Feeds your Brain · AI course · Live now
Find the Customers You Actually Want. Spend your week on customers who pay well and you enjoy.
Find out who really takes up your time, who’s worth it, and who to say no to next time. Then every course after this aims your marketing at more of your favourites.
Live now. Included in Academy membership.
Who is my best customer, really?
Comparing 12 months of invoices with your hours on each client…
Built from your own invoices, emails and time logs · nothing guessed
What changes for you
Try it now
What is your time trap costing you?
Think of the customer who takes up the most of your time. Put in your best guess.
They really pay you
£23 an hourThat’s £11,520 a year less than your usual rate, for 312 hours of your time.
Worked out on this page only. Nothing is saved or sent.This course shows you exactly which customers these are, using your real emails, billing and time logs, and builds a profile of the ones worth having more of.
The difference
Busy isn’t the same as well paid.
Most small businesses get stuck serving the customers who take the longest. In this course your Brain asks you about, and analyses, the time you spend on each customer, using your emails and any time tracker logs you have, alongside what you bill them and who you get on well with. From that, you build a profile of your favourite customers.
What you’ll have at the end
Four things you’ll use every day.
Every main customer, with what they pay you for each hour they take.
Six quick checks for every enquiry call, so you know whether to take them on.
Your favourite customers’ exact words, ready for your website, posts and emails.
The profile of your favourite customers, saved in your Brain for every course that follows.
How it works: watch a short video, paste our prompt into your Brain, answer what your data can’t tell it. Eight short modules, and most people finish in an afternoon.
Inside this course
Our prompts, under every video.
After each video, copy the prompt into your Brain. It goes through your invoices, emails and time logs first, then asks you only what the data can’t tell it. Here’s a glimpse.
Start here: Clone your best customer
Find out who really pays you best
What it does: Compares the time each customer takes with what they pay you, using your time tracker or your emails, and shows what each is worth per hour.
First, who is my best customer, and why?
Module 4: Spotting a bad lead
Build your Lead Scorecard
What it does: Turns your red flags and worst client experience into six quick checks you run on every enquiry call.
Next: spotting a bad lead.
Module 5: What keeps them up at night
Capture their exact words
What it does: Writes your ten minute customer call script, then pulls out their exact words and the fear behind each one. Never invents a quote.
Next: what keeps them up at night.
A prompt under every video, ready to copy. No Brain yet? There’s a workbook too. Members get them all.
Feeds your Brain
Every course after this needs your profile.
Your favourite customer profile is what the later courses work from. When you look for leads, write an offer or plan who to contact, your Brain checks each person fits it. So you spend your days with customers you enjoy, not the ones who drain you.
Pink: added in this course. Next up: Know Your Competition, to see who else is after the same customers.
Live now
Included in your membership
Join the Academy and you can start this course today. Every other course is included too, as each one opens.
- This course, and every course as each opens
- Regular AI updates throughout the year
- Live group sessions
- Save £360 a year
- Every course, as each opens
- No commitment, cancel any time
- Included with your website
- Plus our client only courses
Before you sign up
Your questions, answered
Do I need to do anything first?
Set up Your AI Marketing Brain first if you can, so the prompts can save everything as you go. No Brain yet? You can still do the course with the workbook.
How long does it take?
About 25 minutes of video, plus the time you spend answering. Most people finish it in an afternoon.
What data will it look at?
Whatever you connect or attach: invoices, your customer list, emails and, if you use one, a time tracker such as Timely, Toggl Track, Harvest or Clockify. If you don’t track time, it estimates from your emails and tells you it’s an estimate.
Who is it for?
Small business owners who sell to businesses or to people, and want their marketing to bring in the right customers instead of anyone.
What comes next?
Know Your Competition. Once you know who you’re for, you look at who else is after them.
Do members pay extra?
No. It’s included in your membership, like every other course.
Know who you want. Then go and get them.
A profile of your favourite customers, built from where your time really goes, so from here on you’ll always see whether someone is a good fit.
Find my best customers★★★★★ “The information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It’s the best investment I’ve made all year!” Fiona Lord, photographer
Examples on this page are illustrative. Pink Elephant AI Marketing Academy teaches marketing and how to use third party AI tools such as Claude, ChatGPT and Gemini. Each tool is covered by its provider’s own terms and privacy policy. Results vary and aren’t guaranteed.