Borrow an audience that already trusts them
Become the name partners recommend.
Find the businesses that already have the customers you want, and become the name they recommend.
Finding customers one at a time. Every month starts from zero.
Hard workThree partners who each send you a warm introduction most months.
Warm leadsSame business. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
What are good partners worth?
Move the sliders to match your business. The numbers are yours.
That’s worth
a year from warm introductions
- Introductions a year
- New customers a year
Your numbers, not a promise. Warm introductions often convert well because the trust is already there.
Step by step
What you’ll do, and what you’ll have
Six short steps. Every one ends with something you can use straight away.
STEP 1 OF 6
Spot who already has your customers
List the businesses your ideal customer uses before, during and after you.
A list of ten possible partners.
STEP 2 OF 6
Make an offer partners want
Work out what’s in it for them.
A partner offer that’s easy to say yes to.
STEP 3 OF 6
Joint giveaways, events and content
Pick one simple thing to do together.
A first joint project, planned.
STEP 4 OF 6
Set up referrals that keep coming
Agree how introductions will work both ways.
A referral arrangement you’re both happy with.
STEP 5 OF 6
Keep partners sending you work
Build a light routine for staying in touch.
Partners who think of you first.
STEP 6 OF 6
Track which partnerships pay off
Log every introduction and what came of it.
A clear view of your best partners.
Why this step, and why now
Where this sits on your journey
Steps 1 to 3. You need to know who you want and what you offer before you ask a partner to recommend you.
Someone else already has the trust of the customers you want. A good partnership lets you borrow it.
Get Your Products Stocked by Retailers, if you sell products. If not, move on to Step 5.
Coming soon
Be first to get it
Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
When will it launch?
We’re building it now. Join the waiting list and you’ll be the first to know.
Do I need to do anything first?
It works best after Steps 1 to 3, so you can tell partners exactly who you help and what you offer.
Do members pay extra?
No. Academy members get every new course free the day it launches.
Don’t have time for videos?
Every course comes with a quick guide booklet you can download and work through at your own pace.
Ready when you are
Become the name partners recommend.
Leave with a list of partners, an offer they’ll want and a plan for warm introductions every month.