Most visitors aren’t ready to buy yet
Give them a small yes they’ll happily take.
A free guide, checklist or quiz so useful people happily swap their email for it, so you can stay in touch until they’re ready to buy.
“Sign up to our newsletter.” Hardly anyone does.
“Free checklist: 12 things to check before you hire a builder.” Sign ups every week.
WantedSame website. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
Name your lead magnet in one minute
Fill in the gaps and watch it take shape.
Three ideas for your lead magnet
A checklist, a guide and a quiz. The course helps you pick the one your buyers want most, then build it.
Step by step
What you’ll do, and what you’ll have
Six short steps. Every one ends with something you can use straight away.
STEP 1 OF 6
Pick the lead magnet your buyers want
Match a format to the question your buyer is asking.
One lead magnet idea you’re confident in.
STEP 2 OF 6
Create it quickly
Write it and lay it out with AI and a template.
A finished guide, checklist or quiz.
STEP 3 OF 6
A page that gets sign ups
Build a simple page with one headline and one button.
A sign up page that works.
STEP 4 OF 6
The thank you page and first emails
Write what happens after they sign up.
A follow up that builds trust straight away.
STEP 5 OF 6
Promote it where your buyers are
Add it to your website, socials and email signature.
A steady flow of sign ups.
STEP 6 OF 6
Turn sign ups into enquiries
Add a gentle offer to your follow up.
A lead magnet that leads to work.
Why this step, and why now
Where this sits on your journey
A Website That Turns Visitors Into Enquiries, so your website is ready to offer it.
Most visitors aren’t ready to buy today. A lead magnet lets you stay in touch until they are.
AI Landing Pages and Lead Magnets. Build the lead magnet, the page and the emails in a day with AI.
Coming soon
Be first to get it
Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
When will it launch?
We’re building it now. Join the waiting list and you’ll be the first to know.
Do I need to do anything first?
Do A Website That Turns Visitors Into Enquiries first, so your website is ready to offer your lead magnet.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Don’t have time for videos?
Every course comes with a quick guide booklet you can download and work through at your own pace.
Ready when you are
Give them a small yes they’ll happily take.
Leave with a working lead magnet, sign up page and follow up that grow your list every week.