Do your research before your killer offer
See exactly where you can win.
Before you build your offer, find out what it has to beat. Use AI to look at the three businesses your customers really compare you with: what they sell, what they charge, where their customers come from and where they let people down. You finish with one page, and the gap your killer offer will be built around.
“I think they’re cheaper than us. Not sure what they offer, really.”
Guessing“They’re cheaper, slower and their reviews all mention poor follow up. That’s what my offer leads with.”
KnowingSame business. Tap to see what changes.
Sound familiar?
Tap the ones that sound like you
Each card flips to show what it looks like after the course.
Tap a card to start.
Try it now · takes a minute
How well do you know your competitors?
Answer honestly. You’ll get a score and the first thing to fix.
I can name my three closest competitors
I know what they charge
I know what their main offer is
I’ve read their reviews in the last three months
I know what customers praise them for
I can say why a customer should pick me over them
Your score
Answer each one to see your score
The course gives you the AI prompts to fill every gap here in about two hours.
Step by step
What you’ll do, and what you’ll have
Six short steps, all inside your AI Marketing Brain. Every one ends with something you can use straight away.
STEP 1 OF 6
Find who you’re really up against
Ask your customers who else they looked at, search the way they search, and ask AI who it recommends.
The three businesses you are really up against. It’s often not who you think.
STEP 2 OF 6
See what they sell and charge
Give AI their three websites and a ready made prompt to pull out offers, prices, promises and proof.
A side by side table of what each one sells, charges and leaves out.
STEP 3 OF 6
See where their customers come from
Check Google, the free advert libraries and their social pages to see what is already working for them.
A clear view of where customers in your market really come from.
STEP 4 OF 6
Find their weak spots
Paste in their reviews and get AI to count what their customers complain about, word for word.
Their weak spots, counted and quoted, and the ones you can beat every time.
STEP 5 OF 6
Fill in your What We Have to Beat sheet
Put it on one page: what they sell, what their customers love, where they fall short and what none of them offer.
The one gap your offer will go after.
STEP 6 OF 6
Put it in your Brain, ready for your offer
Download your sheet, add it to your AI Marketing Brain and paste in one line, with pictures showing where each thing goes.
A Brain that knows what you have to beat, ready for you to build your killer offer.
Why this step, and why now
Where this sits on your journey
Find the Customers You Actually Want. Know who you’re for before you look at who else is after them.
Your offer only works if it stands out from the alternatives. This shows you what it has to beat, before you build it.
Create an Offer Your Clients Can’t Say No To. Build your killer offer around the gap you found.
Live now
Get it with your membership
Join the Academy and you can start this course today, along with every other course.
Pink Elephant website clients: you’ll get it free too.
Every course for a year. 12 month minimum, then cancel any time.
Join for £45 a monthTake the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.
Hello, I’m Henny
25 years of marketing that works
I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.
★★★★★ 60+ five star reviews on Google
Questions
People ask
Is it ready now?
Yes. It’s live for Academy members today.
Do I need to do anything first?
It works best after Find the Customers You Actually Want and before Create an Offer. You do it all inside your AI Marketing Brain.
Do members pay extra?
No. It’s included in your membership, like every other course.
Don’t have time for videos?
There are no videos to sit through. It’s short lessons you read and do, with pictures showing where everything goes in Claude.
Ready when you are
See exactly where you can win.
Leave with a one page view of your competitors and the gap your killer offer is built around.