2<\/div>\n
Who actually buys<\/h3>\n Who decides, who pays and who uses it.<\/p>\n
Who decides tool<\/span><\/div>\n\n
3<\/div>\n
Your best customers<\/h3>\n Score the customers you already have against seven tests.<\/p>\n
Customer scorer<\/span><\/div>\n\n
4<\/div>\n
Spotting a bad lead<\/h3>\n The warning signs, and how to put off the wrong people.<\/p>\n
Bad lead game and enquiry scorer<\/span><\/div>\n\n
5<\/div>\n
What keeps them up at night<\/h3>\n Find the exact words and worries your customers have.<\/p>\n
Words bank and AI prompts<\/span><\/div>\n\n
6<\/div>\n
Where they come from<\/h3>\n Seven sources, the tools that find them, and choosing one market.<\/p>\n
Tool finder and market chooser<\/span><\/div>\n\n
7<\/div>\n
Your customer profile<\/h3>\n Everything pulled together on one page you\u2019ll use every day.<\/p>\n
Profile builder<\/span><\/div>\n\n
\u2713<\/div>\n
Your check<\/h3>\n Seven questions, then your book, workbook and slides.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Try it: spot the bad lead” module_class=”fcd try” _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.8″ width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_code admin_label=”Spot the bad lead phone (interactive)” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n
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Try one now<\/pee>\nWould you take this one on?<\/h2>\nA wrong customer can cost you weeks. Here are five real sounding enquiries. Decide green flag or red flag, and see how you do. In the course, you learn to spot them every time.<\/pee><\/div>\nTry it. Would you take this one on?<\/svg><\/pee>\n\n
E<\/span><\/p>\nNew enquiries<\/b>Green flag or red flag?<\/small><\/div>\n 0\/0<\/span><\/div>\n<\/div>\n
<\/i>Green flag<\/button><\/i>Red flag<\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”The tools” module_class=”fcd tools” module_id=”tools” _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.8″ width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_text admin_label=”Tools heading” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n
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Knowing what to do isn\u2019t the same as doing it. Each tool turns a lesson into a decision you can act on the same day, so you finish the course with real answers about your business, not just notes. Everything saves as you go.<\/p>\n<\/div>\n<\/div>\n
[\/et_pb_text][et_pb_code admin_label=”Tool gallery (interactive)” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n
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Customer profile builder<\/b>Module 7<\/small><\/button>Customer scorer<\/b>Module 3<\/small><\/button>Enquiry scorer<\/b>Module 4<\/small><\/button>Spot the bad lead<\/b>Module 4<\/small><\/button>Market chooser<\/b>Module 6<\/small><\/button>Words bank<\/b>Module 5<\/small><\/button>Who decides, pays and uses<\/b>Module 2<\/small><\/button>Tool finder<\/b>Module 6<\/small><\/button>AI prompt cards<\/b>Module 5<\/small><\/button>Quick checks<\/b>Every module<\/small><\/button><\/div>\n\n
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<\/i><\/i><\/i>Customer profile builder<\/span><\/div>\n\n
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Why you need it<\/h3>\n<\/pee><\/div>\n\n
What it gives you<\/h3>\n<\/pee><\/div>\n<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\nClose<\/button>\n
The book is included<\/span><\/div>\n\n
Everything you get<\/h2>\n\n8 short video modules<\/b>, watched at your own pace<\/span><\/li>\n9 interactive tools<\/b> built into every module<\/span><\/li>\nThe book<\/b>, 37 pages of the whole course to keep<\/span><\/li>\nThe workbook<\/b>, 14 fillable pages, one for every module<\/span><\/li>\nThe slides<\/b> from every module<\/span><\/li>\nA three question check<\/b> at the end of each module<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Henny” module_class=”fcd henny” _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.8″ width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_text admin_label=”About Henny” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n
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<\/p>\n
100+<\/b>shops stocked her products, plus JD Williams and Freemans<\/div>\n<\/div>\n\n
Hello, I\u2019m Henny<\/p>\n
I\u2019ve been where you are<\/h2>\n Before I helped other businesses grow, I built my own product business from scratch and got it into JD Williams, Freemans and over 100 independent shops. I\u2019ve spent more than 25 years in marketing, I\u2019m a Growth Hub Premier Partner, and I run Pink Elephant Media and HM Consultancy.<\/p>\n
This course is the exact process I use with my own clients, made simple enough to do on your own.<\/p>\n
\u2605\u2605\u2605\u2605\u2605<\/span><\/p>\n\u201cThe information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It\u2019s the best investment I\u2019ve made all year!\u201d<\/p>\n
Fiona Lord, photographer<\/small><\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQs” module_class=”fcd faq” _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.8″ width=”100%” max_width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.8″ global_colors_info=”{}”][et_pb_text admin_label=”FAQs” _builder_version=”4.27.8″ global_colors_info=”{}”]<\/p>\n
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