Finish line · Measure your results

Stop guessing

Is my marketing working?

Find out exactly where your enquiries and customers come from, what each one costs, and what to do more of, with simple numbers and AI that explains your data in plain English.

Work out your cost Join the waiting list

Coming soonFree for members when it launches

“I think most of our work comes from Facebook. Or is it word of mouth?”A hunch

“Google brings our best customers. Facebook costs three times as much for each one.”A fact

Same business. Tap to see what changes.

5NumbersThe five every business should track

10Minutes a monthTo check them

1You’ll leave withWhat each new customer costs you, by channel

Sound familiar?

Tap the ones that sound like you

Each card flips to show what it looks like after the course.

0 of 5

Tap a card to start.

Try it now · takes a minute

What does each customer cost you?

Move the sliders to match your business. The numbers are yours.

Marketing spend a month

Hours a month you spend on marketing

What an hour of your time is worth

New customers a month

Average sale

It costs you

to win each new customer, including your time

Your real marketing cost a month
Sales for every £1 you put in

This counts your time as well as your spend, which most people leave out.

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Step by step

What you’ll do, and what you’ll have

Six short steps. Every one ends with something you can use straight away.

STEP 1 OF 6

The five numbers to track

You’ll doLearn the five numbers that matter and ignore the rest.

You’ll haveA one page scorecard.

Why this step, and why now

Where this sits on your journey

★Understand marketing 1Know who you want 2Build what they want 3Build your Client Magnet 4Find and reach them 5Make them choose you 6Turn interest into sales 7Keep, refer and multiply

✓The finish line. You are here

Do this firstAs much of the 7 step journey as you’ve done. You need some marketing running before you can measure it.

Why it mattersYou’ve put the work in. This shows you what’s paying off, so you can do more of it and stop the rest.

Do this nextCreate Your 90 Day Marketing Plan. Turn it into a simple weekly plan.

Coming soon

Be first to get it

Join the waiting list and we’ll tell you the day it launches. Academy members get it free, the moment it’s ready, along with every other course.

Join the waiting list

Pink Elephant website clients: you’ll get it free too.

Best value12 month plan

£45a month

Every course for a year. 12 month minimum, then cancel any time.Join for £45 a month

Month by month

£75a month

Every course, no commitment. Cancel any time.Join for £75 a month

Not sure this is the right course for you?Take the free Marketing Leak Finder and see exactly where you’re losing customers, and which courses fix it.

Find my leaks

Hello, I’m Henny

25 years of marketing that works

I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I’m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.

★★★★★ 60+ five star reviews on Google

Questions

People ask

When will it launch?

We’re building it now. Join the waiting list and you’ll be the first to know.

Do I need to do anything first?

You need some marketing running to measure. Do as much of the 7 step journey as you can first.

Do members pay extra?

No. Academy members get every new course free the day it launches.

Don’t have time for videos?

Every course comes with a quick guide booklet you can download and work through at your own pace.

Ready when you are