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global_colors_info=&#8221;{}&#8221;]<style>.pea-home .nimg{border-radius:24px;overflow:hidden;border:1px solid rgba(255,141,190,.3);box-shadow:0 40px 90px -40px rgba(231,40,120,.65);background:#1A1420}.pea-home .nimg img{display:block;width:100%;height:auto;aspect-ratio:4\/3;object-fit:cover}.pea-home .hero .nimg img{aspect-ratio:5\/4}.pea-home .mob+.mob{margin-top:8px!important}@media(max-width:900px){#alone .plans{grid-template-columns:1fr!important}}.pea-home .lkc{max-width:1000px;margin:32px auto 0;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:22px;align-items:start}.pea-home .lkq{display:grid;gap:12px}.pea-home .lkq .f{background:var(--plum);border:1px solid var(--line);border-radius:16px;padding:16px 18px}.pea-home .lkq label{display:flex;justify-content:space-between;gap:12px;font-size:16.5px;font-weight:700;line-height:1.35}.pea-home .lkq label 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.n{font-family:var(--display);font-size:clamp(64px,7vw,92px);line-height:.85;color:var(--amber)}.pea-home .lkr .n small{display:block;font-family:var(--body);font-size:16px;color:var(--muted);margin-top:8px;line-height:1.35}.pea-home .lkr .v{font-weight:800;font-size:19px;line-height:1.3}.pea-home .lkr .fx{background:rgba(255,141,190,.12);border-radius:14px;padding:12px 14px;font-size:15.5px}.pea-home .lkr .fx small{display:block;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--hot);margin-bottom:4px}.pea-home .lkr .nt{font-size:13.5px;color:var(--muted)}.pea-home .lkr .btn{text-align:center}@media(max-width:900px){.pea-home .lkc{grid-template-columns:1fr}.pea-home .lkr{position:static}}<\/style>\n<div class=\"pea-home\">\n<section class=\"hero\">\n<div class=\"wrap\">\n<div>\n<pee class=\"kick\">Step 3 \u00b7 Set up your foundations<\/pee>\n<h1>Never lose <em>another enquiry.<\/em><\/h1>\n<pee class=\"sub\">When enquiries live in your inbox, your phone, a notebook and your head, some always slip through. This course gets everyone you meet into one place, finds the people who already slipped away, and has Claude tell you each morning exactly who to get back to.<\/pee>\n<div class=\"ctas\">\n<a class=\"btn big\" href=\"#pricing\" data-cta=\"crm-hero\">Join the Academy to get it<\/a>\n<a class=\"link2\" href=\"#discover\" data-cta=\"crm-hero-discover\">See what you\u2019ll learn \u2193<\/a>\n<\/div>\n<pee class=\"ctanote\">Live now. Included in Academy membership.<\/pee>\n<div class=\"trust\">\n<span>No videos to sit through, about half an hour a day for a week<\/span>\n<\/div>\n<\/div>\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-hero.jpg\" alt=\"Business owner working on a laptop at a table\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/774;\">\n<\/div>\n<\/div>\n<\/section>\n<section id=\"check\">\n<div class=\"wrap\">\n<div class=\"c\">\n<pee class=\"kick\">Try it now \u00b7 takes a minute<\/pee>\n<h2>What are lost enquiries <em>costing you?<\/em><\/h2>\n<pee class=\"lead\">Move the sliders to match your business. You\u2019ll see roughly how much work is walking away because nobody got back to people.<\/pee>\n<\/div>\n<div class=\"lkc\" data-name=\"Lost enquiries calculator\">\n<div class=\"lkq\">\n<div class=\"f\"><label for=\"lk-e\">People who get in touch or you meet, each month <output id=\"lk-eo\">10<\/output><\/label><small>Enquiries, calls, networking chats, people on courses, business cards.<\/small><input id=\"lk-e\" type=\"range\" min=\"1\" max=\"60\" value=\"10\"><\/div>\n<div class=\"f\"><label for=\"lk-f\">Out of 10, how many do you properly follow up? <output id=\"lk-fo\">6<\/output><\/label><small>Be honest. Most people guess higher than it really is.<\/small><input id=\"lk-f\" type=\"range\" min=\"0\" max=\"10\" value=\"6\"><\/div>\n<div class=\"f\"><label for=\"lk-c\">Out of 10 you follow up, how many become clients? <output id=\"lk-co\">3<\/output><\/label><small>A rough guess is fine.<\/small><input id=\"lk-c\" type=\"range\" min=\"1\" max=\"10\" value=\"3\"><\/div>\n<div class=\"f\"><label for=\"lk-v\">What\u2019s a new client worth to you in a year?<\/label><div class=\"pf\"><span>\u00a3<\/span><input id=\"lk-v\" type=\"number\" min=\"0\" step=\"50\" value=\"1800\" inputmode=\"numeric\"><\/div><\/div>\n<\/div>\n<div class=\"lkr\" aria-live=\"polite\">\n<pee class=\"l\">Could be walking away each year<\/pee>\n<div class=\"n\"><span class=\"lkn\">\u00a30<\/span><small class=\"lks\">about 0 clients a year<\/small><\/div>\n<pee class=\"v lkv\">That\u2019s work you\u2019ve already done the hard part for.<\/pee>\n<div class=\"fx\"><small>The first fix<\/small><span class=\"lkf\">Get everyone you meet into one place, then let Claude tell you each morning who to get back to.<\/span><\/div>\n<pee class=\"nt\">A rough estimate from your answers, not a promise. It only counts people who never got followed up.<\/pee>\n<a class=\"btn\" href=\"#pricing\" data-cta=\"crm-check-result\">Get the course<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"discover\">\n<div class=\"wrap\">\n<div class=\"c\">\n<pee class=\"kick\">What you\u2019ll learn<\/pee>\n<h2>Everyone in one place. <em>Nobody forgotten.<\/em><\/h2>\n<pee class=\"lead\">Fourteen short lessons in six parts. Each one tells you why it matters, what to do and gives you a prompt to copy into your AI Marketing Brain.<\/pee>\n<\/div>\n<div class=\"mo\">\n<div class=\"mot\">\n<span class=\"mon\">01<\/span>\n<h3>See where your sales are leaking<\/h3>\n<pee>A CRM is one place for everyone you\u2019ve met, every conversation you\u2019ve had with them and the next thing to do. You\u2019ll learn the three things only a CRM can show you: where sales drop out, how long people take to say yes, and why you lost. That stops you changing the wrong thing, like rewriting a website that was working.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> Claude and your AI Marketing Brain.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a list of every place you meet potential clients.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-find-the-leak.jpg\" alt=\"Man planning on a wall of sticky notes\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/731;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mo flip\">\n<div class=\"mot\">\n<span class=\"mon\">02<\/span>\n<h3>Choose a CRM you\u2019ll actually open<\/h3>\n<pee>There\u2019s no perfect CRM, just the one that suits how you work. You\u2019ll see what to look out for, compare the main ones for service businesses, then test drive your favourite for a week with ten real people before you pay a penny.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> Pipedrive, HubSpot, Zoho CRM, Capsule or monday CRM, and Claude to help you choose.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> the right CRM for you, tested on your real week.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-choose-and-test.jpg\" alt=\"Woman trying out software on her laptop\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mo\">\n<div class=\"mot\">\n<span class=\"mon\">03<\/span>\n<h3>Set it up around how you sell<\/h3>\n<pee>Ten minutes now saves hours later. You\u2019ll set up your pipeline stages, where people came from, the service they want and why you lost. Then you\u2019ll sort people into simple groups, such as how ready they are and how they like to buy, so your marketing gets to know who they really are. Claude designs the whole setup around your goal.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> your CRM and one prompt in Claude.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a CRM that tells you things, not just stores names.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-set-up-stages.jpg\" alt=\"Sticky notes grouped into stages on a wall\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mo flip\">\n<div class=\"mot\">\n<span class=\"mon\">04<\/span>\n<h3>Connect everywhere you meet people<\/h3>\n<pee>The less you type, the more you\u2019ll use it. You\u2019ll connect your email, calendar, website forms, Zoom and Teams calls, then learn the quick ways to get business cards, networking lists, LinkedIn and WhatsApp chats in too. You\u2019ll also connect Claude safely, with a simple way to do it all without connecting if you\u2019d rather not.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> Gmail or Outlook, your calendar, Zoom or Teams, your CRM\u2019s phone app, and Claude.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> new people landing in your CRM without you typing them in.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-connect-everything.jpg\" alt=\"Two people exchanging a business card\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mo\">\n<div class=\"mot\">\n<span class=\"mon\">05<\/span>\n<h3>Find everyone who slipped through<\/h3>\n<pee>This is where it gets exciting. Claude goes back through a year of your emails and finds the people who asked about working with you and never made it into your CRM. It shows you the list first, then adds and tags the ones you pick. It also helps you bring old lost deals back to life.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> Claude connected to your email and CRM, or an email export if you prefer.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a list of people to get back in touch with this week.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-slipped-through.jpg\" alt=\"Email inbox open on a laptop\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mo flip\">\n<div class=\"mot\">\n<span class=\"mon\">06<\/span>\n<h3>Make it a five minute daily habit<\/h3>\n<pee>A CRM is only as good as the people who use it. You\u2019ll set up one question to ask Claude every morning, so your list of who to contact is ready before you open your inbox, plus a quick Friday check and a monthly look at what\u2019s working.<\/pee>\n<pee class=\"mob\"><b>Tools:<\/b> Claude and your CRM.<\/pee>\n<pee class=\"mob\"><b>You\u2019ll leave with:<\/b> a routine that means nobody gets forgotten again.<\/pee>\n<\/div>\n<div class=\"mos\">\n<div class=\"nimg\">\n<img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/CRM-course-daily-habit.jpg\" alt=\"Laptop, notebook and morning coffee on a desk\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/720;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"alone\">\n<div class=\"wrap\">\n<div class=\"c\">\n<pee class=\"kick\">Why good businesses still lose work<\/pee>\n<h2>It\u2019s not your marketing. <em>It\u2019s the follow up.<\/em><\/h2>\n<pee class=\"lead\">Most small businesses don\u2019t need more enquiries. They need to stop losing the ones they already get. So many deals are lost simply because they went quiet and nobody got back to them.<\/pee>\n<\/div>\n<div class=\"plans\" style=\"grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px;margin-left:auto;margin-right:auto\">\n<div class=\"plan\">\n<span class=\"pk\">How it usually goes<\/span>\n<ul>\n<li>Enquiries scattered across email, phone and notebooks<\/li>\n<li>Business cards in a drawer, never followed up<\/li>\n<li>Rewriting the website when it was the follow up that failed<\/li>\n<li>Relying on your memory to know who to call<\/li>\n<\/ul>\n<\/div>\n<div class=\"plan main\">\n<span class=\"pk\">With the course<\/span>\n<ul>\n<li>Everyone you meet in one place, with every conversation<\/li>\n<li>The people who slipped away found and back in touch<\/li>\n<li>Knowing exactly which step is losing you sales<\/li>\n<li>Claude telling you each morning who to get back to<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"pricing\">\n<div class=\"wrap\">\n<div class=\"c\">\n<pee class=\"kick\">Live now<\/pee>\n<h2>Included in <em>your membership<\/em><\/h2>\n<pee class=\"lead\">Join the Academy and you can start this course today. Every other course is included too, as each one opens.<\/pee>\n<\/div>\n<div class=\"plans\">\n<div class=\"plan main\">\n<span class=\"pk\">12 month sign up \u00b7 Best value<\/span>\n<span class=\"amt\">\u00a310.38<small>a week (\u00a345 a month)<\/small><\/span>\n<ul>\n<li>This course, and every course as each opens<\/li>\n<li>Regular AI updates throughout the year<\/li>\n<li>Live group sessions<\/li>\n<li>Save \u00a3360 a year<\/li>\n<\/ul>\n<a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\" data-cta=\"crm-join-12m\">Join for \u00a310.38 a week<\/a>\n<\/div>\n<div class=\"plan\">\n<span class=\"pk\">Month by month<\/span>\n<span class=\"amt\">\u00a317.31<small>a week (\u00a375 a month)<\/small><\/span>\n<ul>\n<li>Every course, as each opens<\/li>\n<li>No commitment, cancel any time<\/li>\n<\/ul>\n<a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\" data-cta=\"crm-join-monthly\">Join for \u00a317.31 a week<\/a>\n<\/div>\n<div class=\"plan\">\n<span class=\"pk\">Pink Elephant website clients<\/span>\n<span class=\"amt\">Free<\/span>\n<ul>\n<li>Included with your website<\/li>\n<li>Plus our client only courses<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"pnotes\">\n<pee>All prices include VAT.<\/pee>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"faq\">\n<div class=\"wrap\">\n<div class=\"c\">\n<pee class=\"kick\">Before you sign up<\/pee>\n<h2>Your questions, <em>answered<\/em><\/h2>\n<\/div>\n<div class=\"faq\">\n<details><summary>Is it ready now?<\/summary><pee>Yes. It\u2019s live now. Join the Academy and you can start today.<\/pee><\/details>\n<details><summary>Which CRM does it use?<\/summary><pee>It\u2019s shown step by step in Pipedrive, the CRM we use, but it works with any CRM. You\u2019ll compare Pipedrive, HubSpot, Zoho CRM, Capsule and monday CRM and pick the one that suits you.<\/pee><\/details>\n<details><summary>Who is it for?<\/summary><pee>Businesses that talk to people, quote or book a call before someone buys: accountants, builders, consultants, coaches, trades and anyone selling to other businesses. If you run an online shop where people buy at the checkout, <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/turn-your-email-list-into-customers\/\" style=\"color:var(--hot)\">Turn Your Email List Into Customers<\/a> is the better fit.<\/pee><\/details>\n<details><summary>Do I need to do anything first?<\/summary><pee>Set up <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/your-ai-marketing-brain\/\" style=\"color:var(--hot)\">Your AI Marketing Brain<\/a> first, so Claude knows your business and your goal. If you\u2019ve done <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/put-ai-in-charge-of-finding-sales-opportunities\/\" style=\"color:var(--hot)\">Put AI in Charge of Finding Sales Opportunities<\/a>, this is where all the people it found go.<\/pee><\/details>\n<details><summary>Is my information safe?<\/summary><pee>There\u2019s a whole lesson on it. You\u2019ll see what to check before you connect anything, and Claude always shows you what it\u2019s about to do before it changes your CRM. If you\u2019d rather not connect at all, every prompt still works with an export.<\/pee><\/details>\n<details><summary>What about follow up emails?<\/summary><pee>This course makes sure every enquiry is caught and you know who to get back to. To set up the emails that follow people up, take <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/turn-your-email-list-into-customers\/\" style=\"color:var(--hot)\">Turn Your Email List Into Customers<\/a> next.<\/pee><\/details>\n<details><summary>What\u2019s the example business?<\/summary><pee>Sam, who runs a small accountancy practice offering tax returns, bookkeeping, payroll and year end accounts, so you can see every step in action.<\/pee><\/details>\n<details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"final\">\n<div class=\"wrap\">\n<h2>Never lose <em>another enquiry.<\/em><\/h2>\n<pee class=\"lead\">Everyone in one place, the people who slipped away found, and a five minute morning habit that keeps it that way.<\/pee>\n<a class=\"btn big\" href=\"#pricing\" data-cta=\"crm-final\">Join the Academy to get it<\/a>\n<div class=\"who\">\n<img decoding=\"async\" class=\"ph lazyload\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" width=\"76\" height=\"76\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 76px; --smush-placeholder-aspect-ratio: 76\/76;\">\n<span><b style=\"color:var(--ink)\">Henny Maltby<\/b><!\u2013- [et_pb_br_holder] -\u2013>Pink Elephant AI Marketing Academy<\/span>\n<\/div>\n<pee class=\"acc\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\" style=\"color:var(--hot)\">See all courses<\/a><\/pee>\n<pee class=\"acc\" style=\"font-size:13px;margin-top:26px;max-width:46em;margin-left:auto;margin-right:auto\">Sam is a made up example and the calculator is a rough guide. Results vary and aren\u2019t guaranteed. Photos from Unsplash.<\/pee>\n<\/div>\n<\/section>\n<div class=\"mcta\">\n<a class=\"btn\" href=\"#pricing\" data-cta=\"crm-mobile-sticky\">Join the Academy to get it<\/a>\n<\/div>\n<\/div><script>(function(){var box=document.querySelector(\".pea-home .lkc\");if(!box){return}function g(id){return document.getElementById(id)}var e=g(\"lk-e\"),f=g(\"lk-f\"),c=g(\"lk-c\"),v=g(\"lk-v\"),n=box.querySelector(\".lkn\"),s=box.querySelector(\".lks\"),vt=box.querySelector(\".lkv\"),fx=box.querySelector(\".lkf\"),sent=false;function fmt(x){return \"\u00a3\"+Math.round(x).toLocaleString(\"en-GB\")}function upd(ev){var E=+e.value,F=+f.value,C=+c.value,V=Math.max(0,+v.value||0);g(\"lk-eo\").textContent=E;g(\"lk-fo\").textContent=F;g(\"lk-co\").textContent=C;var missed=E*12*(10-F)\/10;var clients=missed*C\/10;var lost=clients*V;n.textContent=fmt(lost);s.textContent=\"about \"+(clients<1&#038;&#038;clients>0?\"1\":Math.round(clients))+\" client\"+(Math.round(clients)===1?\"\":\"s\")+\" a year, from \"+Math.round(missed)+\" people nobody got back to\";if(F>=9){vt.textContent=\"You\u2019re doing well. 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