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{intros:i,cust:k,year:k*v.s}},\n  wholesale:function(v){var t=v.r*(1-v.m\/100),u=t-v.c,m=u*v.u*v.n;return {trade:t,unit:u,month:m,year:m*12}},\n  website:function(v){var e=Math.max(0,v.v*(v.b-v.a)\/100),k=e*v.w\/100;return {enq:e,cust:k,year:k*v.s*12}},\n  chat:function(v){var h=v.q*v.m\/60*48;return {hours:h,year:h*v.r}},\n  quotes:function(v){var w=v.n*12*v.x\/10;return {wins:w,year:w*v.s,rate:Math.min(100,v.a+v.x*10)}},\n  proposals:function(v){var now=v.n*v.h*12,ai=v.n*12\/3;return {now:now,ai:ai,back:Math.max(0,now-ai)}},\n  crm:function(v){var l=v.n*12*v.l\/100,k=l*v.w\/100;return {lost:l,cust:k,year:k*v.s}},\n  assistant:function(v){var h=v.h*v.p\/100*48;return {hours:h,year:h*v.r}},\n  referrals:function(v){var a=v.c*(100-v.a)\/100,r=a*v.x\/10;return {ask:a,refs:r,year:r*v.s}},\n  costper:function(v){var t=v.b+v.h*v.r;return {total:t,per:t\/v.c,back:t>0?v.c*v.s\/t:null}}\n};\nvar STOCK=['wide range','one stop shop','high quality','quality','professional','bespoke','tailored','solutions','friendly','reliable','passionate','innovative','leading','experienced','experts?','trusted','dedicated','committed','affordable','value for money','customer service','your needs','all your','competitive prices','second to none','go the extra mile','services'];\nvar FLIPMSG=['Tap a card to start.','One down. Tap any others that fit.','Two of these is enough to cost you customers.'];\n\nfunction init(root){\n  function $(s,c){return (c||root).querySelector(s)}\n  function $$(s,c){return [].slice.call((c||root).querySelectorAll(s))}\n  function on(el,ev,fn){if(el)el.addEventListener(ev,fn)}\n  var COURSE=root.getAttribute('data-course')||'this course',state={wants:[],draft:'',result:''};\n\n  \/* waiting list links carry what the visitor did on the page *\/\n  function wait(){\n    var b='Please add me to the waiting list for '+COURSE+'.';\n    if(state.wants.length)b+='\\n\\nWhat I want from it:\\n'+state.wants.map(function(x){return ' * '+x}).join('\\n');\n    if(state.result)b+='\\n\\n'+state.result;\n    if(state.draft)b+='\\n\\nMy first draft:\\n'+state.draft;\n    var href='mailto:support@pinkelephantmedia.com?subject='+encodeURIComponent('Waiting list: '+COURSE)+'&body='+encodeURIComponent(b);\n    $$('a.js-wait').forEach(function(a){a.href=href});\n    var y=$('.yours');if(!y)return;var bits=[];\n    if(state.wants.length)bits.push('You picked '+state.wants.length+' thing'+(state.wants.length>1?'s':'')+' you want from this course');\n    if(state.result||state.draft)bits.push((bits.length?'and ':'You\u2019ve ')+(bits.length?'you\u2019ve ':'')+'tried it for yourself');\n    if(bits.length){y.textContent=bits.join(' ')+'. We\u2019ll include that when you join the list.';y.classList.add('show')}else y.classList.remove('show');\n  }\n\n  \/* hero: before and after *\/\n  $$('.ba').forEach(function(ba){\n    function set(v){ba.classList.toggle('on',v);$$('button',ba).forEach(function(b){b.setAttribute('aria-pressed',String((b.getAttribute('data-ba')==='1')===v))})}\n    var auto=setInterval(function(){set(!ba.classList.contains('on'))},3600);\n    $$('button',ba).forEach(function(b){on(b,'click',function(){clearInterval(auto);set(b.getAttribute('data-ba')==='1')})});\n  });\n\n  \/* flip cards *\/\n  var flips=$$('.flip');\n  flips.forEach(function(f){on(f,'click',function(){\n    f.setAttribute('aria-pressed',String(f.getAttribute('aria-pressed')!=='true'));\n    var sel=flips.filter(function(x){return x.getAttribute('aria-pressed')==='true'}),n=sel.length;\n    state.wants=sel.map(function(x){return $('.r strong',x).textContent});\n    var t=$('.tally');if(t){$('.fn',t).textContent=n;$('.fbar',t).style.width=(n\/flips.length*100)+'%';$('.fmsg',t).textContent=n<3?FLIPMSG[n]:(n===flips.length?'All '+n+'. This is the course to do next.':n+' of '+flips.length+'. This course was built for you.')}\n    wait();\n  })});\n\n  \/* tool tabs *\/\n  $$('.tool').forEach(function(tool){\n    var tabs=$$('.tabs button',tool),panes=$$('.pane',tool);\n    tool.__tab=function(n){tabs.forEach(function(t,i){t.setAttribute('aria-selected',String(i===n))});panes.forEach(function(p,i){p.hidden=i!==n})};\n    tabs.forEach(function(t,i){on(t,'click',function(){tool.__tab(i)})});\n  });\n\n  \/* test my message *\/\n  $$('.tst').forEach(function(p){\n    var re=new RegExp('\\\\b('+STOCK.join('|')+')\\\\b','gi'),ta=$('textarea',p),r=$('.res',p);\n    function run(){\n      var t=ta.value.trim();\n      if(!t){r.innerHTML='<p class=\"ph\">Type or paste how you describe your business, or tap an example.<\/p>';return}\n      var hits=(t.match(re)||[]).length,who=\/\\b(i|we) help\\b|\\bfor [a-z]\/i.test(t),gets=\/\\b(so (that )?(you|they)|without|keep|save|win|get|grow|earn|more|less|faster|in \\d+)\\b\/i.test(t),v,n;\n      if(hits>=3){v='This could be <span>any business<\/span>';n='I found '+hits+' phrases that almost every business uses. Customers skim straight past them.'}\n      else if(hits>0){v='Close, but <span>not yours yet<\/span>';n=hits+' phrase'+(hits>1?'s':'')+' here could belong to anyone. Swap each one for something only you could say.'}\n      else if(!who||!gets){v='No stock phrases. <span>Now sharpen it<\/span>';n='Good start. It still needs to say '+(!who?'who you help':'what they get')+' so the right people know it\u2019s for them.'}\n      else{v='This sounds <span>like you<\/span>';n='It says who you help and what they get. 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go(i){cur=i;steps.forEach(function(s,j){s.setAttribute('aria-selected',String(j===i));if(j===i)s.classList.add('seen')});panes.forEach(function(p,j){p.hidden=j!==i});dots.forEach(function(d,j){d.classList.toggle('on',j<=i)});\n      if(prev)prev.disabled=i===0;if(next)next.textContent=i===steps.length-1?'Save my place \u203a':'Next \u203a'}\n    steps.forEach(function(s,i){on(s,'click',function(){go(i)})});\n    on(prev,'click',function(){if(cur>0)go(cur-1)});\n    on(next,'click',function(){if(cur<steps.length-1)go(cur+1);else{var j=$('.join');if(j)j.scrollIntoView({behavior:'smooth'})}});\n    go(0);\n  });\n}\nfunction boot(){[].slice.call(document.querySelectorAll('.ck')).forEach(function(r){if(!r.__ck){r.__ck=1;init(r)}})}\nif(document.readyState==='loading')document.addEventListener('DOMContentLoaded',boot);else boot();\n})();\n<\/script>\n[et_pb_section fb_built=\"1\" admin_label=\"Course schema (do not delete)\" custom_padding=\"0px||0px||false|false\" _builder_version=\"4.27.8\"][et_pb_row custom_padding=\"0px||0px||false|false\" custom_margin=\"0px||0px||false|false\" _builder_version=\"4.27.8\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\"][et_pb_code admin_label=\"Course schema\" _builder_version=\"4.27.8\"]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Course\",\"name\":\"Why Your Website Isn\u2019t Winning You Customers\",\"description\":\"Every visitor asks: is this for me, can I trust them and what do I do now? Answer them on every page and your website starts bringing in work.\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/why-your-website-isnt-winning-you-customers\/\",\"inLanguage\":\"en-GB\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Pink Elephant Media\",\"url\":\"https:\/\/www.pinkelephantmedia.com\/\"},\"hasCourseInstance\":{\"@type\":\"CourseInstance\",\"courseMode\":\"Online\",\"instructor\":{\"@type\":\"Person\",\"name\":\"Henny Maltby\"}},\"offers\":{\"@type\":\"Offer\",\"category\":\"Subscription\",\"price\":\"45\",\"priceCurrency\":\"GBP\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/pricing\/\"}}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Why Your Website Isn\u2019t Winning You Customers\" module_class=\"clp\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.27.8\" width=\"100%\" max_width=\"100%\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Why Your Website Isn\u2019t Winning You Customers landing page\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<div class=\"ck\" data-course=\"Why Your Website Isn\u2019t Winning You Customers\" style=\"--c:#FF8A5B\"><section class=\"hero\"><div class=\"w\"><div class=\"hg\"><div><span class=\"k\">Step 3 \u00b7 Set up your foundations<\/span><pee class=\"hand\" style=\"margin-top:14px\">No more waiting. No more tired website.<\/pee><h1 class=\"lg\">A website that wins you work, <span>without waiting for a developer.<\/span><\/h1><pee class=\"sub\">Make changes yourself in minutes instead of waiting weeks, stop paying for every small tweak, and turn the visitors you already get into enquiries. No more dated pages that send people to someone else. Free for Pink Elephant website clients.<\/pee><div class=\"acts\"><a class=\"btn\" href=\"#try\">Work out what it\u2019s worth<\/a><a class=\"btn ghost \" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\">Register your interest<\/a><\/div><div class=\"chips\"><span>Coming soon<\/span><span class=\"g\">Free for members and website clients<\/span><\/div><\/div><div class=\"ba\"><div class=\"sw\" role=\"group\" aria-label=\"See before and after the course\"><button type=\"button\" aria-pressed=\"true\" data-ba=\"0\">Before the course<\/button><button type=\"button\" aria-pressed=\"false\" data-ba=\"1\">After the course<\/button><\/div><div class=\"say\"><div class=\"b4\"><pee class=\"t\"><s>\u201cWelcome to our website. We are a family run business established in 1998.\u201d<\/s><\/pee><span class=\"tag\">A brochure<\/span><\/div><div class=\"af\"><pee class=\"t\">\u201cLeaking roof? <em>We\u2019ll be there within 24 hours.<\/em> Read our reviews, then book a visit.\u201d<\/pee><span class=\"tag\">A salesperson<\/span><\/div><\/div><pee class=\"cap\">Same business. Same homepage. Tap to see what changes.<\/pee><\/div><\/div><div class=\"outs\"><div class=\"out\"><b>Minutes<\/b><span><small>Not weeks<\/small>Changes made by you, the same day you think of them<\/span><\/div><div class=\"out\"><b>\u00a30<\/b><span><small>Developer fees<\/small>For the everyday changes you make yourself<\/span><\/div><div class=\"out\"><b>3<\/b><span><small>Questions answered<\/small>So more visitors pick up the phone<\/span><\/div><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><style>.ck .wo{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:28px}@media(max-width:700px){.ck .wo{grid-template-columns:1fr}}.ck .wo>div{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);border-radius:18px;padding:20px 22px}.ck .wo s{display:block;opacity:.6;font-size:15px;margin-bottom:8px}.ck .wo b{display:block;font-size:19px;line-height:1.35;color:#fff}.ck .wo b:before{content:'\u2192 ';color:var(--c)}.ck .tcalc{display:grid;grid-template-columns:1.2fr 1fr;gap:24px;background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);border-radius:22px;padding:24px;margin-top:28px}@media(max-width:800px){.ck .tcalc{grid-template-columns:1fr}}.ck .tcalc label{display:flex;justify-content:space-between;font-weight:700;margin:14px 0 6px}.ck .tcalc h3{color:#fff!important;font-size:30px!important}.ck .tcalc label{color:#fff}.ck .tcalc input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:8px;border-radius:99px;background:rgba(255,255,255,.28);outline:none;margin:4px 0 6px}.ck .tcalc input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:24px;height:24px;border-radius:50%;background:var(--c);border:3px solid #fff;cursor:pointer}.ck .tcalc input[type=range]::-moz-range-thumb{width:20px;height:20px;border-radius:50%;background:var(--c);border:3px solid #fff;cursor:pointer}.ck .tcalc output{color:var(--c);font-weight:800}.ck .tcalc .r{background:var(--c);color:#1B1423;border-radius:18px;padding:22px}.ck .tcalc .r p{margin:0}.ck .tcalc .r .bg{font-family:'League Gothic',sans-serif;font-size:56px;line-height:1}<\/style><pee class=\"hand\">What changes for you<\/pee><h2 class=\"lg h2\">Your time back, <span>and a website you\u2019re proud of<\/span><\/h2><div class=\"wo\"><div><system>Waiting weeks for a developer to make a small change<\/system><b>Changes live the same day, made by you<\/b><\/div><div><system>Paying every time you want to tweak a page<\/system><b>Everyday changes cost you nothing extra<\/b><\/div><div><system>A tired website you\u2019re embarrassed to send people to<\/system><b>A website that looks good and sounds like you<\/b><\/div><div><system>Visitors look around, then leave<\/system><b>More of them get in touch, from the visitors you already have<\/b><\/div><div><system>A homepage that talks about you<\/system><b>A homepage that talks about what your customers get<\/b><\/div><div><system>Reviews hidden on a page nobody visits<\/system><b>Proof right where people decide<\/b><\/div><\/div><div class=\"tcalc\" id=\"tsave\"><div><pee class=\"hand\" style=\"margin:0\">Try it \u00b7 takes a minute<\/pee><h3 style=\"margin:6px 0 4px\">What is waiting for a developer costing you?<\/h3><label for=\"ts_n\">Changes you\u2019d like to make a month <output id=\"ts_no\">4<\/output><\/label><input type=\"range\" id=\"ts_n\" min=\"1\" max=\"20\" value=\"4\"><label for=\"ts_d\">Days you usually wait for each one <output id=\"ts_do\">7<\/output><\/label><input type=\"range\" id=\"ts_d\" min=\"1\" max=\"30\" value=\"7\"><label for=\"ts_c\">What each change costs you <output id=\"ts_co\">\u00a350<\/output><\/label><input type=\"range\" id=\"ts_c\" min=\"0\" max=\"300\" step=\"10\" value=\"50\"><\/div><div class=\"r\" aria-live=\"polite\"><pee>Every year, that\u2019s<\/pee><pee class=\"bg\" id=\"ts_days\">336<\/pee><pee><b>days of waiting<\/b> you get back<\/pee><pee class=\"bg\" id=\"ts_money\" style=\"margin-top:12px\">\u00a32,400<\/pee><pee><b>in fees<\/b> for changes you can now make yourself<\/pee><pee style=\"font-size:13px;margin-top:12px;opacity:.8\">Your numbers, not a promise. Your AI tool is paid separately, to the provider.<\/pee><\/div><\/div><script>(function(){var n=document.getElementById('ts_n'),d=document.getElementById('ts_d'),c=document.getElementById('ts_c');if(!n)return;function f(){var N=+n.value,D=+d.value,C=+c.value;document.getElementById('ts_no').textContent=N;document.getElementById('ts_do').textContent=D;document.getElementById('ts_co').textContent='\u00a3'+C;document.getElementById('ts_days').textContent=(N*D*12).toLocaleString('en-GB');document.getElementById('ts_money').textContent='\u00a3'+(N*C*12).toLocaleString('en-GB');}[n,d,c].forEach(function(e){e.addEventListener('input',f)});f();})();<\/script><\/div><\/section><section class=\"sec\" id=\"try\" style=\"scroll-margin-top:20px\"><div class=\"w\"><pee class=\"hand\">Try it now \u00b7 takes a minute<\/pee><h2 class=\"lg h2\">What are lost visitors <span>costing you?<\/span><\/h2><pee class=\"lead2\">Move the sliders to match your business. The numbers are yours.<\/pee><div class=\"tool\"><div class=\"pane one calc\" data-f=\"website\"><div><div class=\"rng\"><div class=\"top\"><label for=\"c_v\">Visitors a month<\/label><output><\/output><\/div><input type=\"range\" id=\"c_v\" data-k=\"v\" min=\"50\" max=\"5000\" step=\"50\" value=\"500\" data-fmt=\"int\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_a\">Visitors who enquire now<\/label><output><\/output><\/div><input type=\"range\" id=\"c_a\" data-k=\"a\" min=\"0.5\" max=\"10\" step=\"0.5\" value=\"1\" data-fmt=\"pct1\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_b\">Visitors who could enquire<\/label><output><\/output><\/div><input type=\"range\" id=\"c_b\" data-k=\"b\" min=\"0.5\" max=\"10\" step=\"0.5\" value=\"2\" data-fmt=\"pct1\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_w\">Enquiries that become customers<\/label><output><\/output><\/div><input type=\"range\" id=\"c_w\" data-k=\"w\" min=\"5\" max=\"80\" step=\"5\" value=\"30\" data-fmt=\"pct\"><\/div><div class=\"rng\"><div class=\"top\"><label for=\"c_s\">Average sale<\/label><output><\/output><\/div><input type=\"range\" id=\"c_s\" data-k=\"s\" min=\"50\" max=\"10000\" step=\"50\" value=\"800\" data-fmt=\"gbp\"><\/div><\/div><div class=\"res\" aria-live=\"polite\"><pee class=\"l\">That\u2019s worth<\/pee><pee class=\"big\" data-o=\"year\" data-fmt=\"gbp\"><\/pee><pee class=\"bigl\">a year in extra sales, from the visitors you already get<\/pee><ul class=\"lines\"><li><span>Extra enquiries a month<\/span><b data-o=\"enq\" data-fmt=\"n1\"><\/b><\/li><li><span>Extra customers a month<\/span><b data-o=\"cust\" data-fmt=\"n1\"><\/b><\/li><\/ul><pee class=\"note\">Your numbers, not a promise. No extra traffic needed, only more of your visitors getting in touch.<\/pee><div class=\"acts\"><a class=\"btn ghost \" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\" data-course=\"A%20Website%20That%20Turns%20Visitors%20Into%20Enquiries\">Save my place<\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><pee class=\"hand\">Step by step<\/pee><h2 class=\"lg h2\">What you\u2019ll do, <span>and what you\u2019ll have<\/span><\/h2><pee class=\"lead2\">Six short steps. Every one ends with something you can use straight away.<\/pee><div class=\"path\"><div class=\"psteps\" role=\"tablist\" aria-orientation=\"vertical\"><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"true\"><b>1<\/b>A headline that says what you do<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>2<\/b>Proof in the right places<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>3<\/b>One clear next step<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>4<\/b>Forms people fill in<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>5<\/b>Learn from the Five Show Homes<\/button><button type=\"button\" class=\"pstep\" role=\"tab\" aria-selected=\"false\"><b>6<\/b>A simple monthly check<\/button><\/div><div class=\"ppanel\" aria-live=\"polite\"><div class=\"pp\"><pee class=\"num\">STEP 1 OF 6<\/pee><h3>A headline that says what you do<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>Rewrite your homepage headline with a simple formula.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>A headline that answers \u201cis this for me?\u201d in five seconds.<\/pee><\/div><\/div><div class=\"pp\" hidden><pee class=\"num\">STEP 2 OF 6<\/pee><h3>Proof in the right places<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>Place reviews, photos and results where visitors look.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>Pages that answer \u201ccan I trust them?\u201d<\/pee><\/div><\/div><div class=\"pp\" hidden><pee class=\"num\">STEP 3 OF 6<\/pee><h3>One clear next step<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>Choose one main action and use it on every page.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>A website that answers \u201cwhat do I do now?\u201d<\/pee><\/div><\/div><div class=\"pp\" hidden><pee class=\"num\">STEP 4 OF 6<\/pee><h3>Forms people fill in<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>Cut your form down to what you really need.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>A form that gets completed.<\/pee><\/div><\/div><div class=\"pp\" hidden><pee class=\"num\">STEP 5 OF 6<\/pee><h3>Learn from the Five Show Homes<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>See the principles working on five real examples.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>Ideas you can copy for your own pages.<\/pee><\/div><\/div><div class=\"pp\" hidden><pee class=\"num\">STEP 6 OF 6<\/pee><h3>A simple monthly check<\/h3><div class=\"box\"><small>You\u2019ll do<\/small><pee>Set up a ten minute check of visitors and enquiries.<\/pee><\/div><div class=\"box have\"><small>You\u2019ll have<\/small><pee>A routine that keeps your website improving.<\/pee><\/div><\/div><div class=\"pnav\"><button type=\"button\" class=\"pprev\" disabled>\u2039 Back<\/button><div class=\"dots\"><span class=\"on\"><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div><button type=\"button\" class=\"pnext\">Next \u203a<\/button><\/div><\/div><\/div><\/div><\/section><section class=\"sec\"><div class=\"w\"><pee class=\"hand\">Why this step, and why now<\/pee><h2 class=\"lg h2\">Where this sits <span>on your journey<\/span><\/h2><div class=\"jrny\" style=\"--n:8\"><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>\u2605<\/b>Understand marketing<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\"><b>1<\/b>Know who you want<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\"><b>2<\/b>Build what they want<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>3<\/b>Build your Client Magnet<\/a><a class=\"done\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>4<\/b>Find and reach them<\/a><div class=\"here\"><b>5<\/b>Make them choose you. You are here<\/div><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>6<\/b>Turn interest into sales<\/a><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/#journey\"><b>7<\/b>Keep, refer and multiply<\/a><\/div><div class=\"why\"><div><small>Do this first<\/small><pee>Steps 1 to 3, then the free check: Would Your Website Make Them Stop?<\/pee><\/div><div><small>Why it matters<\/small><pee>Everything you do in Step 4 sends people to your website. This makes sure they get in touch when they arrive.<\/pee><\/div><div><small>Do this next<\/small><pee><a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/lead-magnets-that-pull-people-in\/\">Give People a Reason to Hand Over Their Details<\/a>. Give visitors who aren\u2019t ready yet a small yes.<\/pee><\/div><\/div><\/div><\/section><section class=\"sec alt join\" id=\"join\"><div class=\"w\"><div class=\"mem\"><div><pee class=\"hand\">Coming soon<\/pee><h2 class=\"lg h2\">Be first <span>to get it<\/span><\/h2><pee class=\"lead\">Register your interest and we\u2019ll tell you the day it launches. Academy members get it free, the moment it\u2019s ready, along with every other course.<\/pee><pee class=\"yours\"><\/pee><div class=\"acts\" style=\"margin-top:22px\"><a class=\"btn white \" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\">Register your interest<\/a><\/div><pee class=\"wc\"><b>Pink Elephant website clients:<\/b> you\u2019ll get it free too.<\/pee><\/div><div class=\"plans\"><div class=\"plan a\"><span class=\"bv\">Best value<\/span><span class=\"pk\">12 month plan<\/span><div class=\"pr\"><b>\u00a345<\/b><span>a month<\/span><\/div><pee>Every course for a year. 12 month minimum, then cancel any time.<\/pee><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\">Register your interest<\/a><\/div><div class=\"plan b\"><span class=\"pk\">Month by month<\/span><div class=\"pr\"><b>\u00a375<\/b><span>a month<\/span><\/div><pee>Every course, no commitment. Cancel any time.<\/pee><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\">Register your interest<\/a><\/div><\/div><\/div><\/div><\/section><section class=\"sec\" style=\"padding-bottom:0\"><div class=\"w\"><div class=\"lf\"><span class=\"ic\">?<\/span><div><b>Not sure this is the right course for you?<\/b><pee>My free review shows you exactly where you\u2019re losing customers, what it\u2019s likely costing you, and which courses fix it.<\/pee><\/div><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/marketing-leak-finder\/\">Start my free review<\/a><\/div><\/div><\/section><section class=\"sec\"><div class=\"w about\"><img decoding=\"async\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/768;\"><div><pee class=\"hand\">Hello, I\u2019m Henny<\/pee><h2 class=\"lg h2\" style=\"font-size:clamp(40px,4.4vw,62px)!important\">Websites that <span>win the work<\/span><\/h2><pee>I build websites that bring in enquiries, and these days I build them with AI, in a day. This course gives you the same rules I use for my clients, so your website keeps getting better every month, without waiting for anyone.<\/pee><\/div><\/div><\/section><section class=\"sec alt\"><div class=\"w\"><div style=\"text-align:center\"><pee class=\"hand\">Questions<\/pee><h2 class=\"lg h2\">People ask<\/h2><\/div><div class=\"faq\"><details><summary>When will it launch?<\/summary><pee>We\u2019re building it now. Register your interest and you\u2019ll be the first to know.<\/pee><\/details><details><summary>Do I need to do anything first?<\/summary><pee>Do Steps 1 to 3 first, then take the free website check so you know where to start.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. Academy members get every new course free the day it launches.<\/pee><\/details><details><summary>Don\u2019t have time for videos?<\/summary><pee>Every course comes with a quick guide booklet you can download and work through at your own pace.<\/pee><\/details><\/div><\/div><\/section><section class=\"sec final\"><div class=\"w\"><pee class=\"hand\" style=\"color:#fff\">Ready when you are<\/pee><h2 class=\"lg h2\">Your time back. <span>Your enquiries up.<\/span><\/h2><pee>Leave with a website you\u2019re proud to send people to, that you can change yourself in minutes, and that turns more of your visitors into enquiries.<\/pee><div class=\"acts\"><a class=\"btn white \" href=\"https:\/\/pinkelephantmedia.com\/academy\/#register\">Register your interest<\/a><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\">See all courses<\/a><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-282244","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Your Website Isn\u2019t Winning You Customers - Pink Elephant AI Marketing Academy<\/title>\n<meta name=\"description\" content=\"Every visitor asks: is this for me, can I trust them and what do I do now? 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