Henny Maltby, specialist in Growth Marketing techniques, will show you how your competitors are generating their online traffic and how to position yourself in front of their audience as a more attractive prospect.

It doesn’t matter what industry you’re in, marketing is a game of competing for the attention of your audience. With so many marketing channels available today, the competition is often fierce and it is set to become even more important in the years ahead. Think about it, there is not only competition for traffic, ad placement, followers, and sales.The list goes on and on.

Understanding what your competitors are doing will allow you to hone your marketing techniques and pull ahead of your competitors.

Conducting a competitive analysis is an important part of any savvy business strategy because, without knowing how you rank against your competitors, it is impossible to know which competitors are your greatest threats, how to beat them or where you should focus your efforts. If you conduct a competitive analysis and use it to develop your strategy, you’ll leap ahead of at least half of your competitors.

After taking this course – you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.

This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analysing that data to your advantage.