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plan your emails, split your list and spot buying triggers, grow your list every week, find new businesses legally, write subject lines and emails that get a response, set up persuasion funnels that send themselves, choose a platform that connects to your CRM, and use an AI Email Agent to write every email in your voice.\", \"url\": \"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/turn-your-email-list-into-customers\/\", \"inLanguage\": \"en-GB\", \"educationalLevel\": \"Beginner\", \"teaches\": [\"How to plan email marketing around a clear goal\", \"How to segment an email list and spot buying triggers\", \"How to grow an email list every week\", \"How to find business contacts legally using Companies House and Apollo\", \"How to write subject lines and opening lines that get emails opened\", \"Which types of email get a response\", \"How to set up automated persuasion funnels\", \"How to choose an email platform that connects to your CRM\", \"How to use AI to write marketing emails in your own voice\"], \"audience\": {\"@type\": \"BusinessAudience\", \"audienceType\": \"Small business owners and sole traders in the UK\"}, \"provider\": {\"@type\": \"Organization\", \"name\": \"Pink Elephant Media\", \"url\": \"https:\/\/www.pinkelephantmedia.com\/\"}, \"hasCourseInstance\": {\"@type\": \"CourseInstance\", \"courseMode\": \"Online\", \"instructor\": {\"@type\": \"Person\", \"name\": \"Henny Maltby\"}}, \"offers\": {\"@type\": \"Offer\", \"category\": \"Subscription\", \"price\": \"45\", \"priceCurrency\": \"GBP\", \"availability\": \"https:\/\/schema.org\/InStock\", \"url\": \"https:\/\/pinkelephantmedia.com\/academy\/pricing\/\"}}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Turn Your Email List Into Customers&#8221; module_class=&#8221;pea-sec&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Email course page&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<style>.pea-home .nimg{border-radius:24px;overflow:hidden;border:1px solid rgba(255,141,190,.3);box-shadow:0 40px 90px -40px rgba(231,40,120,.65);background:#1A1420}.pea-home .nimg img{display:block;width:100%;height:auto;aspect-ratio:4\/3;object-fit:cover}.pea-home .hero .nimg img{aspect-ratio:5\/4}.pea-home .mob+.mob{margin-top:8px!important}@media(max-width:900px){#alone .plans{grid-template-columns:1fr!important}}.pea-home .ibx{display:grid;grid-template-columns:1fr 1fr;gap:26px;max-width:1040px;margin:34px auto 0}.pea-home .ibc{border-radius:24px;padding:24px;background:var(--raise);border:1px solid var(--line)}.pea-home .ibc.good{background:var(--raise2);border:1px solid rgba(255,141,190,.45);box-shadow:0 40px 90px -45px rgba(231,40,120,.7)}.pea-home .ibh{display:inline-block;font-weight:800;font-size:12px;letter-spacing:.14em;text-transform:uppercase;padding:6px 12px;border-radius:99px;background:rgba(255,255,255,.08);color:var(--muted);margin:0 0 14px}.pea-home .ibc.good .ibh{background:var(--pink);color:#fff}.pea-home .ib{background:#fff;border-radius:16px;padding:14px 18px;margin:0 0 10px;color:#1A1420}.pea-home .ib b{display:block;font-size:15px}.pea-home .ib span{display:block;font-size:15px;color:#4A3F50}.pea-home .ib i{display:block;font-style:normal;font-size:14px;color:#8A7F90}.pea-home .ibc.bad .ib{opacity:.62}.pea-home .ibc p.w{margin:12px 0 0;color:var(--muted);font-size:15px}.pea-home .ibc.good p.w{color:var(--ink)}.pea-home .inside{display:flex;flex-wrap:wrap;justify-content:center;gap:16px 46px;max-width:1040px;margin:34px auto 0}.pea-home .inside div{text-align:center;min-width:150px}.pea-home .inside b{display:block;font-family:var(--display);font-weight:400;font-size:clamp(56px,6vw,80px);line-height:1;color:var(--hot)}.pea-home .inside span{display:block;color:var(--muted);font-size:15px;max-width:180px;margin:4px auto 0}@media(max-width:900px){.pea-home .ibx{grid-template-columns:1fr}}<\/style><div class=\"pea-home\"><section class=\"hero\"><div class=\"wrap\"><div><pee class=\"kick\">Step 4 \u00b7 Drive more business your way \u00b7 AI course<\/pee><h1>Turn your email list <em>into customers.<\/em><\/h1><pee class=\"sub\">Your list grows every week. Your AI spots who\u2019s ready to buy and writes the email that lands at exactly the right moment. Enquiries arrive from people who already know and trust you, while you get on with the work you love.<\/pee><div class=\"ctas\"><a class=\"btn big\" href=\"#pricing\" data-cta=\"email-hero\">Join the Academy to get it<\/a><a class=\"link2\" href=\"#discover\" data-cta=\"email-hero-discover\">See what it does \u2193<\/a><\/div><pee class=\"ctanote\">Live now. 12 short videos. Included in Academy membership.<\/pee><div class=\"trust\"><span>For service businesses and shops<\/span><\/div><\/div><div class=\"scr\" data-anim data-demo=\"email-hero\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Who on my list is ready to buy this week, and what should I send them?\">Who on my list is ready to buy this week, and what should I send them?<\/pee><\/div><pee class=\"swork\">Checking your clicks, tags and replies\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Jo Turner, Turner Builders<\/b><span class=\"stag\">Ready<\/span><\/div><span class=\"sd\">Clicked your VAT email twice, then your prices. A one to one email is ready.<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Sarah Lane, Lane Interiors<\/b><span class=\"stag\">Trigger<\/span><\/div><span class=\"sd\">Taking on her first employee. Payroll email drafted.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>42 old enquiries<\/b><span class=\"stag\">Win back<\/span><\/div><span class=\"sd\">Asked for a price, never went ahead. A nine word email is ready.<\/span><\/div><div class=\"srow\" style=\"--i:3\"><div class=\"rt\"><b>18 new sign ups<\/b><span class=\"stag\">Welcome<\/span><\/div><span class=\"sd\">Joined from your QR codes this week. Welcome emails running.<\/span><\/div><pee class=\"sfoot\">4 emails drafted in your voice \u00b7 nothing sends until you approve<\/pee><\/div><\/div><\/div><\/div><\/section><section id=\"discover\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What it does for you<\/pee><h2>Your list grows. <em>Your emails sell.<\/em><\/h2><pee class=\"lead\">By the end of the course this is working for your business every week. Here\u2019s what it does, and how.<\/pee><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">01<\/span><h3>Build a list bigger than you thought you had<\/h3><pee>Your AI goes back through your emails, accounts and meetings and finds everyone who has ever asked about working with you. Then your list grows every week, from QR codes on everything you send out, joint campaigns with other businesses, quizzes, referrals and new businesses that match your best customers.<\/pee><pee class=\"mob\"><b>How:<\/b> with your permission, Claude reads your inbox, Xero and Zoom or Teams. New businesses come from Companies House and Apollo, found the legal way.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"email-build\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Find everyone who has ever been interested in working with me.\">Find everyone who has ever been interested in working with me.<\/pee><\/div><pee class=\"swork\">Reading your emails, invoices and meeting notes since 2021\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>212 contacts found<\/b><span class=\"stag\">Found<\/span><\/div><span class=\"sd\">From your inbox, Xero and Zoom calls. Most have never had an email from you.<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>38 asked for a price<\/b><span class=\"stag\">Missed<\/span><\/div><span class=\"sd\">Never became customers. A win back email is ready for each.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>60 new businesses<\/b><span class=\"stag\">New<\/span><\/div><span class=\"sd\">Limited companies near you that match your best customers.<\/span><\/div><pee class=\"sfoot\">310 people you could be emailing this week<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">02<\/span><h3>Know who\u2019s ready to buy, and when<\/h3><pee>Your AI watches for buying signals: who opened your emails, clicked your prices, answered your quiz or has something happening in their business, like a year end, a new hire or a quiet month coming. It tells you who\u2019s ready, and what to send them. For your higher priced work, it writes a one to one email to each person who\u2019s ready, so it reads like a personal note from you, not a mailshot.<\/pee><pee class=\"mob\"><b>How:<\/b> a buying signals check you run every Monday. Every click, download and quiz answer becomes a tag in your CRM, so the right email goes to the right person at the right moment.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"email-signals\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Who is showing buying signals right now?\">Who is showing buying signals right now?<\/pee><\/div><pee class=\"swork\">Checking clicks, quiz answers, tags and dates\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Jo Turner<\/b><span class=\"stag\">Hot<\/span><\/div><span class=\"sd\">Clicked your pricing email twice. Year end in 6 weeks. One to one email drafted.<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Caf\u00e9 owners<\/b><span class=\"stag\">Season<\/span><\/div><span class=\"sd\">Quiet month ahead. The best time to talk bookkeeping.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Story buyers<\/b><span class=\"stag\">Insight<\/span><\/div><span class=\"sd\">This group replies to stories, not figures. Next email written that way.<\/span><\/div><pee class=\"sfoot\">Checked every Monday \u00b7 one to one emails ready to send<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">03<\/span><h3>Emails that bring in enquiries<\/h3><pee>Subject lines that get opened, a hook in the first two lines and every type of email that gets a reply. Your Email Agent writes them in your voice, for each group on your list, so every email feels like it was written just for them.<\/pee><pee class=\"mob\"><b>How:<\/b> your Email Agent lives in your Marketing Brain, with a bank of subject lines in eleven styles and prompts for every type of email.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"email-write\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Write this month\u2019s email for my caf\u00e9 owners.\">Write this month\u2019s email for my caf\u00e9 owners.<\/pee><\/div><pee class=\"swork\">Using your Brain, your tags and your best subject lines\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Subject: Quick one<\/b><span class=\"stag\">Opened<\/span><\/div><span class=\"sd\">Preview: Still doing the books on a Sunday night?<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>The story<\/b><span class=\"stag\">Proof<\/span><\/div><span class=\"sd\">How a Stroud caf\u00e9 got 6 hours a month back.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>The ask<\/b><span class=\"stag\">Reply<\/span><\/div><span class=\"sd\">One question to reply to. No hard sell.<\/span><\/div><pee class=\"sfoot\">Ready to check \u00b7 in your voice \u00b7 tagged for caf\u00e9 owners<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">04<\/span><h3>Emails that sell while you work<\/h3><pee>Persuasion funnels send the right emails by themselves when someone signs up, gets a quote or goes quiet. Emails that send themselves sell to around thirteen times more people than one off emails. Each month your AI shows you which emails brought in replies and enquiries, so you do more of what works.<\/pee><pee class=\"mob\"><b>How:<\/b> set up once in your CRM or email platform, connected to Claude, with a monthly check that shows which emails got replies and enquiries.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"email-results\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"What did my emails bring in this month?\">What did my emails bring in this month?<\/pee><\/div><pee class=\"swork\">Checking your clicks, replies and enquiries\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Welcome funnel<\/b><span class=\"stag\">Replies<\/span><\/div><span class=\"sd\">18 new subscribers, 5 replies, 2 asked about working with you.<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Win back<\/b><span class=\"stag\">Enquiries<\/span><\/div><span class=\"sd\">40 old enquiries emailed, 9 replies, 3 asked for a price.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Best email<\/b><span class=\"stag\">Winner<\/span><\/div><span class=\"sd\">\u201cQuick one\u201d got the most replies. Saved to your Brain.<\/span><\/div><pee class=\"sfoot\">Your monthly email report \u00b7 ready every month<\/pee><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"inbox\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What changes in their inbox<\/pee><h2>Same list. <em>A very different response.<\/em><\/h2><pee class=\"lead\">This is what people see before they even open your email. One gets ignored. The other gets opened, read and answered.<\/pee><\/div><div class=\"ibx\"><div class=\"ibc bad\"><span class=\"ibh\">Before<\/span><div class=\"ib\"><b>Hartley Accounts<\/b><span>Our October newsletter<\/span><i>Hi all, it\u2019s been a busy month here at Hartley&#8230;<\/i><\/div><div class=\"ib\"><b>Hartley Accounts<\/b><span>Just checking in<\/span><i>I hope this email finds you well&#8230;<\/i><\/div><pee class=\"w\">All about the business. Nothing for the reader.<\/pee><\/div><div class=\"ibc good\"><span class=\"ibh\">After the course<\/span><div class=\"ib\"><b>Sam at Hartley Accounts<\/b><span>Jo, your year end is in 6 weeks<\/span><i>Three things to sort now, so January isn\u2019t a panic&#8230;<\/i><\/div><div class=\"ib\"><b>Sam at Hartley Accounts<\/b><span>Quick one<\/span><i>Are you still looking for help with your bookkeeping?<\/i><\/div><pee class=\"w\">About them, at the right moment, with a reason to reply.<\/pee><\/div><\/div><\/div><\/section><section id=\"alone\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What changes for your business<\/pee><h2>A bigger list. <em>More business from it.<\/em><\/h2><pee class=\"lead\">Most businesses have a list that stays the same size and emails that never bring in work. Here\u2019s what changes when you do it properly.<\/pee><\/div><div class=\"plans\" style=\"grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px;margin-left:auto;margin-right:auto\"><div class=\"plan\"><span class=\"pk\">Today<\/span><ul><li>A list that stays the same size<\/li><li>Emails that get ignored<\/li><li>Enquiries only when someone happens to remember you<\/li><li>No idea which emails actually work<\/li><\/ul><\/div><div class=\"plan main\"><span class=\"pk\">After the course<\/span><ul><li>New people joining your list every week<\/li><li>Emails that get replies and enquiries<\/li><li>Sales from people who already know and trust you<\/li><li>Persuasion funnels selling for you while you work<\/li><li>One to one emails for your higher priced work, sent at the right moment<\/li><li>Knowing exactly which emails bring in enquiries<\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"inside\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Everything you get<\/pee><h2>Ready to use, <em>straight away.<\/em><\/h2><\/div><div class=\"inside\"><div><b>12<\/b><span>short videos you can watch in a coffee break<\/span><\/div><div><b>12<\/b><span>prompts to copy, for every kind of email<\/span><\/div><div><b>11<\/b><span>subject line styles, with examples<\/span><\/div><div><b>1<\/b><span>Email Agent that writes in your voice<\/span><\/div><\/div><\/div><\/section><section id=\"pricing\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Live now<\/pee><h2>Included in <em>your membership<\/em><\/h2><pee class=\"lead\">Join the Academy and you can start this course today. Every other course is included too, as each one opens.<\/pee><\/div><div class=\"plans\"><div class=\"plan main\"><span class=\"pk\">12 month sign up \u00b7 Best value<\/span><span class=\"amt\">\u00a310.38<small>a week (\u00a345 a month)<\/small><\/span><ul><li>This course, and every course as each opens<\/li><li>Regular AI updates throughout the year<\/li><li>Live group sessions<\/li><li>Save \u00a3360 a year<\/li><\/ul><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\" data-cta=\"email-join-12m\">Join for \u00a310.38 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Month by month<\/span><span class=\"amt\">\u00a317.31<small>a week (\u00a375 a month)<\/small><\/span><ul><li>Every course, as each opens<\/li><li>No commitment, cancel any time<\/li><\/ul><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\" data-cta=\"email-join-monthly\">Join for \u00a317.31 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Pink Elephant website clients<\/span><span class=\"amt\">Free<\/span><ul><li>Included with your website<\/li><li>Plus our client only courses<\/li><\/ul><\/div><\/div><div class=\"pnotes\"><pee>All prices include VAT.<\/pee><\/div><\/div><\/section><section id=\"faq\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Before you sign up<\/pee><h2>Your questions, <em>answered<\/em><\/h2><\/div><div class=\"faq\"><details><summary>Is it ready now?<\/summary><pee>Yes. All twelve videos are live. Join the Academy and you can start today.<\/pee><\/details><details><summary>I hardly have a list. Is it worth it?<\/summary><pee>Yes. Most people have far more contacts than they think, hiding in their inbox, their accounts software and their meetings. The course shows you how to find them, and how to grow your list every week from there.<\/pee><\/details><details><summary>Which email platform do I need?<\/summary><pee>You choose that near the end, once you know what you want email to do. If you already have a CRM, you\u2019ll start with its own email. If not, the course helps you pick an easy one that connects to everything else you use.<\/pee><\/details><details><summary>How does the AI part work?<\/summary><pee>You add an Email Agent to your Marketing Brain in Claude. It knows your business, your customers and how you write, so it drafts every email for you. You check it, tweak it and press send.<\/pee><\/details><details><summary>Is it safe to connect Claude to my emails and accounts?<\/summary><pee>Yes, and you stay in control. Claude only looks at the apps you choose to connect, only when you ask it to, and you can disconnect any of them at any time. Nothing is sent from your inbox unless you approve it. On a Claude Team plan your chats aren\u2019t used to train Claude. On a personal plan, go to Settings, then Privacy, and turn off \u201cHelp improve our AI models\u201d, and your new chats won\u2019t be used for training either. Keep things like card numbers and passwords out of your chats, as you would with any software. <a href=\"https:\/\/privacy.claude.com\/en\/articles\/12109829-how-do-i-change-my-model-improvement-privacy-settings\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--hot)\">See Claude\u2019s privacy settings<\/a>.<\/pee><\/details><details><summary>Is it legal to email businesses I find?<\/summary><pee>Yes, if you follow the UK rules, and the course takes you through them step by step: who you can email, what to tell them, and how to make it easy to opt out.<\/pee><\/details><details><summary>Will this work for a shop?<\/summary><pee>Yes. The examples follow an accountant and a jeweller who sells online, so you\u2019ll see how it works for services and for products.<\/pee><\/details><details><summary>Do I need to do anything first?<\/summary><pee>It helps to know who your best customers are and what you\u2019re offering. If you haven\u2019t yet, do <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\" style=\"color:var(--hot)\">Find the Customers You Actually Want<\/a> and <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\" style=\"color:var(--hot)\">Create an Offer Your Clients Can\u2019t Say No To<\/a> first.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details><\/div><\/div><\/section><section class=\"final\"><div class=\"wrap\"><h2>Turn your email list <em>into customers.<\/em><\/h2><pee class=\"lead\">Enquiries every week from a list that keeps growing, and emails that sell for you while you work.<\/pee><a class=\"btn big\" href=\"#pricing\" data-cta=\"email-final\">Join the Academy to get it<\/a><div class=\"who\"><img decoding=\"async\" class=\"ph lazyload\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" width=\"76\" height=\"76\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 76px; --smush-placeholder-aspect-ratio: 76\/76;\"><span><b style=\"color:var(--ink)\">Henny Maltby<\/b><!\u2013- [et_pb_br_holder] -\u2013>Pink Elephant AI Marketing Academy<\/span><\/div><pee class=\"acc\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\" style=\"color:var(--hot)\">See all courses<\/a><\/pee><pee class=\"acc\" style=\"font-size:13px;margin-top:26px;max-width:46em;margin-left:auto;margin-right:auto\">Examples on this page are illustrative. Results vary and aren\u2019t guaranteed.<\/pee><\/div><\/section><div class=\"mcta\"><a class=\"btn\" href=\"#pricing\" data-cta=\"email-mobile-sticky\">Join the Academy to get it<\/a><\/div><\/div><script>(function(){function run(){if(!document.getElementById(\"cl-in\")){return}var go=\"https:\/\/pinkelephantmedia.com\/academy\/lessons\/email-list-1\/\";var s=document.getElementById(\"pricing\");if(s){var p=s.querySelector(\".plans\");if(p){p.style.display=\"none\"}var k=s.querySelector(\".kick\");if(k){k.textContent=\"You\u2019re a member\"}var l=s.querySelector(\".lead\");if(l){l.innerHTML='It\u2019s included in your membership and ready for you now. <a href=\"'+go+'\" style=\"color:var(--pink);font-weight:700\">Start the course \u2192<\/a>'}}document.querySelectorAll(\".ctas .btn.big, .final .btn.big, .mcta .btn\").forEach(function(a){a.href=go;a.textContent=\"Start the course\"})}if(document.readyState!==\"loading\"){run()}else{document.addEventListener(\"DOMContentLoaded\",run)}})();<\/script><script>(function(){function push(o){window.dataLayer=window.dataLayer||new Array();window.dataLayer.push(o)}document.querySelectorAll(\".pea-home [data-cta]\").forEach(function(a){a.addEventListener(\"click\",function(){push({event:\"academy_cta_click\",cta_location:a.getAttribute(\"data-cta\"),cta_text:a.textContent.trim(),course:\"turn-your-email-list-into-customers\",site_section:\"academy\"})})});document.querySelectorAll(\".pea-home .faq details\").forEach(function(d){d.addEventListener(\"toggle\",function(){if(d.open){push({event:\"academy_faq_open\",question:d.querySelector(\"summary\").textContent.trim(),course:\"turn-your-email-list-into-customers\",site_section:\"academy\"})}})})})();<\/script><script>eval(decodeURIComponent(escape(atob(\"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\"))))<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-284951","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - 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Your AI spots who\u2019s ready to buy and writes the email that lands at exactly the right moment. 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