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b{display:block;font-family:var(--display);font-weight:400;font-size:26px;line-height:1;text-transform:uppercase;margin-bottom:4px}@media(max-width:900px){.pea-home a.secst{position:relative;top:auto;right:auto;margin:0 auto 18px;transform:rotate(-2deg)}}<\/style>\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Course schema (do not delete)&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243;][et_pb_row custom_padding=&#8221;0px||0px||false|false&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243;][et_pb_code admin_label=&#8221;Course schema&#8221; _builder_version=&#8221;4.27.8&#8243;]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Course\",\"name\":\"Turn Networking Into New Business\",\"description\":\"A simple, practical course for small business owners on making networking pay: choose the right groups and events, introduce your business in 20 seconds, work the room without selling, get referrals from the people you meet, follow up so conversations turn into work, and track what each group brings you.\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/turn-networking-into-new-business\/\",\"inLanguage\":\"en-GB\",\"educationalLevel\":\"Beginner\",\"teaches\":[\"How to choose networking events and groups worth your time\",\"How to introduce your business in 20 seconds\",\"How to start and end conversations without selling\",\"How to ask for referrals from people you meet\",\"How to follow up after networking events\",\"How to track which networking brings you work\"],\"audience\":{\"@type\":\"BusinessAudience\",\"audienceType\":\"Small business owners and sole traders in the UK\"},\"provider\":{\"@type\":\"Organization\",\"name\":\"Pink Elephant 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global_colors_info=&#8221;{}&#8221;]<style>.pea-home .nimg{border-radius:24px;overflow:hidden;border:1px solid rgba(255,141,190,.3);box-shadow:0 40px 90px -40px rgba(231,40,120,.65);background:#1A1420}.pea-home .nimg img{display:block;width:100%;height:auto;aspect-ratio:4\/3;object-fit:cover}.pea-home .hero .nimg img{aspect-ratio:5\/4}.pea-home .mob+.mob{margin-top:8px!important}@media(max-width:900px){#alone .plans{grid-template-columns:1fr!important}}<\/style><div class=\"pea-home\"><section class=\"hero\"><div class=\"wrap\"><div><pee class=\"kick\">Step 4 \u00b7 Drive more business your way<\/pee><h1>Turn networking <em>into new business.<\/em><\/h1><pee class=\"sub\">Most people go to networking, eat the breakfast and come home with a pile of business cards. This course shows you which rooms are worth your time, what to say when someone asks what you do, and how to turn the people you meet into people who send you work.<\/pee><div class=\"ctas\"><a class=\"btn big\" href=\"#pricing\" data-cta=\"networking-hero\">Join the Academy to get it<\/a><a class=\"link2\" href=\"#discover\" data-cta=\"networking-hero-discover\">See what you\u2019ll learn \u2193<\/a><\/div><pee class=\"ctanote\">Live now. Included in Academy membership.<\/pee><div class=\"trust\"><span>Simple and practical, no tech needed<\/span><\/div><\/div><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-course-hero.jpg\" alt=\"Business owners chatting and smiling at a networking event\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\"><\/div><\/div><\/section><section id=\"discover\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What you\u2019ll learn<\/pee><h2>Fewer events. <em>More work from them.<\/em><\/h2><pee class=\"lead\">Six short parts that take you from picking the right room to knowing exactly what each one brings you. Every part ends with something you can use at your very next event.<\/pee><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">01<\/span><h3>Choose the rooms worth your time<\/h3><pee>Breakfast groups, Chambers of Commerce, Growth Hub events, industry evenings, local business clubs and online groups all work differently. You\u2019ll learn which suit your kind of business, whether a paid group is worth the fee, and how to check who\u2019s going before you book.<\/pee><pee class=\"mob\"><b>Tools:<\/b> Eventbrite and Meetup to find events, LinkedIn to look people up, and a simple scorecard to decide which groups to keep.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a short list of the rooms worth your time.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-choose-the-rooms.jpg\" alt=\"A room of business owners at a networking group\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\"><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">02<\/span><h3>Know what to say when someone asks what you do<\/h3><pee>Nobody remembers a job title. They remember who you help, the problem you fix and a quick story about a customer. You\u2019ll build a 20 second introduction that sounds like you, and that other people can repeat when they recommend you.<\/pee><pee class=\"mob\"><b>Tools:<\/b> your phone\u2019s voice recorder, to practise until it sounds natural.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> an introduction people remember and pass on.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-your-introduction.jpg\" alt=\"Two business owners shaking hands as they introduce themselves\" width=\"1080\" height=\"721\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/721;\"><\/div><\/div><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">03<\/span><h3>Work the room without selling<\/h3><pee>How to start a conversation, ask questions that get people talking, listen for problems you can help with, and leave a chat politely. The person in front of you is rarely your customer, but they often know ten people who are.<\/pee><pee class=\"mob\"><b>Tools:<\/b> a notes app, to jot down who you met and what they need before you leave the car park.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> conversation starters that don\u2019t feel like selling.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-work-the-room.jpg\" alt=\"People mingling and chatting at a busy business event\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\"><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">04<\/span><h3>Turn contacts into people who send you work<\/h3><pee>The heart of the course. You\u2019ll learn how to spot the people most likely to recommend you, how to ask for a referral so clearly that someone springs to mind, why giving referrals first gets you more back, and how to make recommending you really easy.<\/pee><pee class=\"mob\"><b>Tools:<\/b> a short paragraph about what you do that people can forward, and your list of top referrers.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> the exact words to ask for referrals, and who to ask.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-referrals.jpg\" alt=\"Small business owners around a table sharing contacts and ideas\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\"><\/div><\/div><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">05<\/span><h3>Follow up so a chat becomes work<\/h3><pee>Most of the value of networking is lost in the week after. You\u2019ll follow up within 48 hours, turn the best chats into a one to one coffee, add everyone to your CRM with where you met them, and keep in touch without being pushy.<\/pee><pee class=\"mob\"><b>Tools:<\/b> Pipedrive or any CRM (a spreadsheet works too), a calendar booking link and ready to use follow up messages.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a follow up routine you\u2019ll actually stick to.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-follow-up-coffee.jpg\" alt=\"Two people catching up over coffee after meeting at a networking event\" width=\"1080\" height=\"720\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\"><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">06<\/span><h3>See what\u2019s paying off<\/h3><pee>Networking takes hours every month, so it needs to earn its place. You\u2019ll track which groups and which people bring you work, put a pound figure on each one, and drop the ones that don\u2019t.<\/pee><pee class=\"mob\"><b>Tools:<\/b> the lead source field in your CRM, or a simple spreadsheet.<\/pee><pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a quick monthly check on what networking brings you.<\/pee><\/div><div class=\"mos\"><div class=\"nimg\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/Networking-see-what-pays-off.jpg\" alt=\"A business owner on the phone checking which contacts brought in work\" width=\"1080\" height=\"608\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\"><\/div><\/div><\/div><\/div><\/section><section id=\"alone\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Why most networking doesn\u2019t pay<\/pee><h2>A pile of business cards <em>isn\u2019t new business.<\/em><\/h2><pee class=\"lead\">Most people don\u2019t give up on networking because it doesn\u2019t work. They give up because they go to the wrong rooms, say the wrong thing and never follow up. This course fixes the bits in between.<\/pee><\/div><div class=\"plans\" style=\"grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px;margin-left:auto;margin-right:auto\"><div class=\"plan\"><span class=\"pk\">How it usually goes<\/span><ul><li>Going to every event and hoping<\/li><li>Freezing when someone asks what you do<\/li><li>Business cards ending up in a drawer<\/li><li>No idea if it\u2019s worth the time<\/li><\/ul><\/div><div class=\"plan main\"><span class=\"pk\">With the course<\/span><ul><li>Going to the rooms where your customers and referrers are<\/li><li>An introduction people remember and repeat<\/li><li>A follow up within 48 hours, every time<\/li><li>Knowing what each group brings you in pounds<\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"pricing\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Live now<\/pee><h2>Included in <em>your membership<\/em><\/h2><pee class=\"lead\">Join the Academy and you can start this course today. Every other course is included too, as each one opens.<\/pee><\/div><div class=\"plans\"><div class=\"plan main\"><span class=\"pk\">12 month sign up \u00b7 Best value<\/span><span class=\"amt\">\u00a310.38<small>a week (\u00a345 a month)<\/small><\/span><ul><li>This course, and every course as each opens<\/li><li>Regular AI updates throughout the year<\/li><li>Live group sessions<\/li><li>Save \u00a3360 a year<\/li><\/ul><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\" data-cta=\"networking-join-12m\">Join for \u00a310.38 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Month by month<\/span><span class=\"amt\">\u00a317.31<small>a week (\u00a375 a month)<\/small><\/span><ul><li>Every course, as each opens<\/li><li>No commitment, cancel any time<\/li><\/ul><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\" data-cta=\"networking-join-monthly\">Join for \u00a317.31 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Pink Elephant website clients<\/span><span class=\"amt\">Free<\/span><ul><li>Included with your website<\/li><li>Plus our client only courses<\/li><\/ul><\/div><\/div><div class=\"pnotes\"><pee>All prices include VAT.<\/pee><\/div><\/div><\/section><section id=\"faq\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Before you sign up<\/pee><h2>Your questions, <em>answered<\/em><\/h2><\/div><div class=\"faq\"><details><summary>Is it ready now?<\/summary><pee>Yes. It\u2019s live now. Join the Academy and you can start today.<\/pee><\/details><details><summary>Is there any AI in it?<\/summary><pee>No. This is a simple, practical course. All you need is your phone, and a CRM or a spreadsheet.<\/pee><\/details><details><summary>Do I need to do anything first?<\/summary><pee>It helps to know who your best customers are and what you\u2019re offering, because that\u2019s what you\u2019ll be talking about in the room. If you haven\u2019t yet, do <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\" style=\"color:var(--hot)\">Find the Customers You Actually Want<\/a> and <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\" style=\"color:var(--hot)\">Create an Offer Your Clients Can\u2019t Say No To<\/a> first.<\/pee><\/details><details><summary>I hate networking. Is this for me?<\/summary><pee>Yes. Most people feel awkward walking into a room full of strangers. The course gives you what to say, how to start and end a conversation, and how to pick smaller rooms where it\u2019s easier to talk.<\/pee><\/details><details><summary>Does it cover online networking?<\/summary><pee>Yes. Online groups and Zoom networking are covered alongside face to face events, and the same steps work for both.<\/pee><\/details><details><summary>How is this different from Get Other Businesses to Send You Customers?<\/summary><pee>This course is about the people you meet when you network, and getting them to recommend you. <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/get-other-businesses-to-send-you-customers\/\" style=\"color:var(--hot)\">Get Other Businesses to Send You Customers<\/a> is about setting up proper partnerships with other businesses, with offers, agreements and joint campaigns. They work well together.<\/pee><\/details><details><summary>What\u2019s the example business?<\/summary><pee>The examples follow a local bookkeeper who goes to a monthly breakfast group, so you can see every step in action. There are tips for product businesses and shops too.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details><\/div><\/div><\/section><section class=\"final\"><div class=\"wrap\"><h2>Turn networking <em>into new business.<\/em><\/h2><pee class=\"lead\">The right rooms, the right words, and people who send you work.<\/pee><a class=\"btn big\" href=\"#pricing\" data-cta=\"networking-final\">Join the Academy to get it<\/a><div class=\"who\"><img decoding=\"async\" class=\"ph lazyload\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" width=\"76\" height=\"76\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 76px; --smush-placeholder-aspect-ratio: 76\/76;\"><span><b style=\"color:var(--ink)\">Henny Maltby<\/b><!\u2013- [et_pb_br_holder] -\u2013>Pink Elephant AI Marketing Academy<\/span><\/div><pee class=\"acc\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\" style=\"color:var(--hot)\">See all courses<\/a><\/pee><pee class=\"acc\" style=\"font-size:13px;margin-top:26px;max-width:46em;margin-left:auto;margin-right:auto\">Examples on this page are illustrative. Results vary and aren\u2019t guaranteed. Photos from Unsplash.<\/pee><\/div><\/section><div class=\"mcta\"><a class=\"btn\" href=\"#pricing\" data-cta=\"networking-mobile-sticky\">Join the Academy to get it<\/a><\/div><\/div><script>(function(){function run(){if(!document.getElementById(\"cl-in\")){return}var go=\"https:\/\/pinkelephantmedia.com\/academy\/lessons\/networking-start-here\/\";var s=document.getElementById(\"pricing\");if(s){var p=s.querySelector(\".plans\");if(p){p.style.display=\"none\"}var k=s.querySelector(\".kick\");if(k){k.textContent=\"You\u2019re a member\"}var l=s.querySelector(\".lead\");if(l){l.innerHTML=\"It\u2019s included in your membership and ready for you now. <a href=\\\"\"+go+\"\\\" style=\\\"color:var(--pink);font-weight:700\\\">Start the course \u2192<\/a>\"}}document.querySelectorAll(\".ctas .btn.big, .final .btn.big, .mcta .btn\").forEach(function(a){a.href=go;a.textContent=\"Start the course\"})}if(document.readyState!==\"loading\"){run()}else{document.addEventListener(\"DOMContentLoaded\",run)}})();<\/script><script>(function(){function push(o){window.dataLayer=window.dataLayer||new Array();window.dataLayer.push(o)}document.querySelectorAll(\".pea-home [data-cta]\").forEach(function(a){a.addEventListener(\"click\",function(){push({event:\"academy_cta_click\",cta_location:a.getAttribute(\"data-cta\"),cta_text:a.textContent.trim(),course:\"turn-networking-into-new-business\",site_section:\"academy\"})})});document.querySelectorAll(\".pea-home .faq details\").forEach(function(d){d.addEventListener(\"toggle\",function(){if(d.open){push({event:\"academy_faq_open\",question:d.querySelector(\"summary\").textContent.trim(),course:\"turn-networking-into-new-business\",site_section:\"academy\"})}})})})();<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":284726,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-284733","course-landing","type-course-landing","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turn Networking Into New Business | Networking and Referrals Course<\/title>\n<meta name=\"description\" content=\"A simple networking course for small business owners. 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