Step 4 · Drive more business your way · AI course
Turn your email list into customers.
Your list grows every week. Your AI spots who’s ready to buy and writes the email that lands at exactly the right moment. Enquiries arrive from people who already know and trust you, while you get on with the work you love.
Live now. 12 short videos. Included in Academy membership.
Who on my list is ready to buy this week, and what should I send them?
Checking your clicks, tags and replies…
4 emails drafted in your voice · nothing sends until you approve
What it does for you
Your list grows. Your emails sell.
By the end of the course this is working for your business every week. Here’s what it does, and how.
Build a list bigger than you thought you had
Your AI goes back through your emails, accounts and meetings and finds everyone who has ever asked about working with you. Then your list grows every week, from QR codes on everything you send out, joint campaigns with other businesses, quizzes, referrals and new businesses that match your best customers.
How: with your permission, Claude reads your inbox, Xero and Zoom or Teams. New businesses come from Companies House and Apollo, found the legal way.
Find everyone who has ever been interested in working with me.
Reading your emails, invoices and meeting notes since 2021…
310 people you could be emailing this week
Know who’s ready to buy, and when
Your AI watches for buying signals: who opened your emails, clicked your prices, answered your quiz or has something happening in their business, like a year end, a new hire or a quiet month coming. It tells you who’s ready, and what to send them. For your higher priced work, it writes a one to one email to each person who’s ready, so it reads like a personal note from you, not a mailshot.
How: a buying signals check you run every Monday. Every click, download and quiz answer becomes a tag in your CRM, so the right email goes to the right person at the right moment.
Who is showing buying signals right now?
Checking clicks, quiz answers, tags and dates…
Checked every Monday · one to one emails ready to send
Emails that bring in enquiries
Subject lines that get opened, a hook in the first two lines and every type of email that gets a reply. Your Email Agent writes them in your voice, for each group on your list, so every email feels like it was written just for them.
How: your Email Agent lives in your Marketing Brain, with a bank of subject lines in eleven styles and prompts for every type of email.
Write this month’s email for my café owners.
Using your Brain, your tags and your best subject lines…
Ready to check · in your voice · tagged for café owners
Emails that sell while you work
Persuasion funnels send the right emails by themselves when someone signs up, gets a quote or goes quiet. Emails that send themselves sell to around thirteen times more people than one off emails. Each month your AI shows you which emails brought in replies and enquiries, so you do more of what works.
How: set up once in your CRM or email platform, connected to Claude, with a monthly check that shows which emails got replies and enquiries.
What did my emails bring in this month?
Checking your clicks, replies and enquiries…
Your monthly email report · ready every month
What changes in their inbox
Same list. A very different response.
This is what people see before they even open your email. One gets ignored. The other gets opened, read and answered.
All about the business. Nothing for the reader.
About them, at the right moment, with a reason to reply.
What changes for your business
A bigger list. More business from it.
Most businesses have a list that stays the same size and emails that never bring in work. Here’s what changes when you do it properly.
- A list that stays the same size
- Emails that get ignored
- Enquiries only when someone happens to remember you
- No idea which emails actually work
- New people joining your list every week
- Emails that get replies and enquiries
- Sales from people who already know and trust you
- Persuasion funnels selling for you while you work
- One to one emails for your higher priced work, sent at the right moment
- Knowing exactly which emails bring in enquiries
Everything you get
Ready to use, straight away.
Live now
Included in your membership
Join the Academy and you can start this course today. Every other course is included too, as each one opens.
- This course, and every course as each opens
- Regular AI updates throughout the year
- Live group sessions
- Save £360 a year
- Every course, as each opens
- No commitment, cancel any time
- Included with your website
- Plus our client only courses
All prices include VAT.
Before you sign up
Your questions, answered
Is it ready now?
Yes. All twelve videos are live. Join the Academy and you can start today.
I hardly have a list. Is it worth it?
Yes. Most people have far more contacts than they think, hiding in their inbox, their accounts software and their meetings. The course shows you how to find them, and how to grow your list every week from there.
Which email platform do I need?
You choose that near the end, once you know what you want email to do. If you already have a CRM, you’ll start with its own email. If not, the course helps you pick an easy one that connects to everything else you use.
How does the AI part work?
You add an Email Agent to your Marketing Brain in Claude. It knows your business, your customers and how you write, so it drafts every email for you. You check it, tweak it and press send.
Is it safe to connect Claude to my emails and accounts?
Yes, and you stay in control. Claude only looks at the apps you choose to connect, only when you ask it to, and you can disconnect any of them at any time. Nothing is sent from your inbox unless you approve it. On a Claude Team plan your chats aren’t used to train Claude. On a personal plan, go to Settings, then Privacy, and turn off “Help improve our AI models”, and your new chats won’t be used for training either. Keep things like card numbers and passwords out of your chats, as you would with any software. See Claude’s privacy settings.
Is it legal to email businesses I find?
Yes, if you follow the UK rules, and the course takes you through them step by step: who you can email, what to tell them, and how to make it easy to opt out.
Will this work for a shop?
Yes. The examples follow an accountant and a jeweller who sells online, so you’ll see how it works for services and for products.
Do I need to do anything first?
It helps to know who your best customers are and what you’re offering. If you haven’t yet, do Find the Customers You Actually Want and Create an Offer Your Clients Can’t Say No To first.
Do members pay extra?
No. It’s included in your membership, like every other course.
Turn your email list into customers.
Enquiries every week from a list that keeps growing, and emails that sell for you while you work.
Join the Academy to get it
Henny MaltbyPink Elephant AI Marketing Academy
Examples on this page are illustrative. Results vary and aren’t guaranteed.