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{intros:i,cust:k,year:k*v.s}},\n  wholesale:function(v){var t=v.r*(1-v.m\/100),u=t-v.c,m=u*v.u*v.n;return {trade:t,unit:u,month:m,year:m*12}},\n  website:function(v){var e=Math.max(0,v.v*(v.b-v.a)\/100),k=e*v.w\/100;return {enq:e,cust:k,year:k*v.s*12}},\n  chat:function(v){var h=v.q*v.m\/60*48;return {hours:h,year:h*v.r}},\n  quotes:function(v){var w=v.n*12*v.x\/10;return {wins:w,year:w*v.s,rate:Math.min(100,v.a+v.x*10)}},\n  proposals:function(v){var now=v.n*v.h*12,ai=v.n*12\/3;return {now:now,ai:ai,back:Math.max(0,now-ai)}},\n  crm:function(v){var l=v.n*12*v.l\/100,k=l*v.w\/100;return {lost:l,cust:k,year:k*v.s}},\n  assistant:function(v){var h=v.h*v.p\/100*48;return {hours:h,year:h*v.r}},\n  referrals:function(v){var a=v.c*(100-v.a)\/100,r=a*v.x\/10;return {ask:a,refs:r,year:r*v.s}},\n  costper:function(v){var t=v.b+v.h*v.r;return {total:t,per:t\/v.c,back:t>0?v.c*v.s\/t:null}}\n};\nvar STOCK=['wide range','one stop shop','high quality','quality','professional','bespoke','tailored','solutions','friendly','reliable','passionate','innovative','leading','experienced','experts?','trusted','dedicated','committed','affordable','value for money','customer service','your needs','all your','competitive prices','second to none','go the extra mile','services'];\nvar FLIPMSG=['Tap a card to start.','One down. Tap any others that fit.','Two of these is enough to cost you customers.'];\n\nfunction init(root){\n  function $(s,c){return (c||root).querySelector(s)}\n  function $$(s,c){return [].slice.call((c||root).querySelectorAll(s))}\n  function on(el,ev,fn){if(el)el.addEventListener(ev,fn)}\n  var COURSE=root.getAttribute('data-course')||'this course',state={wants:[],draft:'',result:''};\n\n  \/* waiting list links carry what the visitor did on the page *\/\n  function wait(){\n    var b='Please add me to the waiting list for '+COURSE+'.';\n    if(state.wants.length)b+='\\n\\nWhat I want from it:\\n'+state.wants.map(function(x){return ' * '+x}).join('\\n');\n    if(state.result)b+='\\n\\n'+state.result;\n    if(state.draft)b+='\\n\\nMy first draft:\\n'+state.draft;\n    var href='mailto:henny@pinkelephantmedia.com?subject='+encodeURIComponent('Waiting list: '+COURSE)+'&body='+encodeURIComponent(b);\n    $$('a.js-wait').forEach(function(a){a.href=href});\n    var y=$('.yours');if(!y)return;var bits=[];\n    if(state.wants.length)bits.push('You picked '+state.wants.length+' thing'+(state.wants.length>1?'s':'')+' you want from this course');\n    if(state.result||state.draft)bits.push((bits.length?'and ':'You\u2019ve ')+(bits.length?'you\u2019ve ':'')+'tried it for yourself');\n    if(bits.length){y.textContent=bits.join(' ')+'. We\u2019ll include that when you join the list.';y.classList.add('show')}else y.classList.remove('show');\n  }\n\n  \/* hero: before and after *\/\n  $$('.ba').forEach(function(ba){\n    function set(v){ba.classList.toggle('on',v);$$('button',ba).forEach(function(b){b.setAttribute('aria-pressed',String((b.getAttribute('data-ba')==='1')===v))})}\n    var auto=setInterval(function(){set(!ba.classList.contains('on'))},3600);\n    $$('button',ba).forEach(function(b){on(b,'click',function(){clearInterval(auto);set(b.getAttribute('data-ba')==='1')})});\n  });\n\n  \/* flip cards *\/\n  var flips=$$('.flip');\n  flips.forEach(function(f){on(f,'click',function(){\n    f.setAttribute('aria-pressed',String(f.getAttribute('aria-pressed')!=='true'));\n    var sel=flips.filter(function(x){return x.getAttribute('aria-pressed')==='true'}),n=sel.length;\n    state.wants=sel.map(function(x){return $('.r strong',x).textContent});\n    var t=$('.tally');if(t){$('.fn',t).textContent=n;$('.fbar',t).style.width=(n\/flips.length*100)+'%';$('.fmsg',t).textContent=n<3?FLIPMSG[n]:(n===flips.length?'All '+n+'. This is the course to do next.':n+' of '+flips.length+'. This course was built for you.')}\n    wait();\n  })});\n\n  \/* tool tabs *\/\n  $$('.tool').forEach(function(tool){\n    var tabs=$$('.tabs button',tool),panes=$$('.pane',tool);\n    tool.__tab=function(n){tabs.forEach(function(t,i){t.setAttribute('aria-selected',String(i===n))});panes.forEach(function(p,i){p.hidden=i!==n})};\n    tabs.forEach(function(t,i){on(t,'click',function(){tool.__tab(i)})});\n  });\n\n  \/* test my message *\/\n  $$('.tst').forEach(function(p){\n    var re=new RegExp('\\\\b('+STOCK.join('|')+')\\\\b','gi'),ta=$('textarea',p),r=$('.res',p);\n    function run(){\n      var t=ta.value.trim();\n      if(!t){r.innerHTML='<p class=\"ph\">Type or paste how you describe your business, or tap an example.<\/p>';return}\n      var hits=(t.match(re)||[]).length,who=\/\\b(i|we) help\\b|\\bfor [a-z]\/i.test(t),gets=\/\\b(so (that )?(you|they)|without|keep|save|win|get|grow|earn|more|less|faster|in \\d+)\\b\/i.test(t),v,n;\n      if(hits>=3){v='This could be <span>any business<\/span>';n='I found '+hits+' phrases that almost every business uses. 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go(i){cur=i;steps.forEach(function(s,j){s.setAttribute('aria-selected',String(j===i));if(j===i)s.classList.add('seen')});panes.forEach(function(p,j){p.hidden=j!==i});dots.forEach(function(d,j){d.classList.toggle('on',j<=i)});\n      if(prev)prev.disabled=i===0;if(next)next.textContent=i===steps.length-1?'Save my place \u203a':'Next \u203a'}\n    steps.forEach(function(s,i){on(s,'click',function(){go(i)})});\n    on(prev,'click',function(){if(cur>0)go(cur-1)});\n    on(next,'click',function(){if(cur<steps.length-1)go(cur+1);else{var j=$('.join');if(j)j.scrollIntoView({behavior:'smooth'})}});\n    go(0);\n  });\n}\nfunction boot(){[].slice.call(document.querySelectorAll('.ck')).forEach(function(r){if(!r.__ck){r.__ck=1;init(r)}})}\nif(document.readyState==='loading')document.addEventListener('DOMContentLoaded',boot);else boot();\n})();\n<\/script>\n[et_pb_section fb_built=\"1\" admin_label=\"Is My Marketing Working?\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Is My Marketing Working? landing page\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class=\"ck\" data-course=\"Is My Marketing Working?\" style=\"--c:#FFC94D\"><section class=\"hero\"><div class=\"w\"><div class=\"hg\"><div><span class=\"k\">Finish line \u00b7 Measure your results<\/span><p class=\"hand\" style=\"margin-top:14px\">Stop guessing<\/p><h1 class=\"lg\">Is my marketing <span>working?<\/span><\/h1><p class=\"sub\">Find out exactly where your enquiries and customers come from, what each one costs, and what to do more of, with simple numbers and AI that explains your data in plain English.<\/p><div class=\"acts\"><a class=\"btn\" href=\"#try\">Work out your cost<\/a><a class=\"btn ghost js-wait\" href=\"mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Is%20My%20Marketing%20Working%3F\">Join the waiting list<\/a><\/div><div class=\"chips\"><span>Coming soon<\/span><span class=\"g\">Free for members when it launches<\/span><\/div><\/div><div class=\"ba\"><div class=\"sw\" role=\"group\" aria-label=\"See before and after the course\"><button type=\"button\" aria-pressed=\"true\" data-ba=\"0\">Before the course<\/button><button type=\"button\" aria-pressed=\"false\" data-ba=\"1\">After the course<\/button><\/div><div class=\"say\"><div class=\"b4\"><p class=\"t\">\u201cI think most of our work comes from Facebook. Or is it word of mouth?\u201d<\/p><span class=\"tag\">A hunch<\/span><\/div><div class=\"af\"><p class=\"t\">\u201cGoogle brings our best customers. <em>Facebook costs three times as much for each one.<\/em>\u201d<\/p><span class=\"tag\">A fact<\/span><\/div><\/div><p class=\"cap\">Same business. Tap to see what changes.<\/p><\/div><\/div><div class=\"outs\"><div class=\"out\"><b>5<\/b><span><small>Numbers<\/small>The five every business should track<\/span><\/div><div class=\"out\"><b>10<\/b><span><small>Minutes a month<\/small>To check them<\/span><\/div><div class=\"out\"><b>1<\/b><span><small>You\u2019ll leave with<\/small>What each new customer costs you, by channel<\/span><\/div><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><p class=\"hand\">Sound familiar?<\/p><h2 class=\"lg h2\">Tap the ones that <span>sound like you<\/span><\/h2><p class=\"lead2\">Each card flips to show what it looks like after the course.<\/p><div class=\"flips\"><button type=\"button\" class=\"flip\" aria-pressed=\"false\"><i><span class=\"f\"><small>Today<\/small><strong>You don\u2019t know which marketing brings customers<\/strong><u>That\u2019s me<\/u><\/span><span class=\"r\"><small>After the course<\/small><strong>You know where every enquiry comes from<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type=\"button\" class=\"flip\" aria-pressed=\"false\"><i><span class=\"f\"><small>Today<\/small><strong>You spend money and hope<\/strong><u>That\u2019s me<\/u><\/span><span class=\"r\"><small>After the course<\/small><strong>You know what each customer costs you<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type=\"button\" class=\"flip\" aria-pressed=\"false\"><i><span class=\"f\"><small>Today<\/small><strong>Google Analytics makes no sense<\/strong><u>That\u2019s me<\/u><\/span><span class=\"r\"><small>After the course<\/small><strong>AI explains your data in plain English<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type=\"button\" class=\"flip\" aria-pressed=\"false\"><i><span class=\"f\"><small>Today<\/small><strong>You keep doing everything, in case it\u2019s working<\/strong><u>That\u2019s me<\/u><\/span><span class=\"r\"><small>After the course<\/small><strong>You know what to stop<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><button type=\"button\" class=\"flip\" aria-pressed=\"false\"><i><span class=\"f\"><small>Today<\/small><strong>Reports arrive and nobody reads them<\/strong><u>That\u2019s me<\/u><\/span><span class=\"r\"><small>After the course<\/small><strong>A ten minute check you\u2019ll do<\/strong><u>That\u2019s what I want<\/u><\/span><\/i><\/button><\/div><div class=\"tally\" aria-live=\"polite\"><div class=\"n\"><span class=\"fn\">0<\/span><small> of 5<\/small><\/div><div><div class=\"bar\"><span class=\"fbar\"><\/span><\/div><p class=\"fmsg\">Tap a card to start.<\/p><\/div><\/div><\/div><\/section><section class=\"sec\" id=\"try\" style=\"scroll-margin-top:20px\"><div class=\"w\"><p class=\"hand\">Try it now \u00b7 takes a minute<\/p><h2 class=\"lg h2\">What does each customer <span>cost you?<\/span><\/h2><p class=\"lead2\">Move the sliders to match your business. The numbers are yours.<\/p><div class=\"tool\"><div class=\"pane one calc\" data-f=\"costper\"><div><div class=\"rng\"><div class=\"top\"><label for=\"c_b\">Marketing spend a month<\/label><output><\/output><\/div><input type=\"range\" id=\"c_b\" data-k=\"b\" min=\"0\" max=\"5000\" step=\"50\" value=\"300\" data-fmt=\"gbp\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_h\">Hours a month you spend on marketing<\/label><output><\/output><\/div><input type=\"range\" id=\"c_h\" data-k=\"h\" min=\"0\" max=\"80\" step=\"1\" value=\"12\" data-fmt=\"int\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_r\">What an hour of your time is worth<\/label><output><\/output><\/div><input type=\"range\" id=\"c_r\" data-k=\"r\" min=\"20\" max=\"150\" step=\"5\" value=\"50\" data-fmt=\"gbp\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_c\">New customers a month<\/label><output><\/output><\/div><input type=\"range\" id=\"c_c\" data-k=\"c\" min=\"1\" max=\"100\" step=\"1\" value=\"6\" data-fmt=\"int\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_s\">Average sale<\/label><output><\/output><\/div><input type=\"range\" id=\"c_s\" data-k=\"s\" min=\"50\" max=\"10000\" step=\"50\" value=\"800\" data-fmt=\"gbp\"><\/div><\/div><div class=\"res\" aria-live=\"polite\"><p class=\"l\">It costs you<\/p><p class=\"big\" data-o=\"per\" data-fmt=\"gbp\"><\/p><p class=\"bigl\">to win each new customer, including your time<\/p><ul class=\"lines\"><li><span>Your real marketing cost a month<\/span><b data-o=\"total\" data-fmt=\"gbp\"><\/b><\/li><li><span>Sales for every \u00a31 you put in<\/span><b data-o=\"back\" data-fmt=\"gbp2\"><\/b><\/li><\/ul><p class=\"note\">This counts your time as well as your spend, which most people leave out.<\/p><div class=\"acts\"><a class=\"btn ghost js-wait\" href=\"mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Is%20My%20Marketing%20Working%3F\">Save my place<\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><p class=\"hand\">Step by step<\/p><h2 class=\"lg h2\">What you\u2019ll do, <span>and what you\u2019ll have<\/span><\/h2><p class=\"lead2\">Six short steps. Every one ends with something you can use straight away.<\/p><div class=\"path\"><div class=\"psteps\" role=\"tablist\" aria-orientation=\"vertical\"><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"true\"><b>1<\/b>The five numbers to track<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>2<\/b>Track where every enquiry comes from<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>3<\/b>Set up Google Analytics and Search Console<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>4<\/b>Ask AI to explain your data<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>5<\/b>Work out what each customer costs<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>6<\/b>A ten minute monthly check<\/button><\/div><div class=\"ppanel\" aria-live=\"polite\"><div class=\"pp\"><p class=\"num\">STEP 1 OF 6<\/p><h3>The five numbers to track<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Learn the five numbers that matter and ignore the rest.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>A one page scorecard.<\/p><\/div><\/div><div class=\"pp\" hidden><p class=\"num\">STEP 2 OF 6<\/p><h3>Track where every enquiry comes from<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Add one question and one column to how you take enquiries.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>A record of where your customers come from.<\/p><\/div><\/div><div class=\"pp\" hidden><p class=\"num\">STEP 3 OF 6<\/p><h3>Set up Google Analytics and Search Console<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Follow the simple set up, step by step.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>Your website numbers in one place.<\/p><\/div><\/div><div class=\"pp\" hidden><p class=\"num\">STEP 4 OF 6<\/p><h3>Ask AI to explain your data<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Give AI your numbers and ask what they mean.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>Answers in plain English.<\/p><\/div><\/div><div class=\"pp\" hidden><p class=\"num\">STEP 5 OF 6<\/p><h3>Work out what each customer costs<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Compare spend and time against customers, channel by channel.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>The cost of a customer from each channel.<\/p><\/div><\/div><div class=\"pp\" hidden><p class=\"num\">STEP 6 OF 6<\/p><h3>A ten minute monthly check<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><p>Put it in your diary.<\/p><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><p>A habit that shows what\u2019s working and what to stop.<\/p><\/div><\/div><div class=\"pnav\"><button type=\"button\" class=\"pprev\" disabled>\u2039 Back<\/button><div class=\"dots\"><span class=\"on\"><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><button type=\"button\" class=\"pnext\">Next \u203a<\/button><\/div><\/div><\/div><\/div><\/section><section class=\"sec\"><div class=\"w\"><p class=\"hand\">Why this step, and why now<\/p><h2 class=\"lg h2\">Where this sits <span>on your journey<\/span><\/h2><div class=\"jrny\" style=\"--n:9\"><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>\u2605<\/b>Understand marketing<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\"><b>1<\/b>Know who you want<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\"><b>2<\/b>Build what they want<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>3<\/b>Build your Client Magnet<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>4<\/b>Find and reach them<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>5<\/b>Make them choose you<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>6<\/b>Turn interest into sales<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>7<\/b>Keep, refer and multiply<\/a><div class=\"here\"><b>\u2713<\/b>The finish line. You are here<\/div><\/div><div class=\"why\"><div><small>Do this first<\/small><p>As much of the 7 step journey as you\u2019ve done. You need some marketing running before you can measure it.<\/p><\/div><div><small>Why it matters<\/small><p>You\u2019ve put the work in. This shows you what\u2019s paying off, so you can do more of it and stop the rest.<\/p><\/div><div><small>Do this next<\/small><p><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-90-day-marketing-plan\/\">Create Your 90 Day Marketing Plan<\/a>. Turn it into a simple weekly plan.<\/p><\/div><\/div><\/div><\/section><section class=\"sec alt join\" id=\"join\"><div class=\"w\"><div class=\"mem\"><div><p class=\"hand\">Coming soon<\/p><h2 class=\"lg h2\">Be first <span>to get it<\/span><\/h2><p class=\"lead\">Join the waiting list and we\u2019ll tell you the day it launches. Academy members get it free, the moment it\u2019s ready, along with every other course.<\/p><p class=\"yours\"><\/p><div class=\"acts\" style=\"margin-top:22px\"><a class=\"btn white js-wait\" href=\"mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Is%20My%20Marketing%20Working%3F\">Join the waiting list<\/a><\/div><p class=\"wc\"><b>Pink Elephant website clients:<\/b> you\u2019ll get it free too.<\/p><\/div><div class=\"plans\"><div class=\"plan a\"><span class=\"bv\">Best value<\/span><span class=\"pk\">12 month plan<\/span><div class=\"pr\"><b>\u00a345<\/b><span>a month<\/span><\/div><p>Every course for a year. 12 month minimum, then cancel any time.<\/p><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\">Join for \u00a345 a month<\/a><\/div><div class=\"plan b\"><span class=\"pk\">Month by month<\/span><div class=\"pr\"><b>\u00a375<\/b><span>a month<\/span><\/div><p>Every course, no commitment. Cancel any time.<\/p><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\">Join for \u00a375 a month<\/a><\/div><\/div><\/div><\/div><\/section><section class=\"sec\" style=\"padding-bottom:0\"><div class=\"w\"><div class=\"lf\"><span class=\"ic\">?<\/span><div><b>Not sure this is the right course for you?<\/b><p>Take the free Marketing Leak Finder and see exactly where you\u2019re losing customers, and which courses fix it.<\/p><\/div><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/marketing-leak-finder\/\">Find my leaks<\/a><\/div><\/div><\/section><section class=\"sec\"><div class=\"w about\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/768;\"><div><p class=\"hand\">Hello, I\u2019m Henny<\/p><h2 class=\"lg h2\" style=\"font-size:clamp(40px,4.4vw,62px)!important\">25 years of <span>marketing that works<\/span><\/h2><p>I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I\u2019m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.<\/p><p class=\"st\">\u2605\u2605\u2605\u2605\u2605 <span style=\"color:#BFB2C8;letter-spacing:0;font-weight:400\">60+ five star reviews on Google<\/span><\/p><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><div style=\"text-align:center\"><p class=\"hand\">Questions<\/p><h2 class=\"lg h2\">People ask<\/h2><\/div><div class=\"faq\"><details><summary>When will it launch?<\/summary><p>We\u2019re building it now. Join the waiting list and you\u2019ll be the first to know.<\/p><\/details><details><summary>Do I need to do anything first?<\/summary><p>You need some marketing running to measure. Do as much of the 7 step journey as you can first.<\/p><\/details><details><summary>Do members pay extra?<\/summary><p>No. Academy members get every new course free the day it launches.<\/p><\/details><details><summary>Don\u2019t have time for videos?<\/summary><p>Every course comes with a quick guide booklet you can download and work through at your own pace.<\/p><\/details><\/div><\/div><\/section><section class=\"sec final\"><div class=\"w\"><p class=\"hand\" style=\"color:#fff\">Ready when you are<\/p><h2 class=\"lg h2\">Is my marketing <span>working?<\/span><\/h2><p>Leave with a simple set of numbers and a monthly habit that show what\u2019s working, and what to stop.<\/p><div class=\"acts\"><a class=\"btn white js-wait\" href=\"mailto:henny@pinkelephantmedia.com?subject=Waiting%20list%3A%20Is%20My%20Marketing%20Working%3F\">Join the waiting list<\/a><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\">See all courses<\/a><\/div><\/div><\/section><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Course\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/is-my-marketing-working\/#course\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/is-my-marketing-working\/\",\"name\":\"Is My Marketing Working?\",\"description\":\"An online course for small business owners. 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