Step 1Find the Customers You Actually Want
More of the customers you love. Fewer who drain you.
Imagine a diary full of customers who pay what you’re worth, pay on time and send you their friends. This course shows you exactly who they are, how to spot the ones to avoid, and where to find more of them.
What changes when you know who you want
Most small businesses market to anyone who’ll pay. Here’s what happens when you stop.
The wrong customers cost more than you think
When you take anyone who’ll pay, your marketing tries to appeal to everybody and ends up meaning nothing to anybody. And the customers it brings in quickly add up.
Your time
Endless questions, hand holding and “where’s my order?” every day.
Scope creep, extra meetings and revisions nobody pays for.
Your energy
The customer you dread hearing from, every single week.
One bad review that takes months to recover from.
Your margin
Discount codes, free delivery and haggling over every price.
Late payers, write offs and chasing invoices.
Your best customers
Less time and care for the people who pay well and refer you.
That’s the real cost, and it’s the one this course fixes first.
Eight modules, in the order you need them
Each one is a short video with a pause point. When it pauses, you use a tool and do the work there and then.
Clone your best customer
Why the busiest businesses choose their customers.
Why it matters
What the wrong customers really cost you.
Who actually buys
Who decides, who pays and who uses it.
Who decides tool
Your best customers
Score the customers you already have against seven tests.
Customer scorer
Spotting a bad lead
The warning signs, and how to put off the wrong people.
Bad lead game and enquiry scorer
What keeps them up at night
Find the exact words and worries your customers have.
Words bank and AI prompts
Where they come from
Seven sources, the tools that find them, and choosing one market.
Tool finder and market chooser
Your customer profile
Everything pulled together on one page you’ll use every day.
Profile builder
Your check
Seven questions, then your book, workbook and slides.
Try one now
Would you take this one on?
A wrong customer can cost you weeks. Here are five real sounding enquiries. Decide green flag or red flag, and see how you do. In the course, you learn to spot them every time.
The tools that do the work with you
Knowing what to do isn’t the same as doing it. Each tool turns a lesson into a decision you can act on the same day, so you finish the course with real answers about your business, not just notes. Everything saves as you go.
Why you need it
What it gives you
The book is includedEverything you get
- 8 short video modules, watched at your own pace
- 9 interactive tools built into every module
- The book, 37 pages of the whole course to keep
- The workbook, 14 fillable pages, one for every module
- The slides from every module
- A three question check at the end of each module
Hello, I’m Henny
I’ve been where you are
Before I helped other businesses grow, I built my own product business from scratch and got it into JD Williams, Freemans and over 100 independent shops. I’ve spent more than 25 years in marketing, I’m a Growth Hub Premier Partner, and I run Pink Elephant Media and HM Consultancy.
This course is the exact process I use with my own clients, made simple enough to do on your own.
“The information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It’s the best investment I’ve made all year!”
Fiona Lord, photographer
Questions people ask
How long does it take?
About 25 minutes of video, plus the time you spend on the tools. Most people finish it in an afternoon.
Do I need to buy any tools?
No. Everything you need is built into the course. We show you some optional tools that can speed things up, and many have free versions.
Who is it for?
Small business owners who sell to businesses or to people, and want their marketing to bring in the right customers instead of anyone.
What comes next?
Step 2 of the Academy, Create an Offer Your Clients Can’t Say No To. Your customer profile goes straight into it.