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b{display:block;font-family:var(--display);font-weight:400;font-size:26px;line-height:1;text-transform:uppercase;margin-bottom:4px}@media(max-width:900px){.pea-home a.secst{position:relative;top:auto;right:auto;margin:0 auto 18px;transform:rotate(-2deg)}}<\/style>\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Charge What You\u2019re Worth&#8221; module_class=&#8221;pea-sec&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Charge What You\u2019re Worth course page&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<div class=\"pea-home\"><style>.pea-home section.hero h1{font-size:clamp(34px,3.8vw,56px)!important;line-height:1.02!important}.pea-home section.hero h1 em{display:block;font-size:.6em!important;line-height:1.08!important;margin-top:.25em}<\/style><section class=\"hero\"><style>.pea-home .hpic{position:relative;max-width:500px;margin:10px 0 0 auto}.pea-home .hpic img{display:block;width:100%;aspect-ratio:1\/1;object-fit:cover;border-radius:28px;border:4px solid #E72878;box-shadow:0 30px 60px -20px rgba(0,0,0,.6)}.pea-home .hpic .t1,.pea-home .hpic .t2{position:absolute;border-radius:16px;padding:12px 16px;box-shadow:0 14px 30px rgba(0,0,0,.35);max-width:250px;line-height:1.3}.pea-home .hpic .t1{left:-28px;top:26px;background:#fff;color:#1B1423;transform:rotate(-3deg);font-weight:700;font-size:16px}.pea-home .hpic .t1 small{display:block;font-family:Caveat,cursive;font-size:20px;color:#E72878;font-weight:700}.pea-home .hpic .t2{right:-18px;bottom:28px;background:#E72878;color:#fff;transform:rotate(2deg);font-family:'League Gothic',sans-serif;font-size:26px;text-transform:uppercase;line-height:1}.pea-home .hpic .t2 small{display:block;font-family:'Bricolage Grotesque',system-ui,sans-serif;text-transform:none;font-size:13px;font-weight:700;margin-top:4px}@media(max-width:980px){.pea-home .hpic{margin:30px auto 0}.pea-home .hpic .t1{left:8px}.pea-home .hpic .t2{right:8px}}<\/style><div class=\"wrap\"><div><pee class=\"kick\" style=\"text-transform:none;letter-spacing:0;font-size:clamp(20px,2vw,26px);line-height:1.25\">Get paid properly for every hour you work.<\/pee><h1>Charge What You\u2019re Worth. <em>And still win the work.<\/em><\/h1><pee class=\"sub\"><b style=\"color:var(--ink)\">A short pricing course for busy business owners. Find out which customers actually make you money, what you should really be charging, and how to put your prices up without losing the customers you want.<\/b> Your AI Marketing Brain does the number crunching. You make the calls.<\/pee><div class=\"ctas\"><a class=\"btn big\" href=\"#pricing\" data-cta=\"charge-hero\">Join the Academy to get it<\/a><a class=\"link2\" href=\"#do\" data-cta=\"charge-hero-do\">See what we\u2019ll do \u2193<\/a><\/div><pee class=\"ctanote\">Feeds your Brain \u00b7 Step 1 \u00b7 Live now \u00b7 Included in membership<\/pee><\/div><div class=\"secwrap\"><div class=\"hpic\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-busy-owner.jpg\" alt=\"A busy business owner working late at her desk\" width=\"500\" height=\"500\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><div class=\"t1\"><small>Sound familiar?<\/small>Flat out all month, and nothing left at the end of it.<\/div><div class=\"t2\">Prices that pay you<small>and customers who stay<\/small><\/div><\/div><\/div><\/div><\/section><section id=\"wins\" style=\"background:#E72878;color:#fff;padding:46px 0\"><style>#wins .wg{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:26px}@media(max-width:1000px){#wins .wg{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:560px){#wins .wg{grid-template-columns:1fr}}#wins .w{border-left:3px solid #fff;padding-left:16px}#wins .w b{display:block;font-family:'League Gothic',sans-serif;font-weight:400;text-transform:uppercase;font-size:34px;line-height:1;margin-bottom:8px;color:#fff}#wins .w span{font-size:16px;line-height:1.45;opacity:.95}#wins .wt{font-size:13px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;margin:0 0 22px;opacity:.9}<\/style><div class=\"wrap\"><pee class=\"wt\">By the end of this course you\u2019ll have<\/pee><div class=\"wg\"><div class=\"w\"><b>Who makes you money<\/b><span>Every customer ranked by what they really pay you for your time.<\/span><\/div><div class=\"w\"><b>Your lowest price<\/b><span>The price you never go below, so no job ever loses you money.<\/span><\/div><div class=\"w\"><b>New prices<\/b><span>Prices that pay you properly, and still win the work.<\/span><\/div><div class=\"w\"><b>A plan to hit your goal<\/b><span>How many customers you need, and when you\u2019ll get there.<\/span><\/div><\/div><\/div><\/section><section id=\"why\"><style>#why .yg{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:32px}@media(max-width:800px){#why .yg{grid-template-columns:1fr}}#why .y{background:var(--card,#15143a);border:1px solid rgba(255,255,255,.08);border-top:4px solid #E72878;border-radius:20px;padding:22px}#why .y b{display:block;font-family:'League Gothic',sans-serif;font-weight:400;font-size:44px;line-height:1;color:#E72878;text-transform:uppercase;margin-bottom:8px}#why .y p{margin:0;font-size:16px;line-height:1.5}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Why it matters<\/pee><h2>Busy isn\u2019t the same as <em>well paid.<\/em><\/h2><pee class=\"lead\">Most owners set their prices once, by looking at what everyone else charges and knocking a bit off. Then they take on more work to make up the difference. Some customers take far more of your time than they pay for: the extra calls, the emails, the \u201cquick changes\u201d. It never shows up in your accounts, so it never gets fixed.<\/pee><\/div><div class=\"yg\"><div class=\"y\"><b>1% = 8%<\/b><pee>A 1% price rise lifts profit by around 8% on average (McKinsey). Price is the quickest lever you have.<\/pee><\/div><div class=\"y\"><b>Your busiest<\/b><pee>customer is often your worst paid, once the calls, emails and meetings are counted.<\/pee><\/div><div class=\"y\"><b>More customers<\/b><pee>won\u2019t fix it. If your prices are wrong, more customers just means more work for the same money.<\/pee><\/div><\/div><\/div><\/section><section id=\"do\" style=\"scroll-margin-top:90px\"><style>#do .dl{display:grid;gap:26px;margin-top:34px;max-width:1000px;margin-left:auto;margin-right:auto}#do .dr{display:grid;grid-template-columns:minmax(0,380px) 1fr;gap:30px;align-items:center}#do .dr:nth-child(even) .di{order:2}@media(max-width:760px){#do .dr{grid-template-columns:1fr;gap:16px}#do .dr:nth-child(even) .di{order:0}}#do .di{position:relative}#do .di img{display:block;width:100%;aspect-ratio:4\/3;object-fit:cover;border-radius:22px;border:3px solid rgba(231,40,120,.7)}#do .dn{position:absolute;top:-14px;left:-10px;width:54px;height:54px;border-radius:50%;background:#E72878;color:#fff;display:flex;align-items:center;justify-content:center;font-family:'League Gothic',sans-serif;font-size:32px;box-shadow:0 8px 20px rgba(0,0,0,.35)}#do .dt h3{font-size:clamp(22px,2.2vw,28px)!important;line-height:1.2!important;margin:0 0 14px!important;color:#fff!important;font-family:'Bricolage Grotesque',system-ui,sans-serif!important;font-weight:800!important;text-transform:none!important;letter-spacing:0!important;-webkit-text-fill-color:currentColor!important}#do .dd,#do .dw{border-radius:14px;padding:12px 16px;margin-bottom:10px}#do .dd{background:var(--card,#15143a);border:1px solid rgba(255,255,255,.08)}#do .dw{background:rgba(231,40,120,.12);border-left:4px solid #E72878}#do small{display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#FF8DBE;margin-bottom:4px}#do .dt p{margin:0;font-size:16px;line-height:1.5}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What we\u2019re going to do<\/pee><h2>Six short steps. <em>Here\u2019s what, and why.<\/em><\/h2><pee class=\"lead\">Each step is a short lesson with a prompt that collects what your AI Marketing Brain needs, including what\u2019s changed in your business or is coming up. Then one final prompt puts it all together: your full pricing analysis, and exactly what to do next.<\/pee><\/div><div class=\"dl\"><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-video-call.jpg\" alt=\"Video call with a customer\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">1<\/span><\/div><div class=\"dt\"><h3>Find out which customers really make you money<\/h3><div class=\"dd\"><small>What we do<\/small><pee>Your Brain looks at what each customer pays you and how much of your time they take: meetings, calls, emails and travel, from your accounts, calendar and inbox.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>Your busiest customers are often your worst paid. You can\u2019t fix what you can\u2019t see.<\/pee><\/div><\/div><\/div><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-calculator.jpg\" alt=\"Working out figures with a calculator\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">2<\/span><\/div><div class=\"dt\"><h3>Work out the lowest price you can charge<\/h3><div class=\"dd\"><small>What we do<\/small><pee>From your costs and what you want to earn this year, your Brain works out the hourly rate you need to hit your goal.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>Below this price you\u2019re working for nothing. Once you know it, you never quote under it again.<\/pee><\/div><\/div><\/div><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-market.jpg\" alt=\"A busy local market\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">3<\/span><\/div><div class=\"dt\"><h3>Check what your competitors charge<\/h3><div class=\"dd\"><small>What we do<\/small><pee>Using what you found in Know Your Competition, you see where your prices sit and what your competitors leave out.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>You price against them, not below them, with reasons your customers can see.<\/pee><\/div><\/div><\/div><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-three-options.jpg\" alt=\"Three options laid out side by side\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">4<\/span><\/div><div class=\"dt\"><h3>Set your new prices<\/h3><div class=\"dd\"><small>What we do<\/small><pee>You build three options, from a simple one to your full service, around what your best customers value most.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>With a choice, customers compare your options, not you against someone cheaper.<\/pee><\/div><\/div><\/div><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-road-ahead.jpg\" alt=\"An open road ahead\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">5<\/span><\/div><div class=\"dt\"><h3>See when you\u2019ll hit your goal<\/h3><div class=\"dd\"><small>What we do<\/small><pee>You work backwards from your goal to see how many customers you need on each price, and when you\u2019ll get there, even if a few leave.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>It turns one big scary number into a small monthly target you know you can hit.<\/pee><\/div><\/div><\/div><div class=\"dr\"><div class=\"di\"><img decoding=\"async\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/charge-worth-customer-call.jpg\" alt=\"A business owner on a friendly call with a customer\" class=\"no-lazyload\" width=\"420\" height=\"315\"><span class=\"dn\">6<\/span><\/div><div class=\"dt\"><h3>Put your prices up and keep your best customers<\/h3><div class=\"dd\"><small>What we do<\/small><pee>You plan who to tell first, what to offer them for staying, and the message to send, written in your voice.<\/pee><\/div><div class=\"dw\"><small>Why it matters<\/small><pee>The customers you want stay with you. The ones costing you money are free to go.<\/pee><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"win\"><style>#win{scroll-margin-top:90px}#win .wg2{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:32px}@media(max-width:1000px){#win .wg2{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:600px){#win .wg2{grid-template-columns:1fr}}#win .wc{background:#fff;color:#1B1423;border-radius:18px;padding:20px 20px 22px;box-shadow:0 10px 30px rgba(0,0,0,.25)}#win .wc i{display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:50%;background:#E72878;color:#fff;font-style:normal;font-size:19px;margin-bottom:10px}#win .wc h3{font-size:19px!important;line-height:1.25!important;margin:0 0 8px!important;color:#1B1423!important;-webkit-text-fill-color:#1B1423!important;font-family:'Bricolage Grotesque',system-ui,sans-serif!important;font-weight:800!important;text-transform:none!important;letter-spacing:0!important}#win .wc p{font-size:15px;line-height:1.5;margin:0;color:#1B1423}#win .jo{margin:28px auto 0;max-width:900px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;text-align:center}@media(max-width:700px){#win .jo{grid-template-columns:1fr}}#win .jo div{border:1px solid rgba(255,255,255,.14);border-radius:18px;padding:18px 14px}#win .jo b{display:block;font-family:'League Gothic',sans-serif;font-weight:400;font-size:46px;line-height:1;color:#E72878}#win .jo span{font-size:15px;line-height:1.4}#win .jn{text-align:center;font-size:14px;opacity:.7;margin-top:12px}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Why you\u2019ll still win the work<\/pee><h2>Higher prices. <em>Still the one they choose.<\/em><\/h2><pee class=\"lead\">Customers rarely pick the cheapest. They pick the one they trust to get it right, and who makes the choice easy. This course doesn\u2019t just put your prices up. It gives every price a reason to say yes.<\/pee><\/div><div class=\"jo\"><div><b>4 of 22<\/b><span>clients Jo could lose and still earn more<\/span><\/div><div><b>\u00a34,350<\/b><span>more profit in the first year<\/span><\/div><div><b>4 months<\/b><span>sooner to her \u00a372k goal<\/span><\/div><\/div><pee class=\"jn\">Jo is an illustrative bookkeeper used in the course. Your Brain works out your own figures.<\/pee><\/div><\/section><section id=\"try\" style=\"scroll-margin-top:20px\"><style>#try .calc{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:30px}#try .calc label{display:block;font-size:14px;font-weight:700;margin:0 0 14px}#try .calc label small{display:block;font-weight:400;opacity:.7;margin-top:2px}#try .calc input{display:block;width:100%;box-sizing:border-box;margin-top:6px;padding:12px 14px;border-radius:12px;border:1px solid rgba(255,255,255,.16);background:var(--card,#15143a);color:#fff;font-size:17px}#try .out2{padding:22px;border-radius:20px;background:var(--card,#15143a);border:1px solid rgba(231,40,120,.5)}#try .row{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:10px 0;border-bottom:1px solid rgba(255,255,255,.1)}#try .row span{opacity:.75;font-size:14px}#try .row b{font-size:26px;color:#fff}#try .row.big b{font-size:42px;color:#E72878;font-family:'League Gothic',sans-serif;font-weight:400}#try .msg{margin:14px 0 0;line-height:1.5}#try .out2 .btn{margin-top:16px}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Try it now \u00b7 takes a minute<\/pee><h2>What is your hour <em>really worth?<\/em><\/h2><pee class=\"lead\">Pick one typical job or customer. Be honest about the hours, including quoting, travel, emails, calls and admin. Most people are shocked by the answer.<\/pee><\/div><div class=\"calc\" id=\"pea-rate\"><div><label>What you charge for a typical job (\u00a3)<input type=\"number\" min=\"0\" step=\"1\" inputmode=\"decimal\" id=\"pr-price\" value=\"600\"><\/label><label>Hours it really takes you<small>Include quoting, travel, emails, calls and admin<\/small><input type=\"number\" min=\"0\" step=\"0.5\" inputmode=\"decimal\" id=\"pr-hours\" value=\"14\"><\/label><label>Costs for that job (\u00a3)<small>Materials, fuel, subcontractors, software<\/small><input type=\"number\" min=\"0\" step=\"1\" inputmode=\"decimal\" id=\"pr-costs\" value=\"120\"><\/label><label>What you want to earn this year (\u00a3)<input type=\"number\" min=\"0\" step=\"100\" inputmode=\"decimal\" id=\"pr-goal\" value=\"50000\"><\/label><label>Hours a week you can actually charge for<small>Not every hour you work. Most owners can charge for 20 to 30<\/small><input type=\"number\" min=\"1\" step=\"1\" inputmode=\"decimal\" id=\"pr-week\" value=\"25\"><\/label><\/div><div class=\"out2\" aria-live=\"polite\"><div class=\"row big\"><span>What this job really pays you per hour<\/span><b id=\"pr-real\">\u00a334<\/b><\/div><div class=\"row\"><span>What you need per hour to hit your goal<\/span><b id=\"pr-need\">\u00a343<\/b><\/div><div class=\"row\"><span>What you should be charging for this job<\/span><b id=\"pr-should\">\u00a3728<\/b><\/div><pee class=\"msg\" id=\"pr-msg\"><b id=\"pr-mb\" style=\"display:block\"><\/b><span id=\"pr-mt\">Fill in the boxes to see your result.<\/span><\/pee><a class=\"btn\" href=\"#pricing\" data-cta=\"charge-calculator-join\">Join the Academy to get it<\/a><\/div><\/div><\/div><\/section><section id=\"feeds\"><style>#feeds .chips{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:26px}#feeds .chips span{border:1px solid rgba(255,255,255,.14);border-radius:99px;padding:8px 16px;font-size:15px}#feeds .chips span.on{background:#E72878;border-color:#E72878;color:#fff}#feeds .bf{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;margin-top:20px}@media(max-width:900px){#feeds .bf{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:520px){#feeds .bf{grid-template-columns:1fr}}#feeds .bf a{display:block;background:var(--card,#15143a);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:16px;color:#fff;text-decoration:none}#feeds .bf a:hover{border-color:#E72878}#feeds .bf b{display:block;font-size:17px;line-height:1.25;margin-bottom:6px}#feeds .bf span{font-size:14px;line-height:1.45;opacity:.8}#feeds h3.bh{text-align:center;margin:44px 0 0;font-size:22px;font-family:inherit;text-transform:none}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Feeds your Brain<\/pee><h2>Saved in your Brain, <em>so it keeps paying you.<\/em><\/h2><pee class=\"lead\">Everything you work out is saved in your AI Marketing Brain. From then on, every quote and proposal it writes is checked against your prices, and it tells you when a customer starts costing you more than they pay.<\/pee><\/div><div class=\"chips\"><span>Your goal<\/span><span>Your best customers<\/span><span>Your competitors<\/span><span class=\"on\">What each customer is worth<\/span><span class=\"on\">Your lowest price<\/span><span class=\"on\">Your prices<\/span><span class=\"on\">Your plan to hit your goal<\/span><span>Your offer<\/span><span>Your website<\/span><\/div><pee class=\"pnotes\" style=\"text-align:center;margin-top:18px\">Pink: added in this course. Next up: <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\" style=\"color:#FF8DBE;font-weight:700\">Create an Offer Your Clients Can\u2019t Say No To<\/a>, built around your new prices.<\/pee><h3 class=\"bh\">Before you start, you must have done these first<\/h3><div class=\"bf\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-ai-marketing-brain\/\" data-cta=\"charge-before-brain\"><b>Your AI Marketing Brain<\/b><span>Everything in this course happens inside it.<\/span><\/a><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-90-day-marketing-plan\/\" data-cta=\"charge-before-90-day\"><b>Your 90 Day Plan<\/b><span>Your goal. Every figure here is measured against it.<\/span><\/a><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\" data-cta=\"charge-before-customers\"><b>Find the Customers You Actually Want<\/b><span>So your prices are built around your best customers.<\/span><\/a><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-your-competition\/\" data-cta=\"charge-before-competition\"><b>Know Your Competition<\/b><span>What they charge, so you price against them, not below them.<\/span><\/a><\/div><pee class=\"pnotes\" style=\"text-align:center;margin-top:16px\">And have your accounts to hand. Xero connects straight to your Brain, or export 12 months of sales by customer as a spreadsheet.<\/pee><\/div><\/section><section id=\"pricing\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Live now<\/pee><h2>Included in <em>your membership<\/em><\/h2><pee class=\"lead\">Join the Academy and you can start this course today. Every other course is included too, as each one opens.<\/pee><\/div><div class=\"plans\"><div class=\"plan main\"><span class=\"pk\">12 month sign up \u00b7 Best value<\/span><span class=\"amt\">\u00a345<small>a month<\/small><\/span><ul><li>This course, and every course as each opens<\/li><li>Regular AI updates throughout the year<\/li><li>Live group sessions<\/li><li>Save \u00a3360 a year<\/li><\/ul><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\" data-cta=\"charge-join-12m\">Join for \u00a345 a month<\/a><\/div><div class=\"plan\"><span class=\"pk\">Month by month<\/span><span class=\"amt\">\u00a375<small>a month<\/small><\/span><ul><li>Every course, as each opens<\/li><li>No commitment, cancel any time<\/li><\/ul><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\" data-cta=\"charge-join-monthly\">Join for \u00a375 a month<\/a><\/div><div class=\"plan\"><span class=\"pk\">Pink Elephant website clients<\/span><span class=\"amt\">Free<\/span><ul><li>Included with your website<\/li><li>Plus our client only courses<\/li><\/ul><\/div><\/div><div class=\"pnotes\">All prices include VAT. Your AI tool is paid separately, to the provider.<\/div><\/div><\/section><section id=\"faq\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Before you sign up<\/pee><h2>Your questions, <em>answered<\/em><\/h2><\/div><div class=\"faq\"><details><summary>Will putting my prices up lose me customers?<\/summary><pee>You may lose a few of the customers who take the most time for the least money. That\u2019s the point. The course shows you who they are first, how many you could lose and still be better off, and how to keep the customers you want.<\/pee><\/details><details><summary>What if my competitors are cheaper?<\/summary><pee>Good. You\u2019ll know why they\u2019re cheaper and what their customers complain about. Your prices come with the reasons to pay them, so you\u2019re not competing on price alone.<\/pee><\/details><details><summary>Does it work for my kind of business?<\/summary><pee>Yes. Whether you charge by the hour, by the job or sell products, the course works out what your time is really worth and builds your prices from there.<\/pee><\/details><details><summary>Do I have to connect my accounts?<\/summary><pee>No. Only connect what you\u2019re comfortable with. You can export your figures as a spreadsheet and attach them instead, and your Brain tells you when a figure is an estimate.<\/pee><\/details><details><summary>Do I need to do anything first?<\/summary><pee>Yes. Set up <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-ai-marketing-brain\/\" style=\"color:var(--hot)\">Your AI Marketing Brain<\/a>, and do Your 90 Day Plan, Find the Customers You Actually Want and Know Your Competition. Your prices are built on your goal, your best customers and your competitors.<\/pee><\/details><details><summary>Is it ready now?<\/summary><pee>Yes. It\u2019s live now, and you can start it as soon as you join.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details><\/div><\/div><\/section><section class=\"final\"><div class=\"wrap\"><h2>Charge what you\u2019re worth. <em>And still win the work.<\/em><\/h2><pee class=\"lead\">Find out who really makes you money, set prices that pay you properly, and give customers every reason to keep choosing you.<\/pee><a class=\"btn big\" href=\"#pricing\" data-cta=\"charge-final\">Join the Academy to get it<\/a><pee class=\"acc\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\" style=\"color:var(--hot)\">See all courses<\/a><\/pee><pee class=\"acc\" style=\"font-size:13px;margin-top:26px;max-width:46em;margin-left:auto;margin-right:auto\">Examples on this page are illustrative. Pink Elephant AI Marketing Academy teaches marketing and how to use third party AI tools such as Claude, ChatGPT and Gemini. Each tool is covered by its provider\u2019s own terms and privacy policy. Results vary and aren\u2019t guaranteed.<\/pee><\/div><\/section><div class=\"mcta\"><a class=\"btn\" href=\"#pricing\" data-cta=\"charge-mobile-sticky\">Join the Academy to get it<\/a><\/div><\/div><script>(function(){function run(){if(!document.getElementById(\"cl-in\")){return}var s=document.getElementById(\"pricing\");if(!s){return}var p=s.querySelector(\".plans\");if(p){p.style.display=\"none\"}var k=s.querySelector(\".kick\");if(k){k.textContent=\"You\u2019re a member\"}var l=s.querySelector(\".lead\");if(l){l.innerHTML=\"It\u2019s included in your membership. <a href=\\\"https:\/\/pinkelephantmedia.com\/academy\/courses\/charge-what-youre-worth\/\\\" style=\\\"color:var(--pink);font-weight:700\\\">Start the course \u2192<\/a>\"}document.querySelectorAll(\".ctas .btn.big, .final .btn.big, .mcta .btn, #try .out2 .btn\").forEach(function(a){a.href=\"https:\/\/pinkelephantmedia.com\/academy\/courses\/charge-what-youre-worth\/\";a.textContent=\"Start the course\"})}if(document.readyState!==\"loading\"){run()}else{document.addEventListener(\"DOMContentLoaded\",run)}})();<\/script><script>(function(){function dl(o){window.dataLayer=window.dataLayer||[];o.site_section=\"academy\";window.dataLayer.push(o)}function init(){document.querySelectorAll(\"[data-cta]\").forEach(function(a){a.addEventListener(\"click\",function(){dl({event:\"academy_cta_click\",cta_location:a.getAttribute(\"data-cta\"),cta_text:a.textContent.trim()})})});document.querySelectorAll(\".faq details\").forEach(function(d){d.addEventListener(\"toggle\",function(){if(d.open){dl({event:\"academy_faq_open\",question:d.querySelector(\"summary\").textContent.trim()})}})});var R=window.matchMedia?matchMedia(\"(prefers-reduced-motion: reduce)\").matches:false;if(R){return}if(!(\"IntersectionObserver\" in window)){return}var seen={};function play(s){if(s._busy){return}s._busy=1;var id=s.getAttribute(\"data-demo\");if(!seen[id]){seen[id]=1;dl({event:\"academy_demo_view\",demo:id})}var p=s.querySelector(\".stype\"),t=p.getAttribute(\"data-text\"),w=s.querySelector(\".swork\"),rows=[].slice.call(s.querySelectorAll(\".srow\")),f=s.querySelector(\".sfoot\");s.classList.add(\"run\");[w,f].concat(rows).forEach(function(e){e.classList.remove(\"show\")});p.textContent=\"\";p.classList.add(\"typing\");var i=0,st=Math.max(1,Math.round(t.length\/55));var ti=setInterval(function(){i+=st;p.textContent=t.slice(0,i);if(i>=t.length){clearInterval(ti);p.textContent=t;p.classList.remove(\"typing\");setTimeout(function(){w.classList.add(\"show\");rows.forEach(function(r,k){setTimeout(function(){r.classList.add(\"show\")},1000+k*600)});var e=1000+rows.length*600;setTimeout(function(){f.classList.add(\"show\")},e+300);setTimeout(function(){s._busy=0;s._done=1},e+400)},300)}},32)}document.querySelectorAll(\".scr .replay\").forEach(function(b){b.addEventListener(\"click\",function(){var s=b.closest(\".scr\");s._busy=0;play(s)})});var io=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){if(!e.target._done){if(!e.target._busy){play(e.target)}}}})},{threshold:.35});document.querySelectorAll(\".scr[data-anim]\").forEach(function(s){io.observe(s)})}if(document.readyState!==\"loading\"){init()}else{document.addEventListener(\"DOMContentLoaded\",init)}})();<\/script><script>(function(){function go(){var w=document.getElementById(\"pea-rate\");if(!w){return}function v(id){var n=parseFloat(document.getElementById(id).value);return isNaN(n)?0:Math.max(0,n)}function f(n){return \"\u00a3\"+Math.round(n).toLocaleString(\"en-GB\")}var sent=false,ready=false;function calc(){var price=v(\"pr-price\"),hours=v(\"pr-hours\"),costs=v(\"pr-costs\"),goal=v(\"pr-goal\"),week=Math.max(1,v(\"pr-week\"));var real=hours>0?(price-costs)\/hours:0;var need=goal\/(week*46);var should=need*hours+costs;document.getElementById(\"pr-real\").textContent=f(real);document.getElementById(\"pr-need\").textContent=f(need);document.getElementById(\"pr-should\").textContent=f(should);var mb=document.getElementById(\"pr-mb\"),mt=document.getElementById(\"pr-mt\");var gap=should-price;if(hours===0||price===0){mb.textContent=\"\";mt.textContent=\"Fill in the boxes to see your result.\"}else if(gap>0.5){var pc=Math.round(gap\/Math.max(price,1)*100);mb.textContent=\"You\u2019re undercharging by \"+f(gap)+\" on this job (\"+pc+\"%).\";mt.textContent=\"Do that on every job and you\u2019ll never hit your goal, however hard you work. 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