Stop guessing which marketing works
Know where every enquiry comes from.
I’ll show you, step by step, how to set up your tracking once, properly. You’ll see where every enquiry comes from, online and off, which marketing turns into paying customers, and your AI will tell you every month how you’re doing against your goal.
What you’ll be able to see
Every enquiry, and where it came from
Most owners can’t say where their last ten enquiries came from, so they change the wrong thing. Once this is set up, you’ll know three things you can act on.
Google, social media, networking, referrals and word of mouth, saved next to every enquiry in your CRM. The click and the real reason, side by side.
See how far people read, where they click and the step where they give up, so you fix the right thing and leave what works alone.
Your AI checks your SEO and enquiries against your goal, and flags it straight away if something drops or your tracking stops working.
Try it now · takes a minute
Do you know what’s working?
Answer honestly. You’ll get a score and the first thing to fix.
I can say where my last ten enquiries came from
Google Analytics counts my enquiries, calls and WhatsApp messages as wins
The links I share say where each click came from
Every enquiry in my CRM has a source, including networking and referrals
I know which page on my website loses the most people
I get a report every month on how I’m doing against my goal
Your score
Answer each one to see your score
The course sets up all six, most of it in an afternoon.
We’ve done the hard part
Our tracking, ready made for you
Setting up tracking usually means a developer or hours of fiddling. We’ve built the same tracking we use on our own website into one file. You import it, add your own ID, and it starts counting.
You’ll leave the course with all of this in place:
- Every form, call, WhatsApp, email and booked call counted
- How far people scroll, and where they click
- Google Analytics and Search Console set up and linked
- A cookie banner that keeps you on the right side of the rules
- The source on every enquiry in your CRM, online and off
- Your starting numbers saved in your AI Marketing Brain
- A monthly SEO and enquiry report from your AI, with alerts
Step by step
What you’ll do, and what you’ll have
Twelve short lessons with pictures and prompts to copy. Our running example is a small accountancy practice, so you can see it working on a real kind of business.
STEP 1 OF 6
Decide what counts as a win
Pick the three to five things worth tracking, measured against your goal.
A short list in your Brain that every report is checked against.
STEP 2 OF 6
Set up Google Analytics and Tag Manager
Create both, click by click, on WordPress, Shopify, Wix or Squarespace.
The tools in place, set up properly from day one.
STEP 3 OF 6
Import our ready made tracking
Bring in our tracking with one file and add your own ID.
Forms, calls, WhatsApp, emails, booked calls and scrolling all counted.
STEP 4 OF 6
Cookies, wins and Search Console
Add a cookie banner, tell Google what counts as a win, connect Search Console, then test it.
Tracking you can trust, and you on the right side of the rules.
STEP 5 OF 6
Every type of tracking
Campaign links, heatmaps, your customer journey, your CRM, Google Business Profile, ads, shop sales and word of mouth.
The question each one answers, and where to look.
STEP 6 OF 6
Your numbers and your monthly report
Save your starting numbers and schedule a monthly report with your AI.
Your SEO and enquiries checked against your goal every month.
Why this step, and why now
Where this sits on your journey
Never Lose Another Enquiry, so you have a CRM for the source of every enquiry to live in.
You’re about to spend time and money getting noticed. Set this up first, so you can see which of it works.
Give People a Reason to Hand Over Their Details. Later, Get Found When Customers Are Looking for You uses your monthly report to improve your SEO.
Open now
Know what’s working this month
This course is included in AI Marketing Academy membership, along with every other course. Join and start straight away.
Pink Elephant website clients: you get it free.
Every course for a year. 12 month minimum, then cancel any time.
Every course, no commitment. Cancel any time.
My free review shows you exactly where you’re losing customers, what it’s likely costing you, and which courses fix it.
Questions
People ask
How do I start?
Join the AI Marketing Academy and the course is ready straight away. If you’re already a member, just log in and start.
Do I need to be technical?
No. Every step has a picture of where to click, and our ready made tracking file does the hardest part for you. If you’d rather not touch your website, you can send one step to whoever looks after it.
Does it work on any website?
Yes. The steps cover WordPress, Shopify, Wix and Squarespace. If your website was built by Pink Elephant, the first part is already done for you.
Does it cost anything to set up?
Google Analytics, Tag Manager, Search Console and Microsoft Clarity are all free. Cookie banner tools have free and paid plans, and the course shows you what to look for.
What about cookie rules?
The course explains the rules in plain English and shows you how to add a cookie banner that asks first, so you’re covered wherever your visitors are.
Will it track referrals and networking?
Yes. No website can see a recommendation, so the course shows you how to ask every enquiry and record it in your CRM, with a prompt that spots any you’ve missed.
Do I have to use AI?
No. The tracking works without it. If you’ve built your AI Marketing Brain, it writes your campaign links, saves your starting numbers and sends you a monthly report.
Is it a video course?
No. There are no videos to sit through. It’s clear written steps with pictures, and prompts you copy and paste, so you can work through it at your own pace.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Ready when you are
Know where every enquiry comes from.
Leave with every enquiry counted, a source on each one, and a monthly report that tells you how you’re doing.