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.bx-win{height:auto;min-height:230px}}<\/style><div style=\"--c:#E72878\"><section class=\"hero\"><div class=\"w hg\"><div><span class=\"k\">Your AI Marketing Brain \u00b7 Start here<\/span><pee class=\"hand\" style=\"margin-top:14px\">Set it up once, use it everywhere<\/pee><h1 class=\"lg\">Marketing that sounds like you, <span>in minutes.<\/span><\/h1><pee class=\"sub\">Stop explaining your business to AI, and stop rewriting what it gives you. Build your AI marketing brain once and get posts, emails, follow ups and proposals that sound like you and sell what you sell.<\/pee><div class=\"acts\"><a class=\"btn\" href=\"#join\">Join the Academy to get it<\/a><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\">See all courses<\/a><\/div><div class=\"chips\"><span>Live now<\/span><span class=\"g\">Included in membership<\/span><\/div><\/div><div class=\"stage\"><div class=\"lap\"><div class=\"scr\"><div class=\"mock\"><div class=\"mv\"><b>Your AI Marketing Brain<\/b><span class=\"pl\"><\/span><\/div><div class=\"ms\"><i><\/i><i style=\"width:70%\"><\/i><i><\/i><i style=\"width:60%\"><\/i><i style=\"width:80%\"><\/i><\/div><\/div><\/div><div class=\"base\"><\/div><\/div><div class=\"book\" aria-hidden=\"true\"><div class=\"face\"><small>Pink Elephant Academy<\/small><strong>Your AI Marketing Brain<\/strong><em>Henny Maltby<\/em><\/div><\/div><\/div><\/div><\/section><section class=\"sec\"><div class=\"w\"><pee class=\"hand\">What is an AI marketing brain?<\/pee><h2 class=\"lg h2\">AI that already <span>knows your business<\/span><\/h2><div style=\"max-width:46em\"><pee style=\"font-size:21px;line-height:1.5;color:#fff;font-weight:600;margin-top:22px\">It\u2019s your own private AI assistant, set up once with everything about your business: who your customers are, what you sell, how you talk and your best work. After that you never have to explain your business to AI again.<\/pee><pee style=\"font-size:18px;line-height:1.65;color:#E9DEE7;margin-top:18px\"><b style=\"color:#fff\">Why build one?<\/b> Because AI only knows what you tell it. Ask it cold and you get generic copy that could be about anyone. Ask your AI marketing brain and you get posts, emails, follow ups and proposals that sound like you and sell what you sell, in minutes.<\/pee><pee style=\"font-size:18px;line-height:1.65;color:#E9DEE7;margin-top:18px\"><b style=\"color:#fff\">The most important thing you put in is your offer.<\/b> A clear offer gives AI something worth writing about. If yours isn\u2019t nailed down yet, do <a style=\"color:#FF8DBE;font-weight:800;text-decoration:underline\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\">Create an Offer Your Clients Can\u2019t Say No To<\/a> first, then come back and add it.<\/pee><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><pee class=\"hand\">Why build one<\/pee><h2 class=\"lg h2\">Set it up once. <span>Everything gets easier.<\/span><\/h2><pee class=\"bx-lead\">Three pieces of infrastructure sit underneath all of your marketing. Get them in place and every post, email, quote and follow up is quicker to do and better when it lands. Leave one out and you start from scratch every time.<\/pee><div class=\"bx-inf\"><div><em class=\"l\">Your website<\/em><b>Visitors turn into enquiries<\/b><span>People land, see it is for them and get in touch.<\/span><\/div><div><em class=\"l\">Your CRM<\/em><b>No lead is ever lost<\/b><span>Every enquiry is kept and followed up.<\/span><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/never-lose-a-lead-again\/\">See the CRM course<\/a><\/div><div class=\"on\"><em>This course \u00b7 Your AI marketing brain<\/em><b>Everything you write sounds like you<\/b><span>AI knows your customers, your offer and your voice, so it writes like you and not like everyone else.<\/span><\/div><\/div><\/div><\/section><section class=\"sec\"><div class=\"w\"><pee class=\"hand\">What you get out of it<\/pee><h2 class=\"lg h2\">What changes <span>once it\u2019s built<\/span><\/h2><div class=\"bx-g\"><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"bx-in\"><div class=\"bx-k\">Part 3B<\/div><div class=\"bx-p\"><span class=\"d\">3A<\/span><span class=\"o\">3B Your customers<\/span><span>3C<\/span><span>3D<\/span><span>3E<\/span><span>3F<\/span><\/div><div class=\"bx-h\">Your customers<\/div><div class=\"bx-o\">Only your customers in this part.<\/div><ul class=\"bx-l\"><li>Who your best customers are<\/li><li>What worries them, and what nearly stops them buying<\/li><li>The exact words they use<\/li><\/ul><\/div><\/div><\/div><div class=\"bx-t\"><b>AI that already knows your business<\/b><pee><i>The result<\/i>You never explain your business to AI again. It knows who you sell to, what you sell and why people choose you.<\/pee><pee><i>How you get it<\/i>You build your Business Brief in six short parts, 3A to 3F, one thing at a time.<\/pee><\/div><\/article><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"bx-in\"><div class=\"bx-k\">Part 3 \u00b7 A head start<\/div><div class=\"bx-h\">Ask the AI you already use<\/div><div class=\"bx-pr\"><u>Copy this into the AI you use most<\/u><!\u2013- [et_pb_br_holder] -\u2013>You know me from our past conversations. Using only what you already know, write a plain English analysis of my business: the business, my customers, my offer, my message, my proof.<!\u2013- [et_pb_br_holder] -\u2013><!\u2013- [et_pb_br_holder] -\u2013>Mark anything you are not sure of as a guess.<\/div><\/div><\/div><\/div><div class=\"bx-t\"><b>A running start, not a blank page<\/b><pee><i>The result<\/i>Before you write a word, you can see what AI already believes about your business, right and wrong, and put it straight.<\/pee><pee><i>How you get it<\/i>One prompt for the AI you use most, which analyses your business from your past chats.<\/pee><\/div><\/article><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"bx-in\"><div class=\"bx-ob\"><div class=\"bx-ot\"><b>Your Objection Sheet<\/b><em>2 of 11 answered<\/em><\/div><div class=\"bx-or op\"><div><i>01<\/i>\u201cThat\u2019s too expensive.\u201d<\/div><div class=\"bx-pl\"><span class=\"o\">Often<\/span><span>Sometimes<\/span><span>Never<\/span><\/div><div class=\"bx-fd\"><\/div><\/div><div class=\"bx-or\"><i>02<\/i>\u201cCan you do it cheaper?\u201d<\/div><div class=\"bx-or\"><i>03<\/i>\u201cI need to think about it.\u201d<\/div><\/div><\/div><\/div><\/div><div class=\"bx-t\"><b>Fewer sales lost to \u201cI\u2019ll think about it\u201d<\/b><pee><i>The result<\/i>Your pages, quotes and follow ups answer the worry before the customer raises it. No discount needed.<\/pee><pee><i>How you get it<\/i>You fill in an Objection Sheet on the page: the eleven objections every owner hears, your answer and your proof.<\/pee><\/div><\/article><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"bx-in\"><div class=\"bx-k\">Part 6 \u00b7 Ready made rules<\/div><div class=\"bx-rb\"><div class=\"bx-cv\"><small>Pink Elephant Academy<\/small><b>Rules for<span>Claude<\/span><\/b><\/div><div><div class=\"bx-rw\"><i>01<\/i>Email campaign rules<\/div><div class=\"bx-rw\"><i>02<\/i>LinkedIn content rules<\/div><div class=\"bx-rw\"><i>03<\/i>Instagram content rules<\/div><div class=\"bx-rw\"><i>04<\/i>Landing page rules<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"bx-t\"><b>Finished work, not first drafts<\/b><pee><i>The result<\/i>You ask once and get an email campaign, a LinkedIn post, Instagram content or a landing page you can use.<\/pee><pee><i>How you get it<\/i>You drop our Rules for Claude booklet into your Brain: the rules we use ourselves.<\/pee><\/div><\/article><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"bx-in\"><div class=\"bx-k\">Part 6 \u00b7 Put it to work<\/div><div class=\"bx-h\">Follow up a quote<\/div><div class=\"bx-tl\"><span>Quote sent<\/span><i><\/i><span>Follow up one<\/span><i><\/i><span>Follow up two<\/span><\/div><div class=\"bx-pr\"><u>Copy this prompt<\/u><!\u2013- [et_pb_br_holder] -\u2013>I sent <system>[first name]<\/system> a quote for <system>[what]<\/system> on <system>[date]<\/system> and have not heard back. Write follow up one: a short, friendly check in. Under 80 words, in my voice.<\/div><\/div><\/div><\/div><div class=\"bx-t\"><b>Every enquiry answered, every quote followed up<\/b><pee><i>The result<\/i>The follow ups most businesses never send go out in your voice, in minutes. About two hours a week covers your marketing.<\/pee><pee><i>How you get it<\/i>Copy and paste prompts for replies, follow ups, a week of posts, your newsletter and reviews.<\/pee><\/div><\/article><article class=\"bx-c\"><div class=\"bx-s\"><div class=\"bx-win\" aria-hidden=\"true\"><div class=\"bx-bar\"><i><\/i><i><\/i><i><\/i><\/div><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/AI_Brain_5_add_your_business_brief.gif\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 935px; --smush-placeholder-aspect-ratio: 935\/503;\"><\/div><\/div><div class=\"bx-t\"><b>Done, even if you have never used AI<\/b><pee><i>The result<\/i>You follow along and finish, with no guessing where to click and nothing to sit and watch for an hour.<\/pee><pee><i>How you get it<\/i>Moving pictures of the real screens show you every step.<\/pee><\/div><\/article><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><pee class=\"hand\">Sound familiar?<\/pee><h2 class=\"lg h2\">If this sounds like you, <span>this course is for you<\/span><\/h2><div class=\"pains\"><div class=\"pain\">AI gives you generic answers that sound nothing like you<\/div><div class=\"pain\">You explain your business to AI from scratch every time<\/div><div class=\"pain\">You spend hours on the same marketing jobs<\/div><\/div><\/div><\/section><section class=\"sec\"><div class=\"w\"><pee class=\"hand\">What it covers<\/pee><h2 class=\"lg h2\">Step by step, <span>start to finish<\/span><\/h2><div class=\"lgrid\"><ol class=\"mods\"><li><b>1<\/b>Why AI sounds generic, which tool to use and what it costs<\/li><li><b>2<\/b>Set up a Claude Project for your business<\/li><li><b>3<\/b>Add your business in six short parts, plus your Objection Sheet<\/li><li><b>4<\/b>Teach it your voice with examples of your best writing<\/li><li><b>5<\/b>Prompts that get great answers first time<\/li><li><b>6<\/b>Daily jobs, plus our Rules for Claude for emails, LinkedIn, Instagram and landing pages<\/li><li><b>7<\/b>Check its work so nothing goes out wrong<\/li><\/ol><div class=\"outc\"><span class=\"k\" style=\"background:#fff;color:#E72878\">You\u2019ll walk away with<\/span><pee class=\"lg\">The result<\/pee><pee>An AI marketing assistant that knows your business inside out, ready to use in every Academy course.<\/pee><ul class=\"tk\"><li>A read and do course, with nothing to watch<\/li><li>Moving pictures that show you where to click<\/li><li>A booklet to download, print and keep<\/li><li>An Objection Sheet you fill in on the page<\/li><li>Our Rules for Claude booklet<\/li><li>Tools, templates and prompts to keep<\/li><li>Built around your own business<\/li><\/ul><\/div><\/div><\/div><\/section><section class=\"sec alt join\" id=\"join\"><div class=\"w\"><div class=\"mem\"><div><pee class=\"hand\">Live now<\/pee><h2 class=\"lg h2\">Get it <span>with your membership<\/span><\/h2><pee class=\"lead\">Join the Academy and you can start this course today, along with every other course.<\/pee><pee class=\"wc\"><b>Pink Elephant website clients:<\/b> you\u2019ll get it free too.<\/pee><\/div><div class=\"plans\"><div class=\"plan a\"><span class=\"bv\">Best value<\/span><span class=\"pk\">12 month plan<\/span><div class=\"pr\"><b>\u00a345<\/b><span>a month<\/span><\/div><pee>Every course for a year. 12 month minimum, then cancel any time.<\/pee><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\">Join for \u00a345 a month<\/a><\/div><div class=\"plan b\"><span class=\"pk\">Month by month<\/span><div class=\"pr\"><b>\u00a375<\/b><span>a month<\/span><\/div><pee>Every course, no commitment. Cancel any time.<\/pee><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\">Join for \u00a375 a month<\/a><\/div><\/div><\/div><\/div><\/section><section class=\"sec\" style=\"padding-bottom:0\"><div class=\"w\"><div class=\"lf\"><span class=\"ic\">?<\/span><div><b>Not sure this is the right course for you?<\/b><pee>Take the free Marketing Leak Finder and see exactly where you\u2019re losing customers, and which courses fix it.<\/pee><\/div><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/marketing-leak-finder\/\">Find my leaks<\/a><\/div><\/div><\/section><section class=\"sec\"><div class=\"w about\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/768;\"><div><pee class=\"hand\">Hello, I\u2019m Henny<\/pee><h2 class=\"lg h2\" style=\"font-size:clamp(40px,4.4vw,62px)!important\">25 years of <span>marketing that works<\/span><\/h2><pee>I built my own product business and got it stocked by JD Williams, Freemans and over 100 independent shops. I\u2019m a Growth Hub Premier Partner and I run Pink Elephant Media and HM Consultancy. Every Academy course is the same thinking I use with my 1:1 clients, built around your business.<\/pee><pee class=\"st\">\u2605\u2605\u2605\u2605\u2605 <span style=\"color:#BFB2C8;letter-spacing:0;font-weight:400\">60+ five star reviews on Google<\/span><\/pee><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><div style=\"text-align:center\"><pee class=\"hand\">Questions<\/pee><h2 class=\"lg h2\">People ask<\/h2><\/div><div class=\"faq\"><details><summary>Is it ready now?<\/summary><pee>Yes. It\u2019s live for Academy members today.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details><details><summary>Is there anything to watch?<\/summary><pee>No. It\u2019s a read and do course, with a booklet to keep, moving pictures that show you where to click, and templates and prompts to use straight away.<\/pee><\/details><\/div><\/div><\/section><section class=\"sec final\"><div class=\"w\"><pee class=\"hand\" style=\"color:#fff\">Ready when you are<\/pee><h2 class=\"lg h2\">Your AI <span>marketing brain.<\/span><\/h2><pee>An AI marketing assistant that knows your business inside out, ready to use in every Academy course.<\/pee><div class=\"acts\"><a class=\"btn white\" href=\"#join\">Join the Academy to get it<\/a><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\">See all courses<\/a><\/div><\/div><\/section><\/div><script>(function(){function run(){if(!document.getElementById(\"cl-in\")){return}var L=\"https:\/\/pinkelephantmedia.com\/academy\/lessons\/start-here-welcome\/\";var c=document.querySelector(\".clp\");if(!c){return}c.querySelectorAll(\"a\").forEach(function(a){var h=a.getAttribute(\"href\")||\"\";if(h===\"#join\"||h.indexOf(\"add-to-cart\")!==-1){a.setAttribute(\"href\",L);a.textContent=\"Take this course\"}});var p=c.querySelector(\".plans\");if(p){p.style.display=\"none\"}var k=c.querySelector(\".mem .hand\");if(k){k.textContent=\"You\u2019re a member\"}var t=c.querySelector(\".mem h2\");if(t){t.textContent=\"This course is yours\"}var l=c.querySelector(\".mem .lead\");if(l){l.textContent=\"It\u2019s included in your membership, so you can start straight away.\";var b=document.createElement(\"div\");b.className=\"acts\";b.style.marginTop=\"22px\";var a2=document.createElement(\"a\");a2.className=\"btn white\";a2.setAttribute(\"href\",L);a2.textContent=\"Take this course\";b.appendChild(a2);l.parentNode.insertBefore(b,l.nextSibling)}}if(document.readyState!==\"loading\"){run()}else{document.addEventListener(\"DOMContentLoaded\",run)}})();<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Course\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-ai-marketing-brain\/#course\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-ai-marketing-brain\/\",\"name\":\"Your AI Marketing Brain\",\"description\":\"A read and do online course for small business owners. 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