Map the journey from stranger to customer
Find the step where you lose them.
Find out, from real customer evidence, what starts your customers looking, where they stall and why, and the one change that will move the most of them forward. You finish with a journey map for each type of customer, saved in your AI Marketing Brain.
“People find us, have a look, and then we never hear from them again.”
Guessing“They took the quiz, then stopped, because they thought we’d hard sell. One line fixed it.”
KnowingSame business. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
How joined up is your customer journey?
Answer honestly. You’ll get a score and the first thing to fix.
I know what was going on when my last five customers got in touch
My website offers a small first step, not only “contact us”
I know which step of my customer journey loses the most people
I keep in touch with people who aren’t ready yet
I know the main worry that stops people buying from me
I can tell what my customers have told me from what I’m guessing
Your score
Answer each one to see your score
The course shows you how to map every step, find the one costing you most, and fix that first.
Step by step
What you’ll do, and what you’ll have
One talk in seven parts. As you go, you fill in your journey map.
STEP 1 OF 7
Start with what you know
Bring what you made in the earlier courses, and see what your customers are really buying.
The result each customer is really buying, in their words, and what else they could use instead of you.
STEP 2 OF 7
What starts them looking
Find what pushes people to change, what holds them back, and the moments that send them looking.
Three things that start each type of customer looking.
STEP 3 OF 7
Evidence, not guesses
Pull together the evidence you already have, and ask the two questions you haven’t asked yet.
Every box on your map marked heard or guessed.
STEP 4 OF 7
What they think at each step
Work out the question in their head at each step, and give every step one easy next step.
What they’re thinking at each step, and where your next steps are missing.
STEP 5 OF 7
Where they stall, and why
Put each objection on the step where it bites, and find which reason to say yes is missing there.
What stops them at every step, and what will move them on.
STEP 6 OF 7
After they buy
Plan the best moment, the ending and one small surprise.
A reason for customers to come back, and to recommend you.
STEP 7 OF 7
Fix the step that costs most
Find the step losing you the most people, make one change and check it worked.
A finished map, one change made, and the number that shows it worked.
Why this step, and why now
Where this sits on your journey
Find the Customers You Actually Want and Your AI Marketing Brain. This course uses your customer profile, Voice Bank and Objection Sheet.
You can have a good website, good posts and a good offer, and still lose people between them. This shows you where, so every course after this one fixes the right thing.
Put AI in Charge of Finding Sales Opportunities. Use your map to find more customers like your best ones.
Live now
Get it with your membership
Join the Academy and you can start this course today, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
Is it ready now?
Yes. It’s live for Academy members today.
Do I need to do anything first?
Yes. Do How Marketing Really Works, Find the Customers You Actually Want and Your AI Marketing Brain first. This course uses what you made in them, so you won’t start from scratch.
Do members pay extra?
No. It’s included in your membership, like every other course.
How long does it take?
The talk is about 20 minutes, in seven parts. Your journey map sits right under the video, so you can fill it in as you watch or straight after.
Ready when you are
Find the step where you lose them.
Leave with a journey map for each type of customer, and the one change worth making first.