{"id":282784,"date":"2026-10-14T15:39:24","date_gmt":"2026-10-14T14:39:24","guid":{"rendered":"https:\/\/pinkelephantmedia.com\/academy\/?post_type=course-landing&#038;p=282784"},"modified":"2026-10-27T11:46:48","modified_gmt":"2026-10-27T11:46:48","slug":"know-where-every-enquiry-comes-from","status":"publish","type":"course-landing","link":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/","title":{"rendered":"Know Where Every Enquiry Comes From"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Bricolage+Grotesque:wght@400;600;700;800&amp;family=League+Gothic&amp;family=Caveat:wght@700&amp;display=swap\"><style>.single-course-landing #main-content{background:#1A1420!important}.single-course-landing #main-content .container{padding-top:0!important;width:100%!important;max-width:100%!important}.single-course-landing #main-content .container:before{display:none!important}.single-course-landing .et_post_meta_wrapper{display:none!important}.single-course-landing #left-area{width:100%!important;padding:0!important;float:none!important}.single-course-landing article.et_pb_post{margin:0!important;padding:0!important}.single-course-landing .entry-content{padding-top:0!important}.clp.et_pb_section{background:#1A1420!important;padding:0!important;margin:0}.clp .et_pb_row{width:100%!important;max-width:100%!important;padding:0!important}.clp .et_pb_module{margin-bottom:0!important}.clp{--c:#E72878;background:#1A1420;color:#F6EEF3;font:400 17px\/1.6 \"Bricolage Grotesque\",system-ui,sans-serif}.clp *{box-sizing:border-box}.clp h1,.clp h2,.clp h3,.clp h4,.clp p,.clp ul,.clp ol{margin:0;padding:0}.clp ul,.clp ol,.clp li{list-style:none!important}.clp p,.clp li,.clp a,.clp span,.clp summary,.clp div{font-family:\"Bricolage Grotesque\",system-ui,sans-serif}.clp .lg span,.clp .lg{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif!important}.clp .hand{font-family:Caveat,cursive!important}.clp .w{max-width:1200px;margin:0 auto;padding:0 clamp(18px,4vw,40px)}.clp .lg{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif!important;font-weight:400!important;text-transform:uppercase;line-height:.92!important}.clp .hand{font-family:Caveat,cursive!important;font-weight:700;color:#FF8DBE;font-size:28px;line-height:1.2}.clp .k{display:inline-block;font-size:12.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#1A1420;background:var(--c);padding:5px 12px;border-radius:999px}.clp .btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:56px;padding:0 28px;border-radius:999px;background:#E72878;color:#fff!important;font-weight:800;font-size:17px;text-decoration:none!important;transition:background .2s,transform .2s}.clp .btn:hover{background:#C31963;transform:translateY(-2px)}.clp .btn.white{background:#fff;color:#1A1420!important}.clp .btn.ghost{background:none;border:1.5px solid rgba(255,255,255,.3)}.clp .sec{padding:clamp(64px,8vw,104px) 0}.clp .alt{background:#231A2C}.clp .h2{font-size:clamp(44px,5.2vw,76px)!important;color:#fff!important}.clp .h2 span{color:#E72878!important}.clp .hero{position:relative;overflow:hidden;padding:clamp(56px,7vw,96px) 0}.clp .hero:before{content:\"\";position:absolute;right:-240px;top:-280px;width:800px;height:800px;border-radius:50%;background:radial-gradient(circle,rgba(231,40,120,.38),transparent 62%)}.clp .hg{position:relative;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:50px;align-items:center}.clp .hero h1{font-size:clamp(58px,7vw,108px)!important;color:#fff!important;margin:14px 0 18px!important}.clp .hero h1 span{display:block;color:#E72878}.clp .sub{font-size:20px;color:#E9DEE7;max-width:32em;margin-bottom:26px!important}.clp .acts{display:flex;flex-wrap:wrap;gap:12px;align-items:center}.clp .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}.clp .chips span{font-size:14px;font-weight:800;padding:6px 14px;border-radius:999px;border:1px solid rgba(255,255,255,.14);color:#F6EEF3}.clp .chips span.g{background:rgba(126,220,162,.14);border-color:transparent;color:#7EDCA2}.clp .stage{position:relative;padding:0 0 34px 38px}.clp .lap{filter:drop-shadow(0 34px 50px rgba(0,0,0,.55))}.clp .scr{background:#0F0A13;border-radius:16px 16px 4px 4px;padding:12px 12px 16px;border:2px solid #3A2D45}.clp .mock{aspect-ratio:16\/10;border-radius:4px;background:#1A1420;display:grid;grid-template-columns:1.7fr 1fr;gap:10px;padding:12px}.clp .mv{border-radius:8px;background:linear-gradient(140deg,var(--c),#2B2135 75%);padding:14px;position:relative}.clp .mv b{font-family:\"League Gothic\",sans-serif;font-weight:400;text-transform:uppercase;color:#fff;font-size:clamp(15px,1.6vw,22px);line-height:.95;display:block;max-width:85%}.clp .pl{position:absolute;left:50%;top:58%;width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,.92);transform:translate(-50%,-50%)}.clp .pl:after{content:\"\";position:absolute;left:18px;top:14px;border-left:13px solid #1A1420;border-top:9px solid transparent;border-bottom:9px solid transparent}.clp .ms{display:flex;flex-direction:column;gap:9px;padding-top:4px}.clp .ms i{display:block;height:9px;border-radius:9px;background:rgba(255,255,255,.12)}.clp .ms i:first-child{background:var(--c)}.clp .base{height:16px;margin:0 -7%;background:linear-gradient(180deg,#C9C3CF,#8E8696);border-radius:0 0 20px 20px}.clp .book{position:absolute;left:-4px;bottom:-4px;width:36%;aspect-ratio:3\/4.24;transform:perspective(900px) rotateY(18deg) rotate(-4deg);transform-origin:left center;filter:drop-shadow(16px 22px 26px rgba(0,0,0,.6));z-index:2}.clp .book:after{content:\"\";position:absolute;top:3px;bottom:3px;right:-6px;width:7px;background:repeating-linear-gradient(90deg,#fff 0 1px,#e9e2ec 1px 2px);border-radius:0 3px 3px 0}.clp .face{position:absolute;inset:0;border-radius:3px 8px 8px 3px;background:linear-gradient(90deg,rgba(0,0,0,.45) 0 6%,rgba(255,255,255,.08) 6% 7.5%,transparent 7.5%),linear-gradient(160deg,#2B2135,#120D17);padding:10% 9% 10% 14%;display:flex;flex-direction:column;overflow:hidden}.clp .face:before{content:\"\";position:absolute;right:-28%;top:-18%;width:80%;aspect-ratio:1;border-radius:50%;background:var(--c);opacity:.9}.clp .face small{font-size:7px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.8);position:relative;max-width:65%}.clp .face strong{font-family:\"League Gothic\",sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(15px,1.6vw,22px);line-height:.95;color:#fff;margin-top:auto;position:relative}.clp .face em{font-style:normal;font-size:7.5px;font-weight:700;color:var(--c);margin-top:6px;position:relative}.clp .pains{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:34px}.clp .pain{background:#1A1420;border:1px solid rgba(255,255,255,.1);border-radius:20px;padding:22px;font-size:18px;font-weight:700;color:#fff;line-height:1.4;display:grid;grid-template-columns:34px 1fr;gap:14px;align-items:start}.clp .pain:before{content:\"\u2715\";width:34px;height:34px;border-radius:50%;background:rgba(231,40,120,.2);color:#FF8DBE;display:flex;align-items:center;justify-content:center;font-size:15px}.clp .lgrid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:40px;align-items:start;margin-top:34px}.clp .mods{display:grid;gap:10px}.clp .mods li{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:center;background:#231A2C;border:1px solid rgba(255,255,255,.1);border-radius:16px;padding:12px 16px;font-size:17px;font-weight:700;color:#fff}.clp .mods li b{width:44px;height:44px;border-radius:50%;border:3px solid #E72878;display:flex;align-items:center;justify-content:center;font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:22px;color:#fff}.clp .outc{background:#E72878;border-radius:24px;padding:28px;position:sticky;top:110px}.clp .outc .lg{font-size:40px;color:#fff;margin:6px 0 10px}.clp .outc p{color:#FFE1EE;font-size:17px}.clp .outc .tk{margin-top:16px;display:grid;gap:8px}.clp .outc .tk li{display:flex;gap:10px;align-items:center;font-weight:700;color:#fff;font-size:15px}.clp .outc .tk li:before{content:\"\u2713\";flex:none;width:24px;height:24px;border-radius:50%;background:#fff;color:#E72878;font-size:12px;font-weight:800;display:flex;align-items:center;justify-content:center}.clp .join{scroll-margin-top:100px}.clp .mem{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:40px;align-items:center;background:radial-gradient(circle at 15% 20%,rgba(231,40,120,.3),transparent 60%),#231A2C;border:1px solid rgba(255,255,255,.1);border-radius:32px;padding:clamp(28px,4vw,52px)}.clp .mem .lead{color:#BFB2C8;font-size:18px;margin:14px 0 0!important}.clp .plans{display:grid;gap:14px}.clp .plan{border-radius:24px;padding:24px 26px;position:relative}.clp .plan.a{background:#E72878}.clp .plan.b{background:#1A1420;border:1px solid rgba(255,255,255,.12)}.clp .plan .bv{position:absolute;top:-12px;right:20px;background:#FFC94D;color:#1A1420;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;border-radius:999px;padding:4px 12px}.clp .plan .pk{font-size:13px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#FFE1EE}.clp .plan.b .pk{color:#FF8DBE}.clp .plan .pr{display:flex;align-items:baseline;gap:6px;margin:4px 0}.clp .plan .pr b{font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:64px;line-height:1;color:#fff}.clp .plan .pr span{font-weight:700;color:#FFE1EE}.clp .plan.b .pr span{color:#BFB2C8}.clp .plan p{font-size:15px;color:#FFE1EE;margin-bottom:14px!important}.clp .plan.b p{color:#BFB2C8}.clp .plan .btn{width:100%}.clp .plan.a .btn{background:#fff;color:#1A1420!important}.clp .plan.b .btn{background:transparent;border:1.5px solid rgba(255,255,255,.3)}.clp .wc{margin-top:14px!important;font-size:15px;color:#BFB2C8}.clp .wc b{color:#7EDCA2}.clp .solo{text-align:center;max-width:760px;margin:0 auto;background:radial-gradient(circle at 50% 0%,rgba(231,40,120,.3),transparent 60%),#231A2C;border:1px solid rgba(255,255,255,.1);border-radius:32px;padding:clamp(30px,5vw,56px)}.clp .solo .lead{color:#BFB2C8;font-size:18px;margin:14px auto 24px!important;max-width:34em}.clp .solo .acts{justify-content:center}.clp .lf{display:grid;grid-template-columns:auto 1fr auto;gap:20px;align-items:center;background:#FFE3EE;color:#1A1420;border-radius:24px;padding:24px 28px}.clp .lf .ic{width:52px;height:52px;border-radius:50%;background:#E72878;color:#fff;display:flex;align-items:center;justify-content:center;font-family:\"League Gothic\",sans-serif;font-size:28px}.clp .lf b{display:block;font-size:20px;color:#1A1420}.clp .lf p{color:#4A3D52}.clp .about{display:grid;grid-template-columns:200px 1fr;gap:36px;align-items:center}.clp .about img{width:200px;height:200px;border-radius:50%;object-fit:cover;object-position:50% 18%;border:6px solid #E72878}.clp .about p{color:#E9DEE7;margin-top:12px!important}.clp .about .st{color:#FFC94D;letter-spacing:3px;font-weight:800}.clp .faq{max-width:860px;margin:30px auto 0}.clp details{border-bottom:1px solid rgba(255,255,255,.1);padding:6px 0}.clp summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:12px;font-size:19px;font-weight:800;color:#fff;padding:14px 0}.clp summary::-webkit-details-marker{display:none}.clp summary:after{content:\"+\";color:#E72878;font-size:26px;line-height:1}.clp details p{color:#BFB2C8;padding:0 0 16px!important}.clp .final{background:#E72878;text-align:center}.clp .final .h2{color:#fff!important}.clp .final .h2 span{color:#1A1420!important}.clp .final p{color:#FFE1EE;font-size:20px;max-width:30em;margin:14px auto 28px!important}.clp .final .acts{justify-content:center}@media (max-width:980px){.clp .hg,.clp .lgrid,.clp .mem{grid-template-columns:1fr}.clp .pains{grid-template-columns:1fr}.clp .outc{position:static}.clp .stage{max-width:520px}.clp .lf{grid-template-columns:auto 1fr}.clp .lf .btn{grid-column:1\/-1}}@media (max-width:560px){.clp .about{grid-template-columns:1fr}.clp .about img{width:150px;height:150px}}@keyframes clpfl{0%,100%{translate:0 0}50%{translate:0 -12px}}@keyframes clpbar{0%,100%{transform:scaleX(1)}50%{transform:scaleX(.7)}}@keyframes clppulse{0%,100%{box-shadow:0 0 0 0 rgba(255,255,255,.55)}60%{box-shadow:0 0 0 16px rgba(255,255,255,0)}}.clp .book{animation:clpfl 5s ease-in-out infinite}.clp .book .face{isolation:isolate;background:linear-gradient(90deg,rgba(0,0,0,.45) 0 6%,rgba(255,255,255,.08) 6% 7.5%,transparent 7.5%),radial-gradient(circle at 18% 74%,color-mix(in srgb,var(--c) 50%,transparent) 0,transparent 58%),linear-gradient(155deg,#43234A 0%,#1A1420 55%,#0E0A12 100%)!important}.clp .book .face:after{content:\"\";position:absolute;z-index:-1;left:13%;right:7%;top:27%;aspect-ratio:16\/11;transform:rotate(-5deg);border-radius:3px;background:linear-gradient(#fff,#fff) left 24% bottom 27%\/8% 20% no-repeat,linear-gradient(var(--c),var(--c)) left 40% bottom 27%\/8% 32% no-repeat,linear-gradient(#fff,#fff) left 56% bottom 27%\/8% 42% no-repeat,linear-gradient(var(--c),var(--c)) left 72% bottom 27%\/8% 54% no-repeat,linear-gradient(160deg,#4A3557,#1A1420) 50% 8%\/82% 74% no-repeat,linear-gradient(#0B080F,#0B080F) 50% 0\/90% 88% no-repeat,linear-gradient(#E3DDE8,#8E8696) 50% 100%\/100% 9% no-repeat;filter:drop-shadow(0 4px 6px rgba(0,0,0,.5))}.postid-282411 .clp .book .face:after{background:url(https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/AI_Customer_Research_3_paste_your_reviews.gif) 50% 8%\/82% 74% no-repeat,linear-gradient(#0B080F,#0B080F) 50% 0\/90% 88% no-repeat,linear-gradient(#E3DDE8,#8E8696) 50% 100%\/100% 9% no-repeat}.clp .mock .ms i{transform-origin:left;animation:clpbar 2.8s ease-in-out infinite}.clp .mock .ms i:nth-child(2){animation-delay:.3s}.clp .mock .ms i:nth-child(3){animation-delay:.6s}.clp .mock .ms i:nth-child(4){animation-delay:.9s}.clp .mock .ms i:nth-child(5){animation-delay:1.2s}.clp .mock .pl{animation:clppulse 2.2s ease-out infinite}@media(prefers-reduced-motion:reduce){.clp .book,.clp .mock .ms i,.clp .mock .pl{animation:none}}<\/style>\n\n<style>.clp .lead2{font-size:19px;color:#BFB2C8;max-width:40em;margin-top:14px}.clp :focus-visible{outline:3px solid #FFC94D;outline-offset:3px}.clp .ba{position:relative;background:#231A2C;border:1px solid rgba(255,255,255,.12);border-radius:28px;padding:26px;box-shadow:0 34px 60px -24px rgba(0,0,0,.7)}.clp .ba .sw{display:grid;grid-template-columns:1fr 1fr;background:#1A1420;border-radius:999px;padding:5px;position:relative;margin-bottom:22px}.clp .ba .sw:before{content:\"\";position:absolute;top:5px;bottom:5px;left:5px;width:calc(50% - 5px);border-radius:999px;background:#4A3D52;transition:transform .35s cubic-bezier(.2,.8,.2,1),background .35s}.clp .ba.on .sw:before{transform:translateX(100%);background:#E72878}.clp .ba .sw button{position:relative;border:0;background:none;color:#BFB2C8;font:800 15px\/1 \"Bricolage Grotesque\",system-ui,sans-serif;padding:13px 8px;cursor:pointer;border-radius:999px}.clp .ba .sw button[aria-pressed=true]{color:#fff}.clp .ba .say{display:grid}.clp .ba .say>div{grid-area:1\/1;transition:opacity .35s,transform .35s}.clp .ba .say .t{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;text-transform:uppercase;font-size:clamp(34px,3.6vw,50px);line-height:.98;color:#fff}.clp .ba .say .b4 .t{color:#8E8298}.clp .ba .say .b4 .t s{text-decoration-color:#E72878;text-decoration-thickness:3px}.clp .ba .say .af .t em{font-style:normal;color:var(--c)}.clp .ba .say .tag{display:inline-block;margin-top:16px;font-size:14px;font-weight:800;padding:6px 14px;border-radius:999px}.clp .ba .say .b4 .tag{background:rgba(255,255,255,.08);color:#BFB2C8}.clp .ba .say .af .tag{background:rgba(126,220,162,.16);color:#7EDCA2}.clp .ba .say .af{opacity:0;transform:translateY(10px);pointer-events:none}.clp .ba.on .say .af{opacity:1;transform:none;pointer-events:auto}.clp .ba.on .say .b4{opacity:0;transform:translateY(-10px)}.clp .ba .cap{margin-top:20px;padding-top:16px;border-top:1px solidrgba(255,255,255,.16);font-size:15px;color:#BFB2C8}.clp .outs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:44px;position:relative}.clp .out{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);border-radius:20px;padding:20px 22px;display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:center}.clp .out b{font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:58px;line-height:.9;color:var(--c)}.clp .out span{font-weight:700;color:#fff;line-height:1.35}.clp .out small{display:block;font-size:12.5px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#FF8DBE}.clp .flips{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:14px;margin-top:34px}.clp .flip{perspective:1000px;border:0;background:none;padding:0;cursor:pointer;text-align:left;min-height:230px;font:inherit;color:inherit}.clp .flip i{position:relative;display:block;height:100%;min-height:230px;transform-style:preserve-3d;transition:transform .6s cubic-bezier(.2,.8,.2,1);font-style:normal}.clp .flip[aria-pressed=true] i{transform:rotateY(180deg)}.clp .flip .f,.clp .flip .r{position:absolute;inset:0;border-radius:20px;padding:20px;display:flex;flex-direction:column;backface-visibility:hidden;-webkit-backface-visibility:hidden}.clp .flip .f{background:#1A1420;border:1px solid rgba(255,255,255,.12)}.clp .flip:hover .f{border-color:#E72878}.clp .flip .r{background:var(--c);color:#1A1420;transform:rotateY(180deg)}.clp .flip small{font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#FF8DBE}.clp .flip .r small{color:#1A1420;opacity:.7}.clp .flip strong{font-size:18px;line-height:1.35;color:#fff;margin-top:10px;font-weight:700}.clp .flip .r strong{color:#1A1420;font-weight:800}.clp .flip u{margin-top:auto;text-decoration:none;font-size:14px;font-weight:800;color:#BFB2C8;display:flex;align-items:center;gap:8px}.clp .flip u:before{content:\"\";width:22px;height:22px;border-radius:6px;border:2px solid #6B5E73;flex:none}.clp .flip .r u{color:#1A1420}.clp .flip .r u:before{content:\"\u2713\";border-color:#1A1420;background:#1A1420;color:var(--c);display:flex;align-items:center;justify-content:center;font-size:13px}.clp .tally{margin-top:26px;display:grid;grid-template-columns:auto 1fr;gap:22px;align-items:center;background:#1A1420;border:1px solid rgba(255,255,255,.12);border-radius:20px;padding:20px 24px}.clp .tally .n{font-family:\"League Gothic\",sans-serif;font-size:64px;line-height:.9;color:#fff;white-space:nowrap}.clp .tally .n small{font-size:30px;color:#8E8298}.clp .tally .bar{height:10px;border-radius:10px;background:rgba(255,255,255,.1);overflow:hidden;margin-bottom:10px}.clp .tally .bar span{display:block;height:100%;width:0;border-radius:10px;background:linear-gradient(90deg,#E72878,var(--c));transition:width .5s cubic-bezier(.2,.8,.2,1)}.clp .tally p{font-weight:700;color:#fff}.clp .tool{margin-top:34px;background:#231A2C;border:1px solid rgba(255,255,255,.12);border-radius:28px;overflow:hidden}.clp .tabs{display:grid;grid-template-columns:1fr 1fr;background:#1A1420}.clp .tabs button{border:0;background:none;color:#BFB2C8;font:800 17px\/1.2 \"Bricolage Grotesque\",system-ui,sans-serif;padding:20px 16px;cursor:pointer;border-bottom:4px solid transparent;display:flex;gap:12px;align-items:center;justify-content:center}.clp .tabs button b{width:30px;height:30px;border-radius:50%;border:2px solid currentColor;display:flex;align-items:center;justify-content:center;font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:18px;flex:none}.clp .tabs button[aria-selected=true]{color:#fff;background:#231A2C;border-bottom-color:#E72878}.clp .pane{padding:clamp(22px,3.4vw,40px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:32px;align-items:start}.clp .pane[hidden]{display:none}.clp label.l{display:block;font-size:13px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#FF8DBE;margin-bottom:8px}.clp textarea,.clp input[type=text]{width:100%;background:#1A1420;border:2px solid #3A2D45;border-radius:16px;color:#fff;font:400 18px\/1.5 \"Bricolage Grotesque\",system-ui,sans-serif;padding:14px 16px}.clp textarea{min-height:150px;resize:vertical}.clp textarea:focus,.clp input[type=text]:focus{outline:none;border-color:#E72878}.clp ::placeholder{color:#7C6F86}.clp .egs{display:flex;flex-wrap:wrap;gap:8px;margin:14px 0 18px;align-items:center}.clp .egs span{font-size:14px;color:#BFB2C8;font-weight:700}.clp .egs button{border:1px solid rgba(255,255,255,.2);background:none;color:#fff;font:700 14px\/1 \"Bricolage Grotesque\",system-ui,sans-serif;padding:9px 14px;border-radius:999px;cursor:pointer}.clp .egs button:hover{border-color:#E72878;color:#FF8DBE}.clp .res{background:#1A1420;border-radius:20px;padding:24px;min-height:100%}.clp .res .ph{color:#8E8298}.clp .res .echo{font-size:20px;line-height:1.5;color:#fff;margin:6px 0 18px}.clp .res mark{background:rgba(231,40,120,.28);color:#FF8DBE;border-radius:6px;padding:1px 5px;text-decoration:line-through;text-decoration-color:#E72878}.clp .chk{display:grid;gap:8px;margin-bottom:16px}.clp .chk li{display:grid;grid-template-columns:26px 1fr;gap:10px;align-items:center;font-weight:700;color:#fff;font-size:16px}.clp .chk li:before{content:\"\u2715\";width:26px;height:26px;border-radius:50%;background:rgba(231,40,120,.22);color:#FF8DBE;display:flex;align-items:center;justify-content:center;font-size:13px;font-weight:800}.clp .chk li.ok:before{content:\"\u2713\";background:rgba(126,220,162,.18);color:#7EDCA2}.clp .verdict{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;text-transform:uppercase;font-size:34px;line-height:1;color:#fff;margin-bottom:8px}.clp .verdict span{color:#E72878}.clp .res .note{font-size:15px;color:#BFB2C8}.clp .fld{margin-bottom:14px}.clp .fld small{display:block;font-size:13.5px;color:#8E8298;margin-top:5px}.clp .mine{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;text-transform:uppercase;font-size:clamp(32px,3.4vw,46px);line-height:1;color:#fff;margin:6px 0 20px}.clp .mine em{font-style:normal;color:var(--c)}.clp .mine em.e{color:#6B5E73;border-bottom:3px solid#4A3D52}.clp .res .acts .btn{min-height:48px;padding:0 20px;font-size:15px}.clp .path{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:28px;margin-top:34px;align-items:start}.clp .psteps{display:grid;gap:10px}.clp .pstep{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:center;text-align:left;background:#231A2C;border:1px solid rgba(255,255,255,.1);border-radius:16px;padding:12px 16px;font:700 17px\/1.35 \"Bricolage Grotesque\",system-ui,sans-serif;color:#BFB2C8;cursor:pointer;transition:border-color .2s,background .2s,color .2s}.clp .pstep b{width:44px;height:44px;border-radius:50%;border:3px solid #4A3D52;display:flex;align-items:center;justify-content:center;font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:22px;color:#fff;transition:all .2s}.clp .pstep:hover{border-color:#E72878}.clp .pstep.seen b{border-color:var(--c);color:var(--c)}.clp .pstep[aria-selected=true]{background:#2E2238;border-color:#E72878;color:#fff}.clp .pstep[aria-selected=true] b{background:#E72878;border-color:#E72878;color:#fff}.clp .ppanel{background:#E72878;border-radius:24px;padding:clamp(24px,3vw,36px);position:sticky;top:24px}.clp .ppanel .pp[hidden]{display:none}.clp .ppanel .num{font-family:\"League Gothic\",sans-serif;font-size:20px;letter-spacing:.06em;color:#FFE1EE}.clp .ppanel h3{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(36px,3.6vw,50px);line-height:.96;color:#fff;margin:4px 0 20px}.clp .ppanel .box{background:rgba(26,20,32,.22);border-radius:16px;padding:16px 18px;margin-bottom:10px}.clp .ppanel .box.have{background:#fff}.clp .ppanel .box small{display:block;font-size:12.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#FFE1EE;margin-bottom:4px}.clp .ppanel .box.have small{color:#E72878}.clp .ppanel .box p{color:#fff;font-size:17px;line-height:1.5}.clp .ppanel .box.have p{color:#1A1420;font-weight:700}.clp .pnav{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-top:18px}.clp .pnav .dots{display:flex;gap:6px}.clp .pnav .dots span{width:22px;height:6px;border-radius:6px;background:rgba(255,255,255,.3)}.clp .pnav .dots span.on{background:#fff}.clp .pnav button{border:0;background:#fff;color:#1A1420;font:800 15px\/1 \"Bricolage Grotesque\",system-ui,sans-serif;padding:14px 20px;border-radius:999px;cursor:pointer}.clp .pnav button:disabled{opacity:.4;cursor:default}.clp .jrny{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));gap:8px;margin-top:30px}.clp .jrny a,.clp .jrny div{display:block;text-decoration:none;border-radius:16px;padding:14px 12px;background:#1A1420;border:1px solid rgba(255,255,255,.1);color:#BFB2C8;font-size:14px;font-weight:700;line-height:1.3}.clp .jrny b{display:block;font-family:\"League Gothic\",sans-serif;font-weight:400;font-size:30px;line-height:1;color:#fff;margin-bottom:6px}.clp .jrny .done b{color:var(--c)}.clp .jrny .here{background:#E72878;border-color:#E72878;color:#fff;transform:translateY(-6px);box-shadow:0 16px 30px -12px rgba(231,40,120,.7)}.clp .jrny a:hover{border-color:#E72878;color:#fff}.clp .why{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin-top:20px}.clp .why>div{background:#1A1420;border:1px solid rgba(255,255,255,.1);border-radius:20px;padding:20px 22px}.clp .why small{display:block;font-size:12.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#FF8DBE;margin-bottom:6px}.clp .why p{color:#fff;font-weight:700}.clp .why a{color:var(--c)}.clp .yours{display:none;margin-top:16px;background:rgba(126,220,162,.12);border-radius:16px;padding:14px 18px;color:#7EDCA2;font-weight:700}.clp .yours.show{display:block}@media (max-width:980px){.clp .hg,.clp .mem,.clp .pane,.clp .path{grid-template-columns:minmax(0,1fr)}.clp .outs,.clp .why{grid-template-columns:minmax(0,1fr)}.clp .flips{grid-template-columns:1fr 1fr}.clp .jrny{grid-template-columns:repeat(4,minmax(0,1fr))}.clp .ppanel{position:static}.clp .lf{grid-template-columns:auto 1fr}.clp .lf .btn{grid-column:1\/-1}}@media (max-width:560px){.clp .flips{grid-template-columns:minmax(0,1fr)}.clp .hero h1{font-size:52px}.clp .btn{padding:0 22px}.clp .flip,.clp .flip i{min-height:170px}.clp .jrny{grid-template-columns:repeat(2,minmax(0,1fr))}.clp .about{grid-template-columns:1fr}.clp .about img{width:150px;height:150px}.clp .tabs button{font-size:15px;padding:16px 8px}.clp .tally{grid-template-columns:1fr}}@media (prefers-reduced-motion:reduce){.clp *{transition:none!important;animation:none!important}}.clp .ck ul,.clp .ck ol{padding:0!important}.clp .ck button,.clp .ck input,.clp .ck textarea{box-shadow:none;margin:0;letter-spacing:normal;text-transform:none}.clp .ai{display:inline-block;font-size:12.5px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#1A1420;background:linear-gradient(90deg,#E72878,#FFC94D);padding:5px 12px;border-radius:999px;margin-left:6px}.clp p.l{display:block;font-size:13px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#FF8DBE;margin-bottom:8px}.clp .jrny{grid-template-columns:repeat(var(--n,8),minmax(0,1fr))}.clp .pane.one{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr)}.clp .res .acts{margin-top:16px}.clp .rng{margin-bottom:20px}.clp .rng .top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;margin-bottom:4px}.clp .rng label{font-weight:700;color:#fff;font-size:16.5px;line-height:1.3}.clp .rng output{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;font-size:32px;line-height:1;color:var(--c);white-space:nowrap}.clp input[type=range]{width:100%;accent-color:#E72878;height:30px;background:none;border:0;padding:0;cursor:pointer}.clp .big{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;font-size:clamp(64px,7vw,104px);line-height:.9;color:var(--c)}.clp .bigl{font-weight:800;color:#fff;font-size:18px;line-height:1.35;margin:8px 0 18px}.clp .lines{display:grid;gap:8px;margin-bottom:16px}.clp .lines li{display:flex;justify-content:space-between;gap:14px;border-top:1px solid rgba(255,255,255,.1);padding-top:8px;color:#BFB2C8;font-size:16px}.clp .lines li b{color:#fff;white-space:nowrap}.clp .qs{display:grid;gap:10px}.clp .q{display:grid;grid-template-columns:1fr auto;gap:14px;align-items:center;background:#1A1420;border:1px solid rgba(255,255,255,.1);border-radius:16px;padding:12px 16px}.clp .q p{font-weight:700;color:#fff;font-size:16.5px;line-height:1.35}.clp .q .yn{display:flex;gap:6px}.clp .q .yn button{border:1.5px solid rgba(255,255,255,.22);background:none;color:#BFB2C8;font:800 14px\/1 \"Bricolage Grotesque\",system-ui,sans-serif;padding:10px 14px;border-radius:999px;cursor:pointer;white-space:nowrap}.clp .q .yn button:hover{border-color:#fff;color:#fff}.clp .q .yn button.y[aria-pressed=true]{background:var(--c);border-color:var(--c);color:#1A1420}.clp .q .yn button.n[aria-pressed=true]{background:#E72878;border-color:#E72878;color:#fff}.clp .res .n{font-family:\"League Gothic\",\"Arial Narrow\",sans-serif;font-size:84px;line-height:.9;color:#fff;white-space:nowrap}.clp .res .n small{font-size:34px;color:#8E8298}.clp .res .bar{height:10px;border-radius:10px;background:rgba(255,255,255,.1);overflow:hidden;margin:12px 0 16px}.clp .res .bar span{display:block;height:100%;width:0;border-radius:10px;background:linear-gradient(90deg,#E72878,var(--c));transition:width .5s cubic-bezier(.2,.8,.2,1)}.clp .fix{background:rgba(231,40,120,.16);border-radius:14px;padding:12px 16px;margin:0 0 14px;color:#fff;font-weight:700;font-size:16px;line-height:1.4}.clp .fix[hidden]{display:none}.clp .fix small{display:block;font-size:12.5px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:#FF8DBE;margin-bottom:2px}.clp .mine.sm{font-family:\"Bricolage Grotesque\",system-ui,sans-serif;text-transform:none;font-size:18px;line-height:1.6;font-weight:400;color:#F6EEF3}.clp .mine.sm em{font-weight:700}.clp .mine.h+.mine.h{margin-top:-4px;padding-top:16px;border-top:1px solidrgba(255,255,255,.16)}.clp .mine.h{font-size:clamp(28px,2.9vw,40px)}.clp .path.pick .pstep{grid-template-columns:1fr;font-size:19px;padding:16px 18px}.clp .solo{text-align:center;max-width:760px;margin:0 auto;background:radial-gradient(circle at 50% 0%,rgba(231,40,120,.3),transparent 60%),#231A2C;border:1px solid rgba(255,255,255,.1);border-radius:32px;padding:clamp(30px,5vw,56px)}.clp .solo .lead{color:#BFB2C8;font-size:18px;margin:14px auto 24px;max-width:34em}.clp .solo .acts{justify-content:center}@media (max-width:980px){.clp .pane.one{grid-template-columns:minmax(0,1fr)}.clp .jrny{grid-template-columns:repeat(4,minmax(0,1fr))}}@media (max-width:560px){.clp .jrny{grid-template-columns:repeat(2,minmax(0,1fr))}.clp .q{grid-template-columns:minmax(0,1fr)}.clp .ai{margin:8px 0 0}.clp .res .n{font-size:64px}}.clp .pnav .dots{flex:1 1 auto;min-width:0;justify-content:center}.clp .pnav .dots span{flex:0 1 22px;min-width:5px}.clp .pnav button{flex:none;white-space:nowrap}.clp .btn{max-width:100%;text-align:center}<\/style>\n<script>\n(function(){\nfunction esc(t){return String(t).replace(\/[&<>\"]\/g,function(m){return {'&':'&amp;','<':'&lt;','>':'&gt;','\"':'&quot;'}[m]})}\nfunction num(x,d){return x.toLocaleString('en-GB',{minimumFractionDigits:d||0,maximumFractionDigits:d||0})}\nfunction fmt(x,f){\n  if(x==null||!isFinite(x))return 'n\/a';\n  var neg=x<0?'-':'';var a=Math.abs(x);\n  switch(f){\n    case 'gbp':return neg+'\u00a3'+num(Math.round(a));\n    case 'gbp2':return neg+'\u00a3'+num(a,2);\n    case 'pct':return num(Math.round(x))+'%';\n    case 'pct1':return num(x,1)+'%';\n    case 'n1':return num(x,1);\n    case 'min':return num(Math.round(x))+' mins';\n    case 'h':return num(x,x%1?1:0)+(x===1?' hour':' hours');\n    case 'hrs':return num(Math.round(x))+' hours';\n    default:return num(Math.round(x));\n  }\n}\n\/* the sums behind each calculator. v holds the slider values *\/\nvar F={\n  social:function(v){var y=v.h*v.r*48;return {year:y,hours:v.h*48,per:y\/12\/v.e}},\n  content:function(v){var now=v.p*v.m\/60;return {now:now,back:Math.max(0,now-4)*12}},\n  gads:function(v){var c=v.b\/v.c,e=c*v.q\/100,k=e*v.w\/100;return {clicks:c,enq:e,cust:k,rev:k*v.s,cpa:k>0?v.b\/k:null}},\n  email:function(v){var e=v.l*v.q\/100*v.n,k=e*v.w\/100;return {enq:e,cust:k,year:k*v.s*12}},\n  partners:function(v){var i=v.p*v.i*12,k=i*v.w\/100;return {intros:i,cust:k,year:k*v.s}},\n  wholesale:function(v){var t=v.r*(1-v.m\/100),u=t-v.c,m=u*v.u*v.n;return {trade:t,unit:u,month:m,year:m*12}},\n  website:function(v){var e=Math.max(0,v.v*(v.b-v.a)\/100),k=e*v.w\/100;return {enq:e,cust:k,year:k*v.s*12}},\n  chat:function(v){var h=v.q*v.m\/60*48;return {hours:h,year:h*v.r}},\n  quotes:function(v){var w=v.n*12*v.x\/10;return {wins:w,year:w*v.s,rate:Math.min(100,v.a+v.x*10)}},\n  proposals:function(v){var now=v.n*v.h*12,ai=v.n*12\/3;return {now:now,ai:ai,back:Math.max(0,now-ai)}},\n  crm:function(v){var l=v.n*12*v.l\/100,k=l*v.w\/100;return {lost:l,cust:k,year:k*v.s}},\n  assistant:function(v){var h=v.h*v.p\/100*48;return {hours:h,year:h*v.r}},\n  referrals:function(v){var a=v.c*(100-v.a)\/100,r=a*v.x\/10;return {ask:a,refs:r,year:r*v.s}},\n  costper:function(v){var t=v.b+v.h*v.r;return {total:t,per:t\/v.c,back:t>0?v.c*v.s\/t:null}}\n};\nvar STOCK=['wide range','one stop shop','high quality','quality','professional','bespoke','tailored','solutions','friendly','reliable','passionate','innovative','leading','experienced','experts?','trusted','dedicated','committed','affordable','value for money','customer service','your needs','all your','competitive prices','second to none','go the extra mile','services'];\nvar FLIPMSG=['Tap a card to start.','One down. Tap any others that fit.','Two of these is enough to cost you customers.'];\n\nfunction init(root){\n  function $(s,c){return (c||root).querySelector(s)}\n  function $$(s,c){return [].slice.call((c||root).querySelectorAll(s))}\n  function on(el,ev,fn){if(el)el.addEventListener(ev,fn)}\n  var COURSE=root.getAttribute('data-course')||'this course',state={wants:[],draft:'',result:''};\n\n  \/* waiting list links carry what the visitor did on the page *\/\n  function wait(){\n    var b='Please add me to the waiting list for '+COURSE+'.';\n    if(state.wants.length)b+='\\n\\nWhat I want from it:\\n'+state.wants.map(function(x){return ' * '+x}).join('\\n');\n    if(state.result)b+='\\n\\n'+state.result;\n    if(state.draft)b+='\\n\\nMy first draft:\\n'+state.draft;\n    var href='mailto:support@pinkelephantmedia.com?subject='+encodeURIComponent('Waiting list: '+COURSE)+'&body='+encodeURIComponent(b);\n    $$('a.js-wait').forEach(function(a){a.href=href});\n    var y=$('.yours');if(!y)return;var bits=[];\n    if(state.wants.length)bits.push('You picked '+state.wants.length+' thing'+(state.wants.length>1?'s':'')+' you want from this course');\n    if(state.result||state.draft)bits.push((bits.length?'and ':'You\u2019ve ')+(bits.length?'you\u2019ve ':'')+'tried it for yourself');\n    if(bits.length){y.textContent=bits.join(' ')+'. We\u2019ll include that when you join the list.';y.classList.add('show')}else y.classList.remove('show');\n  }\n\n  \/* hero: before and after *\/\n  $$('.ba').forEach(function(ba){\n    function set(v){ba.classList.toggle('on',v);$$('button',ba).forEach(function(b){b.setAttribute('aria-pressed',String((b.getAttribute('data-ba')==='1')===v))})}\n    var auto=setInterval(function(){set(!ba.classList.contains('on'))},3600);\n    $$('button',ba).forEach(function(b){on(b,'click',function(){clearInterval(auto);set(b.getAttribute('data-ba')==='1')})});\n  });\n\n  \/* flip cards *\/\n  var flips=$$('.flip');\n  flips.forEach(function(f){on(f,'click',function(){\n    f.setAttribute('aria-pressed',String(f.getAttribute('aria-pressed')!=='true'));\n    var sel=flips.filter(function(x){return x.getAttribute('aria-pressed')==='true'}),n=sel.length;\n    state.wants=sel.map(function(x){return $('.r strong',x).textContent});\n    var t=$('.tally');if(t){$('.fn',t).textContent=n;$('.fbar',t).style.width=(n\/flips.length*100)+'%';$('.fmsg',t).textContent=n<3?FLIPMSG[n]:(n===flips.length?'All '+n+'. This is the course to do next.':n+' of '+flips.length+'. This course was built for you.')}\n    wait();\n  })});\n\n  \/* tool tabs *\/\n  $$('.tool').forEach(function(tool){\n    var tabs=$$('.tabs button',tool),panes=$$('.pane',tool);\n    tool.__tab=function(n){tabs.forEach(function(t,i){t.setAttribute('aria-selected',String(i===n))});panes.forEach(function(p,i){p.hidden=i!==n})};\n    tabs.forEach(function(t,i){on(t,'click',function(){tool.__tab(i)})});\n  });\n\n  \/* test my message *\/\n  $$('.tst').forEach(function(p){\n    var re=new RegExp('\\\\b('+STOCK.join('|')+')\\\\b','gi'),ta=$('textarea',p),r=$('.res',p);\n    function run(){\n      var t=ta.value.trim();\n      if(!t){r.innerHTML='<p class=\"ph\">Type or paste how you describe your business, or tap an example.<\/p>';return}\n      var hits=(t.match(re)||[]).length,who=\/\\b(i|we) help\\b|\\bfor [a-z]\/i.test(t),gets=\/\\b(so (that )?(you|they)|without|keep|save|win|get|grow|earn|more|less|faster|in \\d+)\\b\/i.test(t),v,n;\n      if(hits>=3){v='This could be <span>any business<\/span>';n='I found '+hits+' phrases that almost every business uses. Customers skim straight past them.'}\n      else if(hits>0){v='Close, but <span>not yours yet<\/span>';n=hits+' phrase'+(hits>1?'s':'')+' here could belong to anyone. Swap each one for something only you could say.'}\n      else if(!who||!gets){v='No stock phrases. <span>Now sharpen it<\/span>';n='Good start. It still needs to say '+(!who?'who you help':'what they get')+' so the right people know it\u2019s for them.'}\n      else{v='This sounds <span>like you<\/span>';n='It says who you help and what they get. The course shows you how to use it everywhere you show up.'}\n      r.innerHTML='<p class=\"l\">Your message<\/p><p class=\"echo\">'+esc(t).replace(re,'<mark>$1<\/mark>')+'<\/p><p class=\"verdict\">'+v+'<\/p><ul class=\"chk\"><li class=\"'+(hits?'':'ok')+'\">'+(hits?hits+' stock phrase'+(hits>1?'s':'')+' any business could say':'No stock phrases')+'<\/li><li class=\"'+(who?'ok':'')+'\">'+(who?'Says who you help':'Doesn\u2019t say who you help')+'<\/li><li class=\"'+(gets?'ok':'')+'\">'+(gets?'Says what they get':'Doesn\u2019t say what they get')+'<\/li><\/ul><p class=\"note\">'+n+'<\/p><div class=\"acts\"><button type=\"button\" class=\"btn go2\">Build a better one \u203a<\/button><\/div>';\n      state.result='My message check: '+hits+' stock phrase'+(hits===1?'':'s')+' found';wait();\n      on($('.go2',r),'click',function(){var tool=p.closest('.tool');if(tool&&tool.__tab)tool.__tab(1);var i=$('.bld input',tool);if(i)i.focus()});\n    }\n    on($('.dotest',p),'click',run);\n    $$('button',p).filter(function(b){return b.hasAttribute('data-eg')}).forEach(function(b){on(b,'click',function(){ta.value=b.getAttribute('data-eg');run()})});\n  });\n\n  \/* fill in the gaps builders *\/\n  $$('.bld').forEach(function(bd){\n    var ins=$$('input',bd).filter(function(i){return i.hasAttribute('data-k')}),outs=$$('.mine',bd);\n    function upd(){\n      var v={},ph={},all=true,any=false;ins.forEach(function(i){var k=i.getAttribute('data-k');v[k]=i.value.trim();ph[k]=i.getAttribute('data-ph')||k;if(!v[k])all=false;else any=true});\n      var plain=[];\n      outs.forEach(function(o){var t=o.getAttribute('data-t');\n        o.innerHTML=esc(t).replace(\/\\{(\\w)\\}\/g,function(m,k){return v[k]?'<em>'+esc(v[k])+'<\/em>':'<em class=\"e\">'+esc(ph[k]||k)+'<\/em>'}).replace(\/~\/g,'<br><br>');\n        plain.push(t.replace(\/\\{(\\w)\\}\/g,function(m,k){return v[k]||'...'}).replace(\/~\/g,'\\n\\n'))});\n      bd.__plain=plain.join('\\n\\n');state.draft=all?bd.__plain:'';if(any)wait();\n    }\n    ins.forEach(function(i){on(i,'input',upd)});\n    $$('button',bd).filter(function(b){return b.hasAttribute('data-b')}).forEach(function(b){on(b,'click',function(){b.getAttribute('data-b').split('|').forEach(function(x,i){if(ins[i])ins[i].value=x});upd()})});\n    on($('.copy',bd),'click',function(){var btn=this,lab=btn.textContent;function done(){btn.textContent='Copied';setTimeout(function(){btn.textContent=lab},1600)}\n      try{navigator.clipboard.writeText(bd.__plain).then(done,done)}catch(e){done()}});\n    upd();\n  });\n\n  \/* calculators *\/\n  $$('.calc').forEach(function(c){\n    var f=F[c.getAttribute('data-f')];if(!f)return;var ins=$$('input',c).filter(function(i){return i.type==='range'}),touched=false;\n    function upd(){\n      var v={};ins.forEach(function(i){var k=i.getAttribute('data-k'),x=parseFloat(i.value);v[k]=x;var o=$('output',i.closest('.rng'));if(o)o.textContent=fmt(x,i.getAttribute('data-fmt'))});\n      var r=f(v);$$('b,p',c).filter(function(o){return o.hasAttribute('data-o')}).forEach(function(o){o.textContent=fmt(r[o.getAttribute('data-o')],o.getAttribute('data-fmt'))});\n      if(touched){var top=$('p.l',c),big=$('.big',c),bl=$('.bigl',c);state.result='My numbers: '+(top?top.textContent+' ':'')+big.textContent+' '+(bl?bl.textContent:'');wait()}\n    }\n    ins.forEach(function(i){on(i,'input',function(){touched=true;upd()})});\n    upd();\n  });\n\n  \/* score checks *\/\n  $$('.score').forEach(function(sc){\n    var qs=$$('.q',sc),sv=$('.verdict',sc),fx=$('.fix',sc),start=sv.textContent;\n    function upd(){\n      var yes=0,ans=0,fix='';\n      qs.forEach(function(q){var y=$('.y',q).getAttribute('aria-pressed')==='true',n=$('.n',q).getAttribute('aria-pressed')==='true';if(y){yes++;ans++}if(n){ans++;if(!fix)fix=q.getAttribute('data-fix')}});\n      $('.sn',sc).textContent=yes;$('.sbar',sc).style.width=(yes\/qs.length*100)+'%';\n      if(ans<qs.length){sv.textContent=ans?(qs.length-ans)+' to go':start}\n      else{sv.textContent=sv.getAttribute('data-v'+(yes===qs.length?2:(yes>=qs.length\/2?1:0)));state.result=(sc.getAttribute('data-name')||'My score')+': '+yes+' of '+qs.length;wait()}\n      fx.hidden=!fix;if(fix)$('span',fx).textContent=fix;\n    }\n    qs.forEach(function(q){var bs=$$('.yn button',q);bs.forEach(function(b){on(b,'click',function(){bs.forEach(function(o){o.setAttribute('aria-pressed',String(o===b))});upd()})})});\n  });\n\n  \/* step by step paths, and the pick one panels *\/\n  $$('.path').forEach(function(pa){\n    var steps=$$('.pstep',pa),panes=$$('.pp',pa),dots=$$('.dots span',pa),prev=$('.pprev',pa),next=$('.pnext',pa),cur=0;\n    function go(i){cur=i;steps.forEach(function(s,j){s.setAttribute('aria-selected',String(j===i));if(j===i)s.classList.add('seen')});panes.forEach(function(p,j){p.hidden=j!==i});dots.forEach(function(d,j){d.classList.toggle('on',j<=i)});\n      if(prev)prev.disabled=i===0;if(next)next.textContent=i===steps.length-1?'Save my place \u203a':'Next \u203a'}\n    steps.forEach(function(s,i){on(s,'click',function(){go(i)})});\n    on(prev,'click',function(){if(cur>0)go(cur-1)});\n    on(next,'click',function(){if(cur<steps.length-1)go(cur+1);else{var j=$('.join');if(j)j.scrollIntoView({behavior:'smooth'})}});\n    go(0);\n  });\n}\nfunction boot(){[].slice.call(document.querySelectorAll('.ck')).forEach(function(r){if(!r.__ck){r.__ck=1;init(r)}})}\nif(document.readyState==='loading')document.addEventListener('DOMContentLoaded',boot);else boot();\n})();\n<\/script>\n[et_pb_section fb_built=\"1\" admin_label=\"Page styles (do not delete)\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Page styles (do not delete)\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<style>.clp.et_pb_section.sec{padding:clamp(64px,8vw,104px) 0!important}.clp.et_pb_section.alt{background:#231A2C!important}.clp .cm{container-type:inline-size;position:relative;width:100%;aspect-ratio:768\/480;overflow:hidden;background:#1A1420;color:#F6EEF3;text-align:left;font-family:'Bricolage Grotesque',Arial,sans-serif}.clp .cm *{box-sizing:border-box;margin:0;padding:0}.clp .cm .c-i{position:absolute;inset:0;padding:4cqw 4.4cqw;display:flex;flex-direction:column;gap:1.8cqw}.clp .cm .c-k{font-size:1.9cqw;font-weight:800;letter-spacing:.3cqw;text-transform:uppercase;color:#FF8DBE;line-height:1.2}.clp .cm .c-t{font-family:'League Gothic','Arial Narrow',sans-serif;font-size:6.6cqw;line-height:1;color:#fff}.clp .cm .c-br{display:flex;align-items:center;gap:2cqw;font-size:2.7cqw;font-weight:700;line-height:1}.clp .cm .c-br span{width:23cqw;flex:none}.clp .cm .c-br i{display:block;height:4.6cqw;border-radius:1cqw;background:#E72878;flex:none}.clp .cm .c-br b{font-family:'League Gothic','Arial Narrow',sans-serif;font-size:5.2cqw;font-weight:400}.clp .cm .c-br.c-a i{background:#FFC94D}.clp .cm .c-br.c-a b{color:#FFC94D}.clp .cm .c-pl{display:inline-block;border-radius:99cqw;padding:.7cqw 2cqw;font-size:2cqw;font-weight:800;line-height:1.2;background:#FF8DBE;color:#1A1420;white-space:nowrap}.clp .cm .c-pl.c-a{background:#FFC94D}.clp .cm .c-pl.c-w{background:#F6EEF3}.clp .cm .c-pl.c-p{background:#E72878;color:#fff}.clp .cm .c-pl.c-g{background:#7EDCA2}.clp .cm .c-me{align-self:flex-end;max-width:80%;background:#E72878;color:#fff;border-radius:2cqw;padding:1.4cqw 2.2cqw;font-size:2.5cqw;line-height:1.3}.clp .cm .c-ag{align-self:flex-start;max-width:88%;background:#2B2135;border:.13cqw solid #3A2D47;border-radius:2cqw;padding:1.4cqw 2.2cqw;font-size:2.4cqw;line-height:1.35}.clp .cm .c-rw{display:flex;align-items:center;gap:2cqw;background:#231A2C;border:.13cqw solid #3A2D47;border-radius:1.4cqw;padding:1.3cqw 2cqw;font-size:2.4cqw;line-height:1.25;color:#BFB2C8}.clp .cm .c-rw b{width:30cqw;flex:none;font-size:2.7cqw;color:#F6EEF3}.clp .cm .c-rw .c-pl{margin-left:auto}.clp .cm .c-cap{margin-top:auto;font-size:2.4cqw;font-weight:600;line-height:1.2;color:#BFB2C8;display:flex;align-items:center;gap:1.4cqw}.clp .cm .c-cap b{font-family:Caveat,cursive;font-size:4.8cqw;line-height:1;color:#FF8DBE}.clp .cm.c-big .c-ag,.clp .cm.c-big .c-me{font-size:3cqw}.clp .cm.c-big .c-k{font-size:2.3cqw}.clp .scr .cm{border-radius:4px}.clp .sx-g{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:34px}.clp .alt .sx-c,.clp.alt .sx-c{background:#1A1420}.clp .sx-c{background:#231A2C;border:1px solid rgba(255,255,255,.12);border-radius:22px;overflow:hidden;display:flex;flex-direction:column}.clp .sx-c .cm{border-bottom:3px solid #E72878}.clp .sx-t{padding:18px 22px 24px}.clp .sx-t b{display:block;font-family:'League Gothic','Arial Narrow',sans-serif;font-weight:400;text-transform:uppercase;font-size:32px;line-height:1;color:#fff;margin-bottom:8px}.clp .sx-t p{color:#BFB2C8;font-size:16.5px;line-height:1.5}.clp .sx-w{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:40px;align-items:center;margin-top:34px}.clp .sx-m{border-radius:16px;border:3px solid #E72878;overflow:hidden}.clp .sx-w ul{display:grid;gap:12px;margin-top:18px!important}.clp .sx-w li{display:grid;grid-template-columns:28px 1fr;gap:12px;align-items:start;color:#fff;font-weight:700;font-size:17.5px;line-height:1.4}.clp .sx-w li:before{content:'\u2713';width:28px;height:28px;border-radius:50%;background:#E72878;color:#fff;font-size:14px;font-weight:800;display:flex;align-items:center;justify-content:center}.clp .sx-w a,.clp .why a,.clp .faq a{color:#FF8DBE;text-decoration:underline}.clp .lf{margin-top:28px}.clp .learndash-wrapper p:empty,.clp .learndash-wrapper br{display:none}.clp .plan p:has(>.btn){margin:0!important}.clp .learndash-wrapper{font:inherit;color:inherit}@media (max-width:980px){.clp .sx-g,.clp .sx-w{grid-template-columns:minmax(0,1fr)}}@media (max-width:600px){.clp .cm{aspect-ratio:auto!important;height:auto!important}.clp .cm .c-i{position:relative!important;inset:auto!important;padding:16px!important;gap:10px!important}.clp .cm .c-k{font-size:11px!important;letter-spacing:.06em!important}.clp .cm .c-t{font-size:26px!important}.clp .cm .c-pl{font-size:11px!important;padding:3px 9px!important}.clp .cm .c-me,.clp .cm .c-ag{font-size:14px!important;padding:8px 12px!important;border-radius:12px!important}.clp .cm .c-rw{font-size:13px!important;padding:8px 10px!important;gap:8px!important;border-radius:8px!important;flex-wrap:wrap}.clp .cm .c-rw b{width:auto!important;flex:0 0 38%!important;font-size:13px!important}.clp .cm .c-br{font-size:13px!important;gap:8px!important}.clp .cm .c-br span{width:118px!important;flex:0 0 118px!important}.clp .cm .c-br i{height:14px!important;border-radius:4px!important;max-width:40%}.clp .cm .c-br b{font-size:22px!important}.clp .cm .c-cap{font-size:13px!important;gap:8px!important;margin-top:8px!important}.clp .cm .c-cap b{font-size:22px!important}}<\/style>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Hero\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Hero: words and drawn screen\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck' data-course='Know Where Every Enquiry Comes From' style='--c:#C9A7FF'><section class='hero'><div class='w'><div class='hg'><div><span class='k'>Step 3 \u00b7 Set up your foundations<\/span><p class='hand' style='margin-top:14px'>Stop guessing which marketing works<\/p><h1 class='lg'>Know where every <span>enquiry comes from.<\/span><\/h1><p class='sub'>I\u2019ll show you, step by step, how to set up your tracking once, properly. You\u2019ll see where every enquiry comes from, online and off, which marketing turns into paying customers, and your AI will tell you every month how you\u2019re doing against your goal.<\/p><div class='acts'><a class='btn' href='#try' data-cta='tracking-hero-check'>Take the one minute check<\/a><a class='btn ghost' href='#join' data-cta='tracking-hero-join'>Get this course<\/a><\/div><div class='chips'><span>Open now<\/span><span>Ready made tracking included<\/span><span class='g'>Included in Academy membership<\/span><\/div><\/div><div class='stage' style='padding:0'><div class='lap'><div class='scr'><div class='cm' role='img' aria-label='Bars showing enquiries by source over 90 days: recommended 12, Google search 9, networking 6, LinkedIn 5 and a paid advert 1 with no clients'><div class='c-i'><div class='c-k'>Example numbers \u00b7 the last 90 days<\/div><div class='c-t'>Where your enquiries came from<\/div><div class='c-br'><span>Recommended<\/span><i style='width:20.4cqw'><\/i><b>12<\/b><\/div><div class='c-br'><span>Google search<\/span><i style='width:15.3cqw'><\/i><b>9<\/b><\/div><div class='c-br'><span>Networking<\/span><i style='width:10.2cqw'><\/i><b>6<\/b><\/div><div class='c-br'><span>LinkedIn<\/span><i style='width:8.5cqw'><\/i><b>5<\/b><\/div><div class='c-br c-a'><span>Paid advert<\/span><i style='width:1.7cqw'><\/i><b>1<\/b><span class='c-pl c-a'>No clients<\/span><\/div><div class='c-cap'><b>\u2713<\/b><span>Now you can see what\u2019s working<\/span><\/div><\/div><\/div><\/div><div class='base'><\/div><\/div><\/div><\/div><div class='outs'><div class='out'><b>12<\/b><span><small>Short lessons<\/small>Clear steps with pictures and prompts to copy, no videos to sit through<\/span><\/div><div class='out'><b>1<\/b><span><small>Ready made file<\/small>Our own website tracking, brought in with one import<\/span><\/div><div class='out'><b>Monthly<\/b><span><small>Your report<\/small>Your SEO and enquiries, checked against your goal<\/span><\/div><\/div><\/div><\/section><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What you will be able to see\" module_class=\"clp sec alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><p class='hand'>What you\u2019ll be able to see<\/p><h2 class='lg h2'>Every enquiry, <span>and where it came from<\/span><\/h2><p class='lead2'>Most owners can\u2019t say where their last ten enquiries came from, so they change the wrong thing. Once this is set up, you\u2019ll know three things you can act on.<\/p><\/div><\/div>[\/et_pb_text][et_pb_text admin_label=\"Three drawn screens\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><div class='sx-g'><div class='sx-c'><div class='cm' role='img' aria-label='A new enquiry in the CRM showing the link said LinkedIn but the person said they were recommended by Sarah at a networking group'><div class='c-i'><div class='c-k'>New enquiry \u00b7 example<\/div><div class='c-t'>Dan M, Marsh Builders<\/div><div class='c-rw'><b>The link said<\/b><span class='c-pl c-a'>LinkedIn<\/span><\/div><div class='c-rw'><b>Dan said<\/b><span class='c-pl c-w'>Sarah, at networking<\/span><\/div><div class='c-rw'><b>Next step<\/b><span class='c-pl c-p'>Thank Sarah<\/span><\/div><\/div><\/div><div class='sx-t'><b>Where they really came from<\/b><p>Google, social media, networking, referrals and word of mouth, saved next to every enquiry in your CRM. The click and the real reason, side by side.<\/p><\/div><\/div><div class='sx-c'><div class='cm' role='img' aria-label='A funnel showing 312 people read the bookkeeping page, 41 started the form and 14 sent an enquiry'><div class='c-i'><div class='c-k'>Your website \u00b7 example<\/div><div class='c-t'>Where people drop out<\/div><div class='c-br'><span>Read the page<\/span><i style='width:30cqw'><\/i><b>312<\/b><\/div><div class='c-br c-a'><span>Started the form<\/span><i style='width:4cqw'><\/i><b>41<\/b><\/div><div class='c-br'><span>Sent it<\/span><i style='width:1.6cqw'><\/i><b>14<\/b><\/div><div class='c-cap'><b>\u2713<\/b><span>Now you know which step to fix<\/span><\/div><\/div><\/div><div class='sx-t'><b>Where you\u2019re losing people<\/b><p>See how far people read, where they click and the step where they give up, so you fix the right thing and leave what works alone.<\/p><\/div><\/div><div class='sx-c'><div class='cm' role='img' aria-label='A monthly report from an AI agent showing enquiries up, Google clicks up, on track in green, and an alert that one page has dropped'><div class='c-i'><div class='c-k'>Your monthly report \u00b7 example<\/div><div class='c-t'>October<\/div><div class='c-rw'><b>Enquiries<\/b><span class='c-pl c-g'>14 \u00b7 up 4<\/span><\/div><div class='c-rw'><b>Google clicks<\/b><span class='c-pl c-g'>Up 18%<\/span><\/div><div class='c-rw'><b>On track?<\/b><span class='c-pl c-g'>Yes<\/span><\/div><div class='c-rw'><b>Alert<\/b><span class='c-pl c-a'>VAT page dropped<\/span><\/div><\/div><\/div><div class='sx-t'><b>How you\u2019re doing, every month<\/b><p>Your AI checks your SEO and enquiries against your goal, and flags it straight away if something drops or your tracking stops working.<\/p><\/div><\/div><\/div><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"One minute check\" module_id=\"try\" module_class=\"clp sec\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><p class='hand'>Try it now \u00b7 takes a minute<\/p><h2 class='lg h2'>Do you know what\u2019s <span>working?<\/span><\/h2><p class='lead2'>Answer honestly. You\u2019ll get a score and the first thing to fix.<\/p><\/div><\/div>[\/et_pb_text][et_pb_code admin_label=\"One minute check (interactive)\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck' data-course='Know Where Every Enquiry Comes From' style='--c:#C9A7FF'><div class='w'><div class='tool'><div class='pane one score' data-name='Enquiry source check'><div class='qs'><div class='q' data-fix='Go through your last ten enquiries today and write the source beside each one.'><pee>I can say where my last ten enquiries came from<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Mark your enquiries, phone clicks and WhatsApp clicks as key events in Google Analytics.'><pee>Google Analytics counts my enquiries, calls and WhatsApp messages as wins<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Ask your AI for a labelled link for your next post and your email signature.'><pee>The links I share say where each click came from<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Add a Lead Source to every enquiry in your CRM, and ask how they heard about you.'><pee>Every enquiry in my CRM has a source, including networking and referrals<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Set up a free heatmap tool and look at your busiest page this week.'><pee>I know which page on my website loses the most people<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Write down your goal and this month\u2019s enquiries, so you have a starting point.'><pee>I get a report every month on how I\u2019m doing against my goal<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><\/div><div class='res' aria-live='polite'><pee class='l'>Your score<\/pee><div class='n'><span class='sn'>0<\/span><small> of 6<\/small><\/div><div class='bar'><span class='sbar'><\/span><\/div><pee class='verdict' data-v0='You\u2019re guessing, and it\u2019s costing you' data-v1='You can see some of it' data-v2='You know what\u2019s working'>Answer each one to see your score<\/pee><div class='fix' hidden><small>Fix this first<\/small><span><\/span><\/div><pee class='note'>The course sets up all six, most of it in an afternoon.<\/pee><div class='acts'><a class='btn ghost' href='#join' data-cta='tracking-check-join'>Get this course<\/a><\/div><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Ready made tracking\" module_class=\"clp sec alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><p class='hand'>We\u2019ve done the hard part<\/p><h2 class='lg h2'>Our tracking, <span>ready made for you<\/span><\/h2><p class='lead2'>Setting up tracking usually means a developer or hours of fiddling. We\u2019ve built the same tracking we use on our own website into one file. You import it, add your own ID, and it starts counting.<\/p><\/div><\/div>[\/et_pb_text][et_pb_text admin_label=\"Drawn screen and what you get\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><div class='sx-w'><div class='sx-m'><div class='cm c-big' role='img' aria-label='Tag Manager import showing three ready made tracking tags added'><div class='c-i'><div class='c-k'>Tag Manager \u00b7 import<\/div><div class='c-t'>Ready made tracking<\/div><div class='c-rw'><b>Website actions<\/b><span class='c-pl c-g'>Added<\/span><\/div><div class='c-rw'><b>Google Analytics<\/b><span class='c-pl c-g'>Added<\/span><\/div><div class='c-rw'><b>Your ID<\/b><span class='c-pl c-a'>Paste it in<\/span><\/div><div class='c-cap'><b>\u2713<\/b><span>Done in one go, not built by hand<\/span><\/div><\/div><\/div><\/div><div><p class='lead2' style='margin-top:0'>You\u2019ll leave the course with all of this in place:<\/p><ul><li>Every form, call, WhatsApp, email and booked call counted<\/li><li>How far people scroll, and where they click<\/li><li>Google Analytics and Search Console set up and linked<\/li><li>A cookie banner that keeps you on the right side of the rules<\/li><li>The source on every enquiry in your CRM, online and off<\/li><li>Your starting numbers saved in your AI Marketing Brain<\/li><li>A monthly SEO and enquiry report from your AI, with alerts<\/li><\/ul><\/div><\/div><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Step by step\" module_class=\"clp sec\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><p class='hand'>Step by step<\/p><h2 class='lg h2'>What you\u2019ll do, <span>and what you\u2019ll have<\/span><\/h2><p class='lead2'>Twelve short lessons with pictures and prompts to copy. Our running example is a small accountancy practice, so you can see it working on a real kind of business.<\/p><\/div><\/div>[\/et_pb_text][et_pb_code admin_label=\"Steps (interactive)\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck' style='--c:#C9A7FF'><div class='w'><div class='path'><div class='psteps' role='tablist' aria-orientation='vertical'><button type='button' class='pstep' role='tab' aria-selected='true'><b>1<\/b>Decide what counts as a win<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>2<\/b>Set up Google Analytics and Tag Manager<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>3<\/b>Import our ready made tracking<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>4<\/b>Cookies, wins and Search Console<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>5<\/b>Every type of tracking<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>6<\/b>Your numbers and your monthly report<\/button><\/div><div class='ppanel' aria-live='polite'><div class='pp'><pee class='num'>STEP 1 OF 6<\/pee><h3>Decide what counts as a win<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Pick the three to five things worth tracking, measured against your goal.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>A short list in your Brain that every report is checked against.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>STEP 2 OF 6<\/pee><h3>Set up Google Analytics and Tag Manager<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Create both, click by click, on WordPress, Shopify, Wix or Squarespace.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>The tools in place, set up properly from day one.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>STEP 3 OF 6<\/pee><h3>Import our ready made tracking<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Bring in our tracking with one file and add your own ID.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>Forms, calls, WhatsApp, emails, booked calls and scrolling all counted.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>STEP 4 OF 6<\/pee><h3>Cookies, wins and Search Console<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Add a cookie banner, tell Google what counts as a win, connect Search Console, then test it.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>Tracking you can trust, and you on the right side of the rules.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>STEP 5 OF 6<\/pee><h3>Every type of tracking<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Campaign links, heatmaps, your customer journey, your CRM, Google Business Profile, ads, shop sales and word of mouth.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>The question each one answers, and where to look.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>STEP 6 OF 6<\/pee><h3>Your numbers and your monthly report<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Save your starting numbers and schedule a monthly report with your AI.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>Your SEO and enquiries checked against your goal every month.<\/pee><\/div><\/div><div class='pnav'><button type='button' class='pprev' disabled>\u2039 Back<\/button><div class='dots'><span class='on'><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><button type='button' class='pnext'>Next \u203a<\/button><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Your journey\" module_class=\"clp sec alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Journey bar and what to do first and next\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><p class='hand'>Why this step, and why now<\/p><h2 class='lg h2'>Where this sits <span>on your journey<\/span><\/h2><div class='jrny' style='--n:8'><a class='done' href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/understand-how-marketing-really-works\/'><b>\u2605<\/b>Find your leaks<\/a><a class='done' href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/'><b>1<\/b>Know who you want<\/a><a class='done' href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/'><b>2<\/b>Create what they want<\/a><div class='here'><b>3<\/b>Set up your foundations. You are here<\/div><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#step-4'><b>4<\/b>Give them a reason to notice you<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#step-5'><b>5<\/b>Get them coming to you<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#step-6'><b>6<\/b>Turn interest into customers<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#step-7'><b>7<\/b>Keep them coming back<\/a><\/div><div class='why'><div><small>Do this first<\/small><p><a href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/never-lose-a-lead-again\/'>Never Lose Another Enquiry<\/a>, so you have a CRM for the source of every enquiry to live in.<\/p><\/div><div><small>Why it matters<\/small><p>You\u2019re about to spend time and money getting noticed. Set this up first, so you can see which of it works.<\/p><\/div><div><small>Do this next<\/small><p><a href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/lead-magnets-that-pull-people-in\/'>Give People a Reason to Hand Over Their Details<\/a>. Later, <a href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/get-found-on-google-and-ai-search\/'>Get Found When Customers Are Looking for You<\/a> uses your monthly report to improve your SEO.<\/p><\/div><\/div><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Join\" module_id=\"join\" module_class=\"clp sec join\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Prices and register\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><div class=\"learndash-wrapper learndash-wrap learndash-shortcode-wrap\"><div class=\"learndash-course-visitor-message\">\n\t<div class='mem'>\n<div>\n<p class='hand'>Open now<\/p>\n<h2 class='lg h2'>Know what\u2019s working <span>this month<\/span><\/h2>\n<p class='lead'>This course is included in AI Marketing Academy membership, along with every other course. Join and start straight away.<\/p>\n<div class='acts' style='margin-top:22px'><a class='btn white' href='https:\/\/pinkelephantmedia.com\/academy\/courses\/know-where-every-enquiry-comes-from\/' data-cta='tracking-join-login'>Already a member? Log in and start<\/a><\/div>\n<p class='wc'><b>Pink Elephant website clients:<\/b> you get it free.<\/p>\n<\/div>\n<div class='plans'>\n<div class='plan a'><span class='bv'>Best value<\/span><span class='pk'>12 month plan<\/span><\/p>\n<div class='pr'><b>\u00a310.38<\/b><span>a week (\u00a345 a month)<\/span><\/div>\n<p>Every course for a year. 12 month minimum, then cancel any time.<\/p>\n<p><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205' data-cta='tracking-plan12-join'>Join for \u00a310.38 a week<\/a><\/div>\n<div class='plan b'><span class='pk'>Month by month<\/span><\/p>\n<div class='pr'><b>\u00a317.31<\/b><span>a week (\u00a375 a month)<\/span><\/div>\n<p>Every course, no commitment. Cancel any time.<\/p>\n<p><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206' data-cta='tracking-plan1-join'>Join for \u00a317.31 a week<\/a><\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t<\/div><div class='lf'><span class='ic'>?<\/span><div><b>Not sure this is the right course for you?<\/b><p>My free review shows you exactly where you\u2019re losing customers, what it\u2019s likely costing you, and which courses fix it.<\/p><\/div><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/marketing-leak-finder\/' data-cta='tracking-review'>Start my free review<\/a><\/div><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Questions\" module_class=\"clp sec alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Questions\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><div class='w'><div style='text-align:center'><p class='hand'>Questions<\/p><h2 class='lg h2'>People ask<\/h2><\/div><div class='faq'><details><summary>How do I start?<\/summary><p>Join the AI Marketing Academy and the course is ready straight away. If you\u2019re already a member, just log in and start.<\/p><\/details><details><summary>Do I need to be technical?<\/summary><p>No. Every step has a picture of where to click, and our ready made tracking file does the hardest part for you. If you\u2019d rather not touch your website, you can send one step to whoever looks after it.<\/p><\/details><details><summary>Does it work on any website?<\/summary><p>Yes. The steps cover WordPress, Shopify, Wix and Squarespace. If your website was built by Pink Elephant, the first part is already done for you.<\/p><\/details><details><summary>Does it cost anything to set up?<\/summary><p>Google Analytics, Tag Manager, Search Console and Microsoft Clarity are all free. Cookie banner tools have free and paid plans, and the course shows you what to look for.<\/p><\/details><details><summary>What about cookie rules?<\/summary><p>The course explains the rules in plain English and shows you how to add a cookie banner that asks first, so you\u2019re covered wherever your visitors are.<\/p><\/details><details><summary>Will it track referrals and networking?<\/summary><p>Yes. No website can see a recommendation, so the course shows you how to ask every enquiry and record it in your CRM, with a prompt that spots any you\u2019ve missed.<\/p><\/details><details><summary>Do I have to use AI?<\/summary><p>No. The tracking works without it. If you\u2019ve built your AI Marketing Brain, it writes your campaign links, saves your starting numbers and sends you a monthly report.<\/p><\/details><details><summary>Is it a video course?<\/summary><p>No. There are no videos to sit through. It\u2019s clear written steps with pictures, and prompts you copy and paste, so you can work through it at your own pace.<\/p><\/details><details><summary>Do members pay extra?<\/summary><p>No. Academy members get every new course free the day it launches.<\/p><\/details><\/div><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Final call to action\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Final call to action\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck'><section class='sec final'><div class='w'><p class='hand' style='color:#fff'>Ready when you are<\/p><h2 class='lg h2'>Know where every <span>enquiry comes from.<\/span><\/h2><p>Leave with every enquiry counted, a source on each one, and a monthly report that tells you how you\u2019re doing.<\/p><div class='acts'><a class='btn white' href='#join' data-cta='tracking-final-join'>Get this course<\/a><a class='btn ghost' href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/' data-cta='tracking-final-courses'>See all courses<\/a><\/div><\/div><\/section><\/div>[\/et_pb_text][et_pb_code admin_label=\"Search engine data (do not delete)\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<script type='application\/ld+json'>{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Course\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/#course\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/\",\"name\":\"Know Where Every Enquiry Comes From\",\"description\":\"A step by step online course for small businesses. Set up website tracking once, properly: Google Analytics, Tag Manager with a ready made tracking file, cookie consent, Search Console, heatmaps and a lead source on every enquiry in your CRM, then a monthly SEO and enquiry report from your AI, checked against your goal.\",\"inLanguage\":\"en-GB\",\"educationalLevel\":\"Beginner\",\"learningResourceType\":\"Online course\",\"about\":[\"Website tracking\",\"Google Analytics 4\",\"Google Tag Manager\",\"Lead source tracking\",\"Campaign links\",\"Google Search Console\",\"Heatmaps\"],\"teaches\":[\"How to set up Google Analytics 4 and Google Tag Manager\",\"How to count enquiries, calls, WhatsApp messages and booked calls as key events\",\"How to add a cookie banner that asks for consent\",\"How to record where every enquiry came from, including referrals and networking\",\"How to see where website visitors drop out\",\"How to get a monthly SEO and enquiry report from AI\"],\"audience\":{\"@type\":\"BusinessAudience\",\"audienceType\":\"Small business owners, sole traders and service businesses who want to know which marketing brings them enquiries\",\"geographicArea\":{\"@type\":\"Country\",\"name\":\"United Kingdom\"}},\"provider\":{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pinkelephantmedia.com\/#organization\",\"name\":\"Pink Elephant Media\",\"alternateName\":\"Pink Elephant AI Marketing Academy\",\"url\":\"https:\/\/www.pinkelephantmedia.com\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/#henny-maltby\",\"name\":\"Henny Maltby\",\"jobTitle\":\"Founder of Pink Elephant Media and marketing consultant\",\"image\":\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\",\"worksFor\":{\"@id\":\"https:\/\/www.pinkelephantmedia.com\/#organization\"}},\"isAccessibleForFree\":false,\"isPartOf\":{\"@type\":\"CreativeWorkSeries\",\"name\":\"Pink Elephant AI Marketing Academy marketing journey\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\"},\"position\":\"Step 3: Set up your foundations\",\"hasCourseInstance\":{\"@type\":\"CourseInstance\",\"courseMode\":\"Online\",\"instructor\":{\"@type\":\"Person\",\"name\":\"Henny Maltby\"}},\"offers\":{\"@type\":\"Offer\",\"category\":\"Subscription\",\"price\":\"45\",\"priceCurrency\":\"GBP\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/pricing\/\",\"availability\":\"https:\/\/schema.org\/InStock\",\"description\":\"Included in Pink Elephant AI Marketing Academy membership: \u00a345 a month on the 12 month plan, or \u00a375 month by month.\"}}]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-282784","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Know Where Every Enquiry Comes From - Pink Elephant AI Marketing Academy<\/title>\n<meta name=\"description\" content=\"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know Where Every Enquiry Comes From\" \/>\n<meta property=\"og:description\" content=\"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/\" \/>\n<meta property=\"og:site_name\" content=\"Pink Elephant AI Marketing Academy\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T11:46:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/course-landing\\\/know-where-every-enquiry-comes-from\\\/\",\"url\":\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/course-landing\\\/know-where-every-enquiry-comes-from\\\/\",\"name\":\"Know Where Every Enquiry Comes From - Pink Elephant AI Marketing Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pinkelephantmedia.com\\\/academy\\\/#website\"},\"datePublished\":\"2026-10-14T14:39:24+00:00\",\"dateModified\":\"2026-10-27T11:46:48+00:00\",\"description\":\"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/course-landing\\\/know-where-every-enquiry-comes-from\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/course-landing\\\/know-where-every-enquiry-comes-from\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/course-landing\\\/know-where-every-enquiry-comes-from\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pinkelephantmedia.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Know Where Every Enquiry Comes From\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pinkelephantmedia.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.pinkelephantmedia.com\\\/academy\\\/\",\"name\":\"Pink Elephant AI Marketing Academy\",\"description\":\"Pink Elephant Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pinkelephantmedia.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Know Where Every Enquiry Comes From - Pink Elephant AI Marketing Academy","description":"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/","og_locale":"en_GB","og_type":"article","og_title":"Know Where Every Enquiry Comes From","og_description":"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.","og_url":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/","og_site_name":"Pink Elephant AI Marketing Academy","article_modified_time":"2026-10-27T11:46:48+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/","url":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/","name":"Know Where Every Enquiry Comes From - Pink Elephant AI Marketing Academy","isPartOf":{"@id":"https:\/\/www.pinkelephantmedia.com\/academy\/#website"},"datePublished":"2026-10-14T14:39:24+00:00","dateModified":"2026-10-27T11:46:48+00:00","description":"A simple set up that shows which marketing sends you enquiries and which sends you customers, so you stop paying for what doesn\u2019t work.","breadcrumb":{"@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/know-where-every-enquiry-comes-from\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pinkelephantmedia.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Know Where Every Enquiry Comes From"}]},{"@type":"WebSite","@id":"https:\/\/www.pinkelephantmedia.com\/academy\/#website","url":"https:\/\/www.pinkelephantmedia.com\/academy\/","name":"Pink Elephant AI Marketing Academy","description":"Pink Elephant Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pinkelephantmedia.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course-landing\/282784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course-landing"}],"about":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/types\/course-landing"}],"wp:attachment":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/media?parent=282784"}],"wp:term":[{"taxonomy":"course_landing_page_category","embeddable":true,"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course_landing_page_category?post=282784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}