{"id":281987,"date":"2026-10-01T09:18:52","date_gmt":"2026-10-01T08:18:52","guid":{"rendered":"https:\/\/pinkelephantmedia.com\/academy\/?page_id=281987"},"modified":"2026-10-09T11:33:11","modified_gmt":"2026-10-09T10:33:11","slug":"create-an-offer","status":"publish","type":"course-landing","link":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/","title":{"rendered":"Create an Offer Your Clients Can&#8217;t Say No To"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Guarantee bar&#8221; module_class=&#8221;cao gbar&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Google fonts (do not delete)&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=League+Gothic&#038;family=Bricolage+Grotesque:opsz,wght@12..96,400;12..96,600;12..96,700;12..96,800&#038;family=Caveat:wght@700&#038;display=swap\">[\/et_pb_code][et_pb_text admin_label=&#8221;Guarantee bar&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Protected by our money back guarantee. Use it, try it, and if it doesn\u2019t work for you, get your money back.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; module_id=&#8221;top&#8221; module_class=&#8221;cao hero&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;Hero&#8221; module_class=&#8221;hero-grid&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Hero copy&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"hand rise d1\">For UK business owners who are tired of hearing \u201chow much?\u201d<\/p>\n<h1 class=\"lg rise d2\">Win clients on value. Never on <s>price<\/s> <span class=\"pink\">again.<\/span><\/h1>\n<p class=\"sub rise d3\">In one short course, you\u2019ll turn what you already sell into an offer your ideal clients can\u2019t say no to. Built step by step with an AI builder, and backed by our money back guarantee.<\/p>\n<ul class=\"ticks rise d4\">\n<li><span><b>Clients stop haggling,<\/b> because your offer is worth far more than it costs.<\/span><\/li>\n<li><span><b>Enquiries turn into yeses,<\/b> because every worry is answered before it\u2019s asked.<\/span><\/li>\n<li><span><b>You stand out instantly,<\/b> with an offer on every page, post and pitch.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#enrol&#8221; button_text=&#8221;Build my irresistible offer&#8221; admin_label=&#8221;Hero CTA&#8221; module_class=&#8221;btn&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;#quiz&#8221; button_text=&#8221;Not sure? Take the 1 minute quiz&#8221; admin_label=&#8221;Quiz link&#8221; module_class=&#8221;textlink&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text admin_label=&#8221;Proof&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Hero video (swap video URL here)&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"vid\">\n<div class=\"vframe\"><iframe data-src=\"https:\/\/app.heygen.com\/embeds\/4fc06ededce441b6842eb257cefc06eb\" title=\"Watch Henny explain why the offer is everything\" frameborder=\"0\" allow=\"encrypted-media; fullscreen;\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/div>\n<div class=\"tag\"><b>55 seconds<\/b>that\u2019ll change how you sell<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Trust strip&#8221; module_class=&#8221;cao trust&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; admin_label=&#8221;Trust strip&#8221; module_class=&#8221;trust-row&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Trust 5.0 \u2605&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<b>5.0 \u2605<\/b><span>from 61 Google reviews<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Trust 25+ years&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<b>25+ years<\/b><span>in marketing<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Trust JD Williams&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<b>JD Williams<\/b><span>and Freemans stocked Henny\u2019s products<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Trust 100+&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<b>100+<\/b><span>independent shops stocked them too<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Trust Premier Partner&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<b>Premier Partner<\/b><span>of the Growth Hub<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Outcomes&#8221; module_class=&#8221;cao &#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"hand\">What you walk away with<\/p>\n<h2 class=\"lg\">Six things you\u2019ll have <span class=\"pink\">when you finish<\/span><\/h2>\n<p class=\"intro\">Not theory. Not notes you\u2019ll never read again. Finished, ready to use assets for your business.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; admin_label=&#8221;Outcomes grid&#8221; module_class=&#8221;outs&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 01&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">01<\/span><\/p>\n<h3>A finished offer, named and priced<\/h3>\n<p>Ready to put on your website the day you finish.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 02&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">02<\/span><\/p>\n<h3>A guarantee that removes the fear<\/h3>\n<p>So saying yes feels safe, and hesitation disappears.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 03&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">03<\/span><\/p>\n<h3>Bonuses that answer every objection<\/h3>\n<p>Before your customer has even said them out loud.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 04&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">04<\/span><\/p>\n<h3>An offer for every type of buyer<\/h3>\n<p>Gift buyers, loyal customers, businesses. Each gets theirs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 05&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">05<\/span><\/p>\n<h3>A headline that sells on your homepage<\/h3>\n<p>Your offer, front and centre, in words your buyers use.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; module_class=&#8221;out&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Outcome 06&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"n\">06<\/span><\/p>\n<h3>A ladder from curious to committed<\/h3>\n<p>A free first step, a core offer and a premium offer.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;CTA&#8221; module_class=&#8221;cta&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#enrol&#8221; button_text=&#8221;Get all six for \u00a3197&#8243; admin_label=&#8221;Button&#8221; module_class=&#8221;btn&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text admin_label=&#8221;Proof&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;HelloFresh story&#8221; module_class=&#8221;cao alt&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"hand\">It\u2019s just food in a box. So how did it become a global giant?<\/p>\n<h2 class=\"lg\">Same product. <span class=\"pink\">Transformed by an offer.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;HelloFresh grid&#8221; module_class=&#8221;hf&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;hf-l&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/hellofresh.jpg&#8221; alt=&#8221;HelloFresh homepage: save 50% off, pause or cancel anytime&#8221; title_text=&#8221;HelloFresh homepage: save 50% off, pause or cancel anytime&#8221; admin_label=&#8221;IMAGE hellofresh.jpg&#8221; module_class=&#8221;ph hf-img&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;HelloFresh story&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"hf-lead\">HelloFresh weren\u2019t even first. Meal kits were already being delivered in Sweden before they launched in 2011. Plenty of companies sell food in a box. What HelloFresh did differently was wrap it in an offer that\u2019s almost impossible to refuse:<\/p>\n<ul class=\"hf-offer\">\n<li><b>50% off<\/b> your first box<\/li>\n<li><b>20% off<\/b> your next four<\/li>\n<li><b>A free treat<\/b> with every order for 8 weeks<\/li>\n<li><b>Pause or cancel<\/b> any time<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;hf-r&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Timeline 2011&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"tl\"><b>2011<\/b><\/p>\n<p>Two founders pack and hand deliver boxes to their <em>first 10 customers.<\/em><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Timeline 2012&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"tl\"><b>2012<\/b><\/p>\n<p>They launch in the UK, the US, the Netherlands and Australia.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Timeline 2017&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"tl\"><b>2017<\/b><\/p>\n<p>They float on the stock market, valued at <em>\u20ac1.7 billion.<\/em><\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Timeline 2024&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"tl hot\"><b>2024<\/b><\/p>\n<p>Close to <em>1 billion meals<\/em> delivered and around <em>\u20ac7.66 billion<\/em> in revenue.<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Sources&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"src\">Sources: HelloFresh Group results 2024; HelloFresh company history.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Kicker&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Kicker&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"kicker\"><span class=\"lg\">From 10 boxes <span class=\"pink\">to a billion meals.<\/span><\/span><\/p>\n<p>Not because the food was different. Because the offer was. And it\u2019s not just them:<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Other brands&#8221; module_class=&#8221;others&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;oth&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/casper.jpg&#8221; alt=&#8221;Casper 100 night mattress trial page&#8221; title_text=&#8221;Casper 100 night mattress trial page&#8221; admin_label=&#8221;IMAGE casper.jpg&#8221; module_class=&#8221;ph&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Casper&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"lg\">Casper<\/span><\/p>\n<p class=\"hand\">It\u2019s just a mattress.<\/p>\n<p>A 100 night trial took the fear out of buying a mattress online, where you can\u2019t lie on it first.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;oth&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/dropbox.jpg&#8221; alt=&#8221;Dropbox: get up to 16GB free by inviting friends&#8221; title_text=&#8221;Dropbox: get up to 16GB free by inviting friends&#8221; admin_label=&#8221;IMAGE dropbox.jpg&#8221; module_class=&#8221;ph&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Dropbox&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"lg\">Dropbox<\/span><\/p>\n<p class=\"hand\">It\u2019s just online storage.<\/p>\n<p>Free space for you and a friend turned every customer into their sales team.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;oth&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/hubspot.jpg&#8221; alt=&#8221;HubSpot free CRM: no credit card required&#8221; title_text=&#8221;HubSpot free CRM: no credit card required&#8221; admin_label=&#8221;IMAGE hubspot.jpg&#8221; module_class=&#8221;ph&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;HubSpot&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"lg\">HubSpot<\/span><\/p>\n<p class=\"hand\">It\u2019s just software.<\/p>\n<p>A free CRM, no credit card, got businesses hooked before they ever paid a penny.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;CTA&#8221; module_class=&#8221;cta&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#enrol&#8221; button_text=&#8221;Give my business that kind of offer&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;btn&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text admin_label=&#8221;Proof&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Quiz&#8221; module_id=&#8221;quiz&#8221; module_class=&#8221;cao &#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"hand\">Be honest. It takes one minute.<\/p>\n<h2 class=\"lg\">Do you have an offer? <span class=\"pink\">Or just a product?<\/span><\/h2>\n<p class=\"intro\">Eight quick questions. Find out whether your offer is winning you the right clients, or costing you sales.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; admin_label=&#8221;Quiz grid&#8221; module_class=&#8221;quiz-grid&#8221; _builder_version=&#8221;4.27.8&#8243; width=&#8221;100%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Offer quiz (interactive)&#8221; _builder_version=&#8221;4.27.8&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"quiz\" aria-live=\"polite\">\n<div class=\"qbar\"><i id=\"qbar\"><\/i><\/div>\n<div id=\"qbody\"><pee class=\"qn\" id=\"qn\"><\/pee><pee class=\"qq\" id=\"qq\"><\/pee>\n<div class=\"qa\"><button type=\"button\" data-v=\"1\">Yes<\/button><button type=\"button\" data-v=\"0\">Not yet<\/button><\/div>\n<\/div>\n<div class=\"qres\" id=\"qres\" hidden><\/div>\n<\/div>\n<p><script>(function(){var Q=[\"Does your offer promise a result, not just describe what you do?\",\"Is there a guarantee that takes the risk off your customer?\",\"Do you show everything they get, and what it\\u2019s worth?\",\"Is there a bonus that knocks down their biggest worry?\",\"Is there a real reason to say yes now, not next month?\",\"Does it sound different from your three nearest competitors?\",\"Is your offer on your website, posts and emails, not just your price list?\",\"Would you buy it, if you were them?\"],i=0,yes=0;var qn=document.getElementById(\"qn\"),qq=document.getElementById(\"qq\"),bar=document.getElementById(\"qbar\"),body=document.getElementById(\"qbody\"),res=document.getElementById(\"qres\");if(!qn)return;function show(){qn.textContent=\"Question \"+(i+1)+\" of \"+Q.length;qq.textContent=Q[i];bar.style.width=(i\/Q.length*100)+\"%\";}function done(){bar.style.width=\"100%\";body.hidden=true;res.hidden=false;var t,m;if(yes<=3){t=\"You have a product, not an offer.\";m=\"Right now you\\u2019re telling people what you do and hoping they buy. That\\u2019s why you get asked \\u201chow much?\\u201d. The good news: it\\u2019s the most fixable problem in business.\";}else if(yes<=6){t=\"You have an offer. But it\\u2019s leaking.\";m=\"You\\u2019ve got some of the ingredients, but the gaps are costing you sales. A few changes could make it irresistible.\";}else{t=\"You have a killer offer.\";m=\"Brilliant! Now put it on every page, post and pitch, and build one for every type of buyer.\";}res.innerHTML=\"<pee class=\\\"qn\\\">You scored \"+yes+\" out of \"+Q.length+\"<\/pee><pee class=\\\"lg\\\">\"+t+\"<\/pee><pee>\"+m+\"<\/pee>\n<div class=\\\"cta-row\\\"><a class=\\\"btn\\\" href=\\\"#enrol\\\">Build an offer they can\\u2019t refuse<\/a><button type=\\\"button\\\" id=\\\"qagain\\\" class=\\\"textlink\\\" style=\\\"background:none;border:0;border-bottom:2px solid rgba(255,141,190,.4);font:inherit;font-weight:700;cursor:pointer\\\">Take it again<\/button><\/div>\n<p>\";document.getElementById(\"qagain\").onclick=function(){i=0;yes=0;res.hidden=true;body.hidden=false;show();};}document.querySelectorAll(\"#qbody .qa button\").forEach(function(b){b.addEventListener(\"click\",function(){if(b.dataset.v===\"1\")yes++;i++;if(i<Q.length)show();else done();});});show();})();<\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/learner-at-laptop.jpg\" alt=\"A business owner smiling as she works on her offer at her laptop\" title_text=\"A business owner smiling as she works on her offer at her laptop\" admin_label=\"IMAGE learner-at-laptop.jpg\" module_class=\"ph quiz-img\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Cost of waiting\" module_class=\"cao alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Two very different years ahead<\/p>\n<h2 class=\"lg\">What\u2019s it costing you <span class=\"pink\">to wait?<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" admin_label=\"Before and after\" module_class=\"ba\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" module_class=\"side before\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/shopper-hesitating.jpg\" alt=\"A shopper hovering over Buy It Now, unsure whether to click\" title_text=\"A shopper hovering over Buy It Now, unsure whether to click\" admin_label=\"IMAGE shopper-hesitating.jpg\" module_class=\"ph\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Before\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"body\">\n<h3>Keep going as you are<\/h3>\n<ul>\n<li>\u201cHow much?\u201d before \u201chello\u201d<\/li>\n<li>Losing work to someone cheaper<\/li>\n<li>Prospects who enquire, then vanish<\/li>\n<li>Feast one month, famine the next<\/li>\n<li>Ads and posts that cost more than they make<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" module_class=\"side after\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/happy-customer.jpg\" alt=\"A happy customer punching the air as her order is confirmed\" title_text=\"A happy customer punching the air as her order is confirmed\" admin_label=\"IMAGE happy-customer.jpg\" module_class=\"ph\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"After\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"body\">\n<h3>Build a better offer<\/h3>\n<ul>\n<li>People ask \u201cwhen can we start?\u201d<\/li>\n<li>You win on value, not on price<\/li>\n<li>Every worry answered before it\u2019s said<\/li>\n<li>A steady flow of the right clients<\/li>\n<li>Marketing that finally pays for itself<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Cleaning company example\" module_class=\"cao trap\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\" admin_label=\"Trap grid\" module_class=\"grid\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Trap copy\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Picture a cleaning company\u2026<\/p>\n<h2 class=\"lg\">Look like everyone else and you get compared on price.<\/h2>\n<p class=\"lead\">\u201cReliable, professional, fully insured. Competitive rates. Call for a free quote.\u201d Every cleaning company says it. So customers get three quotes and pick the cheapest. That isn\u2019t a marketing problem. It\u2019s an offer problem, and it\u2019s completely fixable.<\/p>\n<p>[\/et_pb_text][et_pb_image alt=\"A doormat covered in near identical cleaning company leaflets, all saying the same thing\" title_text=\"image of leaflets\" admin_label=\"IMAGE cleaning-leaflets.jpg\" module_class=\"ph trap-img\" _builder_version=\"4.27.8\" hover_enabled=\"0\" global_colors_info=\"{}\" src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/image-of-leaflets.png\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Quote card\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"quote\">\n<p class=\"hand\">Now imagine if they said\u2026<\/p>\n<blockquote><p>\u201cThe same cleaner every time. Not happy? We come back and redo it, free.\u201d<\/p><\/blockquote>\n<p>Suddenly, price isn\u2019t the first question. <b>That\u2019s exactly what you\u2019ll build for your business.<\/b><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Method and modules\" module_class=\"cao \" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">The system behind every offer we build<\/p>\n<h2 class=\"lg\">The Can\u2019t Say No Method<span class=\"pink\">\u2122<\/span><\/h2>\n<p class=\"intro\">Four simple steps from \u201chow much?\u201d to \u201cwhere do I sign?\u201d. We make it look easy, because once you know how, it is.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" admin_label=\"Method steps\" module_class=\"method\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" module_class=\"step\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Step 1\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"n\">1<\/span><\/p>\n<h3>See what an offer really is<\/h3>\n<p>Stop selling your product. Start selling the result.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" module_class=\"step\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Step 2\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"n\">2<\/span><\/p>\n<h3>Know what stops them buying<\/h3>\n<p>Find the worries your buyers never say out loud.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" module_class=\"step\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Step 3\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"n\">3<\/span><\/p>\n<h3>Make it irresistible<\/h3>\n<p>Value, guarantees, bonuses and pricing with confidence.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" module_class=\"step\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Step 4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"n\">4<\/span><\/p>\n<h3>Put it everywhere<\/h3>\n<p>An offer for every buyer, every page, every pitch.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Course modules\" module_class=\"mods\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Module 1\" module_class=\"modwrap\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<details class=\"mod\" open>\n<summary><span class=\"mnum\">1<\/span><span class=\"mtxt\"><b>What an offer really is<\/b><em>You\u2019ll stop selling your product and start selling the result.<\/em><\/span><span class=\"mico\" aria-hidden=\"true\"><\/span><\/summary>\n<ul>\n<li>Why your product isn\u2019t your offer<\/li>\n<li>How HelloFresh grew from someone else\u2019s idea<\/li>\n<li>Casper, Domino\u2019s, HubSpot and Dropbox, taken apart<\/li>\n<li>Why looking like everyone else gets you compared on price<\/li>\n<li>Meet your Client Offer Builder\u2122<\/li>\n<\/ul>\n<\/details>\n<p>[\/et_pb_text][et_pb_text admin_label=\"Module 2\" module_class=\"modwrap\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<details class=\"mod\">\n<summary><span class=\"mnum\">2<\/span><span class=\"mtxt\"><b>Who it\u2019s for and what they fear<\/b><em>You\u2019ll know exactly who buys, and what\u2019s stopping them.<\/em><\/span><span class=\"mico\" aria-hidden=\"true\"><\/span><\/summary>\n<ul>\n<li>Get specific about your ideal buyer<\/li>\n<li>The worries they never say out loud<\/li>\n<li>The real problem underneath<\/li>\n<li>Just ask: the five questions that change everything<\/li>\n<\/ul>\n<\/details>\n<p>[\/et_pb_text][et_pb_text admin_label=\"Module 3\" module_class=\"modwrap\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<details class=\"mod\">\n<summary><span class=\"mnum\">3<\/span><span class=\"mtxt\"><b>Build it to be irresistible<\/b><em>You\u2019ll have an offer worth far more than it costs.<\/em><\/span><span class=\"mico\" aria-hidden=\"true\"><\/span><\/summary>\n<ul>\n<li>The psychology of a yes<\/li>\n<li>Trim and stack, and the value equation<\/li>\n<li>Four guarantees that take the risk away<\/li>\n<li>Bonuses, real scarcity and pricing with confidence<\/li>\n<li>Give it a name people remember<\/li>\n<\/ul>\n<\/details>\n<p>[\/et_pb_text][et_pb_text admin_label=\"Module 4\" module_class=\"modwrap\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<details class=\"mod\">\n<summary><span class=\"mnum\">4<\/span><span class=\"mtxt\"><b>Put it to work, everywhere<\/b><em>You\u2019ll have offers ready for every buyer and every page.<\/em><\/span><span class=\"mico\" aria-hidden=\"true\"><\/span><\/summary>\n<ul>\n<li>Name the payoff, not the service<\/li>\n<li>One offer for each type of buyer<\/li>\n<li>Build your offer ladder<\/li>\n<li>Build it, test it, repeat it<\/li>\n<\/ul>\n<\/details>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Enrol\" module_id=\"enrol\" module_class=\"cao alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Everything you need to build yours<\/p>\n<h2 class=\"lg\">Here\u2019s everything <span class=\"pink\">you get<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Banner\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/course-and-workbook.jpg\" alt=\"The course playing on a laptop beside the open Create an Offer workbook\" title_text=\"The course playing on a laptop beside the open Create an Offer workbook\" admin_label=\"IMAGE course-and-workbook.jpg\" module_class=\"ph banner\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Offer stack\" module_class=\"deal\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" module_class=\"receipt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Receipt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<h3>YOUR COURSE BUNDLE<\/h3>\n<div class=\"line\"><span>The full course: 4 modules, short and practical<\/span><span>\u00a3495<\/span><\/div>\n<div class=\"line\"><span>The Client Offer Builder\u2122, your AI offer builder<\/span><span>\u00a3297<\/span><\/div>\n<div class=\"line\"><span>The Killer Offer workbook<\/span><span>\u00a397<\/span><\/div>\n<div class=\"line\"><span>Templates, worksheets and real examples<\/span><span>\u00a397<\/span><\/div>\n<div class=\"line\"><span>Access to our client AI tools<\/span><span>\u00a3197<\/span><\/div>\n<div class=\"line\"><span>Lifetime updates<\/span><span>\u00a397<\/span><\/div>\n<div class=\"tot\"><span>Total value<\/span><s>\u00a31,280<\/s><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" module_class=\"pay\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Price\" disabled_on=\"on|on|on\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_text][et_pb_text admin_label=\"Proof\" disabled_on=\"on|on|on\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Guarantee\" module_class=\"cao \" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">You risk nothing. Not a penny.<\/p>\n<h2 class=\"lg\">Our <span class=\"pink\">money back<\/span> guarantee<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" admin_label=\"Guarantee grid\" module_class=\"guar\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Seal\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"seal\">\n<div><span class=\"lg\">Money<\/span><span class=\"lg\">back<\/span><small>guarantee<\/small><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" module_class=\"gcard\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Guarantee\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<h3>Use it. Try it. Or your money back.<\/h3>\n<p>Work through the course and put your new offer in front of customers. If you don\u2019t see real value within 90 days, we\u2019ll refund you in full.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" module_class=\"gcard\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Condition\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<h3>The one condition<\/h3>\n<p>You need to show us you\u2019ve used it and tried it: that you\u2019ve worked through the course, built your offer with the Client Offer Builder\u2122 and put it in front of customers. That\u2019s it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Reviews\" module_class=\"cao alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Straight talking. Real results.<\/p>\n<h2 class=\"lg\">What business owners <span class=\"pink\">say about Henny<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" admin_label=\"Reviews\" module_class=\"reviews\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" module_class=\"rv\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Review Dave Morris\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><q>The session you hosted on Killer Offers was practical and thought provoking. I loved the straight talking that cuts through the myths and misconceptions.<\/q><cite>Dave Morris<span>Google review<\/span><\/cite>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" module_class=\"rv\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Review Fiona Lord, Photographer\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><q>The information you get on the courses is incredible and delivered in a straightforward, no nonsense approach. It\u2019s the best investment I\u2019ve made all year!<\/q><cite>Fiona Lord, Photographer<span>Google review<\/span><\/cite>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" module_class=\"rv\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Review Andrew Cross\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><q>Really informative and thought provoking with clear actions I put to work straight away. Would highly recommend.<\/q><cite>Andrew Cross<span>Google review<\/span><\/cite>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"CTA\" module_class=\"cta center\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_button button_url=\"#enrol\" button_text=\"Build my irresistible offer\" admin_label=\"Button\" module_class=\"btn\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text admin_label=\"Proof\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews. Reviews are from Henny\u2019s in person training and workshops.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"About Henny\" module_class=\"cao \" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" admin_label=\"Henny\" module_class=\"henny\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/henny-maltby.jpg\" alt=\"Henny Maltby, founder of Pink Elephant Media\" title_text=\"Henny Maltby, founder of Pink Elephant Media\" admin_label=\"IMAGE henny-maltby.jpg\" module_class=\"ph\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"About Henny\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Hi, I\u2019m Henny<\/p>\n<h2 class=\"lg\">I didn\u2019t have the biggest budget. <span class=\"pink\">I had the better offer.<\/span><\/h2>\n<p>Before I taught anyone else, I built my own product business and got it stocked by JD Williams, Freemans and over a hundred independent shops. The difference was never the product. It was how I packaged it.<\/p>\n<p>Now I help small business owners do exactly the same. No jargon, no theory for the sake of it. Just the offer that gets the right people saying yes.<\/p>\n<div class=\"creds\"><span>25+ years in marketing<\/span><span>Growth Hub Premier Partner<\/span><span>Founder, Pink Elephant Media<\/span><\/div>\n<p>[\/et_pb_text][et_pb_button button_url=\"#enrol\" button_text=\"Build my offer with Henny\" admin_label=\"Button\" module_class=\"btn\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text admin_label=\"Proof\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Learning Academy\" module_class=\"cao alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Academy\" module_class=\"acad\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/learning-academy.jpg\" alt=\"The Pink Elephant Learning Academy: practical marketing training, courses, templates, workshops, tools and support\" title_text=\"The Pink Elephant Learning Academy: practical marketing training, courses, templates, workshops, tools and support\" admin_label=\"IMAGE learning-academy.jpg\" module_class=\"ph\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Academy copy\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">You\u2019re not buying a one off video<\/p>\n<h2 class=\"lg\">You\u2019re joining the <span class=\"pink\">Learning Academy<\/span><\/h2>\n<p>Create an Offer is part of the Pink Elephant Learning Academy: practical marketing training built to turn what you learn into real results. Courses, templates, workshops, tools and support, all in one place.<\/p>\n<ul class=\"ticks\">\n<li><span><b>Learn it,<\/b> in short practical lessons.<\/span><\/li>\n<li><span><b>Implement it,<\/b> with templates and AI tools.<\/span><\/li>\n<li><span><b>Grow,<\/b> with the next course ready when you are.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"FAQ\" module_class=\"cao alt\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<h2 class=\"lg\" style=\"text-align:center\">Still thinking <span class=\"pink\">it over?<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"FAQ\" module_class=\"faq\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_toggle title=\"I\u2019m not a marketer. Is this for me?\" admin_label=\"FAQ 1\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>Yes. It\u2019s built for business owners, not marketers. Plain English, real examples, and the Client Offer Builder walks you through it one question at a time.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\"I don\u2019t have much time.\" admin_label=\"FAQ 2\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>The lessons are short and practical, and you go at your own pace. Most people have a first version of their offer after one sitting with the Builder.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\"My business is different. Will it work for me?\" admin_label=\"FAQ 3\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>Products or services, local or online, the course shows both, from candle makers to bookkeepers to cleaning companies. The ingredients of a great offer work in every market.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\"What if it doesn\u2019t work for me?\" admin_label=\"FAQ 4\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>Then you get your money back. Work through the course, build your offer and put it in front of customers. If you don\u2019t see real value within 90 days, show us you\u2019ve used it and tried it, and we\u2019ll refund you in full.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\"How long do I have access?\" admin_label=\"FAQ 5\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>For life, including every update.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\"Can Henny build it with me instead?\" admin_label=\"FAQ 6\" module_class=\"fq\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>Yes. Work directly with Henny on your offer, positioning and customer journey. <a href=\"killer-offer.html\">See the done with you Killer Offer<\/a>.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"What happens next\" module_class=\"cao \" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Heading\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">Start today, not someday<\/p>\n<h2 class=\"lg\">What happens the moment <span class=\"pink\">you join<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_5,3_5\" admin_label=\"Join\" module_class=\"join\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/learner-smiling.jpg\" alt=\"A happy business owner at her laptop, ready to start the course\" title_text=\"A happy business owner at her laptop, ready to start the course\" admin_label=\"IMAGE learner-smiling.jpg\" module_class=\"ph\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Join steps\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"jsteps\">\n<div><b>1<\/b><\/p>\n<p>Your login arrives by email straight away, so you can start today.<\/p>\n<\/div>\n<div><b>2<\/b><\/p>\n<p>Watch Module 1 and see why your product isn\u2019t your offer.<\/p>\n<\/div>\n<div><b>3<\/b><\/p>\n<p>Open the Client Offer Builder\u2122 and build your first offer, step by step.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Final CTA\" module_class=\"cao final\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Final CTA\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2026\/10\/family-laptop.jpg\" alt=\"A happy family gathered round a laptop at the kitchen table\" title_text=\"A happy family gathered round a laptop at the kitchen table\" admin_label=\"IMAGE family-laptop.jpg\" module_class=\"ph final-img\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Final heading\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"hand\">You don\u2019t need a bigger budget than the big boys.<\/p>\n<h2 class=\"lg\">You need a better offer.<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=\"#enrol\" button_text=\"Yes! Build my offer for \u00a3197\" admin_label=\"Final CTA\" module_class=\"btn light\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][\/et_pb_button][et_pb_text admin_label=\"Proof and contact\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p class=\"proof\"><span class=\"stars\" aria-label=\"5 out of 5 stars\">\u2605\u2605\u2605\u2605\u2605<\/span><span>Rated 5.0 from 61 Google reviews. Money back guarantee.<\/span><\/p>\n<div class=\"contact\"><a href=\"tel:+441453705097\">Call 01453 705097<\/a><a href=\"mailto:henny@pinkelephantmedia.com?subject=Create%20an%20Offer%20course\">Email Henny<\/a><a href=\"https:\/\/meetings.hubspot.com\/henny1\">Book a quick call<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Footer\" module_class=\"cao foot\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_row admin_label=\"Footer\" _builder_version=\"4.27.8\" width=\"100%\" max_width=\"1200px\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Footer text\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<p>Results depend on your business, your market and the effort you put in. Brand examples are for illustration and their offers change over time. Reviews shown are from Henny\u2019s in person training and workshops.<\/p>\n<p style=\"margin-top:10px\">Pink Elephant Media, Yew Tree House, Atcombe Road, Stroud, Gloucestershire GL5 5EW. <a href=\"mailto:henny@pinkelephantmedia.com\">henny@pinkelephantmedia.com<\/a>. <a href=\"tel:+441453705097\">01453 705097<\/a><\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=\"Sticky bar (scroll triggered)\" _builder_version=\"4.27.8\" global_colors_info=\"{}\"]<\/p>\n<div class=\"sticky\" id=\"sticky\" aria-hidden=\"true\">\n<div class=\"wrap\"><pee>Create an Offer Your Clients Can\u2019t Say No To <span>\u00a3197, with our money back guarantee<\/span><\/pee><a class=\"btn\" href=\"#enrol\" tabindex=\"-1\">Get instant access<\/a><\/div>\n<\/div>\n<p><script>(function(){var st=document.getElementById(\"sticky\"),hero=document.getElementById(\"top\"),enrol=document.getElementById(\"enrol\");if(!st||!hero||!enrol||!(\"IntersectionObserver\" in window))return;var heroVis=true,enrolVis=false;function upd(){var s=!heroVis&&!enrolVis;st.classList.toggle(\"show\",s);st.setAttribute(\"aria-hidden\",s?\"false\":\"true\");st.querySelector(\"a\").tabIndex=s?0:-1;}new IntersectionObserver(function(e){heroVis=e[0].isIntersecting;upd();}).observe(hero);new IntersectionObserver(function(e){enrolVis=e[0].isIntersecting;upd();},{threshold:.15}).observe(enrol);})();<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Course\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/#course\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/create-an-offer\/\",\"name\":\"Create an Offer Your Clients Can\u2019t Say No To\",\"description\":\"A short online course for small business owners. 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