The Easy Guide To Email Marketing
Discover the strategies, tips, and examples to create impactful and successful email campaigns.
When your business ranks as the first result on Google, 33% of people will click on your website.
For every £1 you spend on email marketing you should be getting £35-38 return on investment! That’s bigger than almost any other form of marketing.
This email marketing course will teach you how to create an email marketing strategy that grows your business.
From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.
Learning Outcomes
- Evaluate the use of email as a marketing tool for your business
- Set objectives and messaging strategies to achieve the right results
- Understand what, when, and how to measure
- Explore the opportunities for harnessing technology and wider channels
- Improve email marketing efficiency through segmentation techniques
- Introduction to success factors for email marketing
- How to grow your email marketing list
- Selecting an email service provider
- Goal setting for email campaigns
- Campaign planning activity
- Email design and layout
- Structuring an email to maximise response
- Email analytics