Skills course · AI course
Make videos, pictures and GIFs with AI.
Make your own welcome video, flyers, ads and email GIFs, then put each one where it brings in enquiries. Every lesson makes one finished thing, start to finish, with the tool and what it costs.
Open now. Included in Academy membership. Already a member? Log in and start
Pick a place · see what you’ll make for it
Where do you want more enquiries from?
Pick a place and see what you’ll make for it in the course, and how Dan, our heating engineer in Stroud, uses it.
On your website
What you’ll make
- A welcome video for your home page
- A banner for every page
- Short videos answering your top questions
- A simple picture of how working with you goes
Dan’s versionA 40 second welcome video on his home page: who he is, the villages round Stroud he covers, and a button to book a boiler service.
People get in touch with someone they’ve already seen and heard. A welcome video does that before they pick up the phone.
On Google
What you’ll make
- Your welcome video and a tour of your place
- Real photos of your work, taken well
- Headshots of you and your team
- A cover photo that says what you do
Dan’s versionReal photos of his van, his tools and a finished boiler swap, plus his welcome video, so people searching near Stroud see a real person.
It’s often the first thing people see when they search for someone near them. The course keeps it to real photos, which is what Google asks for.
On social media
What you’ll make
- A month of short videos from the questions customers really ask
- Before and after videos of real jobs
- Post graphics in your own brand
- The same video made tall, square and wide
Dan’s version“Why does my boiler keep losing pressure?” answered in 30 seconds, one of ten he filmed in a single morning.
Helpful answers get shared and saved, and every video ends with one clear next step, so it leads somewhere.
In your ads
What you’ll make
- A video ad, from script to finished edit
- Image ads in four or five versions to test
- Every size each platform asks for
- Your videos cut down to ad length
Dan’s versionA winter boiler service ad in three versions, so he can see which one makes the phone ring before he spends more.
Testing a few versions means your money goes on the ad that works, not the one you guessed at.
In your emails
What you’ll make
- A moving GIF of your video that links to the full thing
- A header for each kind of email you send
- A moving button or email signature
Dan’s versionHis autumn service reminder with a GIF of him at a boiler. One click and you’re watching the video and booking.
Most email programs won’t play video. A GIF moves in the inbox and gets the click, which a plain picture rarely does.
With your quotes
What you’ll make
- A video talking someone through their quote
- A 30 second follow up to someone who went quiet
- A branded front page for quotes and proposals
- A welcome video for new customers
Dan’s versionA two minute video walking a customer through why he’s quoted for a combi boiler, sent with the quote, then a short follow up three days later.
A quote on its own gets compared on price. A friendly face explaining it gets you chosen.
In print
What you’ll make
- Flyers, posters, menus and leaflets, ready to print
- Business cards, gift vouchers and invitations
- A logo that stays sharp at any size
- QR code posters you can track
Dan’s versionA QR code sticker on every boiler he services, so next year’s booking is one scan away, and he can see how many people use it.
Print still works locally, and a tracked QR code means you finally know which leaflet brought the call.
Every one of these has its own lesson, start to finish.
What you’ll learn
Seven sections. Make only what you need.
67 short lessons. Each one makes one finished thing, with the tool and what it costs, steps that match the screens you’ll see, a prompt to copy and Dan’s version to follow.
Your brand
Your logo, brand guidelines and email signature
Get first logo ideas in ChatGPT, then a logo from Claude that prints sharp at any size, brand guidelines with your colours and fonts, an email signature with buttons to your Google reviews and your booking page, and banners for your social media pages.
Tools: Claude and ChatGPT.
You’ll leave with: a brand that looks the same everywhere, saved to your Brain.
Pictures
Every picture your business needs
Learn to describe a picture so AI gets it right first time, then make product photos, headshots, social post graphics designed in your own Canva, image ads, email headers, thumbnails, review graphics and how it works diagrams. Change just one part of a picture, and make any picture sharp enough to print.
Tools: ChatGPT, and Claude connected to Canva.
You’ll leave with: pictures for every place you get enquiries, all in your brand.
Printed things
Flyers, cards, QR posters and quote covers
Print ready flyers, posters, menus, business cards, gift vouchers and quote covers, plus QR code posters that show you exactly how many people scanned them.
Tools: Claude and ChatGPT.
You’ll leave with: files you can send straight to a printer.
Your digital twin
Videos of you, without filming
Record yourself once and HeyGen makes a copy of you and your voice, so you can make a video just by pasting in a script. You'll also make a talking video from a single photo.
Tools: HeyGen.
You’ll leave with: your own twin, ready for every video after this.
Videos
The videos that win work
Turn real customer questions into a month of video ideas, write scripts that open strong, and film ten in one morning. Then one lesson for each video: welcome, top questions, tours, customer stories, before and after, quote walk throughs, follow ups, offers, hiring, ads and more, with or without showing your face.
Tools: Claude, your phone, HeyGen, fal.ai and CapCut.
You’ll leave with: the videos your business needs, each with a place to go.
Sound, GIFs and editing
Finished pieces that work everywhere
Turn photos into moving shots, make a copy of your own voice, find music you're allowed to use, and make GIFs that get your videos seen in inboxes. Then captions, clear sound, every shape, and Claude editing your video for you with our free video editor skill.
Tools: CapCut, ElevenLabs, fal.ai and Claude.
You’ll leave with: videos ready for every place, in your brand.
Use it and track it
Make more of what works
Put everything in the right places, reuse one video ten ways, and give every video and picture its own tracked link. A monthly look back shows which ones brought enquiries, so next month you make more of those.
Tools: Claude, Google Analytics and ManyChat.
You’ll leave with: proof of which videos and pictures bring you work.
One business, all the way through
Meet Dan. See it all join up.
Dan runs through every lesson, so you see each thing made for a real kind of business, and how one piece feeds the next.
Dan’s Heating, StroudOne morning, ten videos
Dan films answers to the ten questions he’s asked most, from boiler pressure to radiators that won’t warm up. That’s his social media sorted for a month.
One video, used ten ways
His welcome video goes on his home page and his Google profile, becomes a GIF in his service reminder email, and gets cut down into a winter ad.
Every link tracked
Each video and picture has its own tracked link, so at the end of the month Dan can see which ones made the phone ring, and makes more of those.
Made with AI, still honest
Real work. Real people.
AI can make the picture, but it has to show what you really do. Every lesson sticks to the same rules, so nothing you post comes back to bite you.
- No fake work, customers or reviews, ever
- Real photos on your Google Business Profile
- Written permission before you show a customer or your team
- Only clone yourself, or someone who has agreed
- Music and pictures you have the rights to use
- Captions on every video, so people can follow with the sound off
Open now
Included in your membership
Join the Academy and you can start this course straight away. Every other course is included too, as each one opens.
- This course, and every course as each opens
- Regular AI updates throughout the year
- Live group sessions
- Save £360 a year
- Every course, as each opens
- No commitment, cancel any time
- Included with your website
- Plus our client only courses
All prices include VAT.
Before you sign up
Your questions, answered
When can I start?
Now. It’s open, so join the Academy and you can start straight away. Already a member? Log in and start the course.
Do I have to do all 67 lessons?
No. The Welcome lesson shows you what each section makes, so you can go straight to what you need. Start wherever you like, depending on what you need. Come back for more when you’re ready.
What do I need?
Your phone, Claude and ChatGPT will take you a long way. Some lessons use other tools, such as HeyGen or CapCut. Each lesson tells you what the tool costs and whether there’s a free plan, so you only pay for what you choose to use.
I don’t like being on camera. Is this for me?
Yes. You can make a digital twin of yourself so you don’t have to film, use your voice over pictures or your hands at work, or make videos without showing your face at all. There’s a lesson for each.
Won’t AI pictures look fake?
Not when you know how to ask. The Pictures section shows you how to describe what you want, with a weak and a strong example side by side. And where it matters, like your Google profile, the course has you use real photos of your real work.
Do I need to do anything first?
Do Your AI Marketing Brain first. Claude uses it to pick what you should make, and to keep every video and picture in your own brand and voice.
Is this the same as the TikTok course?
No. This course is about making the videos and pictures, for every place they can go. Turn TikTok Views Into Customers is about running a four week TikTok test that brings in enquiries.
What happened to Make Short Videos With AI and Clone Yourself With HeyGen?
They’re both part of this course now, so everything to do with videos, pictures and GIFs is in one place. The HeyGen lessons are in the Your digital twin section.
Do members pay extra?
No. It’s included in your membership, like every other course.
Make videos, pictures and GIFs with AI.
The videos and pictures your business needs, made by you, in the places that bring you enquiries.
Join the Academy to get it
Henny MaltbyPink Elephant AI Marketing Academy
Dan is a made up example. Results vary and aren’t guaranteed. Tool features and prices change, so each lesson shows when its price was checked. Photos from Unsplash.