Better your SEO with one simple template.
If a person types in the word “cheap”, “review” or “where can I” it would lead us to believe that they are ready to purchase what they were looking for, whether this is a service or a product. So it makes sense that we would use these types of user intent keywords as part of our SEO strategy.
If you are just targeting keywords with the largest rankings rather than keywords that show a buyer’s intent then you are leaving money on the table.
A study by the University of Hong Kong found that a primary-level, search intent can be segmented into two goals:
• That a user is specifically looking to find information relating to the keyword they have used
• They are looking for more general information about a topic
Using user intent keywords not only allows you to capture traffic that is ready to take action but will also allow you to demonstrate your business as an expert in your field.
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Is this really free?
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
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Read Our Reviews
They have been a great support and full of ideas to help us develop our online presence
We have been working with Pink Elephant Media for around 6 months now when we decided to rebuild our website and launch our e-commerce store. They have been a great support and full of ideas to help us develop our online presence. Thank you for all you help.
Tom Bowles
Hartley Farm
Jun 27, 2020
Fantastic personal service
Fantastic personal service. I was so excited to see what had been said and written transform into the website. They understood what I wanted and delivered. Their hosting and SEO management is excellent. Highly recommended.
Duane Bridger
Bridger's Law
Sittingbourne, Kent
Jun 27, 2020
Henny was extremely helpful and provided good, practical advice to take forward in optimising my website
Henny was extremely helpful and provided good, practical advice to take forward in optimising my website
Kris Atkins
Ocker Environmental Ltd
kris@ocker-environmental.com
Jan 7, 2021
Unbelievable website design could not be happier.
Unbelievable website design could not be happier. So clever well thought through and great value for money. Thanks
Camilla
henny@pinkelephantmedia.com
Jan 8, 2021
We cannot recommend Henny enough!
Henny has worked with us here at the Growth Hub as a speaker for numerous years, running several topics as workshops and 1-2-1 sessions for ambitious Gloucestershire SMEs. We cannot recommend Henny enough! Our clients offer glowing reviews every time, giving praise to her knowledge and expertise. Ma...
Growth Hub
Jan 8, 2021
Received some really good advice
Had a long chat and received some really good advice and pointers from Henny. Much appreciated. Great company.
Caroline Ryde
Jan 8, 2021
They understood what I wanted and delivered
Fantastic personal service. I was so excited to see what had been said and written transform into the website. They understood what I wanted and delivered. Their hosting and SEO management is excellent. Highly recommended.
Duane Bridger
Jan 8, 2021
Great support from Henny with our initial consult!
Great support from Henny with our initial consult! We wished we could have done more work with the Pink Elephant team and hopefully we can at a later date.
James Whateley
Jan 8, 2021
They are really helpful, friendly, quick to respond and would highly recommend working with them.
Pink Elephant have been brilliant since I moved my website and emails to them. The website is so much quicker and I get the much needed support from Henny and the team which was lacking with my previous host. They are really helpful, friendly, quick to respond and would highly recommend working with...
Hayley Burdett
Jan 8, 2021
Their knowledge and impartial recommendations, have been exactly what I had hoped for
Pink Elephant have been brilliant with their advice and honest assessment of my site. Their knowledge and impartial recommendations, have been exactly what I had hoped for and enabled me to make a plan to go forward.
Gill Parker Sculpture
Jan 8, 2021
Would recommend to anyone wanting a greater presence on the World Wide Web
Just attended a workshop with Pink Elephant Media. Lots of great information on how to get more clients online. Would recommend to anyone wanting a greater presence on the World Wide Web .
Peter Anderson
Jan 8, 2021
It’s the best investment I’ve made all year!
Pink Elephant Media are brilliant! The information you get on the courses are incredible and delivered in a straight forward no nonsense approach. It’s the best investment I’ve made all year!
Fiona Lord Photographer
Jan 8, 2021
Easy to follow and full of extremely useful information and tip
The Pink Elephant Media workshop I attended was well presented, easy to follow and full of extremely useful information and tips. I made numerous changes to my websites as a result of what I’d learned and am already beginning to see the benefits.
Mary Wright
Jan 8, 2021
Very informative and well run.
I recently attended a workshop run by Henny at the Gloucester Growth Hub. Very informative and well run. I learnt so much in just one morning – thank you!
BattleSports Glos
Jan 8, 2021
Pink Elephant offer a powerful service to their clients.
A root and branch review of our web presence which was insightful, thorough and beyond our expectations. Energetic and friendly, Pink Elephant offer a powerful service to their clients.
Adrian Moss
Jan 8, 2021
Pink Elephant Media training program has given me the results I wanted
Not only did the training help me review my profile for my personal brand, but also how to utilise LinkedIn for generating leads for my business. Pink Elephant Media training program has given me the results I wanted without having to spend huge amounts of money on an agency. It does take only 10 m...
Matt Hidson
May 15, 2021
Excellent training. Expert, accessible and practical.
Excellent training. Expert, accessible and practical.
Michael Ellyatt
Cheltenham Chamber Of Commerce
Jul 18, 2023
My first personal interaction with Henny and Pink Elephant Media, it was a very good and informative experience.
My first personal interaction with Henny and Pink Elephant Media, it was a very good and informative experience. I learned a raft of things and will explore working with them further.
Paul Carter
Alacarte Packaging Solutions
Jul 18, 2023
I’d highly recommend them to anyone wanting to drive their business forward.
Henny’s seminars are really well structured, they outline key areas you need to concentrate on, whilst giving handy information on software, planning, and insider knowledge, to maximize your impact with customers. I’d highly recommend them to anyone wanting to drive their business forwar...
Howard Burr
South Western Specialised Tape
Jul 18, 2023
The level of support from Pink Elephant Media is incredible – they really go above and beyond to help their clients achieve their goals.
As always, Henny has delivered an informative and jam-packed training session – I’ve walked away with strategies I can implement immediately to help build our brand and grow our audience. The level of support from Pink Elephant Media is incredible – they really go above and beyond...
Libby Russell
The Front Runnsers Network
Jul 18, 2023
Pink Elephant Media is such a great company to work with.
Brilliant, innovative, thoughtful, I could go on. Pink Elephant Media is such a great company to work with. Not only have they built us a fantastic new website, but they also continue to help us build our brand with their amazing training courses. Contact them NOW!! You won’t regret it.
Matt Wood
Deburring
Jul 18, 2023
Pink Elephant has done a fantastic job.
Pink Elephant has done a fantastic job for our business both in developing our website to ensure it is maximised to increase our presence online but with ongoing web and marketing support.
Alastair James Robert
Alastair James Insurance Brokers
Jul 18, 2023
Website design stayed true to the vision and look forward to working on SEO and other developments together.
From someone new to running a business, the team has been great throughout and is my go-to consultant. Website design stayed true to the vision and look forward to working on SEO and other developments together. Like
Matthew Chinn
Abfab Flooring
Jul 18, 2023
We cannot recommend Henny enough! Our clients offer glowing reviews every time.
Henny has worked with us here at the Growth Hub as a speaker for numerous years, running several topics as workshops and 1-2-1 sessions for ambitious Gloucestershire SMEs. We cannot recommend Henny enough! Our clients offer glowing reviews every time, giving praise to her knowledge and expertise. Ma...
Growth Hub
Growth Hub
Jul 19, 2023
Our online presence has improved, but most importantly so have our sales!
I decided it was time to upgrade my company website and approaching Pink Elephant media was a good move. Our online presence has improved, but most importantly so have our sales! Our company is expecting further growth in the next 12 months and I feel we are in good hands with this team to achieve t...
Richard Morris
Gloucestershire Gardens
Jul 19, 2023
Their in-depth analysis has given us all the detail we need to help us solve our SEO issues. Thank you.
Just a simple consultation with Pink Elephant Media highlighted a number of issues with our website that we had been trying to uncover for months. Their in-depth analysis has given us all the detail we need to help us solve our SEO issues. Thank you.
Mike Frith
Oscar
Jul 19, 2023
I can’t recommend them highly enough.
The team at Pink Elephant has been fantastic to work with, our branding receives rave reviews, we love our website and the team has been fantastic to work with. I can’t recommend them highly enough.
Jennifer
Talis Legal Recruitment
Wellspeak
Dec 4, 2023