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18px;max-width:230px;box-shadow:0 20px 44px -16px rgba(126,220,162,.85);border:3px solid #fff;transition:transform .2s}.pea-home a.secst:hover{transform:rotate(2deg) scale(1.04)}.pea-home a.secst b{display:block;font-family:var(--display);font-weight:400;font-size:26px;line-height:1;text-transform:uppercase;margin-bottom:4px}@media(max-width:900px){.pea-home a.secst{position:relative;top:auto;right:auto;margin:0 auto 18px;transform:rotate(-2deg)}}<\/style>\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Course schema (do not delete)&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243;][et_pb_row custom_padding=&#8221;0px||0px||false|false&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243;][et_pb_code admin_label=&#8221;Course schema&#8221; _builder_version=&#8221;4.27.8&#8243;]<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Course\",\"name\":\"Get Other Businesses to Send You Customers\",\"description\":\"Find the businesses that already have the customers you want, give them a reason to recommend you, make it easy for them, and track which partnerships bring you work.\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/get-other-businesses-to-send-you-customers\/\",\"inLanguage\":\"en-GB\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Pink Elephant Media\",\"url\":\"https:\/\/www.pinkelephantmedia.com\/\"},\"hasCourseInstance\":{\"@type\":\"CourseInstance\",\"courseMode\":\"Online\",\"instructor\":{\"@type\":\"Person\",\"name\":\"Henny Maltby\"}},\"offers\":{\"@type\":\"Offer\",\"category\":\"Subscription\",\"price\":\"45\",\"priceCurrency\":\"GBP\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/pricing\/\"}}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Get Other Businesses to Send You Customers&#8221; module_class=&#8221;pea-sec&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Partners course page&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<div class=\"pea-home\"><section class=\"hero\"><div class=\"wrap\"><div><pee class=\"kick\">Step 5 \u00b7 Get the right people coming to you<\/pee><h1>Get other businesses <em>to send you customers.<\/em><\/h1><pee class=\"sub\">Somebody else already has the trust of the customers you want. Find the businesses who serve them, give them a good reason to recommend you, and make it so easy they do it every time. Then see exactly which partnerships bring you work.<\/pee><div class=\"ctas\"><a class=\"btn big\" href=\"#pricing\" data-cta=\"partners-hero\">Join the Academy to get it<\/a><a class=\"link2\" href=\"#discover\" data-cta=\"partners-hero-discover\">See what you\u2019ll build \u2193<\/a><\/div><pee class=\"ctanote\">Live now. Included in Academy membership.<\/pee><div class=\"trust\"><span>Step by step, nothing to watch<\/span><\/div><\/div><div class=\"secwrap\"><div class=\"scr\" data-anim data-demo=\"partners-hero\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Who already has my customers, and would actually send them to me?\">Who already has my customers, and would actually send them to me?<\/pee><\/div><pee class=\"swork\">Checking who your best customers already use\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Five Valleys Lettings<\/b><span class=\"stag\">27\/30<\/span><\/div><span class=\"sd\">60 rental homes. Tenants ring them first when the heating goes off.<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Martin Shaw, accountant<\/b><span class=\"stag\">24\/30<\/span><\/div><span class=\"sd\">A past customer who does the books for 30 landlords.<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Stroud Landlords Association<\/b><span class=\"stag\">25\/30<\/span><\/div><span class=\"sd\">400 members and a monthly newsletter.<\/span><\/div><div class=\"srow\" style=\"--i:3\"><div class=\"rt\"><b>Severn Builders Merchants<\/b><span class=\"stag\">14\/30<\/span><\/div><span class=\"sd\">Sells to trades, not homeowners. Not now.<\/span><\/div><pee class=\"sfoot\">Your top three picked \u00b7 a partner offer drafted for each<\/pee><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"discover\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What you\u2019ll build<\/pee><h2>Partners who recommend you. <em>Without you chasing.<\/em><\/h2><pee class=\"lead\">By the end of the course you\u2019ll have partners sending you work, and a simple system that keeps it coming. Here\u2019s what you\u2019ll know how to do.<\/pee><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">01<\/span><h3>Pick the partners who will actually send you work<\/h3><pee>Lots of businesses serve your customers. Only a few will pick up the phone and recommend you. You\u2019ll learn the six things that decide whether a partnership works, and score every possible partner, starting with people you already know.<\/pee><pee class=\"mob\"><b>How:<\/b> your AI builds and scores the list from your contacts, your suppliers, your competitors\u2019 partners and a search of businesses near you.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"partners-score\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Score my possible partners and tell me my top three.\">Score my possible partners and tell me my top three.<\/pee><\/div><pee class=\"swork\">Scoring 20 possible partners\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Asked for what you do?<\/b><span class=\"stag\">The big one<\/span><\/div><span class=\"sd\">Do their customers ask them who to use?<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Five Valleys Lettings<\/b><span class=\"stag\">Top three<\/span><\/div><span class=\"sd\">Same customers, no competition, asked every winter<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Severn Builders Merchants<\/b><span class=\"stag\">Not now<\/span><\/div><span class=\"sd\">Lovely people, wrong customers<\/span><\/div><pee class=\"sfoot\">Partner Scorecard saved to your Brain<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">02<\/span><h3>Give them a reason to say yes<\/h3><pee>Businesses recommend you when it makes them look good to their own customers, or when they can make money from it. You\u2019ll learn what partners really want, the types of partnership from referral swaps to strategic alliances, affiliates and resellers, and build an offer for each of your top partners that fixes a problem they already have.<\/pee><pee class=\"mob\"><b>How:<\/b> your partner offer is built from the offer you made in Create an Offer, using each partner\u2019s website and reviews.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"partners-offer\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"What would make Five Valleys Lettings want to recommend me?\">What would make Five Valleys Lettings want to recommend me?<\/pee><\/div><pee class=\"swork\">Reading their website and reviews\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Their reviews say<\/b><span class=\"stag\">Problem<\/span><\/div><span class=\"sd\">Repairs are slow in winter<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Their tenants get<\/b><span class=\"stag\">Offer<\/span><\/div><span class=\"sd\">A same day call out when the heating goes off<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Five Valleys gets<\/b><span class=\"stag\">Win<\/span><\/div><span class=\"sd\">Fewer angry calls, and happier landlords<\/span><\/div><pee class=\"sfoot\">A partner offer for each of your top three<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo\"><div class=\"mot\"><span class=\"mon\">03<\/span><h3>Make recommending you take ten seconds<\/h3><pee>Most referrals are lost between \u201cI must tell them about you\u201d and actually doing it. You\u2019ll build a referral kit your partners can use in seconds, a page on your website just for their customers, and agree simply and fairly how it all works.<\/pee><pee class=\"mob\"><b>How:<\/b> a forwardable paragraph, the phrases to listen for, a tracking link for each partner, and a one page agreement, all written for you to check.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"partners-kit\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">You ask<\/span><pee class=\"stype\" data-text=\"Build my referral kit for Five Valleys Lettings.\">Build my referral kit for Five Valleys Lettings.<\/pee><\/div><pee class=\"swork\">Writing it in your voice\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Forward this<\/b><span class=\"stag\">Ready<\/span><\/div><span class=\"sd\">Three friendly sentences they can paste<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Listen for<\/b><span class=\"stag\">Ready<\/span><\/div><span class=\"sd\">\u201cThe radiators are cold at the top\u201d<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Their own link<\/b><span class=\"stag\">Tracked<\/span><\/div><span class=\"sd\">So you can see every customer they send<\/span><\/div><pee class=\"sfoot\">Referral kit saved \u00b7 nothing sends until you approve<\/pee><\/div><\/div><\/div><\/div><\/div><div class=\"mo flip\"><div class=\"mot\"><span class=\"mon\">04<\/span><h3>Keep them sending, and see who pays off<\/h3><pee>Partnerships don\u2019t usually end in a falling out. They just fade. You\u2019ll set up a light routine, run joint campaigns that reach a partner\u2019s whole audience at once, and get a monthly report showing exactly where your time is best spent.<\/pee><pee class=\"mob\"><b>How:<\/b> a Partner Agent in your AI tells you every Monday who to thank and who to get in touch with, and your monthly report pulls from your CRM, accounts and Google Analytics.<\/pee><\/div><div class=\"mos\"><div class=\"scr\" data-anim data-demo=\"partners-report\"><div class=\"scrbar\"><i><\/i><i><\/i><i><\/i><span>Your AI Marketing Brain<\/span><em>Illustrative example<\/em><button type=\"button\" class=\"replay\" aria-label=\"Replay this example\">\u21bb<\/button><\/div><div class=\"scrbody\"><div class=\"sp\"><span class=\"sask\">Every month, on the 1st<\/span><pee class=\"stype\" data-text=\"Here\u2019s your partner report.\">Here\u2019s your partner report.<\/pee><\/div><pee class=\"swork\">Checking your CRM and accounts\u2026<\/pee><div class=\"sres\"><div class=\"srow\" style=\"--i:0\"><div class=\"rt\"><b>Five Valleys Lettings<\/b><span class=\"stag\">\u00a32,140<\/span><\/div><span class=\"sd\">9 sent, 8 became customers<\/span><\/div><div class=\"srow\" style=\"--i:1\"><div class=\"rt\"><b>Martin Shaw<\/b><span class=\"stag\">\u00a31,600<\/span><\/div><span class=\"sd\">3 sent, 2 became customers<\/span><\/div><div class=\"srow\" style=\"--i:2\"><div class=\"rt\"><b>Stroud Landlords Association<\/b><span class=\"stag\">Quiet<\/span><\/div><span class=\"sd\">Nothing in 92 days. Try a newsletter tip.<\/span><\/div><pee class=\"sfoot\">Give more to the ones who send you work<\/pee><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section id=\"alone\"><style>@media(max-width:900px){#alone .plans{grid-template-columns:1fr!important}}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Why most partnerships fizzle out<\/pee><h2>A coffee and a handshake <em>isn\u2019t a partnership.<\/em><\/h2><pee class=\"lead\">Everyone has had the \u201cwe should refer each other\u201d chat. Most of them come to nothing, not because people don\u2019t mean it, but because nothing makes it easy or worth their while. This course fixes the bits in between.<\/pee><\/div><div class=\"plans\" style=\"grid-template-columns:repeat(2,minmax(0,1fr));max-width:900px;margin-left:auto;margin-right:auto\"><div class=\"plan\"><span class=\"pk\">How it usually goes<\/span><ul><li>Partners picked because you like them, not because they have your customers<\/li><li>\u201cLet\u2019s refer each other\u201d with nothing in it for them<\/li><li>They mean to recommend you, then forget<\/li><li>No idea which partners bring you work<\/li><\/ul><\/div><div class=\"plan main\"><span class=\"pk\">With the course<\/span><ul><li>Partners scored, so you put your time into the right three<\/li><li>An offer that makes them look good to their customers<\/li><li>A referral kit and a routine that keeps you front of mind<\/li><li>A monthly report showing exactly who sends you work<\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"safe\" style=\"background:linear-gradient(180deg,transparent,rgba(126,220,162,.08) 25%,rgba(126,220,162,.08) 75%,transparent)\"><style>@media(max-width:900px){#safe .plans{grid-template-columns:1fr!important}}<\/style><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Fair, and within the rules<\/pee><h2>Good partnerships <em>are fair to everyone.<\/em><\/h2><pee class=\"lead\">Referrals are built on trust, so the course shows you how to keep it, with your customers and your partners.<\/pee><\/div><div class=\"plans\" style=\"grid-template-columns:minmax(0,1fr);max-width:900px;margin-left:auto;margin-right:auto\"><div class=\"plan\"><span class=\"pk\">\ud83e\udd1d What the course covers<\/span><pee><b style=\"color:var(--ink)\">Passing on details the right way.<\/b> You\u2019ll only ever pass on someone\u2019s details with their permission, using a simple warm introduction.<\/pee><pee><b style=\"color:var(--ink)\">Referral fees and thank yous.<\/b> When to pay, when not to, how to agree it in writing, and which professions have their own rules about it.<\/pee><pee><b style=\"color:var(--ink)\">Joint giveaways.<\/b> The prize draw rules, and how to let people choose which brands can email them.<\/pee><\/div><\/div><div class=\"pnotes\"><pee><b style=\"color:var(--ink)\">Please note:<\/b> this course is general training, not legal advice. If you\u2019re unsure about anything, check the <a href=\"https:\/\/ico.org.uk\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--hot)\">ICO\u2019s guidance<\/a> or the <a href=\"https:\/\/asa.org.uk\/advice-online\/promotional-marketing-prize-draws-in-social-media.html\" target=\"_blank\" rel=\"noopener\" style=\"color:var(--hot)\">ASA\u2019s guidance on prize draws<\/a>, or speak to a qualified adviser.<\/pee><\/div><\/div><\/section><section id=\"proof\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">A real campaign<\/pee><h2>One giveaway. Six brands. <em>Over 5 million people.<\/em><\/h2><pee class=\"lead\">A local brewery wanted to reach more people who love eating outside, so we teamed them up with five well known food and outdoor brands for one summer giveaway. Every brand shared it with their own customers, and everyone who didn\u2019t win got an offer from every brand. The course shows you how to plan one, step by step.<\/pee><\/div><div class=\"proofg\"><div class=\"num\"><b>6<\/b><span>brands working together on one campaign<\/span><\/div><div class=\"num\"><b>5m+<\/b><span>people a month reached across all six<\/span><\/div><div class=\"num\"><b>1<\/b><span>campaign that led to new partners for the year<\/span><\/div><\/div><\/div><\/section><section id=\"courses\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">What\u2019s in the course<\/pee><h2>Seven short parts. <em>One working system.<\/em><\/h2><pee class=\"lead\">Work through it at your own pace. Nothing to watch: every part is written step by step, with pictures, the right prompts to copy and the tools to use, and ends with something working for your business.<\/pee><\/div><div class=\"faq\"><details open><summary>1. Pick partners who will actually send you work<\/summary><pee>Start with people you already know, then score every possible partner on whether they have your customers, get asked for what you do, and are easy to work with.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> your Partner Scorecard and your top three partners.<\/pee><\/details><details><summary>2. Work out what\u2019s in it for them<\/summary><pee>Why businesses really recommend someone, the types of partnership from simple referral swaps to strategic alliances, affiliates and resellers, what you can offer a partner besides money, and whether to pay a referral fee.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> a partner offer each of your top three will want to say yes to.<\/pee><\/details><details><summary>3. Make the first approach, and the first meeting<\/summary><pee>Give before you ask, then send a short, friendly approach and walk into the meeting knowing what to ask.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> your first three approaches sent, and a brief for every meeting.<\/pee><\/details><details><summary>4. Make referring you really easy<\/summary><pee>A referral kit, a partner page with a tracking link for each partner, and a simple one page agreement.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> everything your partners need to recommend you in ten seconds.<\/pee><\/details><details><summary>5. Grow it with joint campaigns<\/summary><pee>Giveaways, workshops, newsletter swaps, bundles and more, and the rules for prize draws.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> one joint campaign planned, with dates.<\/pee><\/details><details><summary>6. Keep partners sending you work<\/summary><pee>Handle every referral brilliantly, a light routine, and how to step back kindly from one sided partnerships.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> a Partner Agent that tells you every Monday who to thank and who to get in touch with.<\/pee><\/details><details><summary>7. See which partnerships pay off<\/summary><pee>Set up your CRM for partners and get a monthly report from your AI.<!\u2013- [et_pb_br_holder] -\u2013><b>You\u2019ll have:<\/b> a clear view of which partners bring you work, and where to put your time next.<\/pee><\/details><\/div><\/div><\/section><section id=\"pricing\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Live now<\/pee><h2>Included in <em>your membership<\/em><\/h2><pee class=\"lead\">Join the Academy and you can start this course today. Every other course is included too, as each one opens.<\/pee><\/div><div class=\"plans\"><div class=\"plan main\"><span class=\"pk\">12 month sign up \u00b7 Best value<\/span><span class=\"amt\">\u00a310.38<small>a week (\u00a345 a month)<\/small><\/span><ul><li>This course, and every course as each opens<\/li><li>Regular AI updates throughout the year<\/li><li>Live group sessions<\/li><li>Save \u00a3360 a year<\/li><\/ul><a class=\"btn\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282205\" data-cta=\"partners-join-12m\">Join for \u00a310.38 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Month by month<\/span><span class=\"amt\">\u00a317.31<small>a week (\u00a375 a month)<\/small><\/span><ul><li>Every course, as each opens<\/li><li>No commitment, cancel any time<\/li><\/ul><a class=\"btn ghost\" href=\"https:\/\/pinkelephantmedia.com\/academy\/checkout-2\/?add-to-cart=282206\" data-cta=\"partners-join-monthly\">Join for \u00a317.31 a week<\/a><\/div><div class=\"plan\"><span class=\"pk\">Pink Elephant website clients<\/span><span class=\"amt\">Free<\/span><ul><li>Included with your website<\/li><li>Plus our client only courses<\/li><\/ul><\/div><\/div><div class=\"pnotes\"><pee>All prices include VAT. Your AI tool is paid separately, to the provider.<\/pee><\/div><\/div><\/section><section id=\"faq\"><div class=\"wrap\"><div class=\"c\"><pee class=\"kick\">Before you sign up<\/pee><h2>Your questions, <em>answered<\/em><\/h2><\/div><div class=\"faq\"><details><summary>Is it ready now?<\/summary><pee>Yes. It\u2019s live now. Join the Academy and you can start today.<\/pee><\/details><details><summary>Do I need to do anything first?<\/summary><pee>It works best once you know who your best customers are and what you offer, because a partner can only pass on an offer their customers want. Do <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/find-the-customers-you-actually-want\/\" style=\"color:var(--hot)\">Find the Customers You Actually Want<\/a> and <a href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\" style=\"color:var(--hot)\">Create an Offer Your Clients Can\u2019t Say No To<\/a> first.<\/pee><\/details><details><summary>I\u2019ve done Put AI in Charge of Finding Sales Opportunities. Is this the same?<\/summary><pee>No. That course helps you find partners and send a first approach. This one takes those partners and turns them into a steady stream of work: the offer, the referral kit, the agreement, joint campaigns, the routine and the monthly report. You can skip straight past the bits you\u2019ve already done.<\/pee><\/details><details><summary>Do I have to pay partners?<\/summary><pee>Not always. Some partnerships work without money changing hands, but many partners will recommend you more often if they can earn from it. The course shows you when a referral fee, commission or reseller margin makes sense, how to agree it fairly, and which professions have their own rules.<\/pee><\/details><details><summary>I sell products, not services. Will it work for me?<\/summary><pee>Yes. Every part has examples for product businesses too, including joint giveaways, leaflet swaps in parcels, bundles and partner perks pages.<\/pee><\/details><details><summary>Do I need a CRM?<\/summary><pee>No. It works with most CRMs, and with a plain spreadsheet if that\u2019s what you use.<\/pee><\/details><details><summary>Is this legal advice?<\/summary><pee>No. The course is general training. If you\u2019re unsure about your situation, speak to a qualified adviser.<\/pee><\/details><details><summary>Do members pay extra?<\/summary><pee>No. It\u2019s included in your membership, like every other course.<\/pee><\/details><\/div><\/div><\/section><section class=\"final\"><div class=\"wrap\"><h2>Get other businesses <em>to send you customers.<\/em><\/h2><pee class=\"lead\">The right partners, an offer they want, and a simple system that keeps the work coming.<\/pee><a class=\"btn big\" href=\"#pricing\" data-cta=\"partners-final\">Join the Academy to get it<\/a><div class=\"who\"><img decoding=\"async\" class=\"ph lazyload\" data-src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby\" width=\"76\" height=\"76\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 76px; --smush-placeholder-aspect-ratio: 76\/76;\"><span><b style=\"color:var(--ink)\">Henny Maltby<\/b><!\u2013- [et_pb_br_holder] -\u2013>Pink Elephant AI Marketing Academy<\/span><\/div><pee class=\"acc\"><a href=\"https:\/\/pinkelephantmedia.com\/academy\/our-courses\/\" style=\"color:var(--hot)\">See all courses<\/a><\/pee><pee class=\"acc\" style=\"font-size:13px;margin-top:26px;max-width:46em;margin-left:auto;margin-right:auto\">Examples on this page are illustrative. Pink Elephant AI Marketing Academy teaches marketing and how to use third party AI tools such as Claude, ChatGPT and Gemini. Each tool is covered by its provider\u2019s own terms and privacy policy. This course is general training, not legal advice. Results vary and aren\u2019t guaranteed.<\/pee><\/div><\/section><div class=\"mcta\"><a class=\"btn\" href=\"#pricing\" data-cta=\"partners-mobile-sticky\">Join the Academy to get it<\/a><\/div><\/div><script>(function(){function run(){if(!document.getElementById(\"cl-in\")){return}var s=document.getElementById(\"pricing\");if(!s){return}var p=s.querySelector(\".plans\");if(p){p.style.display=\"none\"}var k=s.querySelector(\".kick\");if(k){k.textContent=\"You\u2019re a member\"}var l=s.querySelector(\".lead\");if(l){l.innerHTML=\"It\u2019s included in your membership and ready for you now. <a href=\\\"https:\/\/pinkelephantmedia.com\/academy\/lessons\/partners-start-here\/\\\" style=\\\"color:var(--pink);font-weight:700\\\">Start the course \u2192<\/a>\"}document.querySelectorAll(\".ctas .btn.big, .final .btn.big, .mcta .btn\").forEach(function(a){a.href=\"https:\/\/pinkelephantmedia.com\/academy\/lessons\/partners-start-here\/\";a.textContent=\"Start the course\"});}if(document.readyState!==\"loading\"){run()}else{document.addEventListener(\"DOMContentLoaded\",run)}})();<\/script><script>eval(decodeURIComponent(escape(atob(\"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\"))))<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-282241","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get Other Businesses to Send You Customers | Referral Partner Course<\/title>\n<meta name=\"description\" content=\"Find the businesses that already have your customers, give them a reason to recommend you and make it easy. 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