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{intros:i,cust:k,year:k*v.s}},\n  wholesale:function(v){var t=v.r*(1-v.m\/100),u=t-v.c,m=u*v.u*v.n;return {trade:t,unit:u,month:m,year:m*12}},\n  website:function(v){var e=Math.max(0,v.v*(v.b-v.a)\/100),k=e*v.w\/100;return {enq:e,cust:k,year:k*v.s*12}},\n  chat:function(v){var h=v.q*v.m\/60*48;return {hours:h,year:h*v.r}},\n  quotes:function(v){var w=v.n*12*v.x\/10;return {wins:w,year:w*v.s,rate:Math.min(100,v.a+v.x*10)}},\n  proposals:function(v){var now=v.n*v.h*12,ai=v.n*12\/3;return {now:now,ai:ai,back:Math.max(0,now-ai)}},\n  crm:function(v){var l=v.n*12*v.l\/100,k=l*v.w\/100;return {lost:l,cust:k,year:k*v.s}},\n  assistant:function(v){var h=v.h*v.p\/100*48;return {hours:h,year:h*v.r}},\n  referrals:function(v){var a=v.c*(100-v.a)\/100,r=a*v.x\/10;return {ask:a,refs:r,year:r*v.s}},\n  costper:function(v){var t=v.b+v.h*v.r;return {total:t,per:t\/v.c,back:t>0?v.c*v.s\/t:null}}\n};\nvar STOCK=['wide range','one stop shop','high quality','quality','professional','bespoke','tailored','solutions','friendly','reliable','passionate','innovative','leading','experienced','experts?','trusted','dedicated','committed','affordable','value for money','customer service','your needs','all your','competitive prices','second to none','go the extra mile','services'];\nvar FLIPMSG=['Tap a card to start.','One down. Tap any others that fit.','Two of these is enough to cost you customers.'];\n\nfunction init(root){\n  function $(s,c){return (c||root).querySelector(s)}\n  function $$(s,c){return [].slice.call((c||root).querySelectorAll(s))}\n  function on(el,ev,fn){if(el)el.addEventListener(ev,fn)}\n  var COURSE=root.getAttribute('data-course')||'this course',state={wants:[],draft:'',result:''};\n\n  \/* waiting list links carry what the visitor did on the page *\/\n  function wait(){\n    var b='Please add me to the waiting list for '+COURSE+'.';\n    if(state.wants.length)b+='\\n\\nWhat I want from it:\\n'+state.wants.map(function(x){return ' * '+x}).join('\\n');\n    if(state.result)b+='\\n\\n'+state.result;\n    if(state.draft)b+='\\n\\nMy first draft:\\n'+state.draft;\n    var href='mailto:henny@pinkelephantmedia.com?subject='+encodeURIComponent('Waiting list: '+COURSE)+'&body='+encodeURIComponent(b);\n    $$('a.js-wait').forEach(function(a){a.href=href});\n    var y=$('.yours');if(!y)return;var bits=[];\n    if(state.wants.length)bits.push('You picked '+state.wants.length+' thing'+(state.wants.length>1?'s':'')+' you want from this course');\n    if(state.result||state.draft)bits.push((bits.length?'and ':'You\u2019ve ')+(bits.length?'you\u2019ve ':'')+'tried it for yourself');\n    if(bits.length){y.textContent=bits.join(' ')+'. We\u2019ll include that when you join the list.';y.classList.add('show')}else y.classList.remove('show');\n  }\n\n  \/* hero: before and after *\/\n  $$('.ba').forEach(function(ba){\n    function set(v){ba.classList.toggle('on',v);$$('button',ba).forEach(function(b){b.setAttribute('aria-pressed',String((b.getAttribute('data-ba')==='1')===v))})}\n    var auto=setInterval(function(){set(!ba.classList.contains('on'))},3600);\n    $$('button',ba).forEach(function(b){on(b,'click',function(){clearInterval(auto);set(b.getAttribute('data-ba')==='1')})});\n  });\n\n  \/* flip cards *\/\n  var flips=$$('.flip');\n  flips.forEach(function(f){on(f,'click',function(){\n    f.setAttribute('aria-pressed',String(f.getAttribute('aria-pressed')!=='true'));\n    var sel=flips.filter(function(x){return x.getAttribute('aria-pressed')==='true'}),n=sel.length;\n    state.wants=sel.map(function(x){return $('.r strong',x).textContent});\n    var t=$('.tally');if(t){$('.fn',t).textContent=n;$('.fbar',t).style.width=(n\/flips.length*100)+'%';$('.fmsg',t).textContent=n<3?FLIPMSG[n]:(n===flips.length?'All '+n+'. This is the course to do next.':n+' of '+flips.length+'. 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ul{display:grid;gap:12px;margin-top:18px!important}.clp .sx-w li{display:grid;grid-template-columns:28px 1fr;gap:12px;align-items:start;color:#fff;font-weight:700;font-size:17.5px;line-height:1.4}.clp .sx-w li:before{content:'\u2713';width:28px;height:28px;border-radius:50%;background:#E72878;color:#fff;font-size:14px;font-weight:800;display:flex;align-items:center;justify-content:center}@media (max-width:980px){.clp .sx-g,.clp .sx-w{grid-template-columns:minmax(0,1fr)}}<\/style>\n[et_pb_section fb_built=\"1\" admin_label=\"Put AI in Charge\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Put AI in Charge landing page\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class='ck' data-course='Put AI in Charge of Finding Sales Opportunities' style='--c:#FF8DBE'><section class='hero'><div class='w'><div class='hg'><div><span class='k'>Step 1 \u00b7 Know who you want<\/span><span class='ai'>AI course<\/span><pee class='hand' style='margin-top:14px'>Forgotten leads, new prospects, a daily list<\/pee><h1 class='lg'>Put AI in charge of <span>finding sales opportunities.<\/span><\/h1><pee class='sub'>Connect Claude to your emails, accounts, spreadsheets and CRM. Uncover forgotten leads, find new prospects, and wake up to a daily list of people to contact, with personal messages ready for you to approve.<\/pee><div class='acts'><a class='btn' href='#try'>Check what you\u2019re sitting on<\/a><a class='btn ghost js-wait' href='mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Put%20AI%20in%20Charge%20of%20Finding%20Sales%20Opportunities'>Join the waiting list<\/a><\/div><div class='chips'><span>Coming soon<\/span><span class='g'>Free for members when it launches<\/span><\/div><\/div><div class='stage' style='padding:0'><div class='lap'><div class='scr'><div class='mk go' role='img' aria-label='A morning list of five people to contact, each with a reason and a draft message'><div class='m-st'><div class='m-scr'><div class='m-bar'><i><\/i><i><\/i><i><\/i><span>Claude<\/span><\/div><div class='m-body'><div class='m-mail'><h4>Five people to contact today<\/h4><div class='m-per'><span class='m-n'>1<\/span><span><b>Sam Reid, Harlow Logistics<\/b><!\u2013- [et_pb_br_holder] -\u2013>Quiet 14 months. New depot opened in Leeds last week.<\/span><span class='m-d'>Draft ready<\/span><\/div><div class='m-per' ><span class='m-n'>2<\/span><span><b>Elaine Marsh, Marsh &amp; Co<\/b><!\u2013- [et_pb_br_holder] -\u2013>Said try again in the new budget year. That is now.<\/span><span class='m-d'>Draft ready<\/span><\/div><div class='m-per' ><span class='m-n'>3<\/span><span><b>Karen Doyle, Aire Valley Haulage<\/b><!\u2013- [et_pb_br_holder] -\u2013>New match. Hiring drivers, so they are growing.<\/span><span class='m-d'>Draft ready<\/span><\/div><div class='m-per' ><span class='m-n'>4<\/span><span><b>Dev Patel, Patel Interiors<\/b><!\u2013- [et_pb_br_holder] -\u2013>Asked for a quote in March. Nobody replied.<\/span><span class='m-d'>Draft ready<\/span><\/div><div class='m-per' ><span class='m-n'>5<\/span><span><b>Lucy Barton, Calder Distribution<\/b><!\u2013- [et_pb_br_holder] -\u2013>New match. Same size and area as your A list.<\/span><span class='m-d'>Draft ready<\/span><\/div><\/div><\/div><\/div><div class='m-cap'><b>8:00<\/b><span>Five names, each with a reason<\/span><\/div><\/div><\/div><\/div><div class='base'><\/div><\/div><\/div><\/div><div class='outs'><div class='out'><b>5<\/b><span><small>Short courses<\/small>About 35 minutes in all, with a walkthrough for every app<\/span><\/div><div class='out'><b>1<\/b><span><small>You\u2019ll leave with<\/small>One pipeline of scored leads, tagged A, B or C<\/span><\/div><div class='out'><b>5<\/b><span><small>Every weekday<\/small>Five people to contact, with a draft for each<\/span><\/div><\/div><\/div><\/section><section class='sec alt'><div class='w'><pee class='hand'>See it working<\/pee><h2 class='lg h2'>What you\u2019ll set up, <span>step by step<\/span><\/h2><pee class='lead2'>Every step in the course has a short walkthrough like these, so you can follow along click by click.<\/pee><div class='sx-g'><div class='sx-c'><div class='mk' role='img' aria-label='Walkthrough: connecting Pipedrive to Claude'><div class='m-st'><div class='m-scr'><div class='m-bar'><i><\/i><i><\/i><i><\/i><span>Claude<\/span><\/div><div class='m-body'><div class='m-cl'><div class='m-side'><pee class='m-logo'>Claude<\/pee><pee>New chat<\/pee><pee>Chats<\/pee><pee >Scheduled<\/pee><pee >Customize<\/pee><\/div><div class='m-main'><pee class='m-me'>Who are my five biggest customers, and when did we last speak?<\/pee><pee class='m-ai'><span class='m-dim'>Reading Pipedrive&hellip;<\/span><\/pee><table class='m-t'><tr><th>Customer<\/th><th>Total spent<\/th><th>Last contact<\/th><\/tr><tr><td>Harlow Logistics<\/td><td>&pound;18,400<\/td><td>14 months ago<\/td><\/tr><tr><td>Brightside Dental<\/td><td>&pound;12,950<\/td><td>3 weeks ago<\/td><\/tr><tr><td>Northgate Joinery<\/td><td>&pound;9,200<\/td><td>2 years ago<\/td><\/tr><\/table><\/div><\/div><\/div><\/div><div class='m-cap'><b>&#10003;<\/b><span>Test it with a question you know the answer to<\/span><\/div><\/div><\/div><div class='sx-t'><b>Connect your apps in a few clicks<\/b><pee>Pipedrive, HubSpot, Xero, Gmail, Outlook and Zoom. Or download a spreadsheet if you\u2019d rather not connect.<\/pee><\/div><\/div><div class='sx-c'><div class='mk' role='img' aria-label='Walkthrough: exporting a WhatsApp chat and asking what was promised'><div class='m-st'><div class='m-scr'><div class='m-bar'><i><\/i><i><\/i><i><\/i><span>WhatsApp<\/span><\/div><div class='m-body'><div class='m-phbg'><div class='m-ph'><div class='m-wh'><span>&lsaquo;<\/span><span>Dev Patel<\/span><span class='m-d'>&#8942;<\/span><\/div><div class='m-wb'><pee>Hi Henny, could you quote for a new website for Patel Interiors?<\/pee><pee class='m-o'>Of course! I&rsquo;ll send a price over this week.<\/pee><pee>Great, thanks.<\/pee><pee>Hi, any news on that price?<\/pee><\/div><\/div><\/div><\/div><\/div><div class='m-cap'><b>1<\/b><span>Open the chat. Tap the three dots<\/span><\/div><\/div><\/div><div class='sx-t'><b>Find the leads you forgot<\/b><pee>It reads your old emails and chats, and tells you who asked for a price and never heard back.<\/pee><\/div><\/div><div class='sx-c'><div class='mk' role='img' aria-label='Walkthrough: scored leads added to a Pipedrive pipeline'><div class='m-st'><div class='m-scr'><div class='m-bar'><i><\/i><i><\/i><i><\/i><span>Pipedrive<\/span><\/div><div class='m-body'><div class='m-nav' style='background:#26292C'><b>Pipedrive<\/b><span >Leads<\/span><span class='m-u'>Deals<\/span><span >Contacts<\/span><span >Activities<\/span><\/div><div class='m-pg' style='padding-top:1.82cqw'><h4>Bring Back pipeline<\/h4><div class='m-board'><div class='m-col'><h6><span>To contact<\/span><span>34<\/span><\/h6><div class='m-dl'><b>Harlow Logistics<\/b><span class='m-bdg m-A'>A<\/span>New depot<\/div><div class='m-dl'><b>Patel Interiors<\/b><span class='m-bdg m-A'>A<\/span>Asked twice<\/div><div class='m-dl'><b>Lin Physio<\/b><span class='m-bdg m-A'>A<\/span>SEO price<\/div><\/div><div class='m-col'><h6><span>Contacted<\/span><span>0<\/span><\/h6><\/div><div class='m-col'><h6><span>Talking<\/span><span>0<\/span><\/h6><\/div><div class='m-col'><h6><span>Won<\/span><span>0<\/span><\/h6><\/div><\/div><\/div><\/div><\/div><div class='m-cap'><b>&#10003;<\/b><span>Your forgotten leads, in a pipeline, tagged<\/span><\/div><\/div><\/div><div class='sx-t'><b>Scored, tagged and in your pipeline<\/b><pee>Every lead marked A, B or C, with the reason, in a pipeline you can work through.<\/pee><\/div><\/div><\/div><\/div><\/section><section class='sec'><div class='w'><pee class='hand'>Sound familiar?<\/pee><h2 class='lg h2'>Tap the ones that <span>sound like you<\/span><\/h2><pee class='lead2'>Each card flips to show what it looks like after the course.<\/pee><div class='flips'><button type='button' class='flip' aria-pressed='false'><i><span class='f'><small>Today<\/small><strong>Old enquiries sit in your inbox, forgotten<\/strong><u>That\u2019s me<\/u><\/span><span class='r'><small>After the course<\/small><strong>Every one is found, scored and in your pipeline<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type='button' class='flip' aria-pressed='false'><i><span class='f'><small>Today<\/small><strong>You send a quote, then nobody follows up<\/strong><u>That\u2019s me<\/u><\/span><span class='r'><small>After the course<\/small><strong>A follow up starts by itself, and stops when they reply<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type='button' class='flip' aria-pressed='false'><i><span class='f'><small>Today<\/small><strong>Prospecting only happens when you have a spare hour<\/strong><u>That\u2019s me<\/u><\/span><span class='r'><small>After the course<\/small><strong>Five people to contact are waiting every morning<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type='button' class='flip' aria-pressed='false'><i><span class='f'><small>Today<\/small><strong>Your customer details are scattered across six apps<\/strong><u>That\u2019s me<\/u><\/span><span class='r'><small>After the course<\/small><strong>One clean list, with why each one went silent<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type='button' class='flip' aria-pressed='false'><i><span class='f'><small>Today<\/small><strong>You\u2019d like to use AI but worry about getting it wrong<\/strong><u>That\u2019s me<\/u><\/span><span class='r'><small>After the course<\/small><strong>You know what\u2019s safe to connect, and who you\u2019re allowed to email<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><\/div><div class='tally' aria-live='polite'><div class='n'><span class='fn'>0<\/span><small> of 5<\/small><\/div><div><div class='bar'><span class='fbar'><\/span><\/div><pee class='fmsg'>Tap a card to start.<\/pee><\/div><\/div><\/div><\/section><section class='sec alt' id='try' style='scroll-margin-top:20px'><div class='w'><pee class='hand'>Try it now \u00b7 takes a minute<\/pee><h2 class='lg h2'>How many sales are you <span>sitting on?<\/span><\/h2><pee class='lead2'>Answer truthfully. You\u2019ll get a score and the first thing to fix.<\/pee><div class='tool'><div class='pane one score' data-name='Sales opportunity check'><div class='qs'><div class='q' data-fix='Download your customer list from your accounts and sort it by the date of their last invoice.'><pee>Every past customer has heard from me in the last year<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Search your sent emails for the word quote, and see who went unanswered.'><pee>I know who asked for a price in the last two years and never got a reply<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Pick one home for them, your CRM or one spreadsheet, and start there.'><pee>All my customer details are in one place<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Read the last message from each one. The reason is usually in it.'><pee>I know why my last five lost customers left<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Write one follow up you can send four days after any quote.'><pee>Every enquiry gets a second message if they don\u2019t reply<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><div class='q' data-fix='Each Friday, write down five people to contact next week.'><pee>I start most days knowing who to contact<\/pee><div class='yn'><button type='button' class='y' aria-pressed='false'>Yes<\/button><button type='button' class='n' aria-pressed='false'>Not yet<\/button><\/div><\/div><\/div><div class='res' aria-live='polite'><pee class='l'>Your score<\/pee><div class='n'><span class='sn'>0<\/span><small> of 6<\/small><\/div><div class='bar'><span class='sbar'><\/span><\/div><pee class='verdict' data-v0='You\u2019re sitting on missed sales' data-v1='Some of this is working' data-v2='You\u2019re on top of it'>Answer each one to see your score<\/pee><div class='fix' hidden><small>Fix this first<\/small><span><\/span><\/div><pee class='note'>The course shows you how to get AI to do all six for you.<\/pee><div class='acts'><a class='btn ghost js-wait' href='mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Put%20AI%20in%20Charge%20of%20Finding%20Sales%20Opportunities'>Save my place<\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class='sec'><div class='w'><pee class='hand'>Step by step<\/pee><h2 class='lg h2'>What you\u2019ll do, <span>and what you\u2019ll have<\/span><\/h2><pee class='lead2'>Five short courses, each one video. Every one ends with something you can use straight away.<\/pee><div class='path'><div class='psteps' role='tablist' aria-orientation='vertical'><button type='button' class='pstep' role='tab' aria-selected='true'><b>1<\/b>Tell AI who you want<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>2<\/b>Find the leads you already have<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>3<\/b>Score them and follow up the right way<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>4<\/b>Find new prospects like your best customers<\/button><button type='button' class='pstep' role='tab' aria-selected='false'><b>5<\/b>Get five people to contact every morning<\/button><\/div><div class='ppanel' aria-live='polite'><div class='pp'><pee class='num'>COURSE 1 OF 5<\/pee><h3>Tell AI who you want<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>See the tools and the five safety rules, then give your agent your target markets, your customer profile and the triggers that start people looking.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>Your Ideal Customer Brief and your A, B, C scorecard.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>COURSE 2 OF 5<\/pee><h3>Find the leads you already have<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Connect your CRM, accounts and email, and get your chats out of WhatsApp, Instagram, Facebook and LinkedIn.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>One clean list of everyone who already knows you.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>COURSE 3 OF 5<\/pee><h3>Score them and follow up the right way<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Score every lead, see why they left, fill your pipeline, and set up a follow up you\u2019re allowed to send.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>A pipeline tagged A, B or C, a first message and a follow up that sends itself.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>COURSE 4 OF 5<\/pee><h3>Find new prospects like your best customers<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Turn your A list into a search with Apollo, Hunter and free sources, then check the rules.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>New prospects who look like your best customers.<\/pee><\/div><\/div><div class='pp' hidden><pee class='num'>COURSE 5 OF 5<\/pee><h3>Get five people to contact every morning<\/h3><div class='box'><small>You\u2019ll do<\/small><pee>Teach your agent what to watch for and schedule it for every weekday.<\/pee><\/div><div class='box have'><small>You\u2019ll have<\/small><pee>Five people to contact each morning, with a draft for each.<\/pee><\/div><\/div><div class='pnav'><button type='button' class='pprev' disabled>\u2039 Back<\/button><div class='dots'><span class='on'><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><button type='button' class='pnext'>Next \u203a<\/button><\/div><\/div><\/div><\/div><\/section><section class='sec alt'><div class='w'><pee class='hand'>Following up, the right way<\/pee><h2 class='lg h2'>It finds and drafts. <span>You approve.<\/span><\/h2><div class='sx-w'><div class='sx-m'><div class='mk' role='img' aria-label='A CRM automation that adds a deal to a short follow up sequence'><div class='m-st'><div class='m-scr'><div class='m-bar'><i><\/i><i><\/i><i><\/i><span>Pipedrive<\/span><\/div><div class='m-body'><div class='m-nav' style='background:#26292C'><b>Pipedrive<\/b><span >Leads<\/span><span >Deals<\/span><span >Automations<\/span><span >Sequences<\/span><\/div><div class='m-pg' style='padding-top:1.82cqw'><h4>New automation<\/h4><div class='m-rule m-h'><b>WHEN<\/b><span>A deal enters the stage <strong>To contact<\/strong><\/span><\/div><pee class='m-down'>&darr;<\/pee><div class='m-rule'><b>THEN<\/b><span>Add the deal to the sequence <strong>Bring back, 3 steps<\/strong><\/span><\/div><div style='margin-top:2.08cqw'><span class='m-btn m-p'>Activate<\/span><\/div><\/div><\/div><\/div><div class='m-cap'><b>1<\/b><span>Set the trigger: a deal lands in To contact<\/span><\/div><\/div><\/div><\/div><div><pee class='lead2' style='margin-top:0'>Nothing is sent without you. The course shows you how to do this properly, so you stay in control and on the right side of the rules.<\/pee><ul><li>Five safety rules before you connect anything<\/li><li>A way to do every step without connecting your accounts<\/li><li>Who you\u2019re allowed to email, in plain English<\/li><li>How to earn the opt in with your first message<\/li><li>Follow ups sent by your own CRM, from your own mailbox<\/li><\/ul><\/div><\/div><\/div><\/section><section class='sec'><div class='w'><pee class='hand'>Why this step, and why now<\/pee><h2 class='lg h2'>Where this sits <span>on your journey<\/span><\/h2><div class='jrny' style='--n:8'><a class='done' href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>\u2605<\/b>Understand marketing<\/a><div class='here'><b>1<\/b>Know who you want. You are here<\/div><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>2<\/b>Build what they want<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>3<\/b>Build your Client Magnet<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>4<\/b>Find and reach them<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>5<\/b>Make them choose you<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>6<\/b>Turn interest into sales<\/a><a href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey'><b>7<\/b>Keep, refer and multiply<\/a><\/div><div class='why'><div><small>Do this first<\/small><pee><a href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/'>Find the Customers You Actually Want<\/a>. Your agent needs to know who you\u2019re looking for before it can find them.<\/pee><\/div><div><small>Why it matters<\/small><pee>Your easiest sales are the people who already know you. Most businesses never go back to them, because digging through old emails takes hours. This gives that job to AI.<\/pee><\/div><div><small>Do this next<\/small><pee><a href='https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-90-day-marketing-plan\/'>Create Your 90 Day Marketing Plan<\/a>. Turn your list and your daily agent into a plan.<\/pee><\/div><\/div><\/div><\/section><section class='sec alt join' id='join'><div class='w'><div class='mem'><div><pee class='hand'>Coming soon<\/pee><h2 class='lg h2'>Be first <span>to get it<\/span><\/h2><pee class='lead'>Join the waiting list and we\u2019ll tell you the day it launches. Academy members get it free, the moment it\u2019s ready, along with every other course.<\/pee><pee class='yours'><\/pee><div class='acts' style='margin-top:22px'><a class='btn white js-wait' href='mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Put%20AI%20in%20Charge%20of%20Finding%20Sales%20Opportunities'>Join the waiting list<\/a><\/div><pee class='wc'><b>Pink Elephant website clients:<\/b> you\u2019ll get it free too.<\/pee><\/div><div class='plans'><div class='plan a'><span class='bv'>Best value<\/span><span class='pk'>12 month plan<\/span><div class='pr'><b>\u00a345<\/b><span>a month<\/span><\/div><pee>Every course for a year. 12 month minimum, then cancel any time.<\/pee><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205'>Join for \u00a345 a month<\/a><\/div><div class='plan b'><span class='pk'>Month by month<\/span><div class='pr'><b>\u00a375<\/b><span>a month<\/span><\/div><pee>Every course, no commitment. Cancel any time.<\/pee><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206'>Join for \u00a375 a month<\/a><\/div><\/div><\/div><\/div><\/section><section class='sec' style='padding-bottom:0'><div class='w'><div class='lf'><span class='ic'>?<\/span><div><b>Not sure this is the right course for you?<\/b><pee>Take the free Marketing Leak Finder and see exactly where you\u2019re losing customers, and which courses fix it.<\/pee><\/div><a class='btn' href='https:\/\/pinkelephantmedia.com\/academy\/marketing-leak-finder\/'>Find my leaks<\/a><\/div><\/div><\/section><section class='sec'><div class='w about'><img data-src='https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg' alt='Henny Maltby' src='data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==' class='lazyload' style='--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/768;'><div><pee class='hand'>Hello, I\u2019m Henny<\/pee><h2 class='lg h2' style='font-size:clamp(40px,4.4vw,62px)!important'>25 years of <span>marketing that works<\/span><\/h2><pee>I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I\u2019m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.<\/pee><pee class='st'>\u2605\u2605\u2605\u2605\u2605 <span style='color:#BFB2C8;letter-spacing:0;font-weight:400'>60+ five star reviews on Google<\/span><\/pee><\/div><\/div><\/section><section class='sec alt'><div class='w'><div style='text-align:center'><pee class='hand'>Questions<\/pee><h2 class='lg h2'>People ask<\/h2><\/div><div class='faq'><details><summary>When will it launch?<\/summary><pee>We\u2019re building it now. Join the waiting list and you\u2019ll be the first to know.<\/pee><\/details><details><summary>Do I need a CRM?<\/summary><pee>No. Pipedrive is the main example, but HubSpot works the same way, and so does a plain spreadsheet.<\/pee><\/details><details><summary>Is it safe to connect my accounts?<\/summary><pee>The course starts with five safety rules. Every step also has a way to do it without connecting anything: you download a spreadsheet and upload it instead.<\/pee><\/details><details><summary>Will it send emails for me?<\/summary><pee>No. It finds the people and drafts the message. You read it and send it. Follow ups are sent by your own CRM, from your own mailbox, to people you\u2019re allowed to email.<\/pee><\/details><details><summary>Do I need a paid Claude plan?<\/summary><pee>You can do most of the course on the free plan. The daily agent at the end needs a paid plan, because that\u2019s what includes scheduled tasks.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. Academy members get every new course free the day it launches.<\/pee><\/details><\/div><\/div><\/section><section class='sec final'><div class='w'><pee class='hand' style='color:#fff'>Ready when you are<\/pee><h2 class='lg h2'>Put AI in charge of <span>finding sales opportunities.<\/span><\/h2><pee>Leave with a pipeline of scored leads and five people to contact every morning.<\/pee><div class='acts'><a class='btn white js-wait' href='mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Put%20AI%20in%20Charge%20of%20Finding%20Sales%20Opportunities'>Join the waiting list<\/a><a class='btn ghost' href='https:\/\/pinkelephantmedia.com\/academy\/our-courses\/'>See all courses<\/a><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-282759","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - 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