobs, such as connecting your email or CRM, may need a paid plan.
What does the £45 membership include?
Every course on the 7 step journey as each one opens, each with a quick guide booklet if you don’t have time to watch. New courses free as they launch. All the calculators, tools, guides and cheat sheets, and your progress and answers saved as you go.
What is the commitment?
£45 a month on a 12 month plan (£540 in total), then cancel any time. Or £75 a month with no commitment, cancel any time.
Which courses are available now?
How Marketing Really Works, Your AI Marketing Brain, Find the Customers You Actually Want, Why People Buy, and Why They Don’t, Know Your Competition and Create an Offer Your Clients Can’t Say No To. The rest are launching soon.
What happens when I click Start the free course?
You add your name, email and a password. It takes about a minute and there’s no payment card. Then you go straight into the first lesson of How Marketing Really Works.
What happens to my data?
What you connect is used inside your own AI account, and we can’t see it. An agent can only reach what you connect and what your login allows. Whether chats can be used to improve AI models depends on your provider, plan and settings, so check those for the plan you use. Prefer not to connect? Every course shows you how to use a download of your data instead.
What happens to my AI Marketing Brain if I leave?
You keep it. It lives in your own AI account and what you build is yours. Your access to the courses ends when your membership ends.
Find the one thing to fix first
Start the free course today. In 8 short parts you’ll see where your marketing is losing customers, and the one thing to fix first, before you spend a penny.
Start the free course
Henny Maltby25 years in marketing · Growth Hub Premier Partner · stocked JD Williams, Freemans and 100+ independents
Prefer to do it with Henny? The AI Accelerator Programme, six months one to one, £450 a month plus VAT.