{"id":281618,"date":"2023-08-11T16:03:59","date_gmt":"2023-08-11T15:03:59","guid":{"rendered":"https:\/\/pinkelephantmedia.com\/academy\/?post_type=course-landing&#038;p=281618"},"modified":"2023-08-11T16:12:15","modified_gmt":"2023-08-11T15:12:15","slug":"adding-google-analytics-4-to-wordpress-website-using-google-tag-manager","status":"publish","type":"course-landing","link":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/","title":{"rendered":"Adding Google Analytics 4 to WordPress Website using Google Tag Manager"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#080827&#8243; background_image=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2020\/07\/Circle-background.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;800px&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;-24%&#8221; background_vertical_offset=&#8221;-44%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;680px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;520px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span>Adding Google Analytics 4 to WordPress Website using Google Tag Manager<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;380px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span>Elevate your website&#8217;s performance and understanding\u2014get started now to unlock the power of modern analytics.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; max_width=&#8221;980px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;40px|3%|40px|3%|true|true&#8221; border_radii=&#8221;on|100px|100px|100px|100px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Elevated Digital Strategy with <\/strong><span style=\"color: #e62878;\">Google Analytics 4<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#e62878&#8243; custom_padding=&#8221;|40px||40px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Utilize the comprehensive data insights provided by Google Analytics 4 to refine your digital strategy, optimize content, improve user engagement, and drive conversions effectively.<\/p>\n<p>Completing this course equips learners with the skills and knowledge needed to leverage Google Analytics 4 and Google Tag Manager for a holistic understanding of their WordPress website&#8217;s performance and user interactions. These insights are crucial for making data-driven decisions that enhance user experiences and drive meaningful business outcomes.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/pinkelephantmedia.com\/academy\/my-account\/&#8221; button_text=&#8221;Existing Client? Sign in&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;94px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2023\/08\/Untitled-design-5.png&#8221; title_text=&#8221;Untitled design (5)&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;50px|149px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>Craft customized <span style=\"color: #e62878;\">reports and dashboards<\/span><\/span><\/h2>\n<p>Cross-domain and cross-device tracking capabilities broaden your horizons, enabling you to understand user interactions across various touchpoints and devices. These advanced techniques equip you with the ability to paint a holistic picture of user behavior, paving the way for informed optimizations and improved user experiences.<\/p>\n<p>Completing this course empowers you with the skills to extract every drop of value from Google Analytics 4 and Google Tag Manager. You&#8217;ll harness data that has the potential to shape your website&#8217;s future, driving meaningful improvements, strategic optimizations, and quantifiable outcomes. Enroll today, and join the ranks of digital trailblazers who leverage data to sculpt success in the digital landscape.<\/p>\n<p><span style=\"font-size: 16px;\">.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/pinkelephantmedia.com\/academy\/my-account\/&#8221; button_text=&#8221;Existing Client? Sign in&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#080827&#8243; background_image=&#8221;https:\/\/pinkelephantmedia.com\/academy\/wp-content\/uploads\/2020\/07\/roberto-nickson-wbIw84HTI8w-unsplash-Bw-1-scaled-10-scaled.jpg&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Read Our Reviews<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_text=&#8221;Leave a review&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"course_landing_page_category":[],"class_list":["post-281618","course-landing","type-course-landing","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adding Google Analytics 4 to WordPress Website using Google Tag Manager - Training Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding Google Analytics 4 to WordPress Website using Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Adding Google Analytics 4 to WordPress Website using Google Tag ManagerElevate your website&#039;s performance and understanding\u2014get started now to unlock the power of modern analytics.Elevated Digital Strategy with Google Analytics 4Utilize the comprehensive data insights provided by Google Analytics 4 to refine your digital strategy, optimize content, improve user engagement, and drive conversions effectively. Completing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Training Website\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-11T15:12:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/\",\"url\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/\",\"name\":\"Adding Google Analytics 4 to WordPress Website using Google Tag Manager - Training Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.pinkelephantmedia.com\/academy\/#website\"},\"datePublished\":\"2023-08-11T15:03:59+00:00\",\"dateModified\":\"2023-08-11T15:12:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pinkelephantmedia.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adding Google Analytics 4 to WordPress Website using Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pinkelephantmedia.com\/academy\/#website\",\"url\":\"https:\/\/www.pinkelephantmedia.com\/academy\/\",\"name\":\"Training Website\",\"description\":\"Pink Elephant Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pinkelephantmedia.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adding Google Analytics 4 to WordPress Website using Google Tag Manager - Training Website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/","og_locale":"en_GB","og_type":"article","og_title":"Adding Google Analytics 4 to WordPress Website using Google Tag Manager","og_description":"Adding Google Analytics 4 to WordPress Website using Google Tag ManagerElevate your website's performance and understanding\u2014get started now to unlock the power of modern analytics.Elevated Digital Strategy with Google Analytics 4Utilize the comprehensive data insights provided by Google Analytics 4 to refine your digital strategy, optimize content, improve user engagement, and drive conversions effectively. Completing [&hellip;]","og_url":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/","og_site_name":"Training Website","article_modified_time":"2023-08-11T15:12:15+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/","url":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/","name":"Adding Google Analytics 4 to WordPress Website using Google Tag Manager - Training Website","isPartOf":{"@id":"https:\/\/www.pinkelephantmedia.com\/academy\/#website"},"datePublished":"2023-08-11T15:03:59+00:00","dateModified":"2023-08-11T15:12:15+00:00","breadcrumb":{"@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pinkelephantmedia.com\/academy\/course-landing\/adding-google-analytics-4-to-wordpress-website-using-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pinkelephantmedia.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Adding Google Analytics 4 to WordPress Website using Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.pinkelephantmedia.com\/academy\/#website","url":"https:\/\/www.pinkelephantmedia.com\/academy\/","name":"Training Website","description":"Pink Elephant Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pinkelephantmedia.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course-landing\/281618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course-landing"}],"about":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/types\/course-landing"}],"wp:attachment":[{"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/media?parent=281618"}],"wp:term":[{"taxonomy":"course_landing_page_category","embeddable":true,"href":"https:\/\/pinkelephantmedia.com\/academy\/wp-json\/wp\/v2\/course_landing_page_category?post=281618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}